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Master of Science in Experiential Event Marketing

Master of Science in Experiential Event Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Overview

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

  • Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
  • Analyse the identity of brands and their position within an international market
  • Examine what experiential marketing means to people and how events can be created to evoke positive emotions
  • Discover how relationship marketing helps harmonise brand positioning
  • Learn how personality is used to bring brands to life during immersive experiences and activation events
  • Be able to deliver safe, successful and memorable events in local, national and international settings
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Leeds Beckett University - Headingley Campus

Location

Master of Science in Experiential Event Marketing Assistant Fee

$15000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Experiential Event Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

 

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

79.0

Minimum Overall Score

54.0

Minimum Overall Score

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Events have increasingly become important markers and influencers in our lives. Whether in sport, the arts, business or politics, not a day goes by without a major event taking place somewhere in the world.

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Our applied management course is dedicated to getting you into the events industry, and our experienced lecturers will help you find your way. All modules on the course are contextualised into the events industry - everything you learn will have a practical application when you begin your career.

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Hospitality, Tourism, Wellness Leisure & Sports

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