Master of Science in Digital Marketing Communications with Internship

at Manchester Metropolitan University United Kingdom

In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And, with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix
You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.

Real-world skills
Your lecturers have experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief. Or, spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.

Optional internship year

If you choose to take the optional internship year, you will do this once you successfully complete your taught units. Internships take place over 36-48 weeks – you will be supported by our Placement Office, who have extensive contacts with local employers and over 25 years of experience of helping students to find placements.

The Placement Office advertise a variety of opportunities, support and advise on the application and recruitment process and continue to support you whilst you are away from the University.

The BA (Hons) Fashion Promotion course offers an exploratory and dynamic approach to studying promotion in the fashion industry. This distinctive course covers fashion promotion skills, visual and creative processes, underpinned with business content and cultural and contextual theory.

The flexible design of this course will allow you to explore creative areas such as fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication. You will be expected to explore your field of study through research, investigation and independent practice. The business elements of the course will encourage you to engage with entrepreneurial processes and practical activity, allowing you to apply your knowledge and skills to live professional and industry briefs.

You will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally. Previously, students have travelled to London, New York, Copenhagen and Shanghai as part of the course and have visited industry head offices, educational partners, studios, galleries and trade shows.   

We also offer a four-year sandwich route option that gives you the opportunity to spend your third year on an industry placement to enhance your employability.

You will complete the course with a strong, industry-ready portfolio of work relevant to your career preferences. Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, styling, and events. 

Whether it’s a successful start-up or a blue-chip company, every organization across the globe needs people with strong business skills.

Studying business with law presents you with a world of opportunities. With an understanding of the legal structures that any business has to navigate, you’ll be a valuable addition to many large organizations. With strong business knowledge and skills, you’ll also be ready for a range of management roles in the legal sector.

You’ll learn fundamental skills like team-working, strategy and commercial awareness, get the benefit of excellent industry links and build the entrepreneurial skills that make great leaders, and great careers.

Study Abroad
Instead of a placement, you’ll have the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects. Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

BA Criminology and Sociology offers the exciting opportunity to combine the study of two cutting-edge disciplines in the vibrant city of Manchester.

The course is aimed at students who are interested in both disciplines and want to study crime and its causes, patterns, consequences and responses by situating them in the wider context of society.

The first year introduces students to the building blocks of criminology and sociology: key sociological and criminological theories, social divisions and problems, the criminal justice system, crime policy and practice, and key social transformations such as digital culture. Students will receive training in a wide range of research methods during the first two years, to become equipped to undertake their own independent research project in the final year.

Our integrated masters will set you on the path to an exciting career in the rapidly evolving world of electrical and electronic engineering.

Study at Manchester Met and you’ll start off by getting a solid introduction to key engineering principles, before specialising with subjects like electrical energy systems, control and automation and electronic systems design. You’ll also learn to use advanced engineering software as you develop your analytical skills and work on more cutting-edge topics.

Much of your learning will take place through projects, reflecting the multidisciplinary world of work. In these projects, set by academic colleagues and industry contacts, you’ll learn what it takes to come up with creative solutions to current engineering problems. You’ll get feedback and advice directly from industry insiders, giving you the chance to find out exactly what it takes to impress a potential future employer.

This degree is accredited by the Institution of Engineering and Technology (IET) on behalf of the Engineering Council for the purposes of fully meeting the academic requirement for registration as a Chartered Engineer.

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.

Sustainability is at the forefront of a global agenda. From how it influences individuals’ decision making, to the impact it has on the strategic direction of multinational organisations.

With the growing recognition of sustainability as a core business practice, there’s no better time to study a postgraduate management degree with sustainability at its heart.

Developing your career
On this course you’ll gain a thorough introduction to management practices, studying alongside students on our long-standing MSc Management course. Here you’ll explore units on organisational strategy and supply chain, amongst others, to give you key insights into various areas of business, management and leadership.

As the focus of your studies, you’ll also have the opportunity to learn about sustainability and sustainable development, studying specialist units looking at topics such as the circular economy and social, ethical and environmental challenges. You’ll then work towards completing a sustainability research project on a topic of your choice.

