Bachelor of Arts (Hons) in Graphic Design

at Norwich University of the Arts United Kingdom

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Connecting your passions and unique perspective to the world of professional photography is at the heart of our BA (Hons) Photography course, recognised by the Association of Photographers. You will develop your own approach at NUA – not a standard house style

You will learn how to apply your creative vision to a range of industry briefs, from fashion to advertising and editorial photography.

Whatever your aspirations, your work will be unmistakable as you emerge as a professional practitioner with a distinctive portfolio.

Thinking beyond the frame

We will encourage you to think about client needs and expectations.

We want to see you produce stand-out work that could wow creative teams in whatever industry drives your interest.

But it will always be your vision.

You’ll also be part of a community of photographers – collaborating with other students and taking part in peer review and cross-year critiques to give and receive feedback

Designed for the future

Studying at NUA will give you access to a wide range of industry-level photographic and lighting equipment.

You will have access to tools to produce imaginative and original images to the highest standards.

There will be opportunities to work at the cutting edge of digital photography; exploring the possibilities of moving image and computer-generated images (CGI)

Our BA (Hons) course has a global reputation for producing graduates who are creative thinkers with accomplished technical skills and a strong grasp of the latest technology.

The course benefits from close links to some of the leading names in the design industry.

You’ll follow a proven path that has led to NUA graduates securing roles at some of the UK’s leading design studios, branding and advertising agencies.

Design ideas that work

Our course has a strong emphasis on commercial work and you’ll be challenged to generate high quality creative solutions, including:

• Visual identities
• Packaging
• Websites
• Cross-platform advertising campaigns.

Briefs are designed to inspire you to generate original, innovative and – crucially – effective design solutions.

You’ll learn how to question a brief using research techniques that will help you develop a thorough understanding of each client, their challenges and target market.

Our BSc (Hons) in User Experience Design is rooted in NUA’s traditional strength in graphic design, design thinking, and creative problem-solving.

The User Experience Design degree gives you the essential skills to become a successful UX designer – shaping how people engage with digital products and services.

Your learning will focus on applying user experience and digital design principles that are highly prized in today’s fast-changing design industry.

You will use industry-standard technologies and prototyping techniques to develop professional solutions for a range of contexts.

In each case, you will move from research to the creation of user journeys to the design of user experiences that work across multiple digital environments: from desktop to mobile.

Responding to one of the fasting growing sectors of the visual communications industry, this course will allow you to use design, problem solving, research and psychology to test and create better digital products and services.

You are curious about how design can influence human behaviour – guiding people’s actions and decisions.

You are eager to learn how to test your ideas and work through versions towards the most effective creative solution to whatever problem you’re trying to solve – whether you’re designing an app, website, or physical product.

You’ll learn research and analytical skills that will help you to understand how people react in the face of different design experiences online and in the physical world.

Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.

As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:

• Market segmentation
• Branding and brand development
• Promotional strategies
• Competitor analysis and more!

And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.

Our new BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

• Marketing and Promotional strategies
• International Fashion Branding
• Fashion Retail and Visual Merchandising
• Fashion Buying and Merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

Your passion for exploring visual ideas and brand communication across all platforms will be at the heart of your time at NUA studying on our award-winning Graphic Communication course.

Our BA (Hons) Graphic Communication degree is closely aligned to industry and you will work on a wide variety of briefs set by staff, professional design agencies and external competitions.

You will engage in work that explores traditional formats as well as emerging digital technologies such as augmented and virtual reality. Your knowledge and skills will grow in branding, identity, advertising, motion graphics, interaction/UX design, whilst developing strong skills in creative thinking and ideas-led communication solutions.

Design solutions to real world problems

You’ll be challenged to engage with real-world problems, controversies and commercial briefs through research, design and technology.

Your original ideas are as likely to play out through an app, website or augmented reality experience as a printed poster, pamphlet or journal.

Develop the creative and technical skills behind the latest Hollywood blockbusters and learn from award-winning studio professionals on our BA (Hons) Animation and Visual Effects degree course.

Our Animation and Visual Effects degree reflects NUA’s success in both disciplines. Our approach to teaching visual effects evolved from advice from professional bodies like ScreenSkills and UK Screen Alliance and the majority of the UK’s VFX industry, including:

• Double Negative (DNEG)
• Framestore
• MPC
• Industrial Light & Magic (ILM)
• The Mill.

We are part of Access:VFX – the industry’s initiative to create the widest possible pool of future talent and host a number of workshops and events with invited industry guests

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

You will explore how words and images can come to life on the page and screen to tell stories and to deliver information. Our highly regarded course will nurture your love of type, typography, typefaces, image creation and art direction.

You will use industry-standard software to explore a broad range of editorial design approaches from storytelling with text and images to mastering typography, book binding and specialist print finishing, to complex data visualisation and infographics.

Our BA (Hons) Animation degree course will encourage your individual creative exploration and development helping you choose which specialism to focus on.

You will master the magic of bringing characters and stories to life through a range of animation techniques at NUA – from 2D, 3D CG to stop motion.

Interactive lectures and practical workshops will help you explore character design and sculpting.

You will learn the fundamentals of animated storytelling through workshops and masterclasses in dynamics, storyboarding and character creation.

What you will learn

• Explore the three major animation techniques: hand drawn and digital 2D, stop motion and digital 3D
• Gain understanding of the principles of animation: dynamics; character design; storyboarding; animatic production; animation production; sound design; skills of observation and life drawing; acting for animators; editing; compositing and show reel design
• Explore theory in character analysis and narrative structures
• Develop an understanding of media roles and practices
• Work collaboratively through a series of projects designed to allow you to establish a good practice, essential for the animation industry
• Explore your chosen areas of specialisation and develop your skills, with the potential to combine techniques
• Develop an understanding of audience, context, film language, and the elements of compelling storytelling
• Bring together all your learning and experiences to create a personal portfolio with a great showreel
• Engage with a collaborative project with either your peers or external collaborators, allowing your creative skills to be tested in an industry-standard practice
• Produce a personal showcase of your specialist skills and an original, animated short film.

Taking Year 0 at the beginning of your degree course will get your studies at Norwich University of the Arts off to a flying start. The extra year of study will help you explore creative ideas and begin to develop the practical skills, research techniques and ways of thinking that are essential to undergraduate success.

Your creativity and professional craft, creative expression and problem-solving skills will grow at NUA as you explore interior design as a way of addressing human needs and social challenges.

Our BA (Hons) Interior Design degree will encourage you to consider how people react to spaces as you gain experience of designing for a range of interiors: from homes and housing projects to hotels and shops, restaurants and offices.

Professional and design skills

Working in our Interior Design studio and workshops, you will explore how scale, light, colour, materials, texture and their acoustics affect human reactions as you consider the social implications of design.

And with the support of our expert academics and technicians, you’ll master a variety of techniques and visualisation methods, including:

• Sketching by hand
• Industry-standard 3D digital platforms
• Collage
• Photography
• Model-making