Bachelor of Arts in Business Management (Marketing) with Foundation Year

at Middlesex University London United Kingdom

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders' organisations address, including their employees and the media.

Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week or a virtual industry based conference with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

• Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
• Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications

The Foundation Year in Business is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BA Business Management (Marketing)

This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.

Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third party organisations.

Businesses rely on effective accounting to succeed – which is why our BSc Business Accounting gives you the skills, networks and experience you need to make an impact in the global business environment. Our business accounting course helps you develop the knowledge, expertise and skills that directly apply to companies across all sectors of the global business environment.

You’ll explore a range of financial management approaches and learn how to apply different concepts to real-life scenarios. You’ll also have the flexibility to tailor your studies with optional modules that complement your personal interests and career goals.

Build your practical business and accounting skills

• Our flexible three-year and four-year study options give you the chance to develop your professional and practical skills through work experience in the industry. You’ll have the opportunity to take two 18-week summer placements as part of a three-year degree, or a 36-week paid work placement in your third year as part of a four-year approach.
• After your first year, you’ll have the option to switch to our accounting course if you decide that a career as a qualified accountant is a better fit for you, though this is dependent on the standard of your academic results.
• Unlimited access to our business resources – including Chartered Management Institute's Management Direct Resource Hub – gives you the chance to enhance your industry knowledge and gain a competitive edge when it comes to launching your career.

All industries now utilise data and Data-Science and Data-Analytics are increasingly identified as key industrial activities.  The position of Data Scientist is rapidly becoming a required post for any company that wishes to take full advantage of the data that they collect. This course is designed to give you the skills to step into a career as a Data Scientist in a wide range of industries and companies.

This masters has been designed to offer those with a familiarity in maths, science or computing an opportunity to develop a key set of skills for future employment in a way that builds on your existing knowledge and skill base. Upon completing the course, you will be ready to fulfil the requirements of a Data Scientist.

You will focus on the intertwining areas of machine learning, visual analytics and data governance, and be able to strike a balance between theoretical underpinnings, practical hands-on experience, and acquisition of industrially-relevant languages and packages. You will also be exposed to cutting-edge contemporary research activity within data science that will equip you with the potential to pursue a research-based career, and, in particular, further PhD study at Middlesex.

Course Highlights

• Explore theoretical and practical aspects with industry-recognised skills
• Study a course that is unique in its fusion of machine-learning, visual analytics and corporate data governance
• Equip yourself to apply machine learning and visual analytics to any data source

This degree is the ideal sports and exercise science route for students who aspire to work with elite athletes. Learn how to plan and deliver training programmes, monitor progress and deliver feedback to coaches. Being a fully recognised profession in elite sport, almost all professional clubs now employ a minimum of one strength and conditioning coach. This course will provide you with the knowledge and skills to work with athletes in any sport and of any age.

Learn from noted academics who also work with professional athletes and clubs. This course will facilitate your accreditation from relevant strength and conditioning awarding bodies (NSCA and UKSCA) and provide supervised work experience with high-level athletes (for example, in professional football, rugby, and with Olympic and Paralympic athletes). Alongside designing and implementing evidence-based, sport-specific training programmes, you will master a number of exercise techniques, including Olympic lifting, speed agility and plyometrics. You will also develop research and data analysis skills, and the ability to present findings to a team.

You will gain experience as a strength and conditioning coach and scientist through our work-placement module. One of our partner organisations is Saracens Rugby Club and our facilities are housed at their nearby Barnet Copthall Stadium, home of Saracens Rugby Club, where we boast world-class performance laboratories, rehabilitation units and testing facilities. You will build invaluable industry contacts and we maintain contact with many of our graduates who have gone on to work in professional sports.

Course Highlights

• Based in London, we are surrounded by the greatest density of top sports clubs and organisations in the UK
• We believe that all our graduates should be high achievers both practically and academically. As a result, we actively encourage students to publish their dissertation through peer-reviewed journals and conferences
• This course will facilitate your accreditation from relevant strength and conditioning awarding bodies and provide supervised work experience with high-level athletes
• The majority of our staff are active sports professionals involved in coaching and sport performance. Able to maintain close links with the industry, they can ensure current professional practice informs your studies
• Small class sizes allow you to receive the personal attention required to thrive in your studies
• As a student of this course you'll receive a free electronic textbook for every module.

The Foundation Year in Business is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BA Marketing

Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.

This versatile business management degree allows you to shape your studies towards your career ambitions. You'll have the space to develop your skills, knowledge and experience to become a successful business manager in a variety of industries.Alongside building effective business skills, you'll develop your knowledge of organisations, their functions, structure and management. You'll also study the operations of organisations as well as the models and techniques used to achieve successful results.

This innovate 1 year top-up degree has been tailored for ambitious students who want to apply theory to practice in a business environment. You'll be taught and supported by expert tutors who bring professional experience to their teaching practices.

You'll study the key functions that underpin business success and develop an understanding in how organisations operate from developing strategy to management styles. You'll learn to work effectively in teams and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

• Stakeholder expectations and behaviour
• The environment of business and its impact on strategy
• Design, production and distribution of products and services
• Business resources including acquisition, application and control
• Business process such as planning, improvement and control.

You'll gain a wide range of transferable skills and upon graduation, you'll be fully prepared for an exciting career in business and management. You'll be able to demonstrate to companies and organisations that you have expert business knowledge and can apply analytical and problem solving skills, with the professional acumen to deal with challenges in a fast-paced corporate world. You would also be well placed to continue into further study with a master's degree or even start your own business.

Course Highlights

• Our specialist teaching approach and high levels of tutor support ensure you receive the best academic results
• Our Enterprise Development Hub can support you to start your own business, and develop essential entrepreneurial skills for a successful career
• You will have access to cutting-edge business resources including the Chartered Management Institute's Management Direct Resource Hub
• As a student of this course you'll receive a free electronic textbook for every module.

During the course, you'll study two compulsory modules designed to advance your skills and knowledge in topics fundamental to managerial decision making. The Entrepreneurship and Small Business module provides an excellent foundation for setting up and running your own business. You'll also choose four optional modules in a range of different areas so you can tailor your studies to your interests.

Cardiac physiology skills are in high demand, and our specialist healthcare course gives you the expertise, skills and practical experience to enter the field of healthcare science.

Covering everything from diagnostics and monitoring to analytical and intervention procedures, you’ll gain an expert understanding of the heart, how it functions, and how to provide treatment to patients of all ages. Through a mix of virtual and on campus laboratory work and industry placements, you’ll also develop your expertise in echocardiography, pacemaker implantation, exercise stress testing, electrocardiograms (ECGs) and blood pressure measurement.

You will enrol on a four-year course which includes the one-year foundation year. The number of students who progress to degree study is very high. The Foundation Year in Performing Arts is taught in our excellent studios and facilities at our Hendon campus by the same lecturing staff who teach on our degree courses. You are taught in small group seminars, workshops and lectures.

BA Dance Practices

Our Dance Practices degree presents a vibrant curriculum that prepares you for a versatile, lifelong career in the dance and creative industries. Our diverse team of industry experts and professional artists will support you in tailoring this dance degree to suit your individual interests.

The career of an engineering project manager is an exciting and challenging one - overseeing complex projects, taking charge of teams and delivering on time and on budget. Yet there's a worldwide shortage of graduates who have the elusive combination of technical knowledge and the management capability that such a demanding role needs. This Masters degree was created to meet that demand.

This in-depth, technical and practical course is designed specifically for those students who have studied engineering at university level and are looking to develop an advanced mastery of the subject.

Middlesex University is the only institution in London to offer a course in engineering project management and our strong links with such industry giants as Ford, Jaguar Land Rover, Mitsubishi, BAE Systems, IBM and Siemens, means that you will be studying a highly relevant degree with up-to-date research and practices.

This course offers an extensive hands-on experience, with practical work incorporated into every module. Instead of a thesis you'll work on a team project designed to resemble a real-life industry scenario.

You will have access to technology, software, studios, laboratories and workshops which are well-equipped with specialist and industry standard software. You'll also have the opportunity to work towards a Prince2 Certification as part of your studies.

If you do not wish to study the full MSc, you can apply to the PGDip where you study only four modules or a PGCert where you study only two modules.

Course Highlights

• Our teaching staff are internationally renowned for their research expertise and include Dr Andrew Tizzard, a former design engineer with Ministry of Defence contractor Rank Pullin Controls
• The course is supported by the National Centre for Project Management. Based at Middlesex the centre carries out research into project management and provides training for professionals, working with organisations including BT, HBOS, Morgan Stanley and Fujitsu.
• As a student of this course you'll receive a free electronic textbook for every module.