Master of Science in International Marketing Management

at Manchester Metropolitan University United Kingdom

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.

There are endless opportunities in the international hospitality industry spanning everything from catering and tourism to events, hotel management and so much more.

And much of the knowledge, skills and operational experience gained on the BSc (Hons) International Hospitality Business Management degree can pave the way for a career in business, marketing, human resource management or finance.

You’ll start preparing for your career on day one. During induction week, you’ll learn about the exciting opportunities ahead. Placements, volunteering, events – there are lots of ways to make your CV stand out if you’re prepared to make the most of them.

Our industry partners are with you every step of the way; which has never been so important given the challenges the industry has faced during the global pandemic. You’ll learn first hand how the industry is changing, adapting and overcoming obstacles, from managers and alumni in the know, and in real-time.

Placement options

Our BSc (Hons) International Hospitality Business Management degree offers the chance to spend a year getting a taste of professional life. Opportunities are available worldwide with a wide range of companies, from boutique hotels to five-star deluxe properties, gastro pubs to Michelin star restaurants, and cruise liners to theme parks.

A year out not only gives you the opportunity to develop your core skills and learn about how a business really operates in your industry, but also shows employers that you’re ready to get to work.

The business school Placement Team is ready to help. They offer a wide range of services, including employer presentations, advice and placement fairs. But it’s also up to you – the more proactive you are about applying for placement opportunities, the better.

Embark on our creative writing degree and from the very start you’ll study and practise the art and craft of writing in a wide range of established and new forms, from prose fiction and poetry, to screenwriting and writing for computer games. You'll also focus on how writers read texts, how we can learn from them and how to add your own voice into the ongoing conversation of literature.

You’ll learn from award-winning, leading poets, novelists and scriptwriters at the renowned Manchester Writing School – writers who know what it takes to turn a flash of inspiration into brilliant words on the page. The course also has a strong emphasis on professional development, and in our practical 'Beyond the Page' units you’ll look at professional practice in the literary industry and working in the cultural industry in general. In our workshops, you’ll study the formal aspects of creative writing as well as putting your own skills into practice.

If you choose the placement route, you will be able to spend the third year of your studies on an industry placement. A placement is a key element of the course as it allows you to apply university-based knowledge, skills and understanding to the real world of work. It also gives you an advantage when you begin looking for your first job upon graduating. You may also have the opportunity to spend a year expanding your horizons, either studying with one of our partner universities overseas, or working on a placement within the industry.

Placement options
Placement opportunities may be available both in the UK and abroad, in a wide variety of roles and sectors.

Our dedicated placement team have developed excellent links with various industries. You will be offered support through a preparation program of activities that includes guidance on selection procedures, working overseas, CV preparation, interview and selection techniques.

This program is firmly rooted in the tradition of drawing and the individuality this discipline instils.

The course will provide you with the opportunity to combine illustration with animation. Through a variety of challenges, you will develop strategies and skills to enable you to successfully cope with a range of visual communication problems and contexts. Ambitions are realised through a research-informed questioning of practice that embraces the potential outcomes of page or screen.

Graduates have gone on to postgraduate study in many national institutions including the Royal College of Art, the National Film School and Manchester Metropolitan University. Graduates have also become freelance illustrators, animators, filmmakers, designers, pre-production artists, storyboard artists, and teachers.

Explore a fascinating area of biology: a microscopic world inhabited by single-celled organisms which drives all other facets of the natural world. While rooted in the fundamental theories of biological science, our BSc (Hons) Microbiology and Molecular Biology degree is also designed with practical applications in mind. As you progress, you’ll find a real emphasis on the environmental, industrial, clinical and research applications of microbiology and molecular biology and study current techniques, such as next-generation DNA sequencing technology and biotechnology.

Study microbiology and molecular biology at Manchester Met and you’ll learn about how biomolecules enable cells to function, the genetics of microorganisms, biotechnology and environmental microbiology. You will explore specialist aspects within the subject as you progress, with the opportunity to specialise in areas like molecular biology, genetics, bioinformatics and microbial ecology.

Along the way, you’ll develop a valuable set of skills in our laboratories, with an emphasis on how to apply the tools and techniques within biotechnological, medical and environmental microbiology.

Our BSc (Hons) Microbiology and Molecular Biology degree also provides the option of spending an extra year expanding your horizons, either studying with one of our partner universities overseas, or working on a placement with a business or non-governmental organisation. This is subject to national and international travel restrictions.

