Bachelor of Science (Hons) in Advertising and Marketing Communications

at University of Bedfordshire - Luton Campus United Kingdom

This course is integrative, blending accounting and business finance theory to solve problems faced by managers on a daily basis. You will also further develop the necessary quantitative, research, and presentation skills required for successful career in business or further academic study.

Your studies will be enhanced by the integration of theory and practice into those situations where vital financial decisions have to be made.

Why choose this course?

• Benefit from a wide range of teaching experiences such as lectures, seminars, and workshops, fieldwork, practice weeks, external visits, on-line activities, individual and group work tasks and invited guest speakers from the tourism and aviation industry.
• Learn through a range of integrated, project based activities which will set the tourism and aviation industry in the context of business.
• Investigate the sensitive and positive effects cultures have on tourism and aviation. In your final year, we start to elaborate on the sustainable aspects of international tourism.
• Benefit from teaching informed by research and professional practice that our tutors draw upon to illustrate current issues in the tourism and aviation industry globally.

If you’re an ambitious manager working in the private, public or voluntary sectors, and want to develop your skills and engage in stimulating debate with your peers, then this course is for you.

This course will enhance your understanding of contemporary leadership theory and develop your ability to reflect on your managerial experiences enabling you to transfer learning into practice.

There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Gain a solid foundation in the key skills and effective leadership and management.
• Study contemporary approaches to management including aspects of accounting and finance, strategic management, operations and project management and marketing and digital futures.
• Build upon your existing management abilities to strengthen your skills and personal performance on a course that inspires teamwork and engagement to contribute to ethical and innovative practice.
• Benefit from our employability practice-based approach with real business that will enable you to critically evaluate and improve your own management skills to succeed in the global marketplace.

More than ever before our lives are defined by the spaces in which we live, work and play, and interior architects are ground-breakers when it comes to creating experimental, imaginative and stimulating environments. This course will fire your imagination while giving you the skills and knowledge you need to follow this exciting career path.

Nowadays, people actively want the spaces they inhabit to serve their needs, reflect their personality, and offer ergonomic and environmental innovation. On this course, you explore the relationship between interior spaces, architectural forms and human experience and interaction, considering such aspects as space planning, scale, structure, colour, texture, lighting, branding and user experience.

The remit of a professional interior architect is wide so, while studying, you are encouraged to develop unique proposals for a range of environments, from bars, restaurants and theatres to workplaces, retail spaces and exhibitions. You focus on a number of commission areas including refurbishment, film and exhibition design, and virtual environments.

Where possible, design briefs are collaborative, with real sites, real clients and opportunities to network with professional practitioners, building your practical skills and giving you valuable experience in preparation for a career in the field.

Why choose this course?

• Develop a creative and critical understanding of building structure and fabric while studying the design of interior environments in urban, suburban and rural contexts
• Be able to interpret the different ways in which people, activities and places relate to and with each other
• Learn about the latest innovations used to solve contemporary design problems
• Explore specific specialist areas of the field such as anthropometrics, ergonomics, environmental control and sustainability, and orthographic representation
• Benefit from project-based teaching that covers 2D and 3D computer-aided design, digital image creation and manipulation, and video production and editing
• You have the option to take the course over four years and include a fee-free professional placement (see below) which will give you relevant experience, build your CV and offer networking opportunities for the future

Combining practical design skills with creative problem-solving and reflective insight, this inspirational course offers a thorough grounding in contemporary and evolving forms of visual communication across a wide range of platforms, from digital to print, moving image to illustration.

Our degree course explores all contexts where graphic design is found such as digital content; interface design; web and social media; editorial design; print and publishing; moving image; visual identity; typography; and graphic illustration.

Working in creative teams, you learn about materials and methods in a cluster which includes Illustration, Animation, and Advertising and Branding Design. You also study studio practice; collaborative enterprise; context and meaning; and professional practice. This winning combination allows you to develop practical design skills as well as the ability to work collaboratively and show entrepreneurship.

We foster a reflective, outward-looking approach to design challenges; for example, by exploring the ways digital media has created new possibilities for producing, distributing and publishing graphic design work. We also believe a sense of responsibility is essential for a contemporary designer so ethics, sustainability and inclusion are fundamental themes running through the course’s context and debate.

Why choose this course?

• Study in small, lively and committed groups, in spacious, well-equipped studios
• Gain a solid knowledge of the cultural, critical and creative contexts of contemporary practice including how social media has transformed the role of the graphic designer
• Work on live briefs, submit for national competitions and participate in collaborative projects with leading design practitioners
• Learn the team skills required for exhibition curation and group collaborations
• Understand the standards you’ll need to reach to enter the world of professional employment
• Take the course over four years and benefit from a fee-free year in industry (see below), gaining experience and making contacts for the future
• If you need a step-up into higher education, start with a Foundation Year (see below) which guarantees entry into the degree course on completion

The Full Time MBA is a flagship generalist management qualification designed to meet the needs of early career individuals and is structured to support your aspirations for fast track career progression through the development of leadership and strategic management skills and a contemporary understanding of business.

This postgraduate degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context.

Successful completion of the MBA highlights your potential to have a real impact on the transformation of the organisation you join.

The course combines core MBA disciplines with innovative subject areas supported by the latest research in strategic management and leadership to develop business competence and strengthen confidence and credibility, providing you with the practical and theoretical capabilities to master the complexities of a competitive and changing business environment.

Our courses are designed to be engaging, attractive and flexible in the current global marketplace. There are six entry points through the year. This allows you to start when it is most suitable.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

Why choose this course?

• The course adopts a practice-led curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.
• This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience.
• Through practice events you will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.
• You will develop the attributes and skills expected of post-graduates, as recognised by professional and industry bodies such as the Chartered Management Institute and the Confederation of British Industry, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.
• This postgraduate degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context. Successful completion of the MBA highlights your potential to have a real impact on the transformation of the organisation you join

Success in the media industry means creating powerful products that communicate with their target audiences through a constantly evolving range of media platforms. This course gives you the skills and insider knowledge needed to make that success happen.

Producing media content is an exciting, up-to-the-minute form of social communication, strongly influenced by cultural, economic and political factors. To create innovative, effective communications across a range of platforms, you must be able to combine media theory with practical production skills.

This broad-based course focuses on the production process while giving you the theoretical grounding you need. So you study practical units such as digital design, making sound and images, film-making and experimental production, combined with units ensuring your understanding of media theory and research, digital cultures and future digital production.

Why choose this course?

• Access to a wide range of professional production equipment including broadcast-standard TV and radio studios, green screen and 360 production
• Study with industry-experienced, research-active tutors
• Explore the latest world-class research through the Research Institute for Media, Art and Performance (RIMAP)
• Participate in and contribute to student festivals and competitions, building your experience and your portfolio
• Develop portable skills in communications and team-working, increasing your employability
• Benefit from a course that opens up careers in television production, digital media production, journalism, teaching, advertising, media and PR
• Take the course over four years and benefit from a year’s placement in industry (see below), gaining experience and making contacts for the future.
• If you need to step up into higher education, start with a Foundation Year (see below) which guarantees entry to the undergraduate course

Offering the in-depth technical and professional training you need for a career as an information technologist, this course is run in collaboration with local companies so you gain real-world experience while studying.

In your first year, you develop the skills to study the specialist topics later in the course including an introduction to software; hardware and how computers are built; how computers work with databases; and Structured Query Language (NoSQL). You will also learn about software applications (such as Microsoft, Oracle and Java) and hardware installation, configuration and maintenance.

In year two, you focus on software design and development; how software and hardware work together; designing secure systems; and approaches for testing software.

Learning in your final year focuses on research methods and emerging technologies as you undertake an independent IT project.

Why choose this course?

• It offers in-depth technical and professional training, including CompTia, Security+ and CCNA, which are required to practise as an information technologist
• Throughout the course, you benefit from work-based learning projects and hands-on experience which prepare you to graduate as a professional
• You learn how a wide range of technology can be deployed to provide systems that support organisations to achieve their business objectives
• You develop the knowledge and skills to draw out user requirements from non-IT experts and transform these into implemented system-level designs
• You will be able to lead an IT project, using transferable skills such as effective collaboration and critical thinking
• Take the course over four years and include a professional placement year (see below) where you can gain experience, build your CV and make contacts for the future

The BA/BSc (Hons) Event Management programme is aimed to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry.

The skills you will acquire on this course will be particularly relevant to event management roles in the tourism, hospitality, leisure and sport.

The course begins with a general introduction to event management and progresses to specialist options and a close focus on planning, staging and managing events.

In addition to this you will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the setting and monitoring of personal objectives.

You will combine academic study with real-world business practice as you work on case studies and briefs during practice weeks, and take opportunities to volunteer for events staged at the University and beyond.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

• Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study.
• Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations.
• Study areas including: event planning and operations; project management; international hospitality operations; visitor attraction management; sport tourism and event management; global mega events; and marketing communications through a combination of classroom-based learning and fieldwork activities.
• Develop your CV with the option of a placement in an events organisation during your final year.
• Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department.
• Explore the relevant theory and research areas and learn how to apply them through practice weeks, when you will work on real-life briefs and case studies

Sustainability management is fast becoming a key driving force in shaping organisational strategy as companies are under pressure to compete in the Green Economy.

This course focuses on the relationship between the economic ambitions of businesses and the necessity to meet the growing global concern to meet sustainability agendas.

Through a combination of academic study and working with industry on real sustainability-related problems, you will develop the personal and professional skills you need to be a key player in this global, knowledge-based economy.

There are six entry points through the year. This allows you to start when it is most suitable.

• Study the core areas of sustainability within the corporate sector, and logistics management and its relationship with sustainability
• Gain intimate knowledge of the structural issues companies and counties face when implementing a sustainability agenda.
• Develop advanced knowledge of organisational approaches to sustainability as well as of government policies and the critical capabilities to apply theory to complex issues
• Explore your enterprise, creativity and independence – the skills required by employers - through your dissertation unit
• Develop your employability by undertaking a work placement with the opportunity to work on a live project
• Benefit from studying with a Business School that has partners across the world enabling you to examine the cross-culture perspectives essential to organisations in the global markets

In today’s visual world, it’s not just actors who perform on screen. Many other professionals are called on to present themselves in front of a camera. This course will build your screen performance skills to make sure you stand out from the competition.

Through a mixture of work-based learning and theory, this postgraduate course develops your communication, presentation and acting skills so you can perform confidently and to a professional standard before the camera.

It is intended for people who may need to perform or present in sectors such as performance, journalism, politics or business, and who might have some previous experience in acting, presenting and public speaking.

Why choose this course?

• Develop your individual performance skills based on up-to-date practices and techniques of working before the camera.
• Gain the confidence to communicate your ideas with clarity and promote your screen performance skills within the media industry enabling you to stand out from the competition
• Build professional contacts from participating in a range of different masterclasses run by experts working within the media industry making you well-placed to take up work placements or employment within established casting/production companies, or to audition for screen-based productions.
• Learn how to operate recording and editing facilities to support the final presentation of your showreel
• Benefit from a course where you graduate with a showreel of a professional standard which showcases your skills and personal approach to screen performance and is tailored to cover a gap in the screen-based media market.