Master of Arts in Public Relations and Strategic Communication

at Leeds Beckett University - City Campus United Kingdom

Develop key marketing skills and learn to generate innovative solutions to complex challenges.

As part of this course, you’ll:

• Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy
• Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage
• Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
• Explore the psychological and sociological aspects of consumer behaviour
• Learn how to manage brands and how to plan and implement effective PR campaigns
• Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project

You’ll have face-to-face meetings with a research methods tutor to help establish your chosen specialist topic for the Postgraduate Marketing Research Project.

Your studies will start with a clear focus on local contexts. As you progress, you’ll learn the skills to address national and global issues and discover how complex contemporary society is and the impact it has on us all.

As part of your course, you'll:

• Undertake role-play with trained actors as part of your training. They’ll take on the role of vulnerable people and you'll be able to learn from their video diaries and blogs.
• Practice your skills in a safe, controlled environment and reflect on your learning
• Gain real life, practical skills and have access to a rewarding career.

The social care sector is growing. It gives you employment opportunities working with children, young people and families.

You’ll be given the chance to undertake an international volunteering placement in your second and third years. Previous students have volunteered in India, South Africa, Finland and the US, working with people from diverse and disadvantaged backgrounds.

You'll share modules with students from related courses. This helps you to learn about the different areas of social science. It also teaches you how specific environments and situations are handled.

Develop a thorough and critical understanding of psychological theory and research methods.

As part of this course you’ll:

• Apply this expertise to your study of human behaviour
• Question why humans act the way they do, delving into specialist areas including drug abuse, clinical and forensic psychology and cognitive neuroscience
• Conduct contemporary psychological research, including laboratory experiments, interviews and focus groups
• Learn from a diverse and experienced teaching team with expertise in areas such as drug addiction, stress, dreams, body image, language, emotion and child development
• Be assessed on tasks that mirror real-world activities
• Learn how to apply your knowledge in the workplace

 You'll meet psychologists and skilled professionals working within psychology who will educate you in how to apply your knowledge in the workplace.

Develop the technical and creative skills you’ll need to write music for the moving image.

As part of this course you’ll:

• Gain a solid grounding in the theories, techniques and practices essential for contemporary film and television music production
• Have access to a suite of high-quality, professional music studios approved by JAMES, the accrediting body of the Music Producers Guild and the Association of Professional Recording Services
• Develop your composition skills in a range of genres
• Have the chance to work with colleagues from other media courses to further develop your portfolio of work; for example, you could find yourself working alongside student filmmakers from our university's Northern Film School
• Have plenty of opportunities to sharpen your practical skills through our links with local and national music, arts and festival organisations

Our links with local and national music, arts and festival organisations will ensure you get the most from your course. We also provide regular visiting speakers from the music and film industries and you’ll be taught by a highly skilled and experienced teaching team.

Explore the rapidly changing world around you on this contemporary and dynamic course. You’ll study important topics such as migration, identity, sustainability, social injustice, cities and globalisation.

As part of your course, you’ll:

• Undertake local and international fieldwork
• Go on a human geography related work placement
• Conduct a major piece of research for your dissertation
• Challenge your existing views and gain sought-after skills and new ways of thinking
• Get involved in live research projects and community consultations

Explore educational psychology and what it means to be a student in an educational setting.

As part of this course you’ll:

• Investigate the place where the two subjects meet with a strong focus on research and enquiry
• Look at how education should adapt to meet the needs of an individual to overcome difficulties and barriers to their learning
• Explore research methods and the ethical issues associated with educational psychology
• Take an active role in research to develop and apply your theoretical knowledge
• Think about the future of education using psychology as a driver of change

This course will enable you to develop graduate expertise in a variety of areas. You’ll be able to identify barriers to learning and devise strategies to help individuals to thrive in an educational setting. You’ll have specific knowledge of conditions such as autism, and a critical understanding of the local, national, and international contexts of education. Your understanding of policy-based responses will enable you to operate within a complex and rapidly changing landscape.

Explore criminal behaviour, policing and criminal justice, and cultivate a deeper understanding of our current responses to crime on this qualifying law degree.

The course is recognised by the Solicitors Regulation Authority and the Bar Standards Board as meeting the academic requirements of your legal training, and completion will enable you to undertake further study in order to become a solicitor or barrister.

As part of your course, you’ll:

• Develop your understanding of case law and legislation
• Engage with key criminological theories and concepts relating to crime, victimisation, responses to crime and deviance
• Develop legal analysis skills
• Have access to a wide range of law textbooks online for free through Law Trove, a subscription-only service offered by Oxford University Press
• Have the opportunity to be mentored by an industry expert

Develop key skills in economics, accounting and management with a strong vocational focus.

As part of your course you’ll:

• Explore the principles of economics and how they apply to business
• Gain both a theoretical and practical understanding of the economic decisions faced by business managers
• Develop the ability to analyse the economic and social environments in which those decisions are taken

If you take a paid work placement in your third year you’ll develop and enhance your employability skills. Past students have completed placements with companies including Mercedes Benz, Price Waterhouse Cooper and high street retail banks.

Quantity surveyors are the cost managers of the construction industry. While studying for a recognised degree, you’ll learn how quantity surveyors organise, control and manage the costing of projects, including building economics, contracts and construction law, construction technology and project management.

As part of your course, you’ll:

• Undertake individual and group assessments and develop core skills
• Build analytical, arithmetic and IT abilities
• Develop as an innovative team player with the problem solving and transferable skills needed to succeed
• Gain the confidence and skills to tackle difficult contractual situations and negotiations
• Develop an industry perspective on contemporary issues in the field

Acquire the knowledge and skills needed for a career as an environmental health practitioner by analysing the five main intervention areas: housing, food safety, occupational health and safety, environmental protection and public health. You will develop your understanding of environmental stress factors and their effect on human health and safety, together with the legal and technical frameworks for controlling these risks.

The opportunity to interact with students from other vocational courses will broaden your perspective of environmental health issues, and you will have access to our state-of-the-art acoustics laboratory and our dedicated food inspection facilities to put your expertise into practice. You will also have the chance to engage in simulated sessions, including mock kitchen inspections and staged courtroom trials to see how the law operates in environmental health cases. These scenarios could help you work towards professional registration as an environmental health practitioner.