Bachelor of Arts (Hons) in Business Management with a Minor Route Language

at Manchester Metropolitan University United Kingdom

In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And, with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix
You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.

Real-world skills
Your lecturers have experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief. Or, spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.

Optional internship year

If you choose to take the optional internship year, you will do this once you successfully complete your taught units. Internships take place over 36-48 weeks – you will be supported by our Placement Office, who have extensive contacts with local employers and over 25 years of experience of helping students to find placements.

The Placement Office advertise a variety of opportunities, support and advise on the application and recruitment process and continue to support you whilst you are away from the University.

The BA (Hons) Fashion Promotion course offers an exploratory and dynamic approach to studying promotion in the fashion industry. This distinctive course covers fashion promotion skills, visual and creative processes, underpinned with business content and cultural and contextual theory.

The flexible design of this course will allow you to explore creative areas such as fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication. You will be expected to explore your field of study through research, investigation and independent practice. The business elements of the course will encourage you to engage with entrepreneurial processes and practical activity, allowing you to apply your knowledge and skills to live professional and industry briefs.

You will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally. Previously, students have travelled to London, New York, Copenhagen and Shanghai as part of the course and have visited industry head offices, educational partners, studios, galleries and trade shows.   

We also offer a four-year sandwich route option that gives you the opportunity to spend your third year on an industry placement to enhance your employability.

You will complete the course with a strong, industry-ready portfolio of work relevant to your career preferences. Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, styling, and events. 

This course is at the forefront of production design and manufacturing practices and brings together students from creative and technical backgrounds, to foster original approaches to product design for manufacture. It supports you to explore and develop personal design methodologies and philosophies, and locate these within a deep understanding of historical, contemporary and future design practices, and wider social and cultural contexts.

You will undertake core units, delivered by production design specialists, consisting of design theory and practice lectures, material and manufacturing workshops, group seminars, individual tutorials, live external projects, and research study trips. Practical design development is supported by extensive hand and machine workshops for wood, metal, ceramics, glass and plastics, and digital workshops for laser cutting and large scale CNC routing.

Optional units facilitate innovative cross-disciplinary opportunities, supporting the development of collaborative working with students from within the material making and manufacturing cluster of MA/MSc/MFA Craft and MA/MSc/MFA Textile, and across the wider postgraduate design community. There are cross-faculty options to study within the faculty of “Science and Engineering”, acquiring advanced 3D CAD skills for industrial production, and utilising the latest advanced 3D printing processes. The Manchester Metropolitan Business School option addresses commercial aspects of design, enabling students to locate their ambitions within a defined financial model.

You will able to explore and challenge all aspects of product design, embracing opportunities for innovation across markets and production levels, from one-off making and batch fabrication, to flexible digital manufacture and high volume industrial production.

There are endless opportunities in the international hospitality industry spanning everything from catering and tourism to events, hotel management and so much more.

And much of the knowledge, skills and operational experience gained on the BSc (Hons) International Hospitality Business Management degree can pave the way for a career in business, marketing, human resource management or finance.

You’ll start preparing for your career on day one. During induction week, you’ll learn about the exciting opportunities ahead. Placements, volunteering, events – there are lots of ways to make your CV stand out if you’re prepared to make the most of them.

Our industry partners are with you every step of the way; which has never been so important given the challenges the industry has faced during the global pandemic. You’ll learn first hand how the industry is changing, adapting and overcoming obstacles, from managers and alumni in the know, and in real-time.

Study abroad

Instead of a placement, you’ll have the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Businesses and governments rely on economists to help them examine issues, identify trends and deal with financial uncertainty. By studying our BA/BSc (Hons) Economics degree, you’ll explore how organizations and individuals invest and allocate their resources.

Throughout the course, we’ll challenge you to think about choices people make and how those decisions affect every aspect of our lives. You’ll explore everything from employment to distribution of wealth, government spending to international trade.

Please note that all students will apply directly to the BA (Hons) Economics. After studying BA (Hons) Economics in the first year, you can choose to continue on the BA (Hons) Economics, or transfer to BSc (Hons) Economics through the second and third year of study.

By bringing management theory into the practical world, our Sports Business Management degree will help foster the understanding and ability you’ll need for a career in the sport, recreation and leisure industries. Throughout the program, we’ll encourage you to think creatively, bringing your own ideas to tackle real-life business challenges, from running recruitment campaigns and managing events to developing a marketing strategy and conducting market research.

With guest lectures from industry experts and field trips to sports clubs, you’ll meet plenty of professionals working in the sector. And with our connections across sport, we’re ready to help you gain vital experience. You can volunteer for organisations or events in the area, or spend a year studying abroad or working on an industry placement – developing your skills and boosting your career prospects.

