Master of Science in Digital Marketing

at Middlesex University London United Kingdom

Challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare you with key sector skills such as digital media marketing, audience engagement and data analytics to ensure you succeed in the workplace.

Additionally, this offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping you with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.

This programme combines applied and theoretical knowledge and understanding to equip you with the vital skills necessary for a successful management career in the media. It's been designed to meet the demands of media professionals by focusing on strong leadership skills, the ability to manage change and to promote innovation and creativity.

You'll study pedagogically innovative modules that draw on interdisciplinary strengths of diverse teaching expertise. This includes areas across media studies, the creative industries, political and digital economy, management, marketing and branding, reflecting current professional trends and academic research.

Course Highlights

• Take advantage of our London location with many production, film and social media companies right on your doorstep as well as being taught by lecturers who are involved in the industry
• Learn from an established network of guest lecturers from a range of different industries. Previous lectures and visits included Ofcom, Amazon Studios, Facebook and smaller start ups and production companies
• Gain from the inclusion of data fusion skills such as digital marketing and audience analytics
• Work opportunities are accessible through industry links with media and creative organisations embedded within the curriculum, field trips and industry visits
• Our MDXworks employment hub will connects you with an Employability Adviser who will work with you to develop a tailored programme of employability support for you including 1:1 advice and guidance
• As a student of this course you'll receive a free electronic textbook for every module.

Our BA Photography course will help you make the most of your creative vision and encourage you to develop your own personal approach.

You will be given the tools, opportunities and inspiration to explore the world we live in now, investigating photography’s role in the communication of ideas, opinion, comment, reportage, analysis and meaning through your own work and through debate. You can focus on editorial photography, portraiture, studio and fashion photography for magazines, books, exhibitions and new media, as well as carry out more investigative, reflective and conceptual work.

You will get full support from a dedicated and enthusiastic staff team, who have a broad range of professional expertise in a number of specialist areas, including digital imaging technology, documentary, editorial portraiture and reportage, fashion photography, curating and analysis, theory and writing. Our experienced specialist technicians are a well-integrated part of the team and are always willing to give you the expert technical support you need to achieve high-quality work.

Build your photography skills
Online demonstrations will introduce you to a number of technical skills, including both traditional and digital processes. Extensive campus facilities, when appropriate, include studios and darkrooms. There is an excellent online library provision. We have strong links with the industry in London, which means you will be able to make invaluable industry contacts too. At the end of your degree, you will the get a chance to show your work in either a dedicated exhibition in central London, or as a virtual exhibition online.

Working in the fashion industry requires the right mix of technical skills and creativity. That's why our course will help you develop in those areas and beyond while preparing you for the world of work. We believe that discovering and perfecting your style as a designer is vital, so we help you to find and define your fashion identity and taste.

Our highly regarded course focuses on helping you develop your own designs and get practical experience from the very start. You’ll get stuck into different areas of fashion design, from illustration and technical drawings, to garment construction and cutting, all the way through to portfolio presentation and tailoring. Ours is one of only a few fashion design courses that allow you to explore menswear as well as womenswear.

You’ll have access to industry-standard facilities, equipped with everything you’ll need. These include industrial sewing machines, overlockers, state-of-the-art press and heat equipment, plus much more. Our London campus also gives you the perfect opportunity to explore one of the world’s fashion capitals whenever you want.

Working in the fashion industry requires the right mix of technical skills and creativity. That's why our course will help you develop in those areas and beyond while preparing you for the world of work. We believe that discovering and perfecting your style as a designer is vital, so we help you to find and define your fashion identity and taste.

Our highly regarded course focuses on helping you develop your own designs and get practical experience from the very start. You’ll get stuck into different areas of fashion design, from illustration and technical drawings, to garment construction and cutting, all the way through to portfolio presentation and tailoring. Ours is one of only a few fashion design courses that allow you to explore menswear as well as womenswear.

You’ll have access to industry-standard facilities, equipped with everything you’ll need. These include industrial sewing machines, overlockers, state-of-the-art press and heat equipment, plus much more. Our London campus also gives you the perfect opportunity to explore one of the world’s fashion capitals whenever you want.

Put your knowledge into practice
Our fashion design degree makes work experience part of your learning from the very start. In your second year, you’ll undertake a six-week work placement working with designers as they prepare for London Fashion Week. In the past, our students have worked with fashion giants like Burberry, Erdem, Molly Goddard and Peter Pillotto.

