Bachelor of Arts (Hons) in Advertising, Public Relations and Branding

at Middlesex University London United Kingdom

Organisations and businesses are always looking to improve their project success rates. They want them delivered quicker, on time and within the agreed budget. As projects become more global and more complex, improved project management is always at the forefront of an organisation's mind.

Project management isn’t just about being organised. Much like entrepreneurs, they need to take responsibility, be organised and have the ability to drive a project team to success. During this course, we’ll show you how to take deliver it successfully.

This course is tailored to ambitious students who are keen to learn theory in practice. Supported by our academic team you’ll learn how organisations work and operate in a business environment.

Delivering project management skills

During your course you’ll study project management using software applications. You’ll gain the knowledge and capability to use these tools in a dynamic environment. You’ll learn to use Microsoft Project, SAP, and a host of other software that helps you to manage and control projects.

You’ll also learn about the key functions of a successful business – strategy development, management styles, business resourcing and more.

You’ll take part in group projects, talking to project managers who work on live projects so you can understand more about the role in business. You’ll also have guest speakers and coursework based on ongoing projects in a range of industries.

The Foundation Year in Business is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BA Marketing

Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.

Business information, and using it to increase profitability, is becoming an ever more essential part of running any organisation. This course will train you to design and develop information management systems and make the best use of them in the workplace – a highly sought-after skill in today's competitive market.

From revenue reports and customer data to figures used to forecast sales and analyse trends, the useful knowledge which organisations can gain from information systems is virtually limitless. Experts who can use the technology intelligently and creatively to add value to a business, combining technical ability with an understanding of an organisation's needs, are in high demand. This course is designed to meet that demand.

The university's close links with industry have allowed us to develop a highly practical course, focusing on the skills employers tell us they want. We work with companies such as Microsoft and Siemens, and we are a Cisco local academy and a Xilinx university partner – meaning you will have access to the latest equipment, and can make use of specialist teaching materials and workshops. You will be encouraged to learn, explore and work within our award-winning technology centre and its specialist network, software, digital and wireless laboratories equipped with industry-standard software and hardware. All our sessions will be delivered online during the 2020/21 academic year due to Covid-19 restrictions, enabling you to gain from these experiences without having to travel to campus.

Course Highlights

• You will have access to the Human Interactive Systems Laboratory technologies and tools online, which explores the design of interactive technologies for education, training and medical use
• You will be encouraged to publish your research and you may have the chance to present your work at public conferences
• This course is accredited by the British Computer Society for Chartered IT Professional (CITP) status
• You can gain real life insight into the industry from the range of guest lectures who teach on this course. In the past students have been taught by speakers from Microsoft, Virgin Atlantic and General Electric
• As a student of this course you'll receive a free electronic textbook for every module.

This BA has been designed to get you into the diverse film industry, bringing together both theoretical and practical learning.

You’ll be following in the footsteps of a long list of decorated alumni, the likes of which have gone on to work on the latest Star Wars productions, for Disney, the BBC, set up their own companies and continued their studies at the National Film and Television School.

Year on year, our students produce outstanding, industry-standard films. Watch last year's graduates excellent work on our Creative Graduates 2020 digital exhibition.

Across the three years, you’ll learn about the complete film-making process, covering a range of production roles, conception and development, post-production, script writing, cinematography, and direction, taught by professionals working in the film industry.

A film degree can open a lot of doors and we’re here to help you find the right career path. Graduates of this course become writers, editors, sound technicians, and camera assistants.

Our banking and finance degree gives you the specialist knowledge, skills and experience to succeed in a sector that influences the success of our global economy. London is one of the best cities in the world to study finance, which means our BSc in finance will give you the essential skills to pursue international career opportunities in banking, insurance and accountancy.

With the flexibility to study over three or four years – the latter with a year-long paid industry placement – you’ll build your specialist economic knowledge, gain experience of the operations, strategy and regulatory functions of banking and finance, and learn the practical skills you need to succeed in one of most important global sectors.

Build your banking and finance skills

• Our London location gives you access to some of the industry’s most prestigious companies and influencers. You’ll also have the opportunity to build your professional network and gain hands-on experience through a range of work experience placements.
• Our three-year and four-year study options both give you the chance to develop your practical skills through work experience in the industry. You’ll have the opportunity to take two 18-week summer placements as part of a three-year degree, or a 36-week paid work placement in your third year as part of a four-year approach.
• You’ll have access to the latest Bloomberg and Datastream finance software in our Financial Markets Lab.

This three-year apprenticeship programme is ideal to for apprentices employed within local trusts, or healthcare organisations who wish to undertake the BSc Healthcare Science (Cardiac Physiology) and are supported by an employer to undertake the course as an Apprentice.

This BSc apprenticeship will be delivered across each academic year in designated periods of placement learning and study blocks. This model allows the apprentice to gain the advantages of the University resources and support processes, become integrated as a Middlesex University student, and develop a sense of belonging and cohort identity. Placement periods are assessed within their own area of employment according to the National School of Healthcare Science programme requirements.

