Bachelor of Science (Hons) in Advertising and Marketing Communications

at University of Bedfordshire - Luton Campus United Kingdom

The BA/BSc (Hons) Event Management programme is aimed to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry.

The skills you will acquire on this course will be particularly relevant to event management roles in the tourism, hospitality, leisure and sport.

The course begins with a general introduction to event management and progresses to specialist options and a close focus on planning, staging and managing events.

In addition to this you will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the setting and monitoring of personal objectives.

You will combine academic study with real-world business practice as you work on case studies and briefs during practice weeks, and take opportunities to volunteer for events staged at the University and beyond.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

• Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study.
• Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations.
• Study areas including: event planning and operations; project management; international hospitality operations; visitor attraction management; sport tourism and event management; global mega events; and marketing communications through a combination of classroom-based learning and fieldwork activities.
• Develop your CV with the option of a placement in an events organisation during your final year.
• Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department.
• Explore the relevant theory and research areas and learn how to apply them through practice weeks, when you will work on real-life briefs and case studies

The international tourism industry continues to grow and flourish increasing the need for senior planners and managers with the skills to tackle a broad range of global management issues.

From heritage, cultural, social, environmental and political matters, to questions concerning strategic management and sustainable development, this course will provide you with a critical overview of the subject.

You will gain the knowledge and skills to understand the role of critical evaluation techniques and decision-making strategies necessary to establish yourself and thrive in a senior management role.

There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Study major aspects and developments in international tourism and how these may be positively reflected in management practice
• Explore the interconnectedness of international tourism within its economic, technological, socio-cultural, psychological and political contexts, and deepen your knowledge of the effects of tourism on the environment
• Develop your knowledge of academic frameworks, theories and understandings within the policy and professional practice environment of tourist enterprises and business
• Gain access to high-quality research through our Institute for Tourism Research (INTOUR) and draw on numerous practical projects and case studies from a range of national and international organisations in the commercial, public and third sectors
• Benefit from our extensive links with industry, many of which provide opportunities for internships and possible employment.
• The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programs.

The BSc (Hons) Human Resources Management (HRM) with Law degree aims to provide you with knowledge and understanding of law and the legal aspects of human resource management, human resource theories and their strategic applications to firms and organisations operating within a changing global environment.

Through the use of a wide range of concepts, approaches and learning techniques the course intends to equip you with a range of personal and intellectual skills in preparation for a career in human resource management with additional legal knowledge to enhance your abilities within this chosen area of employment.

You will acquire both people management and legally-focused skills which will be attractive to employers at a local, national and international level.

You will gain the ability to act independently in planning and managing tasks using resources to retrieve and evaluate information; and to apply the findings of such work to the solution of human resource management and legal problems.

Why choose this course?

• Offers opportunity to develop systematic and detailed knowledge of work, employment and HRM regulations and practice
• Develops HR professionals with skills and expertise important to engage employees and contribute to organisational success.

To succeed in the modern world businesses need managers with the skills and knowledge of how to trade on the international stage. The added element of law in this course allows you to study the core business disciplines such as strategic business management, accounting and finance, within a legal and regulatory framework

As you develop your knowledge of business and law in an international context, you will gain the attributes to contribute to the global business strategy of organisations and resolve international business problems.

There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Study legal and regulatory problems through collaborative activities, and investigate the critical application of legal theory to international business
• Explore the inter-relationship between law and business, and take the opportunity to consider and resolve legal and regulatory problems through collaborative activities
• Develop your knowledge of key strategic and operations such as accounting and finance, investment treaty arbitration, international business competencies and strategic management within an international context.
• Study the theory of international business and apply it to solve real business problems through our employability practice approach to teaching and learning
• Gain the knowledge and skills required to pursue a career as a Trading Executive, Product Manager, Business Development Manager, Buyer or in related role within Financial and Legal Services

Computer Science is a complex and wide-ranging subject, and includes the study of computation theory, the design of systems and artificial intelligence.

This course shares its first stage with our other related BSc degrees to give you a foundation in the subject while providing a platform for specialist study in the second and third stages.

You will concentrate on essential areas such as systems architecture and security, acquire practical programming, modelling and software development skills before focusing on a chosen specialist area for your final stage project.

Why choose this course?
MSc in Computer Science is an ideal course for computing graduates who want to continue studying computing technology but are looking to explore a wide area in computer science without the need to focus (solely) on one particular subject at this stage. The course is therefore ideal for those students who want to keep their career options open. A range of topics from Networking and Data Modelling to Smart Technologies will be studied which will equip you to fully understand the application of computing technology in real-world situations. You will also do a MSc final project to demonstrate a deep and systematic understanding of a selected area within computer science, including theoretical and methodological approaches issues at the forefront of research or professional practice in that area.

Offering the in-depth technical and professional training you need for a career as an information technologist, this course is run in collaboration with local companies so you gain real-world experience while studying.

In your first year, you develop the skills to study the specialist topics later in the course including an introduction to software; hardware and how computers are built; how computers work with databases; and Structured Query Language (NoSQL). You will also learn about software applications (such as Microsoft, Oracle and Java) and hardware installation, configuration and maintenance.

In year two, you focus on software design and development; how software and hardware work together; designing secure systems; and approaches for testing software.

Learning in your final year focuses on research methods and emerging technologies as you undertake an independent IT project.

Why choose this course?

