Master of Arts in Cross-Cultural Communication and International Marketing

at Newcastle University United Kingdom

The Media and Society (Research) MA is a research master’s course. This makes it ideal preparation for a PhD.

The MA can be taken as a standalone course before undertaking PhD study. It also forms the initial training component for the four-year (MA plus PhD) ESRC Northern Ireland/ North East (NINE) Doctoral Training Centre. The Economic and Social Research Council (ESRC) recognises the MA as a research master's award.

The course covers key elements of media analysis skills. It explores a range of theoretical approaches in media, communication, cultural and social studies.

In collaboration with a number of high profile industry leaders and computer game innovators, we have created an advanced master's in game development. This master's produces graduates with the potential to become future leaders in the global computer games industry.

The game engineering course is for honours graduates in computing science or a discipline with significant computing and/or mathematical content, such as:

• Computing
• Information systems
• Mathematics
• Engineering
• Systems engineering
• Physics

We'll equip you with the skills and knowledge required to develop computer game software. We'll also provide an international perspective on advancements in computer game development.

You'll benefit from:

• An industrial advisory board made up from high profile UK games companies
• Industry-sponsored prizes each year in categories such as Best Team, Best Project and Best Student
• A technical focus on game engineering

The Cross-Cultural Communication and International Management MA provides theoretical, research and practical training in international and intercultural communication and international business management. 

This master's in Cross-Cultural Communication and International Management celebrates diversity in cultural contexts. It focuses on the skills, competences and knowledge essential in today's global business environment.

The International Management pathway is a specialism of the Cross-Cultural Communication MA. It allows you to study international business management and intercultural communication. It responds to the growing internationalisation of business and management practice. Academic staff from Newcastle University Business School (NUBS) deliver this specialist pathway.

You'll have the opportunity to:

• Evaluate the global activities of business, governments and multi-national institutions
• Diagnose and analyse issues confronting managers in international businesses
• Conduct a marketing audit procedure
• Operationalise and evaluate a marketing plan
• Analyse approaches to business strategy in an international context
• Advise on HRM policy development and strategy within international corporations
• Prepare, analyse and interpret accounting statements
• Design, structure, organise and carry out an advanced research project

You'll benefit from Newcastle University Business School's excellent facilities. Partnerships with major corporate and social enterprises and academic institutions provide many opportunities.

This philosophy degree pursues questions about the nature of reality, explores theories of knowledge, reflects on key ethical concepts, and examines issues related to the philosophy of art, culture, science and technology.

Newcastle Philosophy is rare among UK universities as much of our curriculum is dedicated to modern European philosophy. The curriculum includes thinkers such as Descartes, Kant, Hegel, Kierkegaard, Nietzsche, Heidegger, de Beauvoir, Sartre, Kristeva, Derrida and Foucault.

You'll also have the opportunity to explore key debates in the history of Western philosophy, including those in Ancient Philosophy, the Enlightenment and beyond.

Each year you’ll complete an individual project, where you apply the philosophy you learn to a topic of your choice. You'll open your mind to new ways of thinking and create your own learning path.

The Education pathway is a specialism on the Cross-Cultural Communication MA. You'll combine the study of intercultural communication with the study of education. You'll develop your knowledge of various aspects of education. You'll achieve a reflective but practical understanding of key issues in educational leadership and management.

Academic staff in education from the School of Education, Communication and Language Sciences deliver this specialist pathway. It's suitable if you're concerned with educational leadership and management in all sectors of education.

A feature of the pathway is its international dimension. It provides a greater understanding of the comparative context of educational organisations. It also focuses on the latest thinking and research on educational effectiveness and leadership.

Education professionals in all parts of the world need to develop skills and understanding in leadership alongside their knowledge of learning and teaching. At the start of your career you'll benefit from understanding, for example, the management of change. This ensures you meet the demands of new developments in your country's education system.

You'll understand the wider leadership context of a variety of educational system through:

• Studying with students from other countries
• The international examples discussed

It equips you with the knowledge and skills to apply mathematics and statistics in the business world.

You spend two-thirds of your time studying mathematics and statistics, and have the flexibility to tailor the combination of mathematics and statistics content to suit your interests.

You also spend one-third of your time studying management, with topics including:

• General management theory and practice
• Interpreting company accounts
• Human resource management
• Ethics and corporate governance

This Cross-Cultural Communication and Media Studies MA provides theoretical, research and practical training in areas of international and intercultural communication and the media.

The Media Studies pathway is a specialism on the Cross-Cultural Communication MA. It lets you study media studies with intercultural communication.

Academic staff in media and cultural studies from the School of Arts and Cultures deliver this specialist pathway.

The pathway is suitable if you have some journalism and/or PR knowledge through your undergraduate studies or voluntary work. It is also suitable for journalists or PR professionals wishing to develop academic knowledge and research methods. The pathway draws on our research in media, communication and cultural studies.

It combines theory and practice of journalism, public relations practice, and theoretical analysis of the media. You'll develop skills and knowledge relevant to various aspects of media.

Biology and geography are an important part of this degree, to help you to understand the processes within ecosystems and how we can manage our natural resources effectively.

You will also study chemistry, physics and geology as applied to the study of the environment. Topics cover a wide range of subjects, from plant biology and ecology, to sustainability and environmental law.

You'll learn about the role of social and economic factors, ethics and public perception in environmental management.

You'll benefit from expertise at our Centre for Rural Economy, recipient of the Queen's Anniversary Prize for Higher and Further Education 2014.

Your degree is shaped by the cutting-edge research of our expert staff, so you know your degree is focused on up-to-date and socially important theories and discoveries in the area.

BSc or MEnvSci?
Some of our degrees are offered at two levels:

• Three-year Bachelor of Science (BSc)
• Four-year Master in Environmental Science (MEnvSci)

Our MEnvSci degrees include an additional year of advanced study at master’s level, where you will gain additional research and practical experience to increase your employability and have the opportunity to work alongside our world-leading experts.

You will learn about the design, development and implementation of software that drives computer games.

Explore different aspects of computing science – such as games design, bioinformatics, and security – in your first two years.

You'll spend a year on an accredited, paid industrial placement between Stages 2 and 3.

Study specialist modules in Stage 3 – such as gaming simulations and computer games development – to develop skills and knowledge for your chosen career.

About Game Engineering
Our degrees in Game Engineering focus on the design, development and implementation of software that drives computer games (rather than the artistic element of games development).

They enable you to design, develop and implement computer graphics software and applications on a variety of architectures including games consoles, graphic workstations and advanced 3D reality environments.

They also allow you to exploit such software and hardware in entertainment, engineering, design and scientific visualisation.

The North East of England is a hub for games development, making it an exciting place to kick-start your career in the industry.

This four-year Linguistics with Chinese or Japanese degree concentrates on developing your understanding of how languages work, how we communicate, and the growth of language in the brain. You'll explore linguistics in the context of English and either Chinese or Japanese language. You'll build a firm foundation of skills and knowledge to pursue many career paths.

Building your fluency in Mandarin Chinese or Japanese alongside your study of linguistics will give you a unique perspective on the language. You will study the language of your choice from a beginner or advanced level depending on your previous experience.

In your third year, you'll immerse yourself in East Asian culture as you spend the year in China or Japan, further improving your language skills and confidence, and gaining a first-hand appreciation for the language in context.

Our cutting-edge programme – shaped by the research specialisms of our world-leading staff – ensures your studies explore the latest ideas and most exciting areas of linguistics, such as:

• Computational linguistics
• Language variation
• Psycholinguistics
• Theoretical linguistics