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Master of Science in Digital Marketing

Master of Science in Digital Marketing

at Middlesex University London United Kingdom

Overview

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.

This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory.

Course Highlights

  • Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
  • Practice based, real-life learning will complement theory
  • Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
  • Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Middlesex University London

Location

Master of Science in Digital Marketing Assistant Fee

$16800

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Digital Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

 

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

87.0

Minimum Overall Score

59.0

Minimum Overall Score

Other Courses by Middlesex University London,United Kingdom

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During your studies, you’ll explore the problem of crime, its causes and consequences and to examine in-depth the workings and effectiveness of the criminal justice system. We'll provide an inclusive learning experience that is intellectually engaging, challenging, supportive and respectful of students from all backgrounds.

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Build your electronic engineering skills
Electronic engineering has a visible impact on modern life - from smartphones to smart cars, and everything in between. You will design and build complex electronic circuits and systems-on-a-chip using a range of methods and software tools, applying a systems engineering approach to problem-solving, opening up career opportunities wherever automation is involved.

Led by our team of industry experts in high-tech labs, you’ll learn the specialist skills you need to succeed in a variety of roles that range from wireless and digital design and network design to network planning, mobile internet applications and services development.

  • There are two honours degree programmes available for each area of study – a three-year Bachelor of Engineering (BEng) and a four-year Master of Engineering (MEng).
  • Both degrees share a common first year, but due to the advanced nature of the MEng programme students must demonstrate they have the high-level knowledge and skills required at the end of year 2 and 3 to progress on the programme.
  • You must apply direct to either the BEng or the MEng, but you can also choose to change programme. You must apply for the MEng in Year 1 if you want to guarantee your student loan will cover the fourth year of fees.

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Crucial to the success of any organisation, financial management is an exciting discipline with complex challenges and far-reaching effects in today's global business world. Its importance lies in the constant need for evermore effective management of funds to enable organisations to realise their potential and achieve their goals. Only with efficient financial management can a business truly survive and grow in a sustainable way.

Combining an in depth theoretical understanding and essential skills training, you can expect to learn the advanced concepts behind financial management, from corporate governance to data analysis, and the practical ways in which this knowledge can be applied within your chosen profession. Our approach is to arm you with theories and methods that are used by real businesses worldwide, enhancing your appeal to future employers who look for graduates with practical know-how as well as academic qualifications.

Our academic body is made up of researchers and practitioner who teach you the essential topics such as how to interpret and critically evaluate financial statements, and relate it back to the practicalities of the profession, such as how to apply decision-making skills to complex financial situations. In a highly student focused Accounting and Finance department the support you receive will enable you to graduate with the confidence and capability to pursue senior financial positions at a variety of stimulating organisations.

Course Highlights

  • International focus within modules to enable you to think globally and increase your career opportunities worldwide when you graduate
  • Learning from academics with research backgrounds in areas such as corporate governance, financial markets and market microstructure, as well as practitioner experience with organisations such as PricewaterhouseCoopers and Speciality Retail Group
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During the course you’ll cover all aspects of pharmaceutical drug development, such as target identification, synthesis, clinical testing and trials, alongside building your knowledge of the main branches of chemistry.

Our pharmaceutical chemistry course is designed to the standards of the Royal Society of Chemistry. During the course you’ll be taught by an academic team with links to the industry that include GlaxoSmithKline, Novartis, and Johnson Matthey.

Building your chemistry skills in a lab environment

  • Divided into four broad themes, you’ll cover all aspects of chemistry including core chemistry knowledge, practical skills, pharmaceutical knowledge, and numeracy and computational skills. You’ll build your analytical and research skills so you can collect and interpret experimental data.
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Duration

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The career of an engineering project manager is an exciting and challenging one - overseeing complex projects, taking charge of teams and delivering on time and on budget. Yet there's a worldwide shortage of graduates who have the elusive combination of technical knowledge and the management capability that such a demanding role needs. This Masters degree was created to meet that demand.

This in-depth, technical and practical course is designed specifically for those students who have studied engineering at university level and are looking to develop an advanced mastery of the subject.

Middlesex University is the only institution in London to offer a course in engineering project management and our strong links with such industry giants as Ford, Jaguar Land Rover, Mitsubishi, BAE Systems, IBM and Siemens, means that you will be studying a highly relevant degree with up-to-date research and practices.

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You will have access to technology, software, studios, laboratories and workshops which are well-equipped with specialist and industry standard software. You'll also have the opportunity to work towards a Prince2 Certification as part of your studies.

