Bachelor of Arts (Hons) in Graphic Communication

at Norwich University of the Arts United Kingdom

You have the opportunity to study architecture in an art school environment at NUA, developing professional skills in a creative community where improving the world around us through innovative and responsible design is our primary focus.

A distinctive combination of imagination and exploration, research and critical evaluation will be at the centre of your approach to the built environment.

You will acquire skills in technical aspects of spatial design using a variety of traditional and contemporary techniques, from drawing and model-making to 3D digital design.

Our BA (Hons) course has a global reputation for producing graduates who are creative thinkers with accomplished technical skills and a strong grasp of the latest technology.

The course benefits from close links to some of the leading names in the design industry.

You’ll follow a proven path that has led to NUA graduates securing roles at some of the UK’s leading design studios, branding and advertising agencies.

Design ideas that work

Our course has a strong emphasis on commercial work and you’ll be challenged to generate high quality creative solutions, including:

• Visual identities
• Packaging
• Websites
• Cross-platform advertising campaigns.

Briefs are designed to inspire you to generate original, innovative and – crucially – effective design solutions.

You’ll learn how to question a brief using research techniques that will help you develop a thorough understanding of each client, their challenges and target market.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Our BA (Hons) Fine Art degree course encourages ‘thinking through making’ and you will explore the breadth of fine art with workshops in painting, print, sculpture, mixed media and video. You will use project spaces and external venues for performance, display and curation.

You will shape your own distinctive career path as an artist on our BA (Hons) course and join generations of graduates who have achieved national and international success.

Our graduates are renowned for their unique voice and vision, leading them to Turner Prize nomination and inclusion in the UK’s annual New Contemporaries exhibition.  

Our BA (Hons) Fine Art degree course encourages ‘thinking through making’ and you will explore the breadth of fine art with workshops in painting, print, sculpture, mixed media and video. You will use project spaces and external venues for performance, display and curation.

You will shape your own distinctive career path as an artist on our BA (Hons) course and join generations of graduates who have achieved national and international success.

Our graduates are renowned for their unique voice and vision, leading them to Turner Prize nomination and inclusion in the UK’s annual New Contemporaries exhibition.  

Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.

As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:

• Market segmentation
• Branding and brand development
• Promotional strategies
• Competitor analysis and more!

And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.

Experiment and explore the broad context and future of textile design at NUA as you develop your professional skills and personal style through commercial and creative briefs.

Our BA (Hons) Textile Design degree course will encourage you to try a range of techniques, from traditional processes to 21^st century technology; including:

• Screen-printing
• Weaving
• Knit, stitch and material explorations
• Digital design and making with industry-standard equipment.

Connecting your passions and unique perspective to the world of professional photography is at the heart of our BA (Hons) Photography course, recognised by the Association of Photographers. You will develop your own approach at NUA – not a standard house style

You will learn how to apply your creative vision to a range of industry briefs, from fashion to advertising and editorial photography.

Whatever your aspirations, your work will be unmistakable as you emerge as a professional practitioner with a distinctive portfolio.

Thinking beyond the frame

We will encourage you to think about client needs and expectations.

We want to see you produce stand-out work that could wow creative teams in whatever industry drives your interest.

But it will always be your vision.

You’ll also be part of a community of photographers – collaborating with other students and taking part in peer review and cross-year critiques to give and receive feedback

Designed for the future

Studying at NUA will give you access to a wide range of industry-level photographic and lighting equipment.

You will have access to tools to produce imaginative and original images to the highest standards.

There will be opportunities to work at the cutting edge of digital photography; exploring the possibilities of moving image and computer-generated images (CGI).

Develop the creative and technical skills behind the latest Hollywood blockbusters and learn from award-winning studio professionals on our BA (Hons) Animation and Visual Effects degree course.

Our Animation and Visual Effects degree reflects NUA’s success in both disciplines. Our approach to teaching visual effects evolved from advice from professional bodies like ScreenSkills and UK Screen Alliance and the majority of the UK’s VFX industry, including:

• Double Negative (DNEG)
• Framestore
• MPC
• Industrial Light & Magic (ILM)
• The Mill.

We are part of Access:VFX – the industry’s initiative to create the widest possible pool of future talent and host a number of workshops and events with invited industry guests

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Connecting your passions and unique perspective to the world of professional photography is at the heart of our BA (Hons) Photography course, recognised by the Association of Photographers. You will develop your own approach at NUA – not a standard house style

You will learn how to apply your creative vision to a range of industry briefs, from fashion to advertising and editorial photography.

Whatever your aspirations, your work will be unmistakable as you emerge as a professional practitioner with a distinctive portfolio.

Thinking beyond the frame

We will encourage you to think about client needs and expectations.

We want to see you produce stand-out work that could wow creative teams in whatever industry drives your interest.

But it will always be your vision.

You’ll also be part of a community of photographers – collaborating with other students and taking part in peer review and cross-year critiques to give and receive feedback

Designed for the future

Studying at NUA will give you access to a wide range of industry-level photographic and lighting equipment.

You will have access to tools to produce imaginative and original images to the highest standards.

There will be opportunities to work at the cutting edge of digital photography; exploring the possibilities of moving image and computer-generated images (CGI)

Our BSc (Hons) in User Experience Design is rooted in NUA’s traditional strength in graphic design, design thinking, and creative problem-solving.

The User Experience Design degree gives you the essential skills to become a successful UX designer – shaping how people engage with digital products and services.

Your learning will focus on applying user experience and digital design principles that are highly prized in today’s fast-changing design industry.

You will use industry-standard technologies and prototyping techniques to develop professional solutions for a range of contexts.

In each case, you will move from research to the creation of user journeys to the design of user experiences that work across multiple digital environments: from desktop to mobile.

Responding to one of the fasting growing sectors of the visual communications industry, this course will allow you to use design, problem solving, research and psychology to test and create better digital products and services.

You are curious about how design can influence human behaviour – guiding people’s actions and decisions.

You are eager to learn how to test your ideas and work through versions towards the most effective creative solution to whatever problem you’re trying to solve – whether you’re designing an app, website, or physical product.

You’ll learn research and analytical skills that will help you to understand how people react in the face of different design experiences online and in the physical world.