Bachelor of Arts (Hons) in Advertising and Brand Communications

at Manchester Metropolitan University United Kingdom

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.

Managing teams across a business requires specific skills. On this course, you’ll explore management styles and how to apply them. We’ll also help you identify your own style and hone the skills you need to relate to employees across organisations and cultures.

This course is open to applicants from all subject areas, not just business and management. The field of management is so varied that you can adapt the skills you have learned from your previous studies to shape your future career.

Optional internship year

If you choose to take the optional one-year internship, you’ll do so once you have successfully completed your taught units. The internship takes place over 36-48 weeks – you will be supported by our Placement Office, who have extensive contacts with the industry and over 25 years of experience of helping students to find placements.

The Placement Office advertise a variety of opportunities, supports and advise on the application and recruitment process and continue to support you whilst you are away from the University.

Graphic Design is a hands-on, ideas-driven studio-based course where you will learn a variety of approaches to visual communication. Distinctive creative personalities are nurtured and the unconventional is actively encouraged.

After developing your creative visual language in Year 1, you will be able to apply your skills to a range of personal and industry-related projects in Year 2. Your final year will see you develop a professional portfolio that reflects your personal interests and individual career aspirations.

At all stages of the course we focus on contemporary and relevant design that embraces intellectual curiosity and design as an experience. You have the opportunity to connect with industry, either through visiting speakers, live briefs or work experience.

This course rethinks the use, practice and industry of Textiles within the 21st century. It is responsive to an emerging global landscape that requires, sustainable, design-led, innovative positions to be adopted from which to anticipate and forecast our Textile futures.

Manchester and the School of Art have been at the forefront of textiles innovation since the late 19th Century and this course is built on that rich heritage, offering students the opportunity to challenge and innovate in equal measure.

As a student, you will develop innovative study hubs of interdisciplinary expertise, which will both rethink and regenerate textiles within its expanded field (including Textile Craft, Innovation and Digital specialisms). You will address the future paradigms of environmental and social change, new materiality, and the development of 4.0 Textile Industry. Hybrid creative learning environments such as the Manchester Met Digital Lab and specialist Textile facilities support advanced digital learning and making, electronics, 3D printing and multi-media material making practices to be explored.

You will develop individual specialised projects which will become beacons within the expanded field of design. Learning is creative, innovative and interdisciplinary and teaching features design workshops, guest lectures, design events, reading groups, live industry projects and study trips.

Whether you want to attract visitors to Blackpool or manage hotel staff in Barbados, tourism is full of exciting opportunities. And in the aftermath of the global pandemic, the sector is becoming more innovative than ever.

With input from leading organisations like ABTA, Qantas, Visit Manchester and TUI, we’ve developed a range of modules directly relevant to a career in the tourism industry. You’ll explore key questions like what makes an attractive destination? How can marketing be applied in different markets? Which management strategies get the best out of employees? And you’ll put your ideas into practice, working on real world briefs for real organisations.

Develop skills for life
Tourism is big business. To succeed in this competitive market, organisations need managers with strong business acumen and the creative flair to come up with innovative ideas. Here at Manchester Met, we’ll help you develop both.

You’ll build essential skills like analysing financial statements and planning budgets. You’ll study operational models, learn the theories behind human resource management, and can even add a new language to your repertoire. Then, to turn you from a competent manager to a brilliant one, we’ll help you think creatively, strategically and globally. You’ll discover how to apply your broad set of skills to any challenge your future business or employer might face.

Uncover inside knowledge
The course content covers a huge range of topics – but it’s the teaching team that will bring it to life. They’ll use their contacts, their latest research and their experiences working in the industry to inform their teaching. You’ll always be up to date with the latest insights, whether it’s new theories of tourist behaviours, or how businesses stayed agile throughout the coronavirus pandemic.

With our links to top employers and leading organisations, you’ll have plenty of opportunities to expand your network through work experience or special events like guest lectures. And with the option of studying abroad or spending a year on placement, you can expand your horizons even further.

Study Abroad

Instead of a placement, you’ll have the opportunity to spend up to a  year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

There is an increased need to visually communicate fashion-based ideas. This requires a creative who has a clear appreciation of and experience in developing fashion concepts, understanding and dealing with the associated critical pathways and the practical means by which to communicate. On this course, you will be encouraged to critically evaluate and creatively respond to these conditions and define your own new role within fashion.