• It offers in-depth technical and professional training, including CompTia, Security+ and CCNA, which are required to practise as an information technologist
• Throughout the course, you benefit from work-based learning projects and hands-on experience which prepare you to graduate as a professional
• You learn how a wide range of technology can be deployed to provide systems that support organisations to achieve their business objectives
• You develop the knowledge and skills to draw out user requirements from non-IT experts and transform these into implemented system-level designs
• You will be able to lead an IT project, using transferable skills such as effective collaboration and critical thinking
• Take the course over four years and include a professional placement year (see below) where you can gain experience, build your CV and make contacts for the future

As the various elements of the mass media converge, it is increasingly appropriate to develop a broader understanding of how different aspects of the media interconnect. This course examines key issues of media and communication, introducing principles of cultural theories and media research methods.

For this course you must complete a series of units that address the central issues and concepts informing the study of the media in a culturally diverse environment as the nowadays society.

The course offers units dealing with fundamental principles and topics of the subject area (e.g. Current research in mass communications; Media institutions, structure and policies; and Research Methods in the area of media); and a core unit focuses on international development.

The course includes a final self-directed independent study project, in the form of a dissertation based on a research project. It is this project work that provides you with the opportunity to tailor the course to your own interests (subject to staff supervisory expertise).

You can start your studies in October and complete the course in 12 months. Alternatively start the course in February and complete it over 15 months

Why choose this course?

• Study the theories, which underpin the practice of media and communication, and discuss theoretical aspects of media through a range of case studies.
• Apply knowledge of the media and its cultural forms to the analysis of contemporary issues
• Employ skills in critical analysis, research, and communication as well as an array of generic and creative skills to propose solutions to contemporary issues in mass communications
• Develop and employ strong academic skills in research and critical thinking, problem-solving and analysis.
• Apply knowledge of cultural and media processes to the examination of policy and ethical issues, whether in the public domain or in other aspects of democratic participation and citizenship.
• Acquire skills needed to continue your studies and progress into MPhil and PhD.

This inter-disciplinary course combines international relations, gender and peacekeeping with cultural studies, and addresses the need for intercultural expertise in all global situations.

Focusing on employability, you will understand the growth of NGOs, the importance of the UN, globalisation of industry and multi-cultural communities made up of economic migrants and refugees.

This integrated course prepares you to work within a wide range of economic, technological, demographic and social justice concerns.

There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Study at a pace that suits your work-life balance – choose a one year full-time course, or extend your learning part-time.
• Explore options in public relations, intercultural communication and international marketing
• Gain real insight into peacekeeping and security though studying with experienced academics and practitioners including a Clinical Professor of Peace and Conflict Studies with experience in peacekeeping as a military officer
• Benefit from a course that combines core international relations units, gender and peacekeeping with cultural studies, focusing on the importance of intercultural competence in international situations.
• Develop the skills needed to work internationally and engage in international issues in political, economic or business areas as both politics and culture integrate to shape economic, technological, demographic and social justice concerns.
• Learn using our employability practice-based approach incorporating real business to develop your strengths and skills in this area.

This two-year Master’s gives you the high-quality pharmacological training, knowledge and skills you need to work in the field of drug discovery and development alongside teaching you valuable IT skills in data analytics.

The development of safe and effective new drugs is a challenging and rewarding field. On this course, you acquire a broad knowledge of drug discovery and development, focusing on the mechanisms of drug action at molecular level; the treatment of human diseases; and the latest cell and molecular technologies used in pharmacology. You also have the opportunity to specialise in one research area through the completion of a laboratory research project.

The Data Analytics units cover a range of topics including programming; databases; security; project management; and computer networking. You also learn how to apply your IT knowledge and skills to complex real-world problems as well as emerging technologies and developments.

Why choose this course?

• Study the principles of drug design, pre-clinical evaluation, clinical trials, regulatory affairs and the application of new technologies in the drug discovery and development process
• Explore the latest therapeutic concepts and principles relating to the causes, epidemiology, diagnosis and treatment of human diseases in current clinical practice
• Develop a systematic understanding and critical awareness of new technologies in cell and molecular biology
• Work with our expert academic team, who are actively involved in research so you are up to the minute when it comes to current and emerging developments in the field
• Gain a wide range of valuable practical and transferable skills as well as the ability to apply data analytics to problems and developments in the pharmacological field
• Progress into careers in drug research and development in the pharmaceutical and biotechnology industries, the NHS and other public organisations

Offering in-depth technical training, you will need to begin your career as a practising automotive engineer. You will work closely with local automotive and motorsport companies, gaining experience of working on real-world solutions throughout.

You will begin by gaining the underpinning skills and knowledge needed to pursue specialisms later on, along with theoretical subjects like mathematics and engineering science.

Your technical and practical skills will be honed through study of engineering design and application, and vehicle development history, and study of new products and technologies will give you a thorough grounding before you move on to specialise from Year 2.

As you move through the course, you will benefit from practical sessions and have the opportunity to take part in the prestigious Formula Student Racing Car project or Shell Economic Car competition project.

Why choose this course?

This course combines practical and theoretical study, and uses individual and group work to provide a thorough grounding in the essentials needed to enhance your career prospects in the exciting world of Automotive Engineering.

Choose BEng (Hons) Automotive Engineering

• Learn both technical skills and theoretical knowledge including engineering science, structural mechanics and dynamics.
• Study core disciplines and specialist advanced units including automotive systems and design as well as developing project management skills.
• Develop your skills using excellent industry-standard facilities including high-end equipment, machines and testing workspaces.
• Gain a qualification that will enhance your prospects of a fulfilling and exciting career in a wide range of engineering scenarios including car or motorbike motorsports.
• Explore career opportunities through a placement year with nearby companies like BMW Mini, Nissan and AVL Powertrain.
• Challenge yourself to participate in exciting competitions, developing your individual and team working skills.
• Benefit from the opportunity to collaborate with local companies either on campus or in nearby company workshops