Bachelor of Science (Hons) in Advertising and Marketing Communications

at University of Bedfordshire - Luton Campus United Kingdom

The BA/BSc (Hons) Event Management programme is aimed to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry.

The skills you will acquire on this course will be particularly relevant to event management roles in the tourism, hospitality, leisure and sport.

The course begins with a general introduction to event management and progresses to specialist options and a close focus on planning, staging and managing events.

In addition to this you will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the setting and monitoring of personal objectives.

You will combine academic study with real-world business practice as you work on case studies and briefs during practice weeks, and take opportunities to volunteer for events staged at the University and beyond.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

• Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study.
• Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations.
• Study areas including: event planning and operations; project management; international hospitality operations; visitor attraction management; sport tourism and event management; global mega events; and marketing communications through a combination of classroom-based learning and fieldwork activities.
• Develop your CV with the option of a placement in an events organisation during your final year.
• Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department.
• Explore the relevant theory and research areas and learn how to apply them through practice weeks, when you will work on real-life briefs and case studies

Your first step towards a career as a registered social worker, this course equips you with the knowledge, skills and resilience needed to improve the lives of vulnerable adults, children and families.

Approved by Social Work England, this degree offers graduates eligibility to join the professional register, after which you can pursue a career in social work across a range of settings.

The course prepares you to work in a rapidly changing, complex and unpredictable sector, offering the most up-to-the-minute knowledge, skills and practice. It combines work-placement experience, practical skills development and academic study with a focus on applying theory to practice.

You first study the foundations of social work including social policy; human growth and development; relevant legislation for professional practice; and working with people. Later units explore issues, contexts and interventions in social work along with two work-placement opportunities and a final-year research project.

Why choose this course?

• Join a course with a 92% satisfaction rate (National Student Survey, 2020)
• Explore every aspect of the professional social work role; how it relates to other areas; and the ethical challenges of balancing initiative with accountability
• Progress with the support of academic staff who have all been practising social workers, some of whom continue to practise alongside their academic work
• Benefit from the University of Bedfordshire’s new Health & Social Care Academy, run in partnership with local councils and NHS Trusts to recruit and train the next generation of health and social care workers
• As a graduate, you can apply for professional registration as a qualified social worker with Social Work England
• Open up career paths across a variety of sectors, including local authorities, the NHS, education authorities, prison service, private agencies and voluntary organisations

Business touches almost every aspect of our world and this degree is designed specifically to meet the needs of modern business, opening up a wide range of rewarding careers. It also adapts to suit your goals, with options to specialise in specific business fields in your third year.

This course combines academic theory with practical real-world business projects, giving you experience of a spectrum of organisational roles. Making extensive use of the most up-to-date technology, you produce business plans and market analyses while developing the skills to tackle a range of business problems.

Over three years, you gain skills in problem-solving, work analysis, presentation, team-working, communication and critical thinking, all of which give you the potential to be a rounded, capable manager.

Computer Science is a complex and wide-ranging subject, and includes the study of computation theory, the design of systems and artificial intelligence.

This course shares its first stage with our other related BSc degrees to give you a foundation in the subject while providing a platform for specialist study in the second and third stages.

You will concentrate on essential areas such as systems architecture and security, acquire practical programming, modelling and software development skills before focusing on a chosen specialist area for your final stage project.

Why choose this course?
MSc in Computer Science is an ideal course for computing graduates who want to continue studying computing technology but are looking to explore a wide area in computer science without the need to focus (solely) on one particular subject at this stage. The course is therefore ideal for those students who want to keep their career options open. A range of topics from Networking and Data Modelling to Smart Technologies will be studied which will equip you to fully understand the application of computing technology in real-world situations. You will also do a MSc final project to demonstrate a deep and systematic understanding of a selected area within computer science, including theoretical and methodological approaches issues at the forefront of research or professional practice in that area.

This course is accredited by the Institution of Engineering and Technology.

This course, for graduates with a background in electronics, was designed with industry experts and is ideal for those aiming to enter a range of specialist careers in digital electronics or communications.

Gain advanced theoretical and practical knowledge and skills in digital communications, signal processing, electronic circuits and microprocessors, as well as an understanding of engineering best practice and how to apply it in real-life scenarios.

The course will provide you with academic and technical skills to analyse, synthesise, interpret and make sense of modern electronic systems. It will enable you to meet the demands of tomorrow’s engineering society.

Why choose this course?

The course will provide you with academic and technical skills to analyse, synthesise, interpret and make sense of modern electronic systems. This course, for graduates with a background in electronics, was designed with industry experts and is ideal for those aiming to enter a range of specialist careers in digital electronics or communications. You will gain advanced theoretical and practical knowledge and skills in digital communications, signal processing, electronic circuits and microprocessors, as well as an understanding of engineering best practice and how to apply it in real-life scenarios.

This course is ideal if you are looking to work within the areas relating to digital electronics or communications and will prepare you for a range of specialist career options. It will enable you to meet the demands of tomorrows engineering society.

