Master of Science in Digital Marketing Communications with Internship

at Manchester Metropolitan University United Kingdom

In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And, with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix
You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.

Real-world skills
Your lecturers have experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief. Or, spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.

The BA (Hons) Fashion Promotion course offers an exploratory and dynamic approach to studying promotion in the fashion industry. This distinctive course covers fashion promotion skills, visual and creative processes, underpinned with business content and cultural and contextual theory.

The flexible design of this course will allow you to explore creative areas such as fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication. You will be expected to explore your field of study through research, investigation and independent practice. The business elements of the course will encourage you to engage with entrepreneurial processes and practical activity, allowing you to apply your knowledge and skills to live professional and industry briefs.

You will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally. Previously, students have travelled to London, New York, Copenhagen and Shanghai as part of the course and have visited industry head offices, educational partners, studios, galleries and trade shows.   

We also offer a four-year sandwich route option that gives you the opportunity to spend your third year on an industry placement to enhance your employability.

You will complete the course with a strong, industry-ready portfolio of work relevant to your career preferences. Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, styling, and events. 

BSc Sociology with Quantitative Methods offers exciting opportunities for you to study the cutting-edge discipline of sociology in the vibrant city of Manchester, whilst gaining extensive quantitative skills. It is aimed at students who want to understand and analyse contemporary social phenomena, trends and problems as well as develop a specialism in quantitative methods to study society.

The first year introduces you to the building blocks of sociology: key sociological concepts and theories, social divisions and problems, and major transformations – such as globalisation or digital culture – which are altering the fabric of contemporary society. You will receive training in a wide range of research methods, both qualitative and quantitative, during the first two years. In the final year, you will focus on quantitative research methods for designing, implementing and analysing social issues and complete an independent project.

Our large, multi-disciplinary department believes in offering extensive optionality to study specific areas of sociology in depth. Throughout the degree, there is an emphasis on developing skills and experiences that are relevant to professional careers, including work experience, study-abroad schemes, and independent project work. In the final year, there is the opportunity to complete a placement in a relevant organisation. You may also have the opportunity to spend an extra year expanding your horizons studying with one of our partner universities overseas.

There are few aspects of business more fundamental than people: they’re a vital ingredient of any organisation. It’s down to the HR professionals to deal with a vast range of business-critical issues, shaping workplace policies like redundancy, maternity leave and rewards, and supporting strategic decisions on areas like recruitment.

The best HR professionals have an in-depth understanding of how organisations operate and what the business objectives are – helping them advise employees and partner with the business.

We’ll help you explore the latest thinking in the subject, starting with first principles of managing people, analysing information and understanding behaviour. From there, you’ll expand into topics like managing across cultures and leading change. And, in your final year, you’ll also be able to pick your own subject as a research topic.

By the time you graduate, you won’t just have extensive knowledge of the role, you’ll also have a deeper understanding of the business and legislative landscape. In other words, you’ll leave ready to start your career in the world of HR.

Study Abroad

Instead of a placement, you'll have the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Exercise can be an incredibly powerful tool – whether to drive elite athletic performance or to fight obesity, cancer, depression and a range of other conditions. Our BSc (Hons) Health and Exercise Science program can help you master that tool, with a unique blend of human biology, physiology and psychology.

Studying a wide range of units, you’ll develop an in-depth understanding of the structure and function of the human body, exploring how it responds to various forms of exercise at different points across the lifecycle.

You’ll get a good grounding in the key scientific principles, before developing higher-level knowledge focused on responses to the physical, psychological and environmental stressors that affect sports, exercise and health. Then, in your final year, you’ll focus on the specialist area that interests you most with a major research project.

Placement options

• You can opt to spend your third year getting a taste of professional life in a sports or health organisation with the four-year placement route.

Why is our education system organized the way it is? How can those working within the sector influence social justice and empower those in education?

Throughout our Education course, you’ll explore these and other questions from a range of disciplinary perspectives. From media, youth and play to disability, citizenship and development you’ll consider issues such as the way education differs across national and international contexts.

We want to make your experience as interactive and collaborative as possible. The course is designed to introduce you to a range of current debates and contemporary issues in education, combined with practical experience.

As you progress through the degree, you will have the option to explore your personal journey within education, tailoring your study to your career intentions. You may opt for units focusing on issues such as global agendas in education, or volunteer in a nursery to understand child development. This course also offers the chance to explore areas of Secondary Education opening-up new, exciting, career opportunities.

You will be encouraged to take a critical perspective throughout, and you will balance academic skills with practical experience.

You’ll learn through a mix of lectures, projects and placements, tutorials, presentations and discussions. Some of the ways you might learn include group work with your peers, debating topical issues in education and delivering group presentations. This is to help you develop the confidence to present to an audience, whether you’re speaking to a classroom of eight-year-olds, your friends or educational professionals.

The Textiles in Practice course enables you to experience textiles as a flexible and diverse subject. You will be taught from within core pathways offering the opportunity to specialise or combine the disciplines of print, weave, knit, embroidery and mixed media. We promote and encourage the interdisciplinary nature of contemporary practice where processes and techniques combine and complement one another. Specialist workshop provision offers hands-on traditional machinery and the latest digital technologies, supported by expert academic and technical staff who are actively engaged in research and are professional designers and artists. Emphasis is placed on the development of personal interests and ambitions that reflect the breadth, versatility and potential of textiles within contemporary art and design contexts.

