Bachelor of Arts (Hons) in Advertising, Public Relations and Branding

at Middlesex University London United Kingdom

Business information, and using it to increase profitability, is becoming an ever more essential part of running any organisation. This course will train you to design and develop information management systems and make the best use of them in the workplace – a highly sought-after skill in today's competitive market.

From revenue reports and customer data to figures used to forecast sales and analyse trends, the useful knowledge which organisations can gain from information systems is virtually limitless. Experts who can use the technology intelligently and creatively to add value to a business, combining technical ability with an understanding of an organisation's needs, are in high demand. This course is designed to meet that demand.

The university's close links with industry have allowed us to develop a highly practical course, focusing on the skills employers tell us they want. We work with companies such as Microsoft and Siemens, and we are a Cisco local academy and a Xilinx university partner – meaning you will have access to the latest equipment, and can make use of specialist teaching materials and workshops. You will be encouraged to learn, explore and work within our award-winning technology centre and its specialist network, software, digital and wireless laboratories equipped with industry-standard software and hardware. All our sessions will be delivered online during the 2020/21 academic year due to Covid-19 restrictions, enabling you to gain from these experiences without having to travel to campus.

Course Highlights

• You will have access to the Human Interactive Systems Laboratory technologies and tools online, which explores the design of interactive technologies for education, training and medical use
• You will be encouraged to publish your research and you may have the chance to present your work at public conferences
• This course is accredited by the British Computer Society for Chartered IT Professional (CITP) status
• You can gain real life insight into the industry from the range of guest lectures who teach on this course. In the past students have been taught by speakers from Microsoft, Virgin Atlantic and General Electric
• As a student of this course you'll receive a free electronic textbook for every module.

If you want to learn how businesses work and how to manage people, then this is the degree for you. You’ll learn about the theory and practice of how businesses operate and what their environments are like. You’ll also study a variety of management styles, alongside the law and practices related to managing people.

You’ll be supported by a team of tutors who have industry experience. You will be exposed to key HR practices such as hiring practices, HR law, the ethics of employment and other abilities you'll need during your career.

You’ll undertake a work placement so you can apply your skills to a live work setting. Using our industry connections, we'll help you find a role in the HR team of a top company, in an industry relevant to your interests. You can do this over the course of a year or over two summers. Past students have done placements with the NHS, The Walt Disney Company, and Hays Recruitment.

Develop your business and human resources skills

• Developing the essential skills and knowledge to succeed in business management, you will focus on modules such as strategic management, leadership, and business development.
• You’ll build your key business skills with us, including workshops, role-plays and discussions as you analyse case studies and business management practices.
• We also ensure that you build your specialist knowledge and the ability to deal with stakeholders, business resourcing and process, as well as understanding strategy, production and distribution of products and services.
• Our graduates have gone on to successful careers all over the world. Using the knowledge and skills learned with us they've started jobs in companies across the world, including places like Western Union, Emirates and Santander.

Our information systems degree gives you the skills, experience and expertise you need to succeed in the computer-based sector – and beyond.

You’ll get to grips with the specialist equipment, systems and technologies that will give you the experience, expertise and confidence to apply your skills (due to Covid-19, access to the specialist software may be online rather than in on-campus labs). Our degree will prepare you for career paths that range from organisational management and systems architects to chief information officers and enterprise architects.

This is an interdisciplinary course meaning the content's structured in ways that map explicitly to modern technology, including systems design, application development, client-side programming, and much more

Build your information systems skills
You’ll have the opportunity to take a year-long, paid work experience placement as part of a four-year study path (subject to securing an organisation that is able to support such a placement during the COVID-19 pandemic). We’ll also give you industry professionals and work experience opportunities to help you further develop your professional skills and network. In the past, our students have taken part in Sky's hackathon which tested their knowledge and team-working skills.

We’re in the process of gaining BCS (British Computer Society) accreditation for our computer science degrees, which means you’ll be able to gain BCS membership once it’s awarded.

You enrol on a four-year course, which includes the one-year foundation course. If you complete this year successfully you progress directly onto our three-year media degree courses listed below. The number of students who progress to degree study are very high - in fact some of these students have gone on to become some of our most successful graduates.

 BSc Games Design

The BSc Games Design focuses on the technical side of games programming design and testing.

On this hands on course, you'll be making games with a mix of digital and paper prototyping and planning from week one. You’ll gain hands-on experience that will help you build your portfolio that will set you up for a successful career in a range of creative industries.

