Bachelor of Arts (Hons) in Marketing With Advertising Management - Placement Year

at Leeds Beckett University - City Campus United Kingdom

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Quantity surveyors are the cost managers of the construction industry. While studying for a recognised degree, you’ll learn how quantity surveyors organise, control and manage the costing of projects, including building economics, contracts and construction law, construction technology and project management.

As part of your course, you’ll:

• Undertake individual and group assessments and develop core skills
• Build analytical, arithmetic and IT abilities
• Develop as an innovative team player with the problem solving and transferable skills needed to succeed
• Gain the confidence and skills to tackle difficult contractual situations and negotiations
• Develop an industry perspective on contemporary issues in the field

As part of this course you’ll:

• Study contemporary accounting issues, techniques and practices
• Explore the theoretical principles of accounting theory
• Understand issues and challenges faced by companies when applying accountancy theory in modern day business
• Gain professional accounting exam exemptions on successful completion

Accounting examination exemptions

On completion of this course, you’ll be able to apply for the following exemptions from the Association of Chartered Certified Accountants (ACCA):

• Business and Technology
• Management Accounting
• Financial Accounting
• Corporate and Business Law

You may also be eligible for the following exemptions from ACCA:

• Performance Management
• Financial Reporting
• Financial Management

Become a spatial planning expert with the ability to advise clients on the effective use of land. This accredited course will develop your understanding of local authority controls relating to many aspects of policy; including transportation, communities, the environment and the quality of the built environment.

As part of your course, you’ll:

• Study the rationale behind spatial planning, including considerations of effectiveness, diversity and difference, and community engagement
• Engage in creative and innovative intervention in spaces and places using appropriate techniques, knowledge and skills
• Reflect on your own work as you develop your self-awareness
• Explore the ethics of planning practice

Develop key marketing skills and learn to generate innovative solutions to complex challenges within an international setting.

As part of this course, you’ll:

• Gain a detailed insight of marketing in an international context and understand how to use your knowledge to help steer business success in a global economy
• Explore risk, nuances and complexities of operating in a global environment
• Examine the role that culture plays in decision making across a range of international settings
• Learn how to manage international brands and how to plan and implement effective PR campaigns in a global context
• Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets
• Choose a topic with an international or global emphasis for your Postgraduate Marketing Research Project

Take your passion for audio to the next level with this JAMES accredited course.

As part of your course you’ll:

• Understand the physical nature and behaviour of sound and use this to benefit audio production and performance
• Analyse how audio systems work
• Study a blend of engineering, acoustics, programming and electronics
• Apply your skills and knowledge to acoustic issues and technical requirements you’ll face in industry
• Learn to record live sound, digital broadcasts, studio and location sound and audio-visual applications
• Work across a variety of environments including live music events, studio sound and sound reproduction systems

You’ll practise using your knowledge to find solutions to audio engineering problems. For example, you’ll learn how to predict and reduce the acoustic impact of rail lines on nearby homes, and how to design a public address system to deliver a speech to thousands of listeners.

If you have little or no experience of psychology, this course will give you the essential knowledge, skills and experience needed for a first step towards a career in this exciting field.

You will gain a comprehensive and critical understanding of cognitive, social, developmental and biological psychology, individual differences and conceptual and historical issues in psychology. In preparation for completing your dissertation, you will also develop the research skills necessary for designing and conducting quality research beyond that expected of graduates.

This course is relevant to graduates who have not studied psychology before, who have completed an undergraduate degree with a psychology component or who have undertaken an undergraduate psychology course not accredited by the BPS.

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.

Specialise in international finance or global marketing while you study the global business world.

As part of your course you’ll:

• Develop valuable knowledge of the regulations and processes governing international trade
• Learn to apply your knowledge in an international setting
• Collect, analyse, and evaluate information and data on international markets and firms
• Learn to understand and critically appraise contemporary issues and policy debates as they apply to international business

The globalisation of trade, transatlantic trade agreements and the UK's Brexit decision are factors which continue to reshape the economic landscape.

You’ll have access to our guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan.

This is the only course in the UK to offer a combination of transpersonal, psychoanalytic and critical approaches to psychology. You will explore ways of understanding the self as an open, evolving project that develops through interaction. This reflects developments at the leading edge of psychology, drawing upon insights from the history of human exploration of the self.

On this largely theoretical course, you will explore the relationship between psychology and cultural studies, philosophy, theology and social science. You will develop your understanding of different research methods and explore the use of language and the construction of meaning in real-world situations.

Whether you are working as a counsellor, a social worker, a psychologist or in another related profession, you will gain a unique perspective on mind, self and society. Alternatively, you may simply have a personal interest and want to explore this fascinating subject and its insights into what makes us human.