First and second year students will also participate in a end-of-year degree presentation, where third year students showcase their creative talents to industry experts.

Our graduates have gone onto exciting careers in the fashion industry thanks to our strong links with art and design employers, plus industry partners who sponsor final year students and give visiting lectures.Some students might also be chosen for our annual press show. In the past it has been judged by highly regarded industry figures like Sarah Mower, Andrew Davis and Karen Binns.

Our flexible course lets you tailor your studies to gain the skills, project experience and professional networks you need to achieve your engineering career ambitions in the field of robotics – and beyond. With the option to study our robotics course over a three-year (BEng) or four-year (MEng) period, you’ll gain the technical knowledge and project experience that will give you a competitive edge as a robotics engineer.

You’ll explore all aspects of engineering to get a broad understanding of robotics, design, electronics, mechatronics and networking solutions. Using the latest hardware and software, including LabVIEW, SolidWorks and STEP-7, you’ll also learn to develop systems that control physical motion – such as the ones you’ll find in robotic applications and industrial automation.

Build your robotics engineering skills
You’ll have the flexibility to tailor your studies to complement your personal interests and career ambitions. From year two, you’ll have the option to carry on with your BEng Robotics or transfer to a design engineering or mechatronics programme.

If you’re applying for our four-year MEng course, you’ll also gain your master's qualification as soon as you successfully finish your undergraduate study.

Our weekly guest lectures give you the chance to enhance your industry knowledge and build contacts with some of the industry’s leading experts and companies. They’ll also give you the help, advice and feedback you need to start building your professional portfolio while you study.

Our London location gives you access to industry contacts, work experience opportunities and the chance to showcase your work at design engineering competitions. You’ll also have the option to get a feel for the industry with a paid, year-long work placement.

This degree weaves academic learning into the economics and finance context internationally and includes the option to take a valuable paid placement year where you'll be exposed to applying economics into action. You can choose to do short term internships in choice public, private and voluntary organisations such as government departments, financial sector, banks, risk and insurance sectors, investment and broking firms, retail and manufacturing firms, start-ups and charities among many others.

This degree will equip you with key skills in economics and finance, including data analysis, group presentation and discussion, writing and report preparation. It's been designed for students who are interested in starting up their own businesses, involved in running and managing businesses or becoming financial and economic analysts.

You'll gain a working knowledge of both theoretical and empirical methods that can be applied to the industry and world context. The topics included are:

• Individual and firm behaviour under uncertainty
• Price determinism and discrimination
• Game theory and oligopolistic pricing using game theory
• World financial markets
• Regulators and financial instruments
• Securities analysis and investment
• Econometrics and sampling techniques
• Risk and probability distributions

You'll also develop a robust ability to use Excel, Stata and other statistical software, interpret financial data and write business reports.

Course highlights

• The degree content, placement and internships opportunities and industry exposure will prepare you to take up positions in Government, private sector, voluntary organisations and academia
• This course has a advisory board made of eminent economists and industry personnel
• Our Economics department has strong tutorial expertise on behavioural economics and policy related areas such as development
• There is a solid focus on applying knowledge into the industry context

This degree weaves academic learning into the business context internationally. You'll be exposed to applying economics into action by completing a valuable paid placement year in public, private or voluntary organisations. Upon graduation, you'll have the necessary skills and experience to develop a career in government departments, banks, risk and insurance sectors, investment and broking firms, retail and manufacturing firms, and charities.

This course will give you the solid working knowledge of both theoretical and empirical methods that can be applied to the industry and world context of business economics.

You'll gain a strong understanding of individual and firm behaviour under uncertainty as well as price determinism and discrimination. You'll study oligopolistic pricing using games and economic experiments and you'll explore world financial markets, regulators and financial instruments.

You'll also develop your knowledge on securities analysis and investment as well as econometrics and sampling techniques, and risk and probability distributions.

You'll be enabled to develop a robust ability to use Excel, Statistical software, interpret financial data and write business reports.

Course Highlights

• Solid focus on applying knowledge into the industry context
• Advisory board support from eminent economists and industry personnel
• Well- founded links with the financial, governmental and voluntary organisations
• Supported work placements and internships and also overseas study in linked universities
• Strong tutorial expertise on behavioural and experimental economics

The Foundation Year in Business is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BA Business Management (Human Resources)

If you want to learn how businesses work and how to manage people, then this is the degree for you. You’ll learn about the theory and practice of how businesses operate and what their environments are like. You’ll also study a variety of management styles, alongside the law and practices related to managing people.

You’ll be supported by a team of tutors who have industry experience. You will be exposed to key HR practices such as hiring practices, HR law, the ethics of employment and other abilities you'll need during your career.

Our sociology BA teaches you essential hands-on skills while you develop the research ability and theoretical knowledge that allows you to understand the effects of social issues on society. Our sociology courses are taught within an interdisciplinary department of our School of Law, bringing you in contact with some of the leading scholars in the industry.

You will have the freedom to choose your modules and focus of study in your second and third year meaning you can tailor your degree to your individual interests and future career goals. The programme itself has a strong focus on race and "decentering" the discipline of sociology, making it ever more relevant in today's world and making intersectionality a central feature of your study and practice. You'll also have the opportunity to take on a work placement or study abroad.
Build your hands-on practical skills

• You’ll be part of our thriving learning environment, with a specialist teaching approach that gives you plenty of support throughout your studies. You’ll also get a free electronic textbook for every module as part of your course.
• You’ll have the option to extend your course by a year to spend your third year building your employability skills as part of a paid work placement at a community organisation or NGO. Our academic advisers will help you find your placement and give you the support you need to complete a winning application.
• You can also choose to integrate work experience within the existing programme by taking the relevant volunteering and work placement modules. If you're looking to expand your resume, a study semester abroad with one of our partner institutions can really develop your skills and breath of study, and give you a new perspective for your career.

Our design engineering degree gives you the hands-on skills and project experience you need to gain a competitive edge in both the industrial and commercial fields of design engineering. With the option to study a three-year BEng, or a four-year MEng, our design engineering course gives you the skills, the knowledge, and the hands-on experience to put you at the forefront of the next generation of design engineers.

You’ll get to grips with the digital systems and software you need to gain an insight into electronics, mechatronics, robotics and networking solutions. Guided by guest lecturers and industry professionals you’ll get the help, advice and feedback you need to start building your professional portfolio while you study.

Build your design engineering skills
Our weekly guest lectures give you the chance to enhance your industry knowledge. You'll build contacts with some of the industry’s leading design experts and companies. We are uniquely linked with redLoop, Middlesex’s design and innovation centre, which each year gives a number of student interns the chance to develop their skills and professional competencies by working on live projects for real clients

You’ll enhance your career prospects through our networking events, work experience opportunities and the chance to showcase your work at design engineering competitions. You’ll also have the option to get a foot in the industry door with a paid, year-long work placement.

From your second year, you’ll have the option to carry on with your design engineering degree or transfer to a specialist robotics, electronics or mechatronics programme. If you’re applying for our four-year MEng course, you’ll also gain your masters qualification as soon as you successfully finish your undergraduate study.

International businesses are complex and often present new and exciting challenges, requiring employees who understand the dynamic conditions and opportunities within a global market. Now students who do not meet the requirements of a 12 month postgraduate course can still pursue a career in International Business, by completing an extra three months of study to bring them up to speed

This course has been specifically created to assist students who do not qualify for our 12 month programme gain the core knowledge and skills they need to catch up and complete the same level of study as the rest of our postgraduates. We've tailored the course to include three extra months of study that cover the essential skills and theories you need to embark on an advanced course in International Business Management.

Core to the course is an understanding of managing company operations and dealing with issues such as financial performance. You will gain in-depth knowledge of global business environments and international entrepreneurial activity, as well as benefiting from trips to industry and professional speakers. The aim of this course is to equip you with effective management and operational processes that will enable you to pursue a career path to managerial positions.

Course Highlights

• Offers a holistic perspective on international business taking in strategic and logistical issues such as decision making, business strategy, multinational enterprise, financial analysis and supply chain management
• This course is taught by academics whose have research expertise in MNE innovation strategy, emerging market strategies, SME internationalisation, strategic marketing and international HRM
• You will be able to enhance your understanding of practice through industry trips and attending talks by guest speakers
• Access to the Chartered Management Institute’s Management Direct resource hub where you will find thousands of online resources, creative tools for problem solving and interactive scenarios to aid self-directed learning.