With the world facing a host of food-safety issues and diet-related health problems, food and nutrition have never been more relevant. This course gets you to the heart of this fast-developing field, opening up a wide range of exciting career paths.

Nowadays food travels as fast as people and the need to supply adequate quantities of safe, healthy and diversified food from production to consumption calls for skilled, knowledgeable and practice-ready food scientists.

This degree gives you the skills and knowledge you need, starting with the core fields of food and nutrition: human anatomy; physiology; microbiology; biochemistry; and the principles of food and nutrition. You then go on to explore specialised areas such as clinical nutrition, immunology, food microbiology and biotechnology. Throughout you develop your ability to relate results to theory, with practical laboratory training in the latest biochemical and molecular experiments.

Why choose this course?

• Develop your understanding of practical aspects of food production such as food spoilage, safety and quality control, and public health nutrition
• Using our modern laboratories, become skilled in analysis including the microbial and chemical contamination of food, nutrition content, and the effect of nutritional supplements
• Think globally about problems such as the effect on health of over-consumption in developed nations or poor nutrition in economically under-developed countries
• Learn from our expert Life Sciences team, all of whom are actively involved in research
• Gain a range of transferable skills including independent thinking; planning and problem solving; observation and analysis; and communication
• If you need a step-up into higher education, take the course over four years and include a Foundation Year (see below) which guarantees entry to the degree course
• As a graduate, benefit from career opportunities in food and nutrition research and development across a variety of sectors including government, health, academia, pharmaceuticals and the biotechnology industry

As the various elements of the mass media converge, it is increasingly appropriate to develop a broader understanding of how different aspects of the media interconnect. This course examines key issues of media and communication, introducing principles of cultural theories and media research methods.

For this course you must complete a series of units that address the central issues and concepts informing the study of the media in a culturally diverse environment as the nowadays society.

The course offers units dealing with fundamental principles and topics of the subject area (e.g. Current research in mass communications; Media institutions, structure and policies; and Research Methods in the area of media); and a core unit focuses on international development.

The course includes a final self-directed independent study project, in the form of a dissertation based on a research project. It is this project work that provides you with the opportunity to tailor the course to your own interests (subject to staff supervisory expertise).

You can start your studies in October and complete the course in 12 months. Alternatively start the course in February and complete it over 15 months

Why choose this course?

• Study the theories, which underpin the practice of media and communication, and discuss theoretical aspects of media through a range of case studies.
• Apply knowledge of the media and its cultural forms to the analysis of contemporary issues
• Employ skills in critical analysis, research, and communication as well as an array of generic and creative skills to propose solutions to contemporary issues in mass communications
• Develop and employ strong academic skills in research and critical thinking, problem-solving and analysis.
• Apply knowledge of cultural and media processes to the examination of policy and ethical issues, whether in the public domain or in other aspects of democratic participation and citizenship.
• Acquire skills needed to continue your studies and progress into MPhil and PhD.

Biochemistry has revolutionised our understanding of biological systems, from microbes to humans, and led to ground-breaking biotechnology applications. Our degree equips you with the specialist knowledge and skills you need for a career in the pharmaceutical or biotechnology industries, as well as other related sectors.

Offering a strong foundation in modern biochemistry, this course allows you to explore core subjects such as genetics, cell biology and molecular biology along with specialised fields including bioinformatics and molecular modelling; drug design and development; biotechnology; and genetic engineering.

You gain specialist knowledge in areas such as structure-function relationships; signalling and regulatory systems; and metabolic pathways as well as building the practical laboratory skills to work at the forefront of this exciting and developing field.

Why choose this course?

• Learn the techniques and practical laboratory skills essential for working in the field of biochemistry
• Benefit from our new science facilities and STEM building, which offer a modern working environment including high-spec laboratories
• Study with research-active experts in their field, many having previously worked at leading institutions such as Cambridge University, Imperial College London and King’s College London
• Develop transferable skills highly sought after by employers, such as independent thinking; planning and problem solving; analysis; and communication skills
• As a graduate, seek wider career opportunities in hospitals, government departments, academic organisations and the publishing industry. Or move on to further study at postgraduate level
• Take the course over four years and include a fee-free year in industry (see below), gaining experience, adding to your CV and making contacts for the future
• If you need to step up into higher education (see below), start with a Foundation Year which guarantees your place on the full degree course

The MBA (Marketing) is a flagship qualification designed to meet the needs and aspirations of early career individuals through the combination of a general management education with the specialist area of Marketing.

It is designed for individuals who want to develop both their management skills and new areas of business interest and those seeking fast track career progression opportunities.

This postgraduate degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context.

Successful completion of the MBA (Marketing) highlights your potential to have a real impact on the transformation of the organisation you join.

Our courses are designed to be engaging, attractive and flexible in the current global marketplace. There are six entry points through the year. This allows you to start when it is most suitable.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

Why choose this course?

• The course adopts a practical and applied business curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.
• This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience.
• You will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.
• You will develop the attributes and skills expected of post-graduates confirmed by partner industry bodies including the Chartered Management Institute and the Confederation of British Industry, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.