Bachelor of Arts (Hons) in International Tourism Management with Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

• Combine your passion for travel and exploration with a marketing focus
• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.

Developed in response to the government's drive for a more physically active and healthier nation, this course will equip you with the knowledge, experience and skills to thrive in the field of physical activity, exercise and health.

As part of your course, you’ll:

• Examine the key disciplines of the exercise sciences and physical activity policies, from the causes of disease, to behaviour change strategies
• Look at the design of interventions which promote and enhance the nation's health through prevention and treatment
• Learn to design and deliver your own physical activity, exercise and health programmes that can have a lasting and positive impact on people's lives

You’ll have the opportunity to undertake the internationally recognised Register of Exercise Professional qualifications, ensuring that you’re competitive within the job market.

The first to be accredited by the Sport and Exercise Nutrition Register (SENr) – the national register for qualified sport and exercise nutritionists – this course is academically challenging, vocationally relevant and underpinned by evidence-based practice. It focuses on the study of nutrition in relation to sport and exercise.

As part of your course you’ll:

• Gain a thorough understanding of the multidisciplinary aspects of sport and exercise nutrition
• Study the principles and applications of sport and exercise nutrition in practice
• Examine scientific concepts that promote an understanding of issues in the study of sport and exercise nutrition

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

Drawing on academic and industry expertise from around the world, this course is designed to meet the requirements of professionals and organisations involved in the bidding process and delivery of sporting events of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies and how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risk and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will be able to strategically plan and manage sporting events to the satisfaction of regional, national and international stakeholders.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

Develop core competencies which sit at the heart of sport marketing.

As part of your course, you’ll:

• Gain an applied industry insight into the dynamic global sport marketplace
• Build a sound theoretical and applied understanding of the subject area
• Work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments
• Enhance your industry expertise to develop the core capabilities in a range of sport market contexts
• Develop valuable skills in communication, problem-solving and strategic decision making

Taught at one of the largest providers of sport in UK higher education – this course will give you an in-depth understanding of the physiological and metabolic effects of exercise and training. You’ll develop the practical skills required to meet the specific needs of the client, be it optimal performance or improved health.

As part of your course you’ll:

• Build knowledge, expertise and applied experience from working with athletes
• Develop clinical exercise physiology skills working alongside physiologists and doctors on a research project

If you are passionate about driving the hospitality industry forward in an ever-evolving world and creating memorable experiences for your consumers, this course is designed for you.

As a student, you will have the opportunity to gain the skills and knowledge that will enable you to develop a career within the hospitality industry at a senior level. You will be encouraged to cultivate learning and knowledge so you can make strategic decisions, think critically and be an inspiring leader within hospitality.

Through real-world case studies, exposure to innovative and informative research and working with industry on live consultancy project, you will have the opportunity to really improve your employability skills.  Additionally, our MSc International Hospitality Business will also enable you to gain a deeper understanding of the international and local challenges facing the hospitality industry today and in the future.

Our MSc International Hospitality Management course will enhance your ability to investigate complex situations, think strategically and propose solutions that will enable hospitality businesses to thrive. You will gain first-hand experience and insight through guest lectures, field trips and connections with hospitality businesses, and there are placement opportunities for those that wish to choose them.

Our specialist teaching team includes research-active academics and industry professionals, such as Dr Miju Choi who specialises in strategic management and technology and Dr Alexandra Kenyon, who advocates co-creative experiences as a priority for hospitality businesses to become lodged in the memory of consumers.

This degree is shaped by an established model of coaching adopted by the Football Association and other leading national and international governing bodies.

As part of your course, you’ll:

• Develop the skills and knowledge to become a confident sports coach
• Enhance your key coaching skills by understanding your participants and helping them to achieve their potential within their sport
• Learn how to plan, deliver and review both short and long-term training programmes
• Analyse sporting performance and develop your coaching techniques using specialist coaching equipment and software
• Apply ideas from the course during organised placements

Staff expertise:-
You’ll be taught by staff who have vast experience in sports coaching. Members of the teaching team currently deliver an array of support services to coaches and athletes at all levels and across an extensive range of sports.

Research centre:-
Our renowned Research Centre for Sport Coaching will also provide a high-quality, inclusive learning environment.

Hands-on experience:-
Invaluable placement opportunities will give you the chance to put your learning into practice. You could be coaching children from local schools or working on campus assisting our coaches, some of whom work with Olympic athletes.

You could also gain experience in the wider sports industry with professional clubs such as Leeds Rhinos and Leeds United, or with local authority and private fitness centres.

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree