Master of Science in International Hospitality Management with Placement Year

at Leeds Beckett University - Headingley Campus United Kingdom

Develop core competencies which sit at the heart of sport marketing.

As part of your course, you’ll:

• Gain an applied industry insight into the dynamic global sport marketplace
• Build a sound theoretical and applied understanding of the subject area
• Work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments
• Enhance your industry expertise to develop the core capabilities in a range of sport market contexts
• Develop valuable skills in communication, problem-solving and strategic decision making

Designed to address the government's ambition of filling the current digital skills gap, this course will provide you with the specialist IT skills set required to succeed in industry. You will learn to deal with complex IT issues systematically and creatively, enhancing your ability to evaluate and apply advanced theories and techniques to a range of situations.

We recognise that you will have your own personal career aspirations, and this course will provide you with the flexibility to tailor your learning. You can study MSc Information & Technology by individual programme of study (IPOS), or by choosing one of four pathways.

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

Learn to design and implement robotic products and systems that have the potential to revolutionise our everyday lives and working practices.

As part of your course, you’ll:

• Study the theoretical principles behind robotics and automation and have the opportunity to put these principles into practice
• Work with basic robots
• Spend time in the lab learning simple programming and systems
• Develop knowledge to understand more complex and sophisticated systems used in industry
• Build your own robots in two separate engineering design projects
• Refine your skills in the designing, building and testing of electronic and electrical systems
• Build circuits to establish how they work

Develop in-depth skills in computer science and prepare to work with cutting-edge technologies in industry by blending theory with practice on this advanced qualification that will make you stand out to employers.

As part of this course, you’ll:

• Study some of the principles and technologies that are dominant within the ‘fourth industrial revolution’
• Identify, explore and develop radical applications of technology, such as smart automation and development of cloud-based services
• Address some of the areas within STEM, contextualising knowledge to real-time scenarios and application to problems in industry
• Build on your existing knowledge of software engineering, networking systems, communications, systems development, cloud computing, robotics and artificial intelligence
• Develop project management skills as well as professional and technical attributes

While Computer Science traditionally contains a lot of theory, our approach is very applied, and you’ll be encouraged to think about problem solving in an industrial context.

Drawing on expertise from within the School of Built Environment, Engineering & Computing, you’ll be directed and motivated to work on advanced concepts in computer science, including for your dissertation.

Data is recognised as a key asset in any organisation and a means by which to gain information, insight and understanding.

As part of this course, you’ll:

• Study data analysis techniques
• Learn how to apply your knowledge to investigate social issues, such as crime connections and business insight
• Cover key themes from data management and data analytics such as machine learning, to statistics and programming
• Gain an in-depth understanding of core data analysis techniques informed by a deeper knowledge of data principles and practical considerations
• Use open source data and tools such as python and SQL, tableau and KNIME
• Learn how to identify data to inform your investigation, ensure quality results, select appropriate analysis techniques for the task and choose methods to convey the message
• Understand the importance of ethics and data governance in your approach to data science

Your ability to understand how to work with data to gain insights and create narratives will make you an asset to any organisation or individual seeking to make evidence-based decisions. You’ll be able to apply your expertise to a wide range of areas including marketing channels, and scientific innovations such as smart houses.

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

• Combine your passion for travel and exploration with a marketing focus
• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.

If you are passionate about driving the hospitality industry forward in an ever-evolving world and creating memorable experiences for your consumers, this course is designed for you.

As a student, you will have the opportunity to gain the skills and knowledge that will enable you to develop a career within the hospitality industry at a senior level. You will be encouraged to cultivate learning and knowledge so you can make strategic decisions, think critically and be an inspiring leader within hospitality.

Through real-world case studies, exposure to innovative and informative research and working with industry on live consultancy project, you will have the opportunity to really improve your employability skills.  Additionally, our MSc International Hospitality Business will also enable you to gain a deeper understanding of the international and local challenges facing the hospitality industry today and in the future.

Our MSc International Hospitality Management course will enhance your ability to investigate complex situations, think strategically and propose solutions that will enable hospitality businesses to thrive. You will gain first-hand experience and insight through guest lectures, field trips and connections with hospitality businesses, and there are placement opportunities for those that wish to choose them.

Our specialist teaching team includes research-active academics and industry professionals, such as Dr Miju Choi who specialises in strategic management and technology and Dr Alexandra Kenyon, who advocates co-creative experiences as a priority for hospitality businesses to become lodged in the memory of consumers.

Build on your existing knowledge of cyber security and digital forensic to prepare for a career across these intricate disciplines.

As part of this course, you’ll:

• Gain a critical appreciation and understanding of the more complex elements of cyber security and digital forensics, combining both academic principles and industrial needs
• Develop skills that reflect industry requirements through employer engagement
• Take part in scheduled sessions including lectures, lab exercises and discussion groups
• Participate in activities such as simulations, role-play, case studies, projects, practical work, work-based learning, workshops, peer tutoring, peer group interaction, self-managed teams and learner managed learning
• Conduct critical research and professional analysis, develop solutions, evaluate your work and create a report to present to your supervisors through a dissertation project

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree