Bachelor of Science (Hons) in Marketing

at University of Bedfordshire - Luton Campus United Kingdom

This BA (Hons) Psychology course explores how professional psychologists use evidence-based practice to make a difference in people’s lives. It also introduces you to the psychological theories that explain human thoughts, emotions and behaviour.

The course shows how applying psychological knowledge can help us better understand and explain human behaviour. You learn about the key approaches - cognitive, social, developmental, biological, individual-difference psychology – as well as investigating psychological theories; historical and conceptual issues; and research methods.

In your final year, you complete a literature-based Honours project.

Why choose this course?

• Apply theory to real-life situations so you understand how psychology works in the real world
• Explore different perspectives on issues and problems, and learn to evaluate them in a critical manner
• Learn with an academic team actively involved in leading-edge research, activity which feeds back directly into your learning
• Benefit from studying in our modern facilities with a range of up-to-the-minute equipment to aid your learning
• Develop skills highly valued by potential employers such as the ability to conduct research, manage projects, problem solving, critical analysis, communication and team-working
• Use your degree to move on to postgraduate education and training to become a chartered psychologist, or specialise in a specific field such as forensic or health psychology
• It can open doors to a career in research, the prison service, police, social services, the mental health sector, business and HR, and teaching

The BSc (Hons) Human Resources Management (HRM) with Law degree aims to provide you with knowledge and understanding of law and the legal aspects of human resource management, human resource theories and their strategic applications to firms and organisations operating within a changing global environment.

Through the use of a wide range of concepts, approaches and learning techniques the course intends to equip you with a range of personal and intellectual skills in preparation for a career in human resource management with additional legal knowledge to enhance your abilities within this chosen area of employment.

You will acquire both people management and legally-focused skills which will be attractive to employers at a local, national and international level.

You will gain the ability to act independently in planning and managing tasks using resources to retrieve and evaluate information; and to apply the findings of such work to the solution of human resource management and legal problems.

Why choose this course?

• Offers opportunity to develop systematic and detailed knowledge of work, employment and HRM regulations and practice
• Develops HR professionals with skills and expertise important to engage employees and contribute to organisational success.

Marketing graduates, with understanding of the dynamics of modern business marketing, are highly employable, and this professionally-accredited degree will ensure you are up-to-date with developments in communications, digital and social media as well as essential business functions like finance, HRM and operations.

Marketing embraces psychology, consumer behaviour, management, innovation, sociology and popular culture and is central to life in the 21st century.

After studying buyer behaviour, marketing data analysis, branding, competition, and media and communications, you will combine it all in practical assignments.

Why choose this course?

• Learn from staff with extensive industry experience as you engage with real marketing projects
• Study the latest marketing developments ensuring you graduate with up-to-date knowledge
• Develop your career opportunities with an optional placement and links to industry practitioners
• Gain knowledge of marketing and communications areas including management, marketing in contemporary contexts, marketing data and international business
• Explore a range of potential career options including sales, brand management, business development, market research, communications and customer liaison
• Benefit from studying a degree accredited by the Chartered Institute of Marketing (CIM), with an optional placement (sandwich) year.

In each year of study, you will be involved in  practical marketing projects from real companies and you will interact with professional practitioners, allowing you to engage with theory and practice and encourage you to make links between your studies and workplace practice.

This provides you with an understanding of modern business marketing and will ensure that you are up-to-date with developments in communications, digital and social media, as well as business functions like finance, HRM and operations.

Our professionally-accredited course will provide you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.

After graduation, this could provide a great way to start your marketing career and save you time and money towards your professional marketing qualification

The MSc in Cybersecurity seeks to address the increasing demand in cybersecurity related domains in both academic vocational qualifications and projection for an increased shortage of cybersecurity professionals in the industry.

The programme is delivered by a dedicated team of cybersecurity experts and active researchers in the area and gives also the opportunity to acquire certain units from the programme as dedicated credit-based short courses outside the normal MSc route.

Using cutting edge and leading teaching and training techniques the course helps the candidates to realise the unique complexity and challenges associated with cybersecurity in a highly dynamic and constantly evolving threat landscape in a blended programme that amalgamates both management and hands-on skills required by cybersecurity professionals.

The curriculum gives you skills that are valuable for a career within Information Security but it is also relevant for a much wider range of applications. The diverse skillset around management of security as delivered in the course will equip you with a meaningful GRC knowledge and relevant experience to excel your career prospects. This is quite prominent due to the problem recruiters have to get hold off security managers with these skills.

The systematic application of teaching and learning methods with the GIS goals and clear references made to the University’s employability framework should further help students to develop their career prospects throughout the programme.

Interactive sessions in the form of demos will also be delivered by the teaching staff and guest speakers to further leverage understanding and stimulate attention towards relevant and pragmatic issues in the area

Why choose this course?
Areas of study include

• Cyber threat intelligence
• Ethical Hacking
• Network Security
• Information Governance and Compliance
• Research methodologies and project management
• Tactical and strategic cybersecurity management
• MSc thesis in cybersecurity

The global aviation and airport management industry is expanding rapidly, and this course is designed to equip you with the knowledge and experience you will need to establish your career in this area.

Using the latest interactive teaching technologies, the programme covers a number of business, leadership and specialist areas. And the proximity of our campus to London Luton Airport means that you will have plenty of opportunities to enjoy a practical-based approach to your studies through work placements with airlines and related organisations.

London Luton Airport is the fastest growing major airport in the UK with passenger numbers increasing from 12 million to 18 million per year.

Marketing with Aviation and Airport Management offers and inter-disciplinary course combining key subject areas of business, marketing and aviation management in a practice orientated way. This will allow you to develop a deep understanding and practical knowledge of marketing and the specialist area of aviation.

To prepare you to graduate as a professional, you will evaluate different perspectives to inspect global, political, economic, social, technological, legal, ecological and business environments. You will have the option to experience industry practice and real word business experience to increase your skills and capabilities to work as a marketing practitioner in aviation.

Why choose this course?

The proximity of the Universitys Luton campus to the London Luton Airport and the planned expansion of their business and carrying capacity make studying for a BSc Marketing in Aviation and Airport Management at the University of Bedfordshire an excellent choice, providing knowledge of the role of marketing in securing the survival of organisations in the aviation and airport management (AAM) sector.

The course is structure with a clear focus on developing your employability by building a foundation on the core principles of business knowledge and operations and developing the skills, knowledge and understanding of Aviation Sales & Marketing, Aviation Law, Digital Marketing, Security, Airline and Airport operations in this highly competitive industry. You will apply established techniques such as problem-solving, critically thinking and analysis to solve real marketing-related problems The knowledge you build to examine and challenge marketing concepts and data within the context of the AAM sector and interaction with industry professionals allows you to progress seamlessly with practice-oriented and transferable skills to become employment ready in the marketing and AAM industry.

Students on this course studying full-time would be eligible to apply for membership of the Royal Aeronautical Society. Free membership is available for the duration of your course and gives you the benefit of the monthly online magazine, AEROSPACE. Where possible, students will have the opportunity to get a placement at Luton Airport and to visit aviation events.

The course will include an embedded IATA Leadership & Management Diploma course which is offered free to all students on the BSc Aviation & Airport Management course starting in 2017/18. Students who successfully pass an externally run IATA exam and meet additional requirements will graduate with a BSc plus an IATA Leadership & Management Diploma.

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Choose Advertising and Marketing Communications at Bedfordshire and

• Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
• Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
• Develop your knowledge and experience in your final year by working with real companies on real issues
• Gain additional employability skills in communication, problem-solving and teamwork
• Challenge yourself with an optional sandwich placement year
• Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM).

Why choose this course?
BSc Advertising and Marketing Communications is an academic course grounded firmly in business practice. In your first year you study alongside other business students working on practical business problems and are introduced to the foundation level of Marketing Communications. At higher levels your study becomes more focused, especially on employment related transferable skills.

At the conclusion of this course you will be a career-ready pre-professional, ready to start work in the marketing communications industry

You will have acquired not just knowledge and understanding of marketing communications methods, such as digital strategy and account and media planning, but also the ability to apply your studies to practical examples and the critical skills necessary to keep learning in the changing professional environment

The MBA (Human Resource Management) is a flagship qualification designed to meet the needs and aspirations of early career individuals through the combination of a general management education with the specialist area of Human Resource Management (HRM).

