Master of Science in International Marketing

at Leeds Beckett University - City Campus United Kingdom

As part of this course, you’ll:

• Learn how to perform effectively as a people management practitioner across a range of business diverse environments and sectors
• Develop knowledge and understanding of strategic people management, managerial and business practices
• Critically evaluate and apply theory and techniques to a range of complex issues, problems, and situations
• Gain a strategic perspective on people management practice in external and internal business contexts
• Practise making ethical and informed quantitative and qualitative professional judgements
• Develop creativity and transferable skills to use in organisational and professional settings with awareness of inclusivity, sensitivity to equality, diversity, and culture

As part of your course you’ll:

• Develop concepts and narratives through drawing, sequential illustration and animation, digital practices, three-dimensional forms, performance and creative writing
• Underpin these practices with an emphasis on drawing and image-making
• Challenge the conventions of the discipline of illustration
• Define and locate your own practice within the professional context of illustration
• Investigate established unfamiliar and emerging processes, to inform your own individual methodologies

You’ll learn from experienced lecturers who practice and research in diverse industry fields with the knowledge and skills to support multidisciplinary explorations.

You’ll develop your ability to communicate and contribute to a team project by working with students studying different disciplines. This will simulate the working environment and enable you to practise collaborating on projects and briefs, a skill you’ll need in the workplace whether you choose to join an agency, studio or work as freelance. 

Prepare to enter the thriving music industry, part of the growing UK creative economy that employs millions nationwide.

As part of your course you’ll:

• Explore ways of turning your passion into a rewarding career
• Develop a deep-rooted knowledge of different facets of the industry
• Learn about key areas of the music industry, including marketing, developing online content, managing live music events, copyright and HR
• Taught by academic staff with a wealth of industry experience
• Get involved in real-world projects 

You could be a musician looking to complement your creativity and boost your employment prospects, an entrepreneur with ambitions to transfer your business acumen to the worlds of music and entertainment, or you may just love music.

Build on your existing knowledge of finance and economics with a thorough examination of international banking and investment. You will learn about banking regulations across the globe and how economic factors can affect investment growth and financial stability. You will explore theories relevant to understanding current industry practices in the UK and further afield.

You will be taught by a team of supportive tutors, and you will be able to draw on their considerable industry experience in economics and finance, which includes consultancy work with the International Monetary Fund.

Complementing the strong international dimension of this course, you could find yourself working alongside students from around the world, sharing experiences, new ideas and different ways of working.

Your course is international in every sense - from the mix of students, to the backgrounds of our teaching staff to the course content itself - producing a multi-cultural learning environment to prepare you for the international employment market. Our highly-qualified and experienced teaching team also bring valuable industry backgrounds and contacts so you will benefit from an ideal blend of theory and practice.

Combine business knowledge and your managerial skill set with financial expertise to help give you an advantage when you enter the competitive financial services industry.

As part of your course you’ll:

• Complete finance modules that count towards accreditation with the Association of Chartered Certified Accountants
• Put what you've learned into practice by taking part in a live business consultancy project where you can work with established businesses, charities and third sector organisations
• Develop skills and experience that will make you more attractive to future employers

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills.

As well as having the option to gain experience on a placement, you’ll take part in workshops and work on a consultancy project within a start-up business.

Our guest lecture series will help give you access to the enterprise expertise present in Leeds, the northern powerhouse of the region's businesses and economy. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

As part of your course you’ll:

• Develop expertise in managing all aspects of marketing activity
• Study topics such as research, branding, communications and optimising the use of digital content
• Learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets
• Have the opportunity to be mentored by marketing practitioners with a wealth of professional experience

The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

Develop your theoretical understanding, technical skills and creative practice in the emerging field of sonic arts through a series of lectures, seminars and workshops which aim to challenge preconceptions surrounding musical composition, performance and sound art.

You will explore varied approaches to sound practice through exposure to modern ideas and techniques in the areas of electroacoustic music, spatial sound, contemporary music thinking and sound interactivity. You will have the chance to investigate new software and hardware tools, inquire into the ideas and practical work of the most influential contemporary music thinkers, such as John Cage, Pierre Schaeffer and Brian Eno, and produce a variety of creative artefacts to begin building your own music and sound repertoire.

The course is delivered by a team of practitioners, whose work at the forefront of this field enjoy critical acclaim at an international level, and who will support you in preparing for a career in sound or further study.

As part of this course you’ll:

• Gain the skills to become a professional occupational therapist, able to deliver and evaluate occupational therapy in a range of settings
• Understand the relationship between occupation and health, models of occupation, occupational science and occupational justice
• Learn how to carry out occupational therapy assessments and interventions
• Work with people from across the lifespan and with a range of physical, mental and social difficulties such as dementia, stroke, homelessness or unemployment

You will choose one of three strands to specialise in fashion design, visual communication for fashion or fashion writing.

The fashion writing strand will be taught through an engaging mix of lectures, seminars and workshops. If you study either the fashion design, or visual communication for fashion strands, the majority of your course will be delivered in a hands-on studio environment. Regardless of your specialism, you will be taught in our industry-standard facilities.

In addition to your chosen specialist strand, your will complete a core module in Research Methods, which will equip you with the knowledge you will need to complete in-depth research and produce a proposal for your independent projects. You will also complete a dissertation, which will be related to your Independent Project modules.

Depending on your chosen specialism, you will delve deeper into an area of personal interest. The fashion-writing strand offers you the opportunity to develop skills related to the creation of editorial content – be it print magazines, online writing, or promotional work. There is scope on the course to enhance your written skills to a professional standard, specifically in relation to fashion journalism, but you’ll also be encouraged to think creatively and innovatively with regards the publishing industry as a whole.

If you are a visual communication for fashion student, your work may explore concepts for traditional and digital visual marketing, or simply develop a relevant technique or process, such as fashion photography, styling, illustration, or film. If you choose the fashion design route, you could concentrate on developing traditional and/or experimental pattern cutting and construction processes. You will be encouraged to explore craft and innovation to inform materials and fabrication within your work.

Develop a dynamic combination of practical business knowledge and legal expertise and open doors to a range of career opportunities.

As part of your course you’ll:

• Examine core business principles including finance, communications, entrepreneurship and human resource management
• Cover legal aspects such as copyright, commercial law, company law, intellectual property rights and media and entertainment law
• Learn from a teaching team made up of experienced business and legal professionals who have professional relationships with key employers in Leeds such as Eversheds, DAC Beachcroft and Wm Morrison Supermarkets PLC

Our guest lecture programme will give you the chance to enhance your knowledge and inspire your learning. High-profile speakers have included ministers, judges and the CEO of the London Stock Exchange.

You’ll be encouraged to undertake a work placement, and with our strong links to industry you'll be able to gain access to a number of major employers within Leeds, the region's centre for legal and financial services.

Leeds Law School has a dedicated building at the heart of our City Campus, with its own bespoke courtroom, giving you the opportunity to witness mock trials and mooting competitions.