Placement options

The four-year placement route gives you the opportunity to spend your third year on a placement with a relevant employer, like a conservation or environmental body, zoo or animal welfare organisation, or local government or a molecular diagnostics company. It’s a great chance to gain experience, build your network and develop transferable skills – all of which can boost your career prospects.

The four-year study abroad route gives you the opportunity to study overseas during your third year in Europe, North America or Australasia.

Understanding the link between foods, diets, dietary patterns, nutrients, and physical health is paramount in the current environment. And that’s where nutritionists can help.

You’ll look at the issues that make the headlines and the topics that touch our everyday lives. Whilst our relationship with food has never had a higher profile in the public sphere, the food industry is constantly adapting to new consumer trends and developments.

Many dietary factors can influence a person’s health, and throughout our course, you’ll gain a working knowledge of a range of contemporary nutrition issues such as the origins of nutrition-related illnesses, the chemistry of food and dietary assessment.

You won’t simply learn the theory behind nutrition, you’ll explore how it works through practical sessions.

We have chemistry and microbiology laboratories, a taste panel suite, a product development kitchen, a bakery and food quality testing equipment. We also have the capability to produce and develop new food products, test and analyse them, taking them through to the packaging and labelling stage.

This creates a holistic approach to our teaching and means you gain real-life experience whilst studying with us.

Our nutritional sciences degree also provides the option of spending an extra year working in a partner organisation on placement.

Placement options

• If you choose the sandwich year degree route, you will spend Year 3 of your studies on a placement in industry.  Placement learning is a key element of the course as it allows you to apply university-based knowledge, skills and understanding to the real world of work.

Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

This industry-accredited master's offers you the chance to explore the latest thinking and techniques in this rapidly changing field.

You'll look at both traditional and digital marketing principles and strategies, as you develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.

You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.

This combined honours course will give you the practical language skills while also developing your understanding of the social and cultural environment in which it is spoken. You’ll also gain an appreciation of  how states, international organisations, and non-state actors interact on the global stage.

International Relations
You’ll use theories and models to best explain and understand power in the world, why the world is the way it is, and how we can change it. Looking at all levels, from individuals to whole global systems, you’ll question what we think we know, what we think matters, and how we can develop a better world. Supported by knowledgeable and passionate staff, you’ll start by looking at the core critical and emancipatory theories of international relations and their underlying methods.

Spanish
In both the private and public sectors, there is demand for professionals with strong language skills who can work in culturally diverse environments. Studying Spanish at Manchester Met will give you the opportunity to learn from native speakers. Our languages department have created their own multi-cultural community, including British, exchange and international students, along with foreign language assistants, allowing you to be absorbed into the everyday use of your chosen language.

We have been providing professional language courses for more than 30 years and our staff are nationally, and in many cases internationally, recognised experts in their field. Our strong local, national and global links will help to enhance your study and future employment opportunities.

Placement options

• If you take Spanish as a major or equal subject you will have the opportunity to spend your third year in Spain or Latin America and we will assist you in choosing from a choice of partner universities where you can study.

BSc Sociology with Quantitative Methods offers exciting opportunities for you to study the cutting-edge discipline of sociology in the vibrant city of Manchester, whilst gaining extensive quantitative skills. It is aimed at students who want to understand and analyse contemporary social phenomena, trends and problems as well as develop a specialism in quantitative methods to study society.

The first year introduces you to the building blocks of sociology: key sociological concepts and theories, social divisions and problems, and major transformations – such as globalisation or digital culture – which are altering the fabric of contemporary society. You will receive training in a wide range of research methods, both qualitative and quantitative, during the first two years. In the final year, you will focus on quantitative research methods for designing, implementing and analysing social issues and complete an independent project.

Our large, multi-disciplinary department believes in offering extensive optionality to study specific areas of sociology in depth. Throughout the degree, there is an emphasis on developing skills and experiences that are relevant to professional careers, including work experience, study-abroad schemes, and independent project work. In the final year, there is the opportunity to complete a placement in a relevant organisation. You may also have the opportunity to spend an extra year expanding your horizons studying with one of our partner universities overseas.

In the contemporary art world, as the boundaries between fine art practices are crossed, so too are the distinctions between artist, theorist and curator. This distinctive course challenges these boundaries, offering students the opportunity to develop and expand fine art practice through a deep engagement with art historical knowledge and theoretical ideas. The course also offers a curating pathway, allowing students to explore exhibition-making in its own right and as a form of artistic practice.