It is designed for individuals who want to develop their leadership and management skills along with their interest in Human Resource Management and for those seeking fast track career progression opportunities.

This postgraduate degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context. Successful completion of the MBA (Human Resource Management) highlights your potential to have a real impact on the transformation of the organisation you join.

Our courses are designed to be engaging, attractive and flexible in the current global marketplace. There are six entry points through the year. This allows you to start when it is most suitable.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

Why choose this course?

• The course adopts a practical and applied business curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.
• This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience.  
• You will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.
• You will develop the attributes and skills expected of post-graduates confirmed by partner industry bodies including the Chartered Management Institute and the Confederation of British Industry, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.

Supporting the requirements of the British Psychological Society’s Division of Forensic Psychology, this course focuses on developing the expertise and qualities you need to gain employment at a senior level.

On this comprehensive postgraduate course, you develop a systematic understanding and critical awareness of current problems in the field while gaining new insights into the theory and practice of forensic psychology.

It covers all core areas including criminal, investigative and legal psychology as well as victimology and forensic assessments. It also involves study in advanced research methods and professional skills.

The course gives you stage one training towards becoming a chartered psychologist.

Why choose this course?

• Develop your ability to communicate forensic-related material using appropriate methods of delivery to psychology and non-psychology professionals
• Gain a high level of knowledge of qualitative and quantitative research methods, allowing you to perform complex data analysis, interpretation, evaluation and synthesis
• Learn to show how a critical understanding of theory may guide the collection and interpretation of empirical data
• Benefit from an increased sense of personal responsibility and professionalism that will enable you to practise or conduct research within ethical guidelines
• Be aware of the requirements of equal opportunities and disabilities legislation

This course will further develop the knowledge and skills acquired during your undergraduate studies by enhancing your ability to understand the financial risk frameworks within a business and management context.

Along with the knowledge of financial markets, financial regulation and risk management required comprehending the operations and assessing the risks facing businesses, you will also further develop the necessary quantitative, research, and presentation skills required for a successful career.

Besides focusing on specific areas of financial markets, financial regulation and risk management, this course offers you a contextual understanding of the environment in which businesses operate and the place of financial risk management within a business.

There are six entry points through the year. This allows you to start at a time when it is most suitable for you.

In its structure this course recognises the importance of regulation in underpinning the world of financial reporting and its varied impact on published results and capital markets.

At the same time we realise that although knowledge of economic and finance is a necessary condition when trying to understand the world we live in, it needs to be applied in a concrete way in order to avoid consuming itself in analysing theoretical models.

Therefore, this course is structured in a way that uses risk management and financial theory as the driving force and at the same time it links its concepts with other pillars of knowledge through the holistic approach the global economic and financial environment require.

If you have a passion for photography, this course gives you the knowledge, skills and techniques you need for a successful career in the field, whether your dream lies in fashion, advertising, animation, scientific and medical, or local studio photography.

Gain the practical skills and theoretical knowledge of both traditional and digital photographic formats on a course that includes darkroom techniques; medium- and large-format photography; studio photography; stop-motion techniques; and event and location photography.

See your images come to life collaborating on projects with students from other degrees such as fashion, animation, art and graphic design. Every day is different, whether working on location or in our airy, open-plan studios at Alexon House, formerly home to a leading UK fashion house.

Why choose this course?

• Explore the ways a professional photographer works alongside other professions in the creative industries such as fashion designers, art directors, graphic designers and animators
• Learn from leading professionals in photography and design who exhibit internationally and work with clients including The Sunday Times, Mack Books and international design magazines such as Eye Magazine
• Amass a professional-standard body of work and a network of contacts through events, exhibitions and industry-based opportunities
• Learn how to use social media and other digital platforms to promote your work
• Develop your personal communication and entrepreneurial skills so you enter the world of work with confidence
• Take the course over four years and include a year’s placement in industry, building your experience and creating contacts for the future
• If you need to step up into higher education, start with a Foundation Year which guarantees entry to the undergraduate course