Placement options

• You will be supported and encouraged to take advantage of work-based learning opportunities, with established links across a wide range of creative and commercial organisations.

Creating art for games is both specialised and rewarding – a mix of technical know-how and creative thinking that can make a huge impact on the look, feel and experience of any computer game. A game artist can create entire living and breathing virtual worlds, dynamic animated characters and beautiful atmospheric effects in one of the most challenging and exciting roles in the creative industry. Our BA (Hons) Games Art course offers this mix, with core skills and vital understanding that will equip you for your future career in the games industry.

While it’s a specialist course offering a specialist skill set, being part of the School of Digital Arts (SODA) offers the unique opportunity to work with others from across our broad creative community. By working in collaboration with students of photography, animation, sound design and more, as well as students from the Department of Computing and Mathematics, you’ll get a taste of the kind of cross-disciplinary teamwork that’s essential in the fast-moving digital sector. It’s not only a creative environment, but a well-equipped one too. SODA has been purpose-built to develop industry-standard skills, so it offers industry-standard facilities – giving you every opportunity to get to grips with professional-grade development and design technology.

Just as SODA provides a vibrant, dynamic environment for studying games art, Manchester provides an exciting, creative setting. The city is not only home to one of the largest media and creative sectors outside of London, but also has a rich history of video games creation, from Ocean Software in the 1980’s to TT Games and much more today. On our doorstep, you can find renowned CG, visual effects and VR/AR agencies like Flipbook and Carbon Digital, not to mention the BBC’s entire digital and games teams. In short, it’s much more than an exciting city for students, for qualified, well-rounded game artists, Manchester can provide the perfect launch pad for a rewarding career.

Placement options

SODA Placement Year
As part of your studies with SODA, you will have the chance to take a year working on placement within the industry. During your year, you will spend at least 36 weeks working within an organisation in the industry, developing workplace skills, practical understanding and genuine industry experience.

There are few aspects of business more fundamental than people: they’re a vital ingredient of any organisation. It’s down to the HR professionals to deal with a vast range of business-critical issues, shaping workplace policies like redundancy, maternity leave and rewards, and supporting strategic decisions on areas like recruitment.

The best HR professionals have an in-depth understanding of how organisations operate and what the business objectives are – helping them advise employees and partner with the business.

We’ll help you explore the latest thinking in the subject, starting with first principles of managing people, analysing information and understanding behaviour. From there, you’ll expand into topics like managing across cultures and leading change. And, in your final year, you’ll also be able to pick your own subject as a research topic.

By the time you graduate, you won’t just have extensive knowledge of the role, you’ll also have a deeper understanding of the business and legislative landscape. In other words, you’ll leave ready to start your career in the world of HR.

Placement options

Our BA (Hons) Human Resource Management degree offers the chance to spend a year getting a taste of professional life. It’s an opportunity to develop core skills, explore your career goals and discover about how your industry really functions – and shows employers that you’re ready to get to work.

Our Business School Placement Team is ready to help. They offer a wide range of services, including employer presentations, advice and placement fairs. They’re well connected, with an extensive network of relationships with placement employers locally, nationally and internationally. But it’s also up to you – the more proactive you are about applying for placement opportunities, the better.

Photography offers an exciting range of career paths and specialisms and this course provides the perfect starting point for them.

You will have the opportunity to discover and push the boundaries of current practices and approaches. You’ll discover how photography can be used to tell powerful stories and communicate your personal interests within cultural and industry contexts. You will also have an opportunity to explore a wide range of different subject areas such as fashion, documentary, editorial and commercial photography. Throughout the course you will have the chance to experiment in a purpose-built studio, darkroom and digital facilities.

As a Photography student you will be part of the broad, dynamic creative community at the School of Digital Arts. As such, you will have units and classes taught across all our courses, with the chance to collaborate on projects with animators, sound designers, games developers and a range of other media-focused students. It’s an approach designed to mirror the cross-disciplinary practices you’ll find in the professional world, while giving you the chance to explore the creative directions that interest you most. Matching that professional approach, our purpose-built school provides professional-standard tools – a brand new creative playground for producing photographic work at the cutting edge of emerging digital technologies. It’s a school and a course designed to give you the vital industry and artist networking, technical and creative skills to prepare you for a career in the photographic and related industries.

Manchester offers a fantastic backdrop for it all. Studying here puts the country’s second-largest media and creative sector on your doorstep, with a globally recognised photographic industry and a substantial animation, film and digital/tech sector. At MediaCityUK, there’s a mix of national broadcasters and independent operators, while the city is home to a wide range of major media businesses. Manchester has a dynamic artistic and cultural scene that houses some of the best public and independent museums and galleries in the UK . So, whatever path you want to pursue in photography – or in the wider media, arts and digital tech industries – Manchester offers all sorts of opportunities for building a network, gaining experience and making a great start in your career.

Placement options

SODA Placement Year
As part of your studies with SODA, you will have the chance to take a year working on placement within the industry. During your year, you will spend at least 36 weeks working within an organisation in the industry, developing workplace skills, practical understanding and genuine industry experience.