Bachelor of Science (Hons) in Advertising and Marketing Communications

at University of Bedfordshire - Luton Campus United Kingdom

The BA/BSc (Hons) Event Management programme is aimed to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry.

The skills you will acquire on this course will be particularly relevant to event management roles in the tourism, hospitality, leisure and sport.

The course begins with a general introduction to event management and progresses to specialist options and a close focus on planning, staging and managing events.

In addition to this you will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the setting and monitoring of personal objectives.

You will combine academic study with real-world business practice as you work on case studies and briefs during practice weeks, and take opportunities to volunteer for events staged at the University and beyond.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

• Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study.
• Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations.
• Study areas including: event planning and operations; project management; international hospitality operations; visitor attraction management; sport tourism and event management; global mega events; and marketing communications through a combination of classroom-based learning and fieldwork activities.
• Develop your CV with the option of a placement in an events organisation during your final year.
• Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department.
• Explore the relevant theory and research areas and learn how to apply them through practice weeks, when you will work on real-life briefs and case studies

Models of work are constantly evolving, but one thing does not change: people still need to be recruited, trained, motivated and paid to meet an organisation's requirements. If your interests lie in effective people management, this course puts you on the right path.

You begin your journey with a thorough grounding in business before exploring the many aspects of human resource management (HRM): professional practice; leadership and motivation; creativity, innovation and entrepreneurship; business systems including international business; selection and recruitment; employee relations; and employment law.

Learn from expert tutors as you carry out practical projects that emulate working as a professional manager, and develop your practical experience with an optional year’s paid work placement in a HRM role.

In your final year, study strategic HRM, examining real firms with a view to solving people problems, and carry out an independent research project.

Why choose this course?

• Develop your understanding of how HRM works with other business disciplines, knowledge that will enable you to fit into numerous types of organisation in the future - private, public or not-for-profit
• Learn from experts in their field, active within the Chartered Institute of Personnel and Development (CIPD), and in both consultancy and research
• Challenge yourself with an optional sandwich year placement after your second year.
• If you want to step up into higher education, we also offer a degree path with an initial Foundation Year (see below)
• Equip yourself with a range of subject-specific and transferable skills suited to a career in specialist human management roles or professional business and management environments, both national and international

“The University has offered me numerous opportunities to develop my skills and expand my network, and has constantly pushed me outside of my comfort zone, helping me become a real HR professional. My lecturers have always been supportive and understanding, and put great effort into communicating with us. All in all, these have been the most important three years of my life!”

Modern organisations rely upon good information systems in order to survive in the global competitive business environment.

This course will suit graduates who, through their interest in information technology and information systems wish to pursue management roles in charge of information systems. There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Learn contemporary approaches to information systems management and develop original approaches to organisations challenges and opportunities
• Study aspects of information systems, digital analytics, marketing and the digital future and strategic management
• Explore how the full benefits of modern technologies can be realised, and address the problems associated with increasingly rapid rates of change in the information technology and business environment
• Benefit from a course that inspires teamwork and engagement to contribute to ethical an innovative practice
• Develop your skills within Information Systems theory, against a context of real business through our employability practice-based teaching and learning approach.
• Gain the ability to make critical high-level managerial and organisational decisions, and learn critical thinking and creativity in analysis, synthesis and appraisal

How can we understand, intervene and promote health and wellbeing across the course of life? Health psychology works to answer this question, looking towards the interaction of psychological, social and biological factors to understand health and illness.

Health psychology moves away from the medicalisation of health and illness. Instead, on this course, you take a more whole-person approach to understanding health and illness, studying social issues and aspects such as obesity, lifestyle and stress. Taught by an academic team actively involved in research in the field, you benefit from their up-to-the-minute knowledge and research skills.

This course forms stage one of the training you need to become a chartered psychologist member of the Division of Health Psychology within the British Psychological Society.

Why choose this course?

• Gain new insights into the theory and practice of health psychology
• Learn to show how the links between scientific theory and practice can guide the collection and interpretation of empirical data
• Develop a systematic understanding and critical awareness of current problems in the field
• Gain confident knowledge of qualitative and quantitative research methods which will allow you to perform complex data analysis, interpretation, evaluation and synthesis
• Develop your competence in a range of techniques including multivariate analyses
• Benefit from a strong sense of personal responsibility and professionalism that will enable you to practise or conduct research within ethical guidelines

Drawing on the School of Life Sciences’ established research strengths in this area, our BSc (Hons) course gives you the knowledge and skills in biomedical and pharmaceutical sciences to be a professional scientist, able to work in areas where there are significant industry skills gaps.

