Bachelor of Arts (Hons) in International Tourism Management with Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

Be part of the robotics revolution - make robots come 'alive' and develop their ability to think and make decisions that assist human activity.

This integrated master’s is studied over four years and combines undergraduate and postgraduate study in one course.

As part of your course, you’ll:

• Work hands-on with robotics
• Learn how to program hardware and software for real-life case studies, such as a discovery robot that will navigate and interact with its environment through a range of sensors, including infra-red, sonar, cameras and GPS
• Gain problem-solving skills that are crucial to engineering

As well as a year in industry, you’ll have the opportunity to make site visits and attend industry conferences. This will help build your network of contacts and give you an insight into the latest advancements in robotics engineering.

Become an expert in cyber security and learn how to apply your knowledge to protect organisations from illegal attacks.

As part of this course, you’ll:  

• Develop a broad knowledge of computing as well as specific cyber security expertise and how to put it into practice
• Learn to use your knowledge of computer systems and networks to protect businesses and users from malicious
• attacks in computer security modules
• Study key topics including malware and vulnerabilities, secure coding, sandboxing, virtualisation, and ethical hacking and penetration testing techniques
• Learn practical investigative and 'hacking' techniques
• Learn through practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks.

You’ll gain experience of preparing and presenting work for use by courts of law and industry customers. Attending conferences will give you the opportunity to network with professionals and enhance your career prospects. You may also have the option to work with local employers as clients for your final year project.

As part of our Cybercrime and Security Innovation Centre, teaching staff on your course work with West Yorkshire Police to develop new ways of fighting cybercrime. This partnership will give you access to cutting-edge research and industry contacts, and an invaluable insight into the real-world applications of computer security. 

The first to be accredited by the Sport and Exercise Nutrition Register (SENr) – the national register for qualified sport and exercise nutritionists – this course is academically challenging, vocationally relevant and underpinned by evidence-based practice. It focuses on the study of nutrition in relation to sport and exercise.

As part of your course you’ll:

• Gain a thorough understanding of the multidisciplinary aspects of sport and exercise nutrition
• Study the principles and applications of sport and exercise nutrition in practice
• Examine scientific concepts that promote an understanding of issues in the study of sport and exercise nutrition

Data and information are recognised as central to the economic, business and cultural life of our society today. This course will equip you with the advanced information and analytic skills to thrive in the digital knowledge economy.

You could already be working and looking to enhance your expertise in data science. Alternatively, you may have recently graduated and want to move into roles specifically aligned with data science and analytics. We’ll help you develop a comprehensive understanding of the role of data within business.

As part of your course, you’ll:

• Study data governance, considering how data can be sourced, consolidated and stored securely, responsibly and efficiently
• Explore techniques used to analyse data
• Discover how data can contribute to a company's business strategy
• Focus on the application of data science in a specific field such as health, education or fraud prevention

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree

This distinctive postgraduate programme is the only responsible tourism management MSc in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.

Designed to develop your professional experience in tourism, heritage, and sustainable development, this course will also help meet the resulting demand for managers who can implement responsible tourism strategies within marketing, operations and product development.

As part of your course, you’ll:

• Explore domestic and international tourism - and understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia
• Plan, implement and evaluate responsible tourism policies and practices
• Understand and manage the complex interactions between tourism stakeholders
• Identify, create and implement appropriate responses to better manage common resource use issues

The course is informed by relevant theories and practice-based tools and frameworks, such as the Global Sustainable Tourism Council criteria for hotels, tour operators and for destinations; the Sustainable Development Goals and the UNWTO Global Code of Ethics for Tourism.

Tourism is constantly expanding to cater for the needs of the traveller and their desire to go further, more frequently and sustainably. This dynamic international tourism management course will keep you up to date with emerging trends and global issues, providing you with the experience and skills required to enter the industry at a professional level.

As part of your course, you’ll:

• Gain an appreciation of other cultures and be aware and sensitive to the positive and negative impacts of tourism on communities and local economic development
• Look at the modern challenges faced by tourism organisations, focusing on recent trends and developments so you’re equipped with the skills to solve complex problems and implement plans and solutions to resolve them
• Acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding service sector
• Develop an entrepreneurial approach by working alongside key industry partners to build innovative solutions to real-life business challenges
• Gain an insight into moral, ethical, environmental and legal issues allowing you to make a valuable contribution to the tourism and travel sector
• Have the opportunity to specialise in key areas such as marketing and human resources and learn from world-leading experts in responsible tourism

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

• Combine your passion for travel and exploration with a marketing focus
• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.