Bachelor of Arts (Hons) in Marketing With Advertising Management

at Leeds Beckett University - City Campus United Kingdom

Engage with human rights practice by linking the legal, theoretical and technical skills and knowledge needed to work for international organisations fighting injustice, oppression and persecution.You will study contemporary debates in human rights promotion and protection, researching the stories of violations, asylum, surveillance, peacekeeping and torture that are behind many of today's news headlines.

Working with your tutors and alongside industry professionals, you will develop the skills to be able to investigate claims of human rights abuses, gather evidence and build cases for legal proceedings.Your course will also hone your research and project management skills and develop your ability to write compelling funding applications and formulate budgets - essential requirements for a career in this area.

Created in collaboration with tutors from the University's Leeds Law School, your course will provide you with the expertise and practical skills to help protect human rights and tackle abuses.

Urban design recognises architecture and the city as a collective form of knowledge. It brings together professionals from a range of backgrounds who share a passion for improving the design of our urban environments.

Whether you have studied urban design, architecture, interdisciplinary design or planning, this course will enable you to network with practitioners, planners, architects and landscape architects to explore the role of urban design in the city.

This course will employ a research-by-design approach to understanding national and international cities. You will study governance as a spatial design concern and will gain a deep understanding of the formation of the city within diverse political, economic, social and cultural contexts. By developing your ability to apply theory to practice, you will appreciate the complexity of creating spaces across different structural layers.

You will study the latest methods and design theories relating to urban environments, exploring the development and resolution of projects and focusing on achieving environmental sustainability. Working with landscape architecture and town planning students, you will also address briefs provided by external clients, developing your ability to work as part of a team and making a significant contribution to innovative designs.

Develop your theoretical understanding, technical skills and creative practice in the emerging field of sonic arts through a series of lectures, seminars and workshops which aim to challenge preconceptions surrounding musical composition, performance and sound art.

You will explore varied approaches to sound practice through exposure to modern ideas and techniques in the areas of electroacoustic music, spatial sound, contemporary music thinking and sound interactivity. You will have the chance to investigate new software and hardware tools, inquire into the ideas and practical work of the most influential contemporary music thinkers, such as John Cage, Pierre Schaeffer and Brian Eno, and produce a variety of creative artefacts to begin building your own music and sound repertoire.

The course is delivered by a team of practitioners, whose work at the forefront of this field enjoy critical acclaim at an international level, and who will support you in preparing for a career in sound or further study.

Add a social psychological insight to questions traditionally associated with sociology.

As part of this course you’ll:

• Discover how we develop as individuals and learn how institutions and social structures influence how we act
• Explore a wide range of sociological themes, touching on the theories of classical and contemporary sociologists
• Study psychological topics, including how different environments shape human behaviour, the inter-relationship between the individual and broader social and cultural phenomena
• Understand how psychology can be used for the benefit of society
• Shape your course to the career you want by selecting from a range of option modules in the final year

As part of your studies you’ll undertake a wide variety of assessments. In your second year you could participate in a day-long conference where you’ll have the opportunity to present your own research findings. You could also publish your essay in our university's highly regarded sociology journal.

Designed for those already experienced in managing projects, as well as strategy implementers and makers, and those who wish to enhance the success of their projects, this accredited course will equip you with skills in decision making, motivation and the development and delivery of successful business strategies.

As part of your course you’ll:

• Focus on the latest issues in strategic project management, discovering better ways to manage projects
• Critically analyse and prepare effective strategies that will benefit organisations and their stakeholders
• Evaluate approaches to strategic implementation through programme and portfolio management technique

The successful achievement of an organisation’s strategy is now increasingly dependent on the effective delivery of projects and programmes that have recognisable benefits to a wide range of stakeholders. Project managers with strategic thinking and planning skills are therefore becoming key in a range of organisations and sectors.

This course will equip you with the skills to critically analyse and prepare effective strategies that have the potential to add significant value to an organisation and its stakeholders.

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of your course, you’ll:

• Gain insight into specific aspects of sport marketing in a changing global environment
• Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
• Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
• Analyse consumer behaviour
• Develop an understanding of media technologies and how they can be used to communicate with a target market
• Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Develop a dynamic combination of practical business knowledge and legal expertise and open doors to a range of career opportunities.

As part of your course you’ll:

• Examine core business principles including finance, communications, entrepreneurship and human resource management
• Cover legal aspects such as copyright, commercial law, company law, intellectual property rights and media and entertainment law
• Learn from a teaching team made up of experienced business and legal professionals who have professional relationships with key employers in Leeds such as Eversheds, DAC Beachcroft and Wm Morrison Supermarkets PLC

Our guest lecture programme will give you the chance to enhance your knowledge and inspire your learning. High-profile speakers have included ministers, judges and the CEO of the London Stock Exchange.

You’ll be encouraged to undertake a work placement, and with our strong links to industry you'll be able to gain access to a number of major employers within Leeds, the region's centre for legal and financial services.

Leeds Law School has a dedicated building at the heart of our City Campus, with its own bespoke courtroom, giving you the opportunity to witness mock trials and mooting competitions.

Construction is witnessing a transformation to become a smart and technologically innovative industry. This course will provide you with the knowledge and skills to deliver effective innovation and successfully manage projects in this ever-evolving field.

As part of your course, you’ll:

• Gain expertise to manage smart construction and innovation, project procurement and the commercial and financial management of construction
• Learn to play a key role in shaping the future of a smart and innovative industry
• Use your experiences in the workplace to enhance your learning
• Reflect on challenges and problems with your peers and learn how theory can help you to improve your practice

Your studies will start with a clear focus on local contexts. As you progress, you’ll learn the skills to address national and global issues and discover how complex contemporary society is and the impact it has on us all.

As part of your course, you'll:

• Undertake role-play with trained actors as part of your training. They’ll take on the role of vulnerable people and you'll be able to learn from their video diaries and blogs.
• Practice your skills in a safe, controlled environment and reflect on your learning
• Gain real life, practical skills and have access to a rewarding career.

The social care sector is growing. It gives you employment opportunities working with children, young people and families.

You’ll be given the chance to undertake an international volunteering placement in your second and third years. Previous students have volunteered in India, South Africa, Finland and the US, working with people from diverse and disadvantaged backgrounds.

You'll share modules with students from related courses. This helps you to learn about the different areas of social science. It also teaches you how specific environments and situations are handled.