Bachelor of Arts (Hons) in Public Relations and Brand Communication with Placement Year

at Leeds Beckett University - City Campus United Kingdom

Develop key skills in economics, accounting and management with a strong vocational focus.

As part of your course you’ll:

• Explore the principles of economics and how they apply to business
• Gain both a theoretical and practical understanding of the economic decisions faced by business managers
• Develop the ability to analyse the economic and social environments in which those decisions are taken

You’ll be guided by practising writers and researchers, undertaking modules that encourage an interdisciplinary approach to understanding writing and contemporary culture.

As part of your course, you'll:

• Develop strong communication and creative thinking skills by engaging with a diverse range of disciplines
• Receive a broad foundation in creative practice and cultural studies
• Inform and develop your own creative practice by exploring poetry and the short story in more depth
• Tailor your study to suit your career aspirations through a range of option modules
• Complete a dissertation-length project
• Produce an anthology in collaboration with your fellow students, developing your entrepreneurial skills

You’ll take an interdisciplinary approach, drawing on multiple areas of research and culture to inform your creative writing practice. With a particular focus on employability, the course offers a range of specialist modules that encourage you to reflect on your skillset.

Combine business knowledge and your managerial skill set with financial expertise to help give you an advantage when you enter the competitive financial services industry.

As part of your course you’ll:

• Complete finance modules that count towards accreditation with the Association of Chartered Certified Accountants
• Put what you've learned into practice by taking part in a live business consultancy project where you can work with established businesses, charities and third sector organisations
• Develop skills and experience that will make you more attractive to future employers

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills.

As well as having the option to gain experience on a placement, you’ll take part in workshops and work on a consultancy project within a start-up business.

Our guest lecture series will help give you access to the enterprise expertise present in Leeds, the northern powerhouse of the region's businesses and economy. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

As part of this course, you’ll:

• Develop knowledge of the origins, evolution and contemporary dynamics of policy making and challenges to it
• Gain in-depth understanding of public policy informed by current scholarship and research, including a critical awareness of current issues, theories and developments
• Study the concepts, theories and methods used in the study and practice of public policy
• Consider issues from a range of disciplinary perspectives
• Understand the implications of complexity, risk and uncertainty in policy-making
• Use a range of techniques and research methods and digital literacy skills to access, process and evaluate information
• Apply your knowledge with originality and creativity
• Explore how new knowledge is created and synthesised by producing a dissertation

Be part of a lively popular-music research community that embraces a wide variety of popular music and work alongside performers, composers and studio producers.

As part of this course, you’ll:

• Join peers with backgrounds in music, cultural studies, music journalism, sociology, live music promotion and the creative arts
• Explore today’s local live music scene and its connection to the wider industry
• Discover the interconnectedness of popular music and cultures worldwide
• Engage with the multiple modes of popular music such as audio, video and still images
• Use ethnographic and analytical methods to gain an understanding of popular music styles and cultures
• Discuss the ways in which popular music is produced, mediated, celebrated and sold to audiences through the use of cultural codes, symbols and signs
• Take a closer look at popular music history, how it's curated, constructed and circulated
• Investigate how popular music heritage has been represented, mobilized and interpreted

The world of cinema increasingly offers opportunities for study outside of filmmaking itself. This innovative programme offers the opportunity to gain both the vital skills and critical awareness necessary to pursue a career in the diverse areas of contemporary film curation and exhibition, whether within the industry or within the field of research. This could include curation within a museum or arts centre; festival management; exhibition and distribution both theatrical and online; or cinema programming.

A range of placements with industry partners including The Tetley, a leading centre for contemporary art housed in the former Tetley brewery, and Leeds International Film Festival, will allow you to see this in action, providing you with the practical skills you need to successfully curate and exhibit films.

Classroom-based modules will explain the theory behind programming, archiving and film exhibition using case studies including cinemas, art galleries and festivals amongst others.

As part of this course you’ll:

• Explore the social and cultural history of Britain, Europe and the Wider World from c. 1750 to the very recent past
• Develop key transferable skills in research, writing, communication, and digital technology
• Join a thriving academic community and take part in a student-led conference
• Benefit from our links with external partners such as Leeds Museums and Galleries and Leeds Libraries, with access to resources and networking opportunities
• Get familiar with historians’ approaches and methods

Start on the path to becoming a chartered engineer.

As part of this course, you’ll:

• Gain an understanding of the scientific and mathematical principles and methodologies that underpin Civil Engineering
• Build your understanding of structures, hydraulics, geotechnical engineering, management, health, safety and welfare, surveying, materials science and sustainable development
• Look at using materials in new ways, the principles of experimental design, and the engineering behind roads, bridges and other major structures
• Know what's needed to investigate and evaluate different engineering situations

You’ll understand how civil engineering works and know how to use your knowledge to solve structural problems. As well as honing your technical expertise, you’ll develop a flair for communication, problem solving and project management. We’ll prepare you to play a leading role in industry by nurturing your ability to manage and work in team environments.

Our modern, well-equipped laboratories will give you the chance to get involved with industry standard tools and testing. We'll show you how to examine the strength of materials for structures, and understand the latest geotechnical and structural analysis software packages.

Gain an international perspective by exploring how nations interact on the global stage.

As part of your course, you’ll:

• Critically explore global issues such as security, poverty, debt and famine
• Understand how we can address the challenges faced by humanity from an international relations perspective
• Examine global inequalities, the rise of the superpower nations and what power looks like at a global level
• Understand how major developments, including the Cold War, the fall of the Berlin Wall, globalisation, changing global power relations and the emergence of new terror threats and social movements have shaped the world
• Evaluate theories of international relations and diplomacy and analyse the ideas, ideologies, policies and institutions that form the foundations of global politics
• Analyse what happens during conflict, and the challenges faced by states and world organisations trying to preserve peace and security
• Undertake a volunteering placement giving you work experience in the field
• Blend critical thinking, analytical and problem-solving skills