Bachelor of Science (Hons) in Business Studies (Project Management)

at University of Bedfordshire - Luton Campus United Kingdom

From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.

This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.

There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
• Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
• Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
• Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
• Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
• Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
• Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub

This course will help you understand the changing nature of international tourism as it faces the challenge of rapid growth, emergence of new destinations, climate change, and the ethics of managing a business in which the prime attractions include the natural environment and people’s culture.

You will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the event industry.

With a good grounding in business and marketing the course offers students an industry focus in event management with good employment opportunities across a range of roles in both marketing and events e.g. Strategic Event Designer, Trade Show Manager, Events Marketing Communication Managers, Social Media Event Managers, Sporting Events Manager.

This inter-disciplinary course combines key subject areas of business, marketing and event management in a practice-oriented way that allows you to develop a deep theoretical understanding and practical knowledge of events management.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

After graduation of this course, you'll be managing and producing quality journalism for audiences from the hyper-local to the global. You will have developed an internationalised approach, and be able to challenge specific cultural perspectives, deepening the quality of your analysis. This course will teach you to evaluate issues of media and international development while managing broadcast projects covering themes such as human rights and media structures.

Why choose this course?

• Articulate your journalism across media platforms
• Produce a final project of your choice, either in the form of a journalistic portfolio or an academic dissertation
• Attend master classes and visit the BBC, The Guardian, Reuters, Bloomberg and others
• Interview top UK politicians, human rights lawyers and others visiting the university

This 2 year Master’s courses will give you the opportunity to be awarded a subject specific degree in Project Management with Data Analytics.

The course will improve your knowledge and skills to manage projects effectively in the commercial, public and third sectors (including the voluntary sector). You will learn from your experience of managing real projects by critically assessing a range of project management methodologies, tools and techniques.

The Data Analytics units cover a wide range of topics including programming, databases, security, project management and computer networking, giving you both the underpinning theory and the ability to apply it to complex real-world problems.

Why choose this course?

• 2 year subject specific degree with data analytics.
• During this course you will learn from your experience of managing real projects by critically assessing a range of project management methodologies, tools and techniques.

Open doors to a vast range of careers in the rapidly growing tourism industry – from airlines to hotels, business and conference centres to eco-tourism destinations, the possibilities are almost endless.

This International Tourism Management course offers a sandwich year placement in the UK or abroad, giving you the chance to explore potential careers.

Your studies will focus on global issues such as the development and management of sustainable tourism and some of the most pressing issues in international tourism management, including the impact of new technology on travel, tourism and mobility, the environmental, economic and social impacts of tourism.

You will enjoy field trips  to tourist destinations or attractions, and an opportunity to specialise in visitor attractions, air transport, sports tourism or events management.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

• Learn the skills needed to enter careers in a wide range of UK or international tourism management settings
• Study theory and practice in difference branches of tourism, including visitor attractions, air transport, heritage and sustainable tourism
• Develop your understanding of the industry, with a final year work placement in the UK or abroad, with the opportunity to develop additional foreign language skills
• Gain knowledge of strategic management of tourism-related businesses
• Explore a range of potential career options with companies like tour operators, destination management companies, airlines and major hotel chains
• Benefit from a course that opens up diverse career opportunities in a fast-growing industry, including in international tourism development, tour operations, air transport management, destination management, business development and marketing, as well as a range of further study opportunities.

As the various elements of the mass media converge, it is increasingly appropriate to develop a broader understanding of how different aspects of the media interconnect. This course examines key issues of media and communication, introducing principles of cultural theories and media research methods.

For this course you must complete a series of units that address the central issues and concepts informing the study of the media in a culturally diverse environment as the nowadays society.

The course offers units dealing with fundamental principles and topics of the subject area (e.g. Current research in mass communications; Media institutions, structure and policies; and Research Methods in the area of media); and a core unit focuses on international development.

The course includes a final self-directed independent study project, in the form of a dissertation based on a research project. It is this project work that provides you with the opportunity to tailor the course to your own interests (subject to staff supervisory expertise).

You can start your studies in October and complete the course in 12 months. Alternatively start the course in February and complete it over 15 months

Why choose this course?

• Study the theories, which underpin the practice of media and communication, and discuss theoretical aspects of media through a range of case studies.
• Apply knowledge of the media and its cultural forms to the analysis of contemporary issues
• Employ skills in critical analysis, research, and communication as well as an array of generic and creative skills to propose solutions to contemporary issues in mass communications
• Develop and employ strong academic skills in research and critical thinking, problem-solving and analysis.
• Apply knowledge of cultural and media processes to the examination of policy and ethical issues, whether in the public domain or in other aspects of democratic participation and citizenship.
• Acquire skills needed to continue your studies and progress into MPhil and PhD.

The BSc Marketing with International Tourism Management course aims to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the tourism industry.

You will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the tourism industry.

With a good grounding in business and marketing the course offers students an industry focus in tourism management with good employment opportunities across a range of employment opportunities in both marketing and tourism roles.

This inter-disciplinary course combines key subject areas of business, marketing and tourism management in a practice-oriented way that allows you to develop a deep theoretical understanding and practical knowledge of tourism marketing and management.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Why choose this course?

• Benefit from a course that opens up career opportunities as a business and conference organiser, outdoor activities/education manager, theme park marketing manager, tourist information centre manager, travel agency manager, tour operator marketing manager, hotel and leisure marketing manager, and offers access to a wide choice of further study.
• Learn essential skills for careers in the tourism industry, in a department with close links to local tourism, hospitality and business organisations.
• Study areas including: intercultural management in tourism, tourism and society, critical issue in tourism and hospitality, business practice, marketing, consumer behaviour and marketing communications through a combination of classroom-based learning and fieldwork activities.
• Gain additional insights through field trips to local and international organisations facilitated by your Department.
• Explore the relevant theory and research areas and learn how to apply them through practice, when you will work on real-life briefs and case studies.

In today’s visual world, it’s not just actors who perform on screen. Many other professionals are called on to present themselves in front of a camera. This course will build your screen performance skills to make sure you stand out from the competition.

Through a mixture of work-based learning and theory, this postgraduate course develops your communication, presentation and acting skills so you can perform confidently and to a professional standard before the camera.

It is intended for people who may need to perform or present in sectors such as performance, journalism, politics or business, and who might have some previous experience in acting, presenting and public speaking.

Why choose this course?

• Develop your individual performance skills based on up-to-date practices and techniques of working before the camera.
• Gain the confidence to communicate your ideas with clarity and promote your screen performance skills within the media industry enabling you to stand out from the competition
• Build professional contacts from participating in a range of different masterclasses run by experts working within the media industry making you well-placed to take up work placements or employment within established casting/production companies, or to audition for screen-based productions.
• Learn how to operate recording and editing facilities to support the final presentation of your showreel
• Benefit from a course where you graduate with a showreel of a professional standard which showcases your skills and personal approach to screen performance and is tailored to cover a gap in the screen-based media market.

Models of work are constantly evolving, but one thing does not change: people still need to be recruited, trained, motivated and paid to meet an organisation's requirements. If your interests lie in effective people management, this course puts you on the right path.

You begin your journey with a thorough grounding in business before exploring the many aspects of human resource management (HRM): professional practice; leadership and motivation; creativity, innovation and entrepreneurship; business systems including international business; selection and recruitment; employee relations; and employment law.

Learn from expert tutors as you carry out practical projects that emulate working as a professional manager, and develop your practical experience with an optional year’s paid work placement in a HRM role.

In your final year, study strategic HRM, examining real firms with a view to solving people problems, and carry out an independent research project.

Why choose this course?

• Develop your understanding of how HRM works with other business disciplines, knowledge that will enable you to fit into numerous types of organisation in the future - private, public or not-for-profit
• Learn from experts in their field, active within the Chartered Institute of Personnel and Development (CIPD), and in both consultancy and research
• Challenge yourself with an optional sandwich year placement after your second year.
• If you want to step up into higher education, we also offer a degree path with an initial Foundation Year (see below)
• Equip yourself with a range of subject-specific and transferable skills suited to a career in specialist human management roles or professional business and management environments, both national and international

“The University has offered me numerous opportunities to develop my skills and expand my network, and has constantly pushed me outside of my comfort zone, helping me become a real HR professional. My lecturers have always been supportive and understanding, and put great effort into communicating with us. All in all, these have been the most important three years of my life!”

The MSc Mechanical Engineering is aligned to the University’s development of a new STEM building, and a developing relationship with The Welding Institute based in Cambridge. This course development will bring together postgraduate taught courses with a new exciting research centre development to offer a distinctive offer in which students will undertake field trips in a state-of-the-art engineering and business facility whilst benefiting from access to state-of-the-art facilities in our new STEM building in Luton.

Why choose this course?

• Study in Cambridge with an opportunity to work with cutting-edge business
• Explore the latest technologies and techniques for mechanical engineering
• Have the potential to complete a project on an industrially relevant topic