Bachelor of Science (Hons) in Hospitality Business Management with Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

This distinctive postgraduate programme is the only responsible tourism management MSc in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.

Designed to develop your professional experience in tourism, heritage, and sustainable development, this course will also help meet the resulting demand for managers who can implement responsible tourism strategies within marketing, operations and product development.

As part of your course, you’ll:

• Explore domestic and international tourism - and understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia
• Plan, implement and evaluate responsible tourism policies and practices
• Understand and manage the complex interactions between tourism stakeholders
• Identify, create and implement appropriate responses to better manage common resource use issues

The course is informed by relevant theories and practice-based tools and frameworks, such as the Global Sustainable Tourism Council criteria for hotels, tour operators and for destinations; the Sustainable Development Goals and the UNWTO Global Code of Ethics for Tourism.

Tourism is constantly expanding to cater for the needs of the traveller and their desire to go further, more frequently and sustainably. This dynamic international tourism management course will keep you up to date with emerging trends and global issues, providing you with the experience and skills required to enter the industry at a professional level.

As part of your course, you’ll:

• Gain an appreciation of other cultures and be aware and sensitive to the positive and negative impacts of tourism on communities and local economic development
• Look at the modern challenges faced by tourism organisations, focusing on recent trends and developments so you’re equipped with the skills to solve complex problems and implement plans and solutions to resolve them
• Acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding service sector
• Develop an entrepreneurial approach by working alongside key industry partners to build innovative solutions to real-life business challenges
• Gain an insight into moral, ethical, environmental and legal issues allowing you to make a valuable contribution to the tourism and travel sector
• Have the opportunity to specialise in key areas such as marketing and human resources and learn from world-leading experts in responsible tourism

Be part of the robotics revolution - make robots come 'alive' and develop their ability to think and make decisions that assist human activity.

This integrated master’s is studied over four years and combines undergraduate and postgraduate study in one course.

As part of your course, you’ll:

• Work hands-on with robotics
• Learn how to program hardware and software for real-life case studies, such as a discovery robot that will navigate and interact with its environment through a range of sensors, including infra-red, sonar, cameras and GPS
• Gain problem-solving skills that are crucial to engineering

As well as a year in industry, you’ll have the opportunity to make site visits and attend industry conferences. This will help build your network of contacts and give you an insight into the latest advancements in robotics engineering.

Develop in-depth skills in computer science and prepare to work with cutting-edge technologies in industry by blending theory with practice on this advanced qualification that will make you stand out to employers.

As part of this course, you’ll:

• Study some of the principles and technologies that are dominant within the ‘fourth industrial revolution’
• Identify, explore and develop radical applications of technology, such as smart automation and development of cloud-based services
• Address some of the areas within STEM, contextualising knowledge to real-time scenarios and application to problems in industry
• Build on your existing knowledge of software engineering, networking systems, communications, systems development, cloud computing, robotics and artificial intelligence
• Develop project management skills as well as professional and technical attributes

While Computer Science traditionally contains a lot of theory, our approach is very applied, and you’ll be encouraged to think about problem solving in an industrial context.

Drawing on expertise from within the School of Built Environment, Engineering & Computing, you’ll be directed and motivated to work on advanced concepts in computer science, including for your dissertation.

You could work in high-performance sport, sports development or other environments where superior levels of athleticism are required.

As part of your course, you’ll:

• Learn how to optimise human performance so that athletes of all abilities and sports can perform optimally while minimising their risk of injury
• Study the biomechanics and physiology of the human body
• Focus on the development of strength and power and cardiovascular adaptations to aid training and performance
• Learn to understand the perspectives of other practitioners, including nutritionists, physiotherapists and psychologists
• Have the opportunity to design and implement a programme for athletes or specific populations
• Apply your theoretical knowledge to real-life situations
• Establish positive working relationships with a wide range of people, including players, athletes, officials, coaches and parents

Blend your passion for sport with business management expertise and real-world leadership skills.

As part of your course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport
• Study digital analytics and gain key skills that support today's global businesses
• Learn about the increasing professionalisation of sport and investigate the requirements of governance
• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world
• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

Deepen your understanding of the key issues and challenges facing professionals in contemporary sport development settings in the UK and around the world.

As part of your course, you’ll:

• Critically examine aspects of sport development, including strategic management, leadership, governance, diversity and inclusion, and sport for development
• Develop a specialism in an area of interest and vocational relevance during your independent project
• Enhance your problem solving, creativity, decision-making and leadership skills
• Have the opportunity to undertake a professional project in partnership with a sport development organisation

Develop the skills to perform digital forensic analysis on devices and implement cyber security mechanisms into any business.

As part of this course you’ll:  

• Combine expertise in two fields of national importance
• Analyse digital devices, such as hard drives, in computer forensics modules to identify and investigate their contents
• Understand how to use your knowledge of computer systems and networks to protect businesses and users from malicious attacks in computer security modules
• Learn practical investigative and 'hacking' techniques
• Use practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks

You’ll build expertise in the use of digital forensic techniques and analysis through tools used in industry such as Encase and XRY, and open source variants such as Autopsy and FTK Imager. If you join the university’s Ethical Hacking Society, you’ll explore the very latest developments in digital security and attend talks from industry experts to enhance your learning.

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

Learn to design and implement robotic products and systems that have the potential to revolutionise our everyday lives and working practices.

As part of your course, you’ll:

• Study the theoretical principles behind robotics and automation and have the opportunity to put these principles into practice
• Work with basic robots
• Spend time in the lab learning simple programming and systems
• Develop knowledge to understand more complex and sophisticated systems used in industry
• Build your own robots in two separate engineering design projects
• Refine your skills in the designing, building and testing of electronic and electrical systems
• Build circuits to establish how they work