Bachelor of Arts (Hons) in Advertising and Brand Communications

at Manchester Metropolitan University United Kingdom

Businesses and governments rely on economists to help them examine issues, identify trends and deal with financial uncertainty. By studying our BA/BSc (Hons) Economics degree, you’ll explore how organizations and individuals invest and allocate their resources.

Throughout the course, we’ll challenge you to think about choices people make and how those decisions affect every aspect of our lives. You’ll explore everything from employment to distribution of wealth, government spending to international trade.

Please note that all students will apply directly to the BA (Hons) Economics. After studying BA (Hons) Economics in the first year, you can choose to continue on the BA (Hons) Economics, or transfer to BSc (Hons) Economics through the second and third year of study.

Our BA (Hons) Product Design and Craft course has a material-led, experimental philosophy that pursues a thinking through making approach to design, supporting the development of personal creative agendas. Through a program of study that explores our understanding of the material world, you will learn how to be a designer and maker of objects that enhance our daily interactions. You will develop essential skills in creative thinking and design strategy, and then apply these to challenge how you design for product and for craft.

You will discover how to design and produce objects that embrace both traditional handmade approaches and contemporary machine and digital manufacturing. Through creative experimentation, we strive to give ideas a material voice, as the thinking behind an object and its material execution are of equal importance. Your design work will also look to address a diverse range of areas including social issues, global awareness and local demand by considering the objects you design and the materials and processes you use. This course will enable you to explore strategies, materials and processes so you can develop creative and professional skills to support a sustainable career in design and craft making.

The world of business is always evolving – adapting to new technology, moving with geopolitical events and reacting to the shifting financial climate. But there is one constant: people. Growth, change, success – it’s only possible with a well-managed workforce, no matter what the industry or sector.

By focusing on the human element of effective business leadership, this is a course that offers vital transferrable skills, providing the first steps of a range of career paths. You’ll leave us equipped to pursue roles across a vast range of sectors in a wide variety of disciplines.

We’ve built an impressive network with industry experts and major employers – sharing understanding and opportunity. For us, it means keeping our expertise at the cutting edge of business and human resource management. For you, it means learning from leading professionals from organisations like PwC and AJ Bell. Plus, if you opt for a third-year placement, it’s a network that can open doors to the sort of employers where you can turn classroom theory into workplace practice.

Games design offers a route into a form of entertainment that’s not only one of the world’s most popular but is also constantly evolving, innovating and redefining its own boundaries. In short, the games industry is an exciting place to be and our BSc (Hons) Games Design course can offer your route into it.

Throughout the course, you’ll find an activity-led approach focused on the practical processes of making games. So, with our support you’ll build up a strong portfolio of games and game-like artefacts. As you progress, you’ll have the chance to pursue the specialist areas of the discipline that interest you most, and with cutting-edge assessments like our ‘Game a Week’, you’ll also build up your abilities as a games designer. Then, in your final year, you’ll not only work solo on your own game, but also work on a large-scale game through a series of smaller projects within a simulated game studio.

The School of Digital Arts offers the perfect setting for that kind of collaboration. That’s because our innovative curriculum paves the way for the same cross-disciplinary teamwork you’ll find in the professional digital sector – by working with students in sound design, animation and media production as well as students from our Department of Computing and Mathematics. The result is an environment that fosters creativity and helps you build a varied, well-rounded skillset. And, because SODA is purpose built with industry-standard facilities, you’ll leave us equipped with industry-standard technical skills too.

As a Games Design student, you’ll find Manchester offers both the perfect backdrop for your studies and an ideal launching pad for your professional ambitions. It’s not only home to a rich heritage of games publishing, but today has the largest media and creative sector outside London. On our doorstep, you’ll find a globally recognised web and UX sector, as well as renowned CG, visual effects and VR/AR agencies and at MediaCityUK in Salford, the BBC’s digital and games teams. All in all, it provides a range of opportunities for a graduate ready to make a statement in the world of games development.

Placement options

SODA Placement Year
As part of your studies with SODA, you will have the chance to take a year working on placement within the industry. During your year, you will spend at least 36 weeks working within an organisation in the industry, developing workplace skills, practical understanding and genuine industry experience.

This course is at the forefront of craft-making practices and is for materially engaged makers who are looking to explore craft practices across a range of materials and object types. It encourages the development of craft across specialist and multi-material making, investigating and exploring definitions of contemporary craft practice.

The program is an opportunity to pursue a making practice that might already be located within a specific material area or object definition such as glass, ceramics, textiles or jewellery, or to develop and expand the definitions and materials of craft practice. The program supports the exploration of genre-breaking approaches to making, to develop individual and personal methodologies and philosophies, and locate these within a deep understanding of historical, contemporary and future craft-making practices, and wider social and cultural contexts.