If you do not wish to study the full MSc, you can apply to the PGDip where you study only four modules or a PGCert where you study only two modules.

Course Highlights

  • Our teaching staff are internationally renowned for their research expertise and include Dr Andrew Tizzard, a former design engineer with Ministry of Defence contractor Rank Pullin Controls
  • The course is supported by the National Centre for Project Management. Based at Middlesex the centre carries out research into project management and provides training for professionals, working with organisations including BT, HBOS, Morgan Stanley and Fujitsu.
  • As a student of this course you'll receive a free electronic textbook for every module.

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Duration

$ 15300

Tuition

This three-year apprenticeship programme is ideal to for apprentices employed within local trusts, or healthcare organisations who wish to undertake the BSc Healthcare Science (Cardiac Physiology) and are supported by an employer to undertake the course as an Apprentice.

This BSc apprenticeship will be delivered across each academic year in designated periods of placement learning and study blocks. This model allows the apprentice to gain the advantages of the University resources and support processes, become integrated as a Middlesex University student, and develop a sense of belonging and cohort identity. Placement periods are assessed within their own area of employment according to the National School of Healthcare Science programme requirements.

The modules are delivered through attendance at University, independent study days and a range of planned placement experiences. As students they will be employed within local Trusts or Healthcare organisations as Cardiac Physiologist Degree Apprentices (CPDAs). In order to meet the National School of Healthcare Science requirements, the apprentice will complete planned practice placements within their place of work.

The apprentice will have access to My Learning at module and programme level, and all resources provided within it. These resources allow them to undertake the required pre and post sessional work within each module.

Whilst in practice, the apprentice's learning and assessment are supported and assessed by an identified mentor, who have prepared for the role by the University, for learning and assessment in practice. A range of practice learning experiences are planned in line with National School of Healthcare Science requirements.

This course is accredited by the National School of Healthcare Science.

Course Highlights

  • The apprentice's professional development will take place as part of their integration to the workplace and under continuous guidance from a Workplace Tutor
  • The daily interaction with their work colleagues will help them to appreciate work ethics, develop professional conduct and apply expected standard practices for their chosen sector
  • The apprentice will have the opportunity to participate in planned practice placements within real-life situations of work
  • The apprentice will develop transferable skills such as working in teams, communicating with peers, managing tasks, solving problems and reaching decisions
  • They will benefit from study days at the University and independent directed learning

36 month

Duration

$ 14700

Tuition

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You’ll also learn a wide range of analytical techniques that are most often used in clinical settings and in research on body functions. Additionally, you’ll develop the skills to record and securely store data sets – all transferable skills employers are looking for.

Our specialist Hatchcroft Building is outfitted with cutting-edge facilities and you’ll have access to all the labs and equipment there. You’ll get the experience of working with the latest industry equipment from the very start.

How you’ll practice your skills

  • Using specialist equipment, you’ll have the chance to investigate and record electrical brain activity, monitor nerve pathways, and rhythm, rate, and functioning of the heart. Our expert tutors will be on hand to guide you through the process while helping you to develop technical and soft skills. You’ll also get the experience of designing your very own research experiments.
  • External specialists from related industries frequently visit our campus to give talks. We have excellent relationships with prestigious NHS trusts, such as Guy’s and St Thomas’, UCLH, College Hospital, and many more. We use these relationships to help you secure placements and gain exposure to the industry. We also give you the opportunity to take an optional placement year.
  • Past graduates from this course have gone on to roles like applied physiologist, exercise physiologist, clinical scientist, and many others. You can look forward to joining the armed forces, the NHS, research centres and pharmaceutical companies as the skills you’ll gain will be highly in demand.

36 month

Duration

$ 14700

Tuition

During the foundation year you will learn how computers are used by a broad range of people and organisations as well as acquiring fundamental software development skills and knowledge of hardware. You also gain relevant mathematical and statistical skills and develop useful communication skills.

BSc Computer Science

You’ll gain an understanding of the key principles of computer science while you develop your programming, system engineering, and project experience skills. You’ll also get the support, encouragement and confidence to put your skills into practice through individual and group projects. Your first year will be entirely project led, ensuring you practice your skills from the very start.

48 month

Duration

$ 14700

Tuition

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies. Given a potential ease of lockdown and social distancing regulations, we will run a  week-long residential*, which will give you a true understanding of strategic marketing practice.

Course Highlights

  • Gain practice skills and in-depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation
  • Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
  • You’ll receive free electronic textbooks for every module, among other university services

12 month

Duration

$ 16800

Tuition

View All Courses by Middlesex University London, United Kingdom

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