Bachelor of Arts (Hons) in Media and English

at Leeds Beckett University - City Campus United Kingdom

Gain valuable professional skills and specialist knowledge in both marketing and public relations.

As part of your course you’ll:

• Explore a range of topics, from digital marketing to reputation management and campaign development to customer relations
• Understand and positively respond to the changing technological, political, ethical and legal contexts within which organisations currently operate
• Take a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector

Your employability is at the heart of this course, so you’ll have a wealth of opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.

As well as the chance to work with a variety of employers, you’ll have access to our specialist facilities, including the Simulation Suite where you can replicate real-life PR scenarios and a media suite.

Train to be a qualified social worker and gain a thorough grasp of the knowledge, skills and values that sit at the core of this rewarding career. Recognising the powerful links between personal and political issues, the course will assert the need to challenge inequality and safeguard vulnerable people.

In your first year, you will study the legal frameworks, policies and theories - in particular psychosocial perspectives - that underpin social work. A practice placement will offer you the chance to hone your communication skills as you start to apply your knowledge in the field.

In your second year, you will continue to extend and refine your understanding of the law. You'll also undertake a second practice placement and complete a dissertation. This course remains approved by Social Work England. This means that people qualifying from this course can apply to become a registered social worker.

As part of this course you’ll:

• Develop the scientific foundation required to undertake a PhD qualification in biomedical sciences and related areas
• Work solely on an extended research project from January to September
• Be supported by staff from our Centre for Biomedical Science Research as you develop your practical expertise to an advanced level
• Have a wide variety of research options to choose from within molecular biology, microbiology, pharmacology and biochemistry
• Gain transferable skills, including science communication and promoting yourself as a scientist, guided by staff who have featured in print, TV and on radio as biomedical science experts
• Learn from an innovative teaching team

Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.

As part of your course you’ll:

• Learn to predict and identify trends, and understand why these trends are important to the industry
• Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
• Study fashion history and the effect of political changes and social movements on fashion
• Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year.

Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.

Gain the necessary foundational skills to become a perceptive, creative, confident and effective landscape architect.

As part of your course you’ll:

• Study the theories that shape the practice of landscape architecture in a well-equipped studio environment in the vibrant city of Leeds
• Explore your individual creativity and develop your own style of landscape design
• Develop a pragmatic understanding of the external environment within the landscape profession
• Work collaboratively and on live projects that mimic professional practice
• Gain invaluable experience and high standards of innovative work within a social setting to help you grow into a confident designer
• Be supported in your individual aspirations and creativity
• Develop the essential tools and skills ready for employment in the professional world of landscape architecture

As part of your course you’ll:

• Develop your expertise in the strategic management of integrated marketing communications and advertising
• Study broader marketing areas such as market research and digital communications
• Understand how to use your communications expertise to build relationships with specific target audiences
• Learn how to support the achievement of business objectives and development through marketing and advertising management
• Have the opportunity to be mentored by marketing practitioners

As part of this course, you’ll:

• Acquire in-depth knowledge and develop skills that are associated with, competent risk management strategies and techniques
• Learn and develop innovative methods for dealing with legislative challenges when managing health and safety issues
• Be equipped with the expertise and confidence to manage an organisation’s health and safety activities

Accredited by the Institution of Occupational Safety and Health (IOSH), this course conforms to the IOSH professional syllabus. On successful completion, you can apply for Graduate Membership of IOSH, and after fulfilling the Initial Professional Development you can apply for Chartered Membership.

Learn to produce content for all platforms including TV, radio and the web.

As part of this course you’ll:

• Develop your understanding of new technological developments and approaches in the creation of broadcast video and audio content
• Become an expert producer with the confidence to work across all platforms
• Develop TV and radio ideas and formats
• Take on production roles and work in teams on live broadcasts
• Produce podcasts, and shoot and edit video
• Create and work with motion graphics materials
• Exhibit your final projects to the general public and industry professionals at our Creative Technology Showcase 

You’ll learn to anticipate and respond to current local and global changes in broadcasting needs. As you develop production content in a broadcasting and radio studio, you’ll also have access to facilities for live edits of your material. We’ll give you the skills to use graphics and visual construction to communicate material for branding and audiences.

Opportunities will arise to work in our in-house media training facility on collaborative projects.

As part of your course you’ll:

• Develop your expertise in the strategic management of integrated marketing communications and advertising
• Study broader marketing areas such as market research and digital communications
• Understand how to use your communications expertise to build relationships with specific target audiences
• Learn how to support the achievement of business objectives and development through marketing and advertising management
• Have the opportunity to be mentored by marketing practitioners

Industry placements
Students have completed placements with companies including Asda, Disney and Creative Race.

The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

There is an increasing demand for qualified project professionals to implement change across a diverse array of sectors including:

• Manufacturing
• The public sector
• Charities
• Asset management
• Utilities companies
• Finance
• Health management

As part of your course, you’ll:

• Develop the necessary skills, insight and practice to develop as a professional project manager
• Study the challenges that face project managers today and discover better ways to manage projects
• Enhance the critical management skills required for negotiation, innovation, decision-making, motivation, team management, contracts and procurement