Based at the Manchester Metropolitan University Q-Step Centre in the Department of Sociology, this MSc approaches the study of quantitative methods in an innovative way. Right now, there is a demand for graduates with quantitative skills, and it is a demand our students are equipped to meet. Students studying on this MSc will be ready to pursue a career involving quantitative research skills within a diverse range of organisations. Students will also be prepared for doctoral study, which requires advanced skills on quantitative methods recognised by the Economic and Social Research Council (ESRC) and other research councils.

The course focuses on the development and application of key quantitative methods and analytical techniques. It focuses on the use of quantitative methods within real-world contexts and a key aim is to develop graduates' career-ready skills in this field.

Manchester Met’s Q-Step Centre is recognised as a centre for excellence in the teaching and training of quantitative methods, with a national and global reputation for its pedagogy. It has innovative research partnerships with a range of local organisations, and the community research projects run by the centre look to build on current knowledge to develop new strategies, aimed at empowering and transforming communities.  You will be taught by research-active academics from Q-Step and other multidisciplinary research centres including Policy Evaluation and Research Unit (PERU), Manchester Centre for Youth Studies, Big Data Centre in Sociology Department and this real-world research feeds directly into what they will be taught. The international research experience of the centre is embedded into the course content and delivery of the course is enhanced by incorporating cross-comparative survey data in lab activities and assessments. You will also have the opportunity to do your dissertation in collaboration with projects being carried out with these centres' international research partners. You will also be exposed to a variety of different perspectives and views within the discipline through lectures, seminars, talks and workshops delivered or co-delivered by international experts.

Placement options

• Placement-based dissertation, in which you will produce a piece of research on behalf of one of our partner organisations. We will help your source your placement.
• We work with over 25 partners across Greater Manchester to provide students with placements across diverse sectors.

BA (Hons) Filmmaking is a practice-based course giving you the creative freedom to develop your voice through the dynamic language of film.

Our learning environment incorporates a unique mix of digital art and film school philosophies, empowering you to express your ideas and stories through narrative fiction, documentary, artists’ moving image and new media. You will specialise in original ideas from unique perspectives, with the potential for your work to be screened in international venues.

Studying at the School of Digital Arts means learning beyond the usual limits. You’ll be part of a vibrant creative community that spans a range of disciplines, from photography and animation, to music and sound design. It’s an environment designed for collaboration – a place where you can push the boundaries of filmmaking, explore the directions that interest you most and develop a broad skill set made for today’s digital arts and media sector. Here, you’ll have access to a vast range of specialist resources and purpose-built facilities, as well as a wealth of opportunities for developing your professional skills, from work experience placements and industry competitions to guest lectures and collaborations with organisations.

The UK film and television industry is a global success story and Manchester is the perfect place to write your own chapter. It’s a major media city, second only to London. The likes of the BBC and ITV are on our doorstep at MediaCityUK, while the city is also home to a thriving, bustling digital production sector, from innovative start-ups to established production companies. For today, that means you’ll have the chance to work on live industry projects – developing practical skills and valuable experience. For tomorrow, that means you’ll graduate in one of the most exciting cities in Europe for starting a career in the creative and digital industries.

Placement options

SODA Placement Year
As part of your studies with SODA, you will have the chance to take a year working on placement within the industry. During your year, you will spend at least 36 weeks working within an organisation in the industry, developing workplace skills, practical understanding and genuine industry experience.

On the School of Digital Art's (SODA) MA Sound Design course, you will create sound for environments and contexts that are immersive, interactive and responsive.  

Taught by a team of specialist researcher-practitioners, you will explore themes that will include sound for linear and non-linear narrative, interactive media and virtual realities.

You will be based in a school that is purpose-built for today’s fast-moving creative and digital sectors - equipped with the latest cutting edge technologies to enable you to develop industry-standard skills for creating and researching sound content across a wide range of digital platforms. SODA also offers opportunities for cross-disciplinary learning and to to collaborate within our dynamic creative community of photographers, filmmakers, games developers and more.

During the course you will develop professional links with the creative community and industries both locally, nationally and internationally. Guest lectures and masterclasses by international industry practitioners and researchers will help you to place your work within a context of innovative global sound practice.

SODA is well positioned within Manchester as a great place for students to build a network and develop research and practice in the media, games and digital tech industries. It is also home to staff from a wide range of creative disciplines, who are research-active and experts in their chosen areas. They also enjoy well-established links to the wider creative media, arts and digital tech industries.