On this course, you develop a broad range of skills in pharmacology and health sciences, studying areas such as chemistry; microbiology; biochemistry; anatomy and physiology; cell biology; and pharmaceutical sciences.

From this firm foundation, in your second and third years, your studies develop to include subjects such as immunology; pharmacogenetics; translational medicine; toxicology; and drug dispensing and delivery.

Practical laboratory work enables you to apply and develop your skills, while your final-year independent project and dissertation allow you to research and investigate a specific subject in detail.

Why choose this course?

• Benefit from a degree that trains you in both the traditional areas of pharmacological research and new, emerging areas important for the future of the pharmaceutical industry
• Build your practical skills in state-of-the-art laboratories in our modern STEM building
• Follow a career in a field that is one of the most research-led in the UK and includes pharmaceuticals, cosmetics, agrochemicals and veterinary medicine
• Gain a sought-after qualification in an area where a projected major skills gap has been identified
• Study a curriculum aligned to the areas of need identified by the British Pharmacological Society, including public health science and healthcare policy
• Gain valuable work experience through the School of Life Sciences’ strong links to the clinical and industrial sectors
• Take the course over four years and include a fee-free year in industry, gaining work experience, building your CV and making contacts for the future
• If you need to step up into higher education, start with a Foundation Year which guarantees a place on the degree course

The media industry is constantly changing, and you need to go into it with up-to-the-minute skills and expertise. At Bedfordshire, you gain cross-industry editorial and production skills - gained through working in radio studios, edit suites and our high-tech newsroom - so you're ready to hit the ground running when it comes to your career.

With our multimedia approach and real-world platforms, this course covers all aspects of journalism: news gathering and reporting (including location work); feature writing and editing; and producing and presenting your work across radio, internet, film and print.

You’ll be based at our well-equipped media arts centre, which features industry-standard radio studios and edit suites as well as our newsroom, which has the latest Apple technology and access to the Press Association news-wire feed.

We give you an essential understanding of the industry back story by teaching media law, ethics and regulation; the theory and current practice of journalism; and the global nature of modern journalism. We also offer insights into future developments.

Why choose this course?

• You’ll be taught by a team of industry and academic specialists
• We organise regular, experience-widening trips and masterclasses from industry guest speakers
• You can specialise, taking optional units in PR and marketing, radio, and magazine and online publishing
• There’s the opportunity for you to gain work experience and build links within journalism through an extra work placement year
• You can put your skills into practice, reporting for our news website or developing your own radio show for our on-site community radio station, Radio LaB
• It opens up additional career paths including research; editorial production (sub-editing and proofreading); new media production; and broadcast presenting
• Past graduates have taken up positions within the broadcast sector at Radio One, Kiss FM, Channel 5 and CBeebies

If you’re interested in a career in forensic science, we have a crime scene for you! A unique mix of biosciences and criminal psychology, our degree course offers you the opportunity for practical forensic processing in our crime scene facility.

Technological advances have made the role of the forensic scientist – the expert who collects, preserves and analyses evidence - increasingly important in crime investigation, and also in other fields such as archaeology.

The course starts with an introduction to psychology and the sciences relevant to forensics, followed by more detailed applied forensics including the preparation of evidence for court, pathology, medical physiology and haematology. You’ll also study the most recent advances in DNA analysis, toxicology, criminal psychology, and fire and explosive analysis.

Why choose this course?

• The Forensic Science team includes international experts in the psychology of criminal behaviour and forensics experts from a variety of operational backgrounds
• Our teaching is rated as ‘Excellent’ by the QAA and the team is part of a highly experienced department that has run biological science courses for over 30 years
• You’ll study in a specialist forensic laboratory, with key laboratory skills incorporated into most of the taught units, especially your final-year research project
• You’ll learn the skills and techniques needed to evaluate a real-life crime scene in our scene-of-crime lab, designed to resemble an 'normal' flat
• There’s the option to take the course over four years and include a year’s work placement (see below) to gain experience and industry contacts
• If you’d like to step-up into higher education, you can take an introductory Foundation Year (see below), which guarantees entry to the Undergraduate course

    "Studying forensic science with Bedfordshire has been an awesome, inspiring experience, with lecturers who are specialists with industry experience in the areas they teach. I highly recommend anyone wishing to study this subject with Beds to 'Go 4 it'."