You will be interested in the way fashion is consumed (beyond wearing it) and the opportunities this presents for developing innovative visual practice-based work. Fashion is changing due to many external factors such as digital platforms and media, and issues around sustainability. There are also changes in the role fashion plays and how it has become increasingly an exciting area for inter-disciplinary exploration within design, culture and society. At the heart of this are the new ways that fashion is becoming explored, extended, designed and consumed.

We will develop you to be a highly creative fashion visionary, with an emphasis to engage, explore, question, visualise, illustrate, develop and communicate fashion concepts, trends, products and ideas through publication, exhibition, art direction and styling.

Study a software engineering degree with us and you’ll build the essential skills you need to work with software systems – opening the door to a range of career opportunities. You’ll cover all aspects of the software engineering process, with a focus on the methodical approach to robust, error-free software design and development.

In your first year, you’ll start with the core principles of computer architecture, databases, web design and programming. You’ll then begin to specialise, with areas of study like software design and development processes, full-stack web development and advanced programming.

As you progress you’ll develop knowledge of cloud computing, full-stack web development, software testing, as well as advanced development skills in a range of programming languages. You’ll also tackle team-based projects and a large-scale software project in your final year. This will help you to build vital project management skills, as well as giving you a sound understanding of the role of software development tools within the software life cycle.

Our BSc (Hons) Software Engineering, BSc (Hons) Computer Science and BSc (Hons) Applied Computing degrees share a common first year, allowing you to switch between these courses at the end of your first year.

Placement options

The full-time four year placement route provides the opportunity to go on a placement for at least 36 weeks, where you’ll get a taste of professional life. A placement not only gives you the opportunity to develop your core skills and experience, but also shows employers that you’re ready to get to work. We offer a wide range of services to help you find the right placement, including employer presentations, advice and fairs. But it’s also up to you – the more proactive you are about applying for placements, the better. This may be subject to national lockdown restrictions.

The Combined Honours program offers you an opportunity to study two subjects at degree level, enabling you to benefit from high quality teaching across more than one subject.

English:
English is a well-established humanities discipline, which explores the role of the written word in defining and transforming human experience. The modern discipline of English is rooted in the study of literature and the language in which it is written. Students of English can expect to study all major periods and forms of literature and to learn how to analyse literary texts by drawing on disciplines such as history, sociology and politics. The study of English develops strong critical thinking and communication skills, attributes that are highly valued in humanities graduates by employers. At the Manchester campus, the English department has access to a community of internationally renowned writers and critics through the Manchester Writing School, one of the most successful of its kind in the UK. The Creative Director is Carol Ann Duffy DBE (Poet Laureate 2009-2019). You will develop the necessary skills in critical thinking and communication that are of value to graduates entering a wide array of career paths.

Teaching English to Speakers of other Languages:
Proficiency in modern languages and linguistics will give you the competitive edge in the global jobs market. In both the private and public sectors, there is demand for professionals with strong language skills who can work in culturally diverse environments. We have been providing professional language courses for more than 30 years and our staff are nationally, and in many cases internationally, recognised experts in their field. Our strong local, national and global links will help to enhance your study and future employment opportunities.

People never forget great events. Reading this, you’ve probably got one in mind. Perhaps a festival you went to with a group of friends, a huge sporting event, or even a wedding at a fantastic venue.

But have you ever wondered what it takes to manage an event? If you’re curious about what goes on behind the scenes, our course is for you. On the BA (Hons) Events Management degree, you'll be immersed in the world of events, connected with experts and prepared for your first role in the industry.

There are few aspects of business more fundamental than people: they’re a vital ingredient of any organisation. It’s down to the HR professionals to deal with a vast range of business-critical issues, shaping workplace policies like redundancy, maternity leave and rewards, and supporting strategic decisions on areas like recruitment.

The best HR professionals have an in-depth understanding of how organisations operate and what the business objectives are – helping them advise employees and partner with the business.

We’ll help you explore the latest thinking in the subject, starting with first principles of managing people, analysing information and understanding behaviour. From there, you’ll expand into topics like managing across cultures and leading change. And, in your final year, you’ll also be able to pick your own subject as a research topic.

By the time you graduate, you won’t just have extensive knowledge of the role, you’ll also have a deeper understanding of the business and legislative landscape. In other words, you’ll leave ready to start your career in the world of HR.