Bachelor of Arts (Hons) in Business Management / Spanish

at Manchester Metropolitan University United Kingdom

The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.

Accredited by the Institute of Data and Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.

You’ll develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.

The latest insights from industry
This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers.

Taught by experienced digital experts, you’ll gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.

A world of opportunity
Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.

Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer.

Optional internship year

If you choose to take the optional one-year internship, you’ll do so once you have successfully completed your taught units. The internship takes place over 36-48 weeks – you will be supported by our Placement Office, who have extensive contacts with the industry and over 25 years of experience of helping students to find placements.

The Placement Office advertise a variety of opportunities, support and advise on the application and recruitment process and continue to support you whilst you are away from the University.

Our BA (Hons) Product Design and Craft course has a material-led, experimental philosophy that pursues a thinking through making approach to design, supporting the development of personal creative agendas. Through a program of study that explores our understanding of the material world, you will learn how to be a designer and maker of objects that enhance our daily interactions. You will develop essential skills in creative thinking and design strategy, and then apply these to challenge how you design for product and for craft.

You will discover how to design and produce objects that embrace both traditional handmade approaches and contemporary machine and digital manufacturing. Through creative experimentation, we strive to give ideas a material voice, as the thinking behind an object and its material execution are of equal importance. Your design work will also look to address a diverse range of areas including social issues, global awareness and local demand by considering the objects you design and the materials and processes you use. This course will enable you to explore strategies, materials and processes so you can develop creative and professional skills to support a sustainable career in design and craft making.

The world of business is full of opportunities. So where do you start? This practical course will help you find your calling in international business with modules ranging from consultancy to enterprise.

BA (Hons) Business Management includes everything you could want from a business degree, from expertise in our research areas of sustainability, strategy, and enterprise to events like our leadership series of guest lectures.

Applied business skills
You’ll learn the theory behind what makes a successful business. We focus heavily on giving you the practical knowledge you’ll need for your career – whether that’s starting your own business or working your way up in a big corporation.

By the end of this course, you should be able to think strategically. You should have an entrepreneurial mindset. And you should have the skills to be a successful manager anywhere in the world.

The new sustainable business
Profits aren’t the only thing driving businesses. We believe you need to conduct business in a sustainable and ethical way to be an effective manager. Our values underpin everything we do here at Manchester Met.

In fact, you’ll live and breathe sustainability while you’re here, studying in the environmentally-friendly business school. You’ll also get to work alongside innovative start-ups at Manchester Met-based Innospace, were we support people with great business ideas and the commitment to turn them into reality.

In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And, with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix
You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.

Real-world skills
Your lecturers have experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief. Or, spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.

Good journalism is essential to a functioning society. This course is designed to give you all the valuable skills and knowledge needed to work in the diverse and fast-moving environment that is modern journalism and media.

Our core units will give you a solid foundation in the principles and practice of good journalism, and you’ll learn how to cover stories for print, web, TV and radio, and how to adapt a story from one medium to another.

You'll then have the opportunity to develop a specialism and graduate with a bracketed degree title. Depending on your specialism, you could graduate with:

• MA Multimedia Journalism (Data)
• MA Multimedia Journalism (Magazine & Longform)
• MA Multimedia Journalism (Broadcast)
• MA Multimedia Journalism (International)

You’ll be taught by accomplished media professionals with backgrounds and connections in BBC TV and radio; local, regional and national newspapers; and online news, so you can be sure you’re learning at the forefront of industry thinking and practice. And you’ll have the chance to develop your own industry connections through our placement opportunities, introducing you to the real working environment and enhancing your employability.

Political and economic developments such as Brexit mean that international trade agreements, foreign direct investment and the attractiveness of where a company does business and accesses talent are more important than ever.

In the digital age, almost every business operates on the world stage and supplies to multiple countries. To help you compete in a hugely competitive global landscape, our International Business Management degree will give you a greater understanding of the nuances, challenges and opportunities of operating overseas.

Exploring enterprise, entrepreneurship and emerging markets

We’ll help you gain specialist knowledge in managing people of different cultures and backgrounds, and the political and governing structures of different markets that influence how businesses operate.

You’ll also develop the cross-cultural management skills you need to build international business relationships in often volatile political, cultural and economic environments.

Our International Business Management degree offers four-year routes where you can spend your third year on placement or study abroad at one of our overseas partner universities. Past students have worked for Johnson and Johnson in Tokyo, Hellman Worldwide Logistics in the USA and Warner Bros in London.

By the time you leave our business school, you’ll have the business knowledge and cross-cultural management skills to kick-start your career in the UK and abroad.

Study Abroad

Instead of a placement, you’ll have the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Every great business starts as a small seed of an idea. The ones that make it are those that understand their market and have strong strategies to grow and adapt.

On this course, learning that knowledge from the beginning will get you ahead of the competition. Whether you’ve just started a business (or plan to), are working in a small start-up, or want to apply entrepreneurship principles to a career elsewhere, this course gives you the skills to maximise your chances of success.

A real career journey
You’ll begin with idea generation and business planning, before moving on to strategy, which includes looking at marketing and logistics and supply chain. Plus, learn about the policy, cultural and local environments within which entrepreneurs operate and enterprises thrive. Finally, work on a live business project and pitch your idea to investors before writing up what you’ve learned in the research project.

Every step of the way you’ll learn practical skills you can put to use in your own business.

Food for thought
While the practical skills are vital, you’ll also learn about management systems and analyze organizations’ socio-political environments. By putting your work into context, we believe you’ll be a much more effective entrepreneur when you graduate.

Topics like ethics and globalization are relevant to any business. With our expert research and teaching staff, and visiting professionals, you’ll hear about the latest industry trends as they’re happening.

Optional internship year

If you choose to take the optional one-year internship, you’ll do so once you have successfully completed your taught units. The internship takes place over 36-48 weeks – you will be supported by our Placement Office, who have extensive contacts with the industry and over 25 years of experience of helping students to find placements.

The Placement Office advertise a variety of opportunities, support and advise on the application and recruitment process and continue to support you whilst you are away from the University.

How might modern-day pressures be impacting on children’s mental health? How do our individual experiences of childhood influence our views and perspectives? How can children and young people participate in society and how can this contribute to changes in policy and practice?

From exploring feminism and queer theory to analysing the thinking of key philosophers, on this course you’ll study the complex factors that affect children’s lives and explore ways to positively shape and influence their futures.

In each year of the course, you’ll learn about the different elements that impact on a child’s development. Studying subjects drawn from a range of disciplines, such as psychology, sociology, philosophy, and criminology, you’ll consider ethics, welfare, and the importance of policy and legislation relating to children, such as the Human Rights Act (1998). You’ll also learn about how childhood has changed over time both in the UK and globally and consider alternative perspectives relating to child development, including post-structuralism, socio-cultural theory and creative play.

You’ll reflect on your own experience of childhood and explore how it was shaped by society. You’ll also consider the diverse experiences of children, young people, families and communities and how policy on local, national and international levels affects children’s lives.

This course will give you the opportunity to study for an Early Years Education Level 3 qualification alongside your degree. When you graduate you will receive a degree, and a Level 3 Early Years Educator qualification which meets the national requirements set by Ofqual.

The MArch is a lively student-centered environment, where peer-to-peer learning, practice-based research and live events projects connect students, expert academics, design professionals and wider communities. During the MArch, you will develop, expand and refine your design and theoretical skills whilst creating a portfolio that will enable you to find employment in a leading architecture practice.