The advent of digital media has created an explosion of possibilities when it comes to illustration. This innovative course gives you the drawing skills, techniques and industry know-how to produce, distribute and publish your graphic work.

This course takes in the full scope of contemporary illustration practice from craft-based techniques and drawing to digital and sequential moving image-based work. It ensures you develop the drawing, photography and digital-media skills you need for a career in areas such as film, animation, music video, advertising, publishing, video games and app design.

Working in small, lively, creative groups, you study a cluster of design courses including Animation and Graphic Design, with units covering materials and methods; studio practice; context and ideas; thinking through making; collaborative partnerships; and the critical and creative background to modern design.

Why choose this course?

• Work in spacious, well-equipped studios and benefit from high-spec facilities in digital media, motion graphics, bookmaking, stop motion, risograph printing and screen printing
• Gain skills and confidence with regular one-to-one contact with industry-experienced teaching staff and excellent technical support
• Explore the changing role of the designer and design in society so you can challenge current social, political and environmental thinking in your work
• Develop skills in creative problem solving, collaboration and entrepreneurship
• Take the course over four years and benefit from a year’s placement in industry, building your experience and making contacts for the future
• If you need to step up into higher education, start with a Foundation Year which gives you guaranteed entry to the undergraduate course

The MSc in Cybersecurity seeks to address the increasing demand in cybersecurity related domains in both academic vocational qualifications and projection for an increased shortage of cybersecurity professionals in the industry.

The programme is delivered by a dedicated team of cybersecurity experts and active researchers in the area and gives also the opportunity to acquire certain units from the programme as dedicated credit-based short courses outside the normal MSc route.

Using cutting edge and leading teaching and training techniques the course helps the candidates to realise the unique complexity and challenges associated with cybersecurity in a highly dynamic and constantly evolving threat landscape in a blended programme that amalgamates both management and hands-on skills required by cybersecurity professionals.

The curriculum gives you skills that are valuable for a career within Information Security but it is also relevant for a much wider range of applications. The diverse skillset around management of security as delivered in the course will equip you with a meaningful GRC knowledge and relevant experience to excel your career prospects. This is quite prominent due to the problem recruiters have to get hold off security managers with these skills.

The systematic application of teaching and learning methods with the GIS goals and clear references made to the University’s employability framework should further help students to develop their career prospects throughout the programme.

Interactive sessions in the form of demos will also be delivered by the teaching staff and guest speakers to further leverage understanding and stimulate attention towards relevant and pragmatic issues in the area

Why choose this course?
Areas of study include

• Cyber threat intelligence
• Ethical Hacking
• Network Security
• Information Governance and Compliance
• Research methodologies and project management
• Tactical and strategic cybersecurity management
• MSc thesis in cybersecurity

Your own interests will drive the direction of this course as you identify and address the latest theoretical concepts, evidence and research that are relevant to your individual practice.

You will have a rare opportunity to critically appraise and shape new ideas as they emerge, and enhance your understanding of the links between theory, research, evidence and policy development and its application to the design and delivery of services to children and young people.

Why choose this course?

• Study and evaluate relevant research and practice, synthesise information from a range of sources, and work with a high level of autonomy and self-direction
• Explore the cultural and social constructions of childhood and youth, and the impact they have on the everyday lives of children and young peopleDevelop an integrated and critically aware understanding of childhood and youth studies, and cultivate an analytical approach to contemporary methodological theories and developments
• Gain an advanced knowledge and understanding of the complexities surrounding the relationship between children’s rights, the ideologies and responsibilities for welfare, and the application of these elements in the experiences that effect children’s and young peoples’ lives.
• Benefit from enhanced career prospects by applying your new learning and expertise in professional contexts.

This MA is designed to allow you to build upon your knowledge and critically consider the theoretical underpinning of societal responses to a range of needs, through policy development and service delivery across children and young people’s sectors in a globalised context.

The majority of units are designed and taught by colleagues within the School of Applied Social Studies or the Institute of Applied Social Research, winners of the 2013 Queen’s Anniversary prize for outstanding achievement and excellence in UK universities and colleges. The departments are recognised for their contribution to policy and practice.

This high quality context is coupled with the opportunities and added value of our extensive professional networks. Partnerships from across private, public and voluntary sectors provide input to courses, as well as research opportunities, placement opportunities and voluntary work experience, making it truly ‘applied’.