With access to the wide range of hand, machine and digital technologies at Manchester School of Art, you will work within, across and between definitions of craft, to evolve and progress a unique and personal making practice. In addition to traditional material workshops across ceramics, hot and cold glass, metal, wood, textile print, weave and embroidery, there are digital making facilities for laser cutting, 3D printing, CNC routing, and digital print for textiles and ceramics, with access to specialist academic and technical expertise from across the School of Art, to support the development of a wide range of craft making practices.

Sport is part of Manchester’s DNA. It’s a big feature of the city’s history, character and economy – it’s also a big part of Manchester Met.

As one of few management courses in the UK focusing solely on sports, we cover topics including sport policy, marketing and business analytics.

Unlike other courses in the country, you’ll also explore areas such as politics, finance and law to understand how they apply to the sports industry.

Advanced project management techniques are no longer only for a few large corporations. Today, a vast variety of organisations across a wide range of industries rely on qualified project managers to make the difference between success and failure. This course can equip you to make that difference.

Whether a recent graduate or a professional project manager, this course offers the in-depth understanding of vital tools and techniques that can launch careers and fuel professional progression.

Skills for success
You will develop the skills and methodologies to plan, organise and control a project’s progression, quality and performance, together with the techniques to sustain its momentum. You’ll master systems thinking and develop essential skills in key areas like managing strategic procurement. Of course, it’s a discipline that is as much about leading people as it is about strategic planning or managing process. You’ll develop the skills to handle a range of leadership issues, from disputes between team members or external stakeholders, to motivating personnel through the complete project lifecycle.

For organisations in every sector, it’s a business-critical discipline that’s central to growth and continued success, making this qualification a truly transferrable asset, whatever your professional ambitions.

The impact humans make on the environment has never been so significant, so pressing or so high profile. Governments, researchers and private organisations are still grappling with the potential solutions for global challenges. Our MSc Environmental Practice provides an answer. It’s your chance to look beyond the headlines and explore the scientific, political and practical realities of protecting the environment.

This course is suited to those looking to enhance their environmental science or management backgrounds, and also those from other backgrounds looking to move into the sector and complement their skills with environmental science and with environmental management aspects.

As such, you’ll cover a diverse range of units throughout the course. On one hand, you’ll develop skills in assessing, monitoring and modelling pollution in the air, water and land, as well as measuring ecosystem degradation. On the other, you’ll learn to apply environmental management tools, impact assessment procedures and carbon management methods.

Finally, you’ll also learn about sustainable development principles and environmental policies – and how to evaluate their implementation. This mix of policy, practice and science will take you from the classroom to the field to the lab. While you’ll develop desk-based assessment approaches, explore key concepts and analyse evidence in lectures and seminars, understanding the environment means getting out into the environment.

So, as well as various opportunities for field trips, you’ll get out into the field for a residential course where you’ll conduct an interdisciplinary environmental assessment. To help you develop your practical skills, you’ll learn in an altogether more cutting-edge environment – with high-spec teaching and research labs equipped with state-of-art analytical and computing equipment.

With our BSc (Hons) Applied Computing degree, you’ll gain an insight into IT and computing industry practices. Alongside developing your technical knowledge and skills, you will also gain an understanding of how these skills are applied in an organisational context by learning about systems analysis, project management, software development, the management of data and the administration of information systems.

You’ll start by studying the core technical subjects of programming, computing mathematics, web development, computer architectures and databases as you cover the fundamentals of computing, developing your team working and communication skills as you go. You’ll then begin to specialise, studying topics such as IT project management, systems analysis and design, the software development process, computer networks and the implementation of database models. As you progress into your final year, you’ll learn about IT systems operations and administration, data management, database architecture and performance and you’ll conduct a large-scale project.

In addition to the computing skills you will develop, you will also gain key employability skills such as team working, report writing, communication and negotiation skills. 

Placement options
The full-time four year placement route provides the opportunity to go on a placement for at least 36 weeks, where you’ll get a taste of professional life. A placement not only gives you the opportunity to develop your core skills and experience, but also shows employers that you’re ready to get to work. We offer a wide range of services to help you find the right placement, including employer presentations, advice and fairs. But it’s also up to you – the more proactive you are about applying for placements, the better. This is subject to national lockdown restrictions.

Whether it’s a successful start-up or a blue-chip company, every organization across the globe needs people with strong business skills.

Studying business with law presents you with a world of opportunities. With an understanding of the legal structures that any business has to navigate, you’ll be a valuable addition to many large organizations. With strong business knowledge and skills, you’ll also be ready for a range of management roles in the legal sector.

You’ll learn fundamental skills like team-working, strategy and commercial awareness, get the benefit of excellent industry links and build the entrepreneurial skills that make great leaders, and great careers.