Bachelor of Arts (Hons) in Animation

at Norwich University of the Arts United Kingdom

As you grow your expertise in critical aspects of communication design you’ll have the chance to explore areas including graphic design, graphic communication, illustration, information design, interactive communication, multimedia and typography.

Refine your communication design skills
From moving image and sound to questions of brand management and publishing, you’ll stretch your skills and ambition as a postgraduate student at NUA. As you develop your own voice and practice through experimentation, you’ll also have the chance to critically examine key design and communication issues such as sustainability, new technology, new audiences and markets, inclusivity and ethics.

You have the opportunity to study architecture in an art school environment at NUA, developing professional skills in a creative community where improving the world around us through innovative and responsible design is our primary focus.

A distinctive combination of imagination and exploration, research and critical evaluation will be at the centre of your approach to the built environment.

You will acquire skills in technical aspects of spatial design using a variety of traditional and contemporary techniques, from drawing and model-making to 3D digital design.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Our BA (Hons) course has a global reputation for producing graduates who are creative thinkers with accomplished technical skills and a strong grasp of the latest technology.

The course benefits from close links to some of the leading names in the design industry.

You’ll follow a proven path that has led to NUA graduates securing roles at some of the UK’s leading design studios, branding and advertising agencies.

Design ideas that work

Our course has a strong emphasis on commercial work and you’ll be challenged to generate high quality creative solutions, including:

• Visual identities
• Packaging
• Websites
• Cross-platform advertising campaigns.

Briefs are designed to inspire you to generate original, innovative and – crucially – effective design solutions.

Our BSc (Hons) in User Experience Design is rooted in NUA’s traditional strength in graphic design, design thinking, and creative problem-solving.

The User Experience Design degree gives you the essential skills to become a successful UX designer – shaping how people engage with digital products and services.

Your learning will focus on applying user experience and digital design principles that are highly prized in today’s fast-changing design industry.

You will use industry-standard technologies and prototyping techniques to develop professional solutions for a range of contexts.

In each case, you will move from research to the creation of user journeys to the design of user experiences that work across multiple digital environments: from desktop to mobile.

Responding to one of the fasting growing sectors of the visual communications industry, this course will allow you to use design, problem solving, research and psychology to test and create better digital products and services.

You are curious about how design can influence human behaviour – guiding people’s actions and decisions.

You are eager to learn how to test your ideas and work through versions towards the most effective creative solution to whatever problem you’re trying to solve – whether you’re designing an app, website, or physical product.

You’ll learn research and analytical skills that will help you to understand how people react in the face of different design experiences online and in the physical world.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

You will be making films from week one and set-ready by the time you graduate when you join our BA (Hons) Film and Moving Image Production degree, accredited by ScreenSkills.

We will encourage you to explore a variety of filmmaking mediums and platforms to become an accomplished and creative storyteller.

You’ll learn by doing as you become a flexible, multi-skilled collaborator with technical and craft skills highly-prized by industry.

You’ll explore how the production skills you use and creative choices you make can shape and change the story you are telling.

Experiment and explore the broad context and future of textile design at NUA as you develop your professional skills and personal style through commercial and creative briefs.

Our BA (Hons) Textile Design degree course will encourage you to try a range of techniques, from traditional processes to 21^st century technology; including:

• Screen-printing
• Weaving
• Knit, stitch and material explorations
• Digital design and making with industry-standard equipment.

Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.

As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:

• Market segmentation
• Branding and brand development
• Promotional strategies
• Competitor analysis and more!

And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Our BA (Hons) Animation degree course will encourage your individual creative exploration and development helping you choose which specialism to focus on.

You will master the magic of bringing characters and stories to life through a range of animation techniques at NUA – from 2D, 3D CG to stop motion.

Interactive lectures and practical workshops will help you explore character design and sculpting.

You will learn the fundamentals of animated storytelling through workshops and masterclasses in dynamics, storyboarding and character creation.

What you will learn

• Explore the three major animation techniques: hand drawn and digital 2D, stop motion and digital 3D
• Gain understanding of the principles of animation: dynamics; character design; storyboarding; animatic production; animation production; sound design; skills of observation and life drawing; acting for animators; editing; compositing and show reel design
• Explore theory in character analysis and narrative structures
• Develop an understanding of media roles and practices
• Work collaboratively through a series of projects designed to allow you to establish a good practice, essential for the animation industry
• Explore your chosen areas of specialisation and develop your skills, with the potential to combine techniques
• Develop an understanding of audience, context, film language, and the elements of compelling storytelling
• Bring together all your learning and experiences to create a personal portfolio with a great showreel
• Engage with a collaborative project with either your peers or external collaborators, allowing your creative skills to be tested in an industry-standard practice
• Produce a personal showcase of your specialist skills and an original, animated short film.

Combine creative flair and technical skill on the MA Games Masters degree course at the UK’s Best Educational Institution (2017 TIGA Games Industry Awards).

As a postgraduate student at NUA you’ll collaborate with likeminded peers and be guided by subject specialist staff. You’ll enjoy interdisciplinary sessions with students from across our range of MA courses as you work towards your ambition of a career in the games industry or wider creative sector.

Refine your industry-ready skillset

Ensuring you graduate ready to meet the demands of a rapidly-evolving industry, this course will accelerate the development of your games design skillset.

Alongside broader research into the social, technical, economic and cultural context in which games are produced, you’ll specialise in one of three areas, following a clearly-defined path of study in Concept Art (and Sequential Narrative), Asset Production or Indie Development.

Our new BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

• Marketing and Promotional strategies
• International Fashion Branding
• Fashion Retail and Visual Merchandising
• Fashion Buying and Merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.