The modules are delivered through attendance at University, independent study days and a range of planned placement experiences. As students they will be employed within local Trusts or Healthcare organisations as Cardiac Physiologist Degree Apprentices (CPDAs). In order to meet the National School of Healthcare Science requirements, the apprentice will complete planned practice placements within their place of work.

The apprentice will have access to My Learning at module and programme level, and all resources provided within it. These resources allow them to undertake the required pre and post sessional work within each module.

Whilst in practice, the apprentice's learning and assessment are supported and assessed by an identified mentor, who have prepared for the role by the University, for learning and assessment in practice. A range of practice learning experiences are planned in line with National School of Healthcare Science requirements.

This course is accredited by the National School of Healthcare Science.

Course Highlights

• The apprentice's professional development will take place as part of their integration to the workplace and under continuous guidance from a Workplace Tutor
• The daily interaction with their work colleagues will help them to appreciate work ethics, develop professional conduct and apply expected standard practices for their chosen sector
• The apprentice will have the opportunity to participate in planned practice placements within real-life situations of work
• The apprentice will develop transferable skills such as working in teams, communicating with peers, managing tasks, solving problems and reaching decisions
• They will benefit from study days at the University and independent directed learning

The only degree in the UK that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in marketing and digital media.

People are creating, consuming and sharing content in new and innovative ways. If you’re passionate about working in advertising, brand management or publicity campaigns, then our course will set you up with the tools to succeed.

You can find a career in the creative industries, consultancy, public relations, charity and public sectors, as well as across a range of markets and businesses. The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising, you’ll be equipped with the creative thinking, communication, and strategy skills required for a fast-paced and ever-evolving career.

Our Sociology with Criminology degree is designed to give you a grounding in sociological and criminological thinking, research methods and key skills to articulate new and emerging social and criminological issues. You'll focus on how society responds to crime, its causes and consequences, and investigating how we do and should respond to criminal behaviour in all its forms.

Crime and criminal justice are central issues in today’s society, and our specialist Criminology and Sociology BA – one of the first in the world – opens up a wide range of career opportunities. You'll be taught the essential skills while you develop your ability to design and conduct social research through a range of traditional, innovative, and digital methods.

Once you graduate, you'll be able to demonstrate an extensive knowledge of both disciplines and continue to use this knowledge for creative, critical, and ethical thinking in future careers.

Build your practical skills

• You’ll be part of our thriving learning environment, with a specialist teaching approach that gives you plenty of support throughout your studies. You’ll also get a free electronic textbook for every module as part of your course.
• Our Sociology with Criminology course is taught within the interdisciplinary department in the School of Law, where you’ll benefit from some of the UK’s most influential and innovative academics. All of our scholars are actively engaged in current research, including human rights abuses, criminal behaviour, and more.
• You’ll have the option to choose the modules you want in your second and third years, meaning you can tailor the programme to your unique set of interests and career prospects. You can also choose to extend your course by a year and take a work placement or integrate it through volunteering and placement modules. In your final year, you can also choose between a dissertation and project, making your degree as suited to your individual needs and interests as possible.

The Foundation Year in Business is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BA International Business

International business degrees are in high demand in our global world. With our course, you’ll develop a range of transferable skills which are essential in business settings. These include communication, information technology, critical thinking, and teamwork.

You’ll gain these skills alongside a deep theoretical foundation that’ll cover marketing, human resource management, global strategy, intercultural ethics, and many more. Our expert tutors, with years of international business experience, will prepare you for an exciting career in the global marketplace.

In the 21st century businesses are more globally integrated than ever before meaning international business expertise is highly sought after to understand the dynamic conditions and opportunities within a global market. Organisations need managers with skills in this field if they are to achieve their international aspirations.

This challenging course will suit those who have aspirations to manage in an international context and would either like to enhance career opportunities in this field or develop an existing career for the purposes of progression. Core to the course is an understanding of managing company operations and dealing with issues such as financial performance, all within a diverse and multicultural arena to enhance your international perspective.

You will gain in-depth knowledge about the dynamic nature of global business environments and an understanding of international entrepreneurial activity, as well as experiencing industry based trips and professional speakers that will enhance your practice awareness. The aim of this course is to equip you with effective management and operational processes that will enable you to pursue a career path to managerial positions.

Course Highlights

• Offers a holistic perspective on international business taking in strategic and logistical issues such as decision making, business strategy, multinational enterprise, financial analysis and supply chain management
• This course is taught by academics who have research expertise in MNE innovation strategy, emerging market strategies, SME internationalisation, strategic marketing and international HRM
• You will be able to enhance your understanding of practice through industry trips and attending talks by guest speakers
• Access to the Chartered Management Institute’s Management Direct resource hub where you will find thousands of online resources, creative tools for problem solving and interactive scenarios to aid self-directed learning