Bachelor of Arts (Hons) in Public Relations and Brand Communication

at Leeds Beckett University - City Campus United Kingdom

Discover how attempts to understand who we are must consider the impact of social and psychological influences.

As part of this course you’ll:

• Explore social psychological approaches that extend Western scientific thought
• Reconsider ideas of consciousness, mind, self and social living from a range of alternative cultural frameworks including psychoanalysis, discursive psychology and non-Western belief systems such as Buddhism and Daoism
• Gain insights into how the environment, spirituality, language and relationships shape who we are and what we become
• Develop a critical philosophy of what it means to be human

You can get involved in plenty of volunteering opportunities in several areas including mental health and disability support. We also have strong ties with local charitable and community organisations, helping you to understand issues such as domestic abuse as well as child and adolescent psychotherapy.

You’ll gain unique perspectives by looking into the important works of Sigmund Freud and Karl Marx and discuss theories gleaned from film and literature works. You’ll challenge contemporary thought on psychology, spiritualism, religion and culture, bridging the gap between the self and society.

This professionally accredited course will develop the skills you’ll need for a rewarding career in this dynamic, growing sector.

As part of your course you’ll:

• Gain newsgathering skills and experience in modern journalism
• Understand the practice and principles of contemporary journalism including fairness and accuracy
• Create multimedia news content for print, digital and broadcast platforms
• Have access to purpose-built facilities including computer suites, TV and radio studios, and a dedicated newsroom

You'll have the opportunity to use our facilities to create multimedia news content for print, digital and broadcast platforms by combining the best of the past with an eye on the future.

As the UK's cities and towns continue to expand, there is an increased demand for experts in property and real estate management.

This RICS accredited course reflects the real-world workings of the property and construction industries, preparing you for a career in property investment and development, property management or real estate management.

As part of your course, you’ll:

• Develop a combination of technical knowledge and professional skills
• Study the planning, building, maintenance and day-to-day management of properties from domestic dwellings to full-scale industrial and commercial units
• Cover key topics including estate and property management; portfolio management; valuation for mortgages; negotiation for sale, purchase, leasing or auction; and the financial aspects of real estate, including the financing of real estate projects
• Explore the impact of urban and regional planning policies on property management
• Gain the skills to work with planners to enhance commercial development proposals within a given timescale and budget

Working closely with other built environment students, you’ll take part in projects that mirror the professional relationships you’ll experience in industry. This will develop your sense of identity as a property manager and provide you with an understanding of the role played by bankers, accountants, developers, surveyors and investors in the real estate industry.

Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.

As part of your course you’ll:

• Learn to predict and identify trends, and understand why these trends are important to the industry
• Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
• Study fashion history and the effect of political changes and social movements on fashion
• Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year.

Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.

Designed in consultation with statutory, charitable and voluntary crime-related agencies in the region, this course will allow you to explore current issues in criminology and criminal justice and reflect upon the related themes of race, ethnicity, gender, state power, and war.

As part of your course, you'll:

• Study theoretical approaches in criminology and their methods of criminological research
• Develop an advanced understanding of the dimensions of social divisions and social diversity
• Understand local, national, and international contexts of crime, victimisation and punishment, and responses to crime and deviance
• Apply your knowledge in a dissertation aligned to your personal interests or career ambitions

Whether you are starting your career in journalism or you are an experienced reporter looking to get to grips with a changing industry, this is your opportunity to sharpen the skills now demanded by employers.

You will develop your understanding of the very latest communication tools and technology while you engage with social media, search engine optimisation, crowd sourcing and user-generated content. You will also focus on the traditional media platforms of newspapers, television and radio.

This was the first journalism course in England to be taught from within a business school, providing students with access to our extensive contacts in industry. You will be able to take advantage of these links as you report on new developments, expanding companies and high-profile business leaders in a thriving city. You will also benefit from our contacts with an array of media organisations offering invaluable work placements and employment opportunities. Previous students have enjoyed work experience with BBC Newsnight, Reuters and The Independent.

Learn to produce content for all platforms including TV, radio and the web.

As part of this course you’ll:

• Develop your understanding of new technological developments and approaches in the creation of broadcast video and audio content
• Become an expert producer with the confidence to work across all platforms
• Develop TV and radio ideas and formats
• Take on production roles and work in teams on live broadcasts
• Produce podcasts, and shoot and edit video
• Create and work with motion graphics materials
• Exhibit your final projects to the general public and industry professionals at our Creative Technology Showcase 

You’ll learn to anticipate and respond to current local and global changes in broadcasting needs. As you develop production content in a broadcasting and radio studio, you’ll also have access to facilities for live edits of your material. We’ll give you the skills to use graphics and visual construction to communicate material for branding and audiences.

Opportunities will arise to work in our in-house media training facility on collaborative projects.

As part of this course, you’ll:

• Examine literatures past and present, and from around the world
• Be taught by award-winning writers
• Have the chance to work on an extended creative writing project as you collaborate with your peers to produce an anthology and plan a related launch event
• Explore a range of literary and writing contexts to develop the ability to respond creatively to the world around you
• Join a vibrant creative community of students and lecturers with connections to literary festivals and events in the region
• Get the chance to work with our range of industry professionals in the city and beyond 

We’ll nurture your passion by developing your creative and critical thinking. You’ll benefit from:

• Inspired teaching and intellectual debate
• Interaction with award-winning authors and playwrights
• A rolling programme of media industry professionals, published lecturers and world-renowned researchers

Leeds is the Northern heart of culture and the arts. Your campus sits in the very centre of the city, surrounded by museums, art galleries, theatres, film production companies and recording studios. We work directly with Leeds museums and galleries and many regional events, including Leeds Lit Fest, poetry performance events and the Leeds West Indian Carnival.

Develop your abilities to become a highly skilled music and audio producer.

As part of your course you’ll:

• Hone your skills in the creative, technical and compositional aspects of music production
• Gain a solid academic and practical base from which to develop your craft further
• Apply your knowledge to a variety of creative and industry-focused briefs and scenarios
• Understand the professional environment and how it will inform your practice
• Learn through lectures, tutorials and seminars delivered by academic staff and industry professionals
• Have the opportunity to work with other students in production teams, further enhancing your team working and project management abilities and employability opportunities

You’ll have access to software such as Logic Pro, Cubase, Adobe Audition, MAX MSP and Synthmaker. Your specialist modules might require you to use Pro Tools, Ableton Live, Unreal and other industry standard software.

This course is accredited by JAMES (Joint Audio Media Education Support) which encourages the delivery of workshops and lectures from industry professionals. A placement option and your final year project will provide you with opportunities to work with industry partners.

Develop the specialist skills and knowledge to enter the games, digital and creative entertainment industries.

As part of your course you’ll:

• Focus on three main areas: programming and software engineering; art, concept and asset production; and game design studies, practice and theory
• Take products from an initial idea through the design, visualisation and technical implementation stages
• Be encouraged to foster your individual creativity
• Produce games based on your ideas
• Work with other students and tutors who have a passion for games and gaming

 Placement opportunities, networking events and guest lectures from industry experts such as Disney animator Aaron Blaise and codemasters Team17 Digital and Dan Gray from UsTwoGames will enhance your awareness of the career opportunities open to you.

We are also members of industry network, Game Republic, where past students have won awards from industry judges in the Student Showcase Competition.

Final year students also have the opportunity to showcase their work in front of leading employers at the end of year degree show. You can see some of their work in the Leeds School of Arts Festival. Previous years have seen many of our students gain job offers through the showcase opportunities.