The games industry is complex, diverse and spans a variety of old and new technologies from print to computer software to 3D printed game pieces. This BA/BSc gives you the transferable skills and knowledge you need to become a successful games designer in this fast-changing industry.

This master's programme will allow you to develop your knowledge and understanding of advance Immunological concepts. In particular, the course will focus on developing the understanding of how immune system disorders arise and how immunological reagents may be used as therapeutics (immunotherapeutic). You will also gain a knowledge of a range of immunoassays and will come to understand how these may be used in the diagnosis of disease.

This programme structure in the area of Biomedical Science and Medical Immunology will provide you with the necessary framework and vocabulary in essential and advanced aspects of Immunology. Additionally you will gain knowledge in a range of analytical and technical skills that will equip you to pursue a range of career options. These may include employment within the health service, pharmaceutical industry and education, or, to proceed to further scientific training or research.

As part of this programme you will also carry out a research project with a focus on Immunology supervised by research-active experts in the area.

This course is designed for those students who have previously studied a related subject in Biomedical Science at university level or who have a basic knowledge of Immunology and are looking to develop an advanced mastery of the subject.

Course Highlights

• This programme is accredited by the Institute of Biomedical Scientists (IBMS) which is the leading professional body for Biomedical Scientists
• You will undertake a research project with the supervision of experts in the field. This may lead to inclusion on a scientific publication
• External lecturers are brought in to teach their expert areas allowing you the possibility to form links with institutions outside of Middlesex University
• Following the recent REF2014, research at Middlesex was ranked as close to the top third for research power across the entire sector and the best modern university in London for research pow.

Genomic technologies are transforming the Biomedical sciences. Recent developments in DNA sequencing are creating unprecedented opportunities in molecular diagnostics, personal medicine and (infectious) disease prevention. There is a clear need for genomics specialists that can analyse and interpret genome data in a (bio)medical context.

This is an interdisciplinary programme with teaching provided by Life Sciences and Computer Science research active academics as well as other experts in the field. You will gain a comprehensive understanding of how changes in the genome relate to human disease. You will be trained to pursue a career in medical genomics in academia and industry.

This programme has a strong applied and practical focus. Hands-on learning provides you with the skills needed for a successful career in medical genomics.

Course Highlights

• Integrated approach to teaching with expert input from biological, biomedical and computer scientists
• A strong link between teaching and our biomedical research
• Individual dissertation project allows high degree of specialisation in sub-area of own interest.

Computer Science influences every aspect of modern life and is one of the fastest-moving academic disciplines and has a huge impact on both economic competitiveness and human wellbeing. This course will equip you with the skills and expertise required to forge a successful career in a wide range of industries.

This course not only offers a balance between advanced computer science theory and practical experience, but has a very strong focus on contemporary research. Practical work is an important part of every module and the School of Science and Technology has strong links within the industry, including company giants such as Microsoft and Siemens.

The university is very active in the exploration of a number of key areas within computer Science which you will have the opportunity to focus upon during your studies and individual research project. These include, but are not limited to interaction design, data visualisation, artificial intelligence, ubiquitous computing, cyber-security, algorithmic design, and blockchain engineering.

This course is designed for those students who have previously studied computing at university level and are looking to develop an advanced mastery of the subject.

The Foundation Year in Accounting and Finance is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BA Honours Accounting and Finance

Accounting is at the core of every business which means that our BA Accounting and Finance course offers you a range of opportunities in every industry, from banking to fashion and everywhere in between. You’ll develop your advanced theoretical knowledge as well as a practical understanding of all aspects of accounting and finance. Covering key areas within financial and management accounting, taxation and business law, you’ll gain a deep understanding of the role accounting plays in successful organisations.

The Foundation Year in Business is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BA Business Management (Project Management)

Organisations and businesses are always looking to improve their project success rates. They want them delivered quicker, on time and within the agreed budget. As projects become more global and more complex, improved project management is always at the forefront of an organisation's mind.

Project management isn’t just about being organised. Much like entrepreneurs, they need to take responsibility, be organised and have the ability to drive a project team to success. During this course, we’ll show you how to take deliver it successfully.

Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.

As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field.

You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.

Build your hands-on experience and develop your business skills

• You’ll get plenty of support throughout your studies – and our specialist librarians are also on hand to give you any additional support you need to excel in your marketing degree.
• You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options. You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree.