Bachelor of Arts (Hons) in Marketing With Advertising Management - Placement Year

at Leeds Beckett University - City Campus United Kingdom

This course will enhance your theoretical knowledge and will provide an opportunity to put theory into practice. Your first semester critically engages with key theories and the second focuses on developing your analytical, investigative and practical skills. During the final part of your course, you will complete a major independent project.

Your modules offer perspectives on a broad range of topics in relation to the study of media and culture, such as the effect of globalisation on media consumption, the impact new media platforms have had upon fandom, and how cultural identities are marginalised through mediatized images.

Work will be evaluated via a range of innovative assessment methods, including pitching your work to industry experts. You will learn collaboratively through seminars, guest lectures and workshops, with a wealth of opportunities to give your learning real-world context.

As part of this course you’ll:

• Develop the scientific foundation required to undertake a PhD qualification in biomedical sciences and related areas
• Work solely on an extended research project from January to September
• Be supported by staff from our Centre for Biomedical Science Research as you develop your practical expertise to an advanced level
• Have a wide variety of research options to choose from within molecular biology, microbiology, pharmacology and biochemistry
• Gain transferable skills, including science communication and promoting yourself as a scientist, guided by staff who have featured in print, TV and on radio as biomedical science experts
• Learn from an innovative teaching team

Develop your skills in product design and professional practice.

As part of your course you’ll:

• Gain insight into user requirements, economic, environmental and ethical considerations, as well as materials, manufacturing, production and industry capabilities
• Use your insights to help inform the design of your products
• Design a range of products for both commercial and domestic use, including furniture, interior products, consumer goods and sustainable products
• Work on live industry briefs, which will ensure you’ll be working in real world settings to design products that make a positive contribution to the world around us

Flexible and varied, this course will thoroughly prepare you to meet the challenges of working in today's financial and business sectors.

As part of your course you’ll:

• Study a variety of topics in your modules to develop your employability prospects alongside your technical expertise
• Learn from staff with substantial professional experience through tutorials, seminars, lectures and group project work
• Benefit from a mix of approaches to teaching and assessment, including the use of industry-standard technology to make sure you become a work-ready graduate

We will encourage you to enhance your entrepreneurial skills through active participation in a range of national student competitions such as the IBM University Business Challenge.

Our guest lecture series will help support your development. Past speakers have included Will Holman, Deputy Agent for the Bank of England in Yorkshire and the Humber and Angela Knight, chair of the Office of Tax Simplification.

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

You’ll be guided by practising writers and researchers, undertaking modules that encourage an interdisciplinary approach to understanding writing and contemporary culture.

As part of your course, you'll:

• Develop strong communication and creative thinking skills by engaging with a diverse range of disciplines
• Receive a broad foundation in creative practice and cultural studies
• Inform and develop your own creative practice by exploring poetry and the short story in more depth
• Tailor your study to suit your career aspirations through a range of option modules
• Complete a dissertation-length project
• Produce an anthology in collaboration with your fellow students, developing your entrepreneurial skills

You’ll take an interdisciplinary approach, drawing on multiple areas of research and culture to inform your creative writing practice. With a particular focus on employability, the course offers a range of specialist modules that encourage you to reflect on your skillset.

This integrated masters course provides the ideal platform to gain broad-based technical experience that will enable you to enter design, construction or operations roles within the civil engineering industry.

As part of this course, you’ll:

• Build the foundations for a diverse and interesting future in civil engineering
• Develop knowledge of the mathematical and scientific principles and methodologies which underpin civil engineering
• Apply your knowledge to real-world problems
• Learn to produce innovative solutions using technical literature and industry codes of standard
• Practice using investigation and evaluation of design-related engineering issues
• Gain detailed knowledge and technical proficiency in health and safety, sustainable, environmental and economic development, and the frameworks in which they operate
• Equip yourself with the problem-solving skills to work on projects such as designing large structures and infrastructure including roads, water supply and drainage, bridges, airports, tunnels, and sea and flood defences

 You’ll learn using a variety of tools, including case studies and design-based exercises that will enable you to develop applied skills, participate in critical analysis and practise your presentation skills.

Address the global challenges of poverty and violence by linking theory and practice and make a positive difference to the lives of people around the world. This is your opportunity to develop your awareness of the relationships between peace, conflict resolution and development both nationally and internationally.

You will consider issues such as gender, poverty, employment, human rights and the role of civil society and community participation in decision-making and governance. From security threats and terrorism to the arms trade and non-violent social movements, you will acquire an in-depth insight into contemporary global issues. You will study the political, economic, cultural, environmental and technological changes that influence development decisions.

We place a real emphasis on international debate and your teaching will be delivered in small groups involving students from around the world, giving you access to a range of cultural perspectives to inform your learning. We will also provide you with skills in project management and you will learn how to draw up funding applications, competencies essential for working in the field.

You will benefit by being taught by our highly qualified team of academics who are renowned in their fields of research. Our research in peace and development keeps our curriculum fresh and cutting edge.

Explore design in the intersection between art, gaming and technology.

As part of your course you’ll:

• Apply the fundamentals of design theory to game art and related visual media
• Develop practical 2D/3D visualisation and compositional skills
• Establish your practice in the form of a personal portfolio
• Understand the application of critical studies in relation to game art and what is required when working on the production of digital assets within game engine and visualisation technologies
• Undertake personal, detailed academic and practical research in relation to your specialised subject area
• Validate your creative process through your dissertation and portfolio of work

You’ll engage with a series of stimulating summer projects before your course starts, designed to prepare you for first year of study.

Informed by an intellectually stimulating and challenging academic environment and developed in consultation with industry, including game studio and Rockstar Leeds, you’ll build a strong practical skillset focused on developing your creative practice.

Your learning will be results-driven, taught by staff with a wealth of experience in the principles, theory and application of design.  Our strong links with industry will give you opportunities to start building your professional network whilst you study.

Your attendance at annual events such Games Republic, London’s Vertex 2D/3D art conference and guest lectures by leading practitioners such as Disney Animator Aaron Blaise will give access to the world's best creatives.  

Specialist facilities:-
Within specialist facilities, software such as ZBrush, 3ds Max, Maya, Substance Painter, Adobe Creative Suite and HD screen-based drawing tablets, will provide you with the opportunity to reach your creative potential.

As part of your course, you’ll:

• Design and detail buildings to bring ideas to life
• Enhance your understanding of working in the field through site visits and live projects
• Work on a wide range of design projects, from small domestic to large-scale commercial buildings
• Study a variety of subjects to become proficient in construction technology, materials, legislation and management
• Spend time in the design studio, using industry-standard design suites to develop and apply your skills on building design projects