Once you've graduated, you’ll have everything you need to chart your future in the business of sport – following in the footsteps of some of our other graduates, working for organisations including BBC Sport, England Netball, and British Swimming.

Study Abroad

Instead of a placement, you’ll have the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

The combination of digital and physical technologies that is driving the Fourth Industrial Revolution (Industry 4.0) is changing our world. Our MSc Engineering Project Management offers the opportunity to develop management skills to implement technical strategies in projects across the engineering sector.

This course explores specialist challenges to the key objectives of innovation and sustainability in the delivery of new engineering systems, products, enterprise and services for Industry 4.0.

Throughout this course, you’ll develop specialist skills for the management of multidisciplinary projects along with techniques to manage the operational and developmental phases of product and system life cycles.

Our teaching staff come from a range of professional backgrounds with active networks in various sectors, from manufacturing engineering and environmental industries, to railways and built environment. Together, this multidisciplinary group will help you to become a rounded professional, ready to apply for engineering management roles in organisations globally.

Placement options

The optional industry placement provides the opportunity to apply academic knowledge in the workplace, as well as acquiring additional specialist expertise and transferable skills through responsibilities and contributions to the employer’s business.

Following the completion of the taught elements of their MSc course, students can gain additional practice credits by working for a minimum of 36 weeks and maximum 42 weeks (excluding paid and statutory holidays) in an industrial setting, relevant to the student’s course.

Students will be responsible for searching and applying for advertised placement opportunities, supported by academic staff and the University’s Careers and Employability Service.

All placements are approved and monitored in accordance with the University’s Institutional Code of Practice for Placement and Work?Based Learning, including additional checks for international students on study visas. Once a student secures an approved placement, an academic tutor and workplace mentor will be identified. The academic tutor will provide support and progress checks.

Our computer games development degree is designed to turn you into a games programmer and designer – from the word go you’ll be hands-on, designing and programming games as you prepare for an exciting career at the cutting-edge of interactive digital content.

In our state-of-the-art facilities, you’ll develop traditional computer science skills, such as programming and maths for computing, as well as specialist games development and design techniques. You’ll also study all types of games software, from the programming of game components, to high-level development tools such as Unity and Unreal Engine. At the same time you’ll be learning about game logic and architecture, the production of game objects and environments, and the processes used to design and develop games in industry.

We’ve designed the course to ensure direct relevance to the computer games industry and to provide you with opportunities to showcase your work to potential employers. Throughout the course you’ll build up a portfolio of work that you can showcase when you come to apply for games development roles in industry.

With hackathons, gaming events and lots of opportunities for work experience to hone your skills, by the time you leave us you’ll be well on your way to becoming a player in the action-packed world of computer games.

Banking and finance are not only central to the country’s (and the world’s) economy – they also offer a diverse range of opportunities for your future. Whether you’re considering a career in personal banking, wealth management or corporate finance (to name but a few), our BSc (Hons) Banking and Finance program offers the skills and knowledge you’ll need to get started.

You’ll start off getting a good grounding in financial theory and practice, before exploring specialist areas in more depth – from retail banking and corporate finance, to risk management and the industry’s most influential institutions. You can also choose to spend a year working on a placement or studying abroad, developing valuable skills and boosting your career prospects.

Whether you take the three or four-year route – and whatever specialist areas you choose in your final year – you’ll find a practical focus throughout your studies. Not only is everything we teach rooted in real-world experience and expertise, but we’ve designed the course to give you the kind of transferrable skills employers across the industry demand.

Every great business starts as a small seed of an idea. The ones that make it are those that understand their market and have strong strategies to grow and adapt.

On this course, learning that knowledge from the beginning will get you ahead of the competition. Whether you’ve just started a business (or plan to), are working in a small start-up, or want to apply entrepreneurship principles to a career elsewhere, this course gives you the skills to maximise your chances of success.

A real career journey
You’ll begin with idea generation and business planning, before moving on to strategy, which includes looking at marketing and logistics and supply chain. Plus, learn about the policy, cultural and local environments within which entrepreneurs operate and enterprises thrive. Finally, work on a live business project and pitch your idea to investors before writing up what you’ve learned in the research project.

Every step of the way you’ll learn practical skills you can put to use in your own business.

Food for thought
While the practical skills are vital, you’ll also learn about management systems and analyze organizations’ socio-political environments. By putting your work into context, we believe you’ll be a much more effective entrepreneur when you graduate.

Topics like ethics and globalization are relevant to any business. With our expert research and teaching staff, and visiting professionals, you’ll hear about the latest industry trends as they’re happening.