Master of Business Administration (Marketing)

at University of Bedfordshire - Luton Campus United Kingdom

If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes.

On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.

There are six entry points through the year. This allows you to start when it is most suitable

Why choose this course?

• Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
• Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
• Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
• Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
• Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context

This course offers you the opportunity to combine hands-on experience of  film making to a professional standard with sound theoretical underpinnings.

You will study with world-class practitioners and academic experts and your final project will challenge you to make a film, which can be a fiction, a documentary piece of work, or a hybrid – or research and produce a dissertation.

During your studies you will meet leading filmmakers, film editors and industry executives and you should acquire all the transferable skills and specialist knowledge to do well in your chosen career.

Why choose this course?

• Study with a dynamic and experienced team of acclaimed film-makers and published scholars on a course blending practice and theory
• Explore a range of areas including: cross-media approaches to story-telling, scriptwriting, production planning and development, digital film production, editing and post-production techniques, film history and theory
• Develop your industry network and future employment potential through meeting leading filmmakers, industry executives and academic experts
• Gain experience of making film to a professional standard, from scripting through to post-production and develop specialist knowledge of specific areas of the media - of particular value if you want to develop a career as an independent film maker or work in the television and film industries
• Benefit from a degree equipping you with a range of important transferable skills relevant to work in broadcasting, journalism, arts or media administration, governmental regulation of the media, research, marketing, sales and advertising or enable you to continue to MPhil and PhD research degrees.

The media industry is constantly changing, and you need to go into it with up-to-the-minute skills and expertise. At Bedfordshire, you gain cross-industry editorial and production skills - gained through working in radio studios, edit suites and our high-tech newsroom - so you're ready to hit the ground running when it comes to your career.

With our multimedia approach and real-world platforms, this course covers all aspects of journalism: news gathering and reporting (including location work); feature writing and editing; and producing and presenting your work across radio, internet, film and print.

You’ll be based at our well-equipped media arts centre, which features industry-standard radio studios and edit suites as well as our newsroom, which has the latest Apple technology and access to the Press Association news-wire feed.

We give you an essential understanding of the industry back story by teaching media law, ethics and regulation; the theory and current practice of journalism; and the global nature of modern journalism. We also offer insights into future developments.

Why choose this course?

• You’ll be taught by a team of industry and academic specialists
• We organise regular, experience-widening trips and masterclasses from industry guest speakers
• You can specialise, taking optional units in PR and marketing, radio, and magazine and online publishing
• There’s the opportunity for you to gain work experience and build links within journalism through an extra work placement year
• You can put your skills into practice, reporting for our news website or developing your own radio show for our on-site community radio station, Radio LaB
• It opens up additional career paths including research; editorial production (sub-editing and proofreading); new media production; and broadcast presenting
• Past graduates have taken up positions within the broadcast sector at Radio One, Kiss FM, Channel 5 and CBeebies

As the science of life and living organisms, there’s never been a more important time to study Biological Science. It touches almost every aspect of modern life, from developing drug and immune treatments to cloning and climate change.

This course gives you a wide understanding and knowledge of this exciting specialist field. You begin with a foundation in microbiology, cellular chemistry and anatomy before progressing to biochemistry and biotechnology; human health and environment; the application of biology in industry; and the impact of human population growth on our environment. In your final year, you develop your knowledge of the biochemical and biological mechanisms related to health and disease, exploring areas such as pathopharmacology, immunology, and cell and molecular biology.

The course also helps you evaluate and confidently discuss the ethical issues around biological developments like cloning and the Human Genome Project.

In your final year, you undertake your own research project, under the guidance of the Biological Science team, all of whom are actively involved in research themselves.

Why choose this course?

• It’s a leading-edge course, exploring the impact of the latest advances in areas such as biotechnology and medicine
• You are taught in our state-of-the-art laboratories, within the University’s new, centrally placed STEM building
• Our Biological Science team has over 30 years’ experience and are involved in a range of research projects from environmental science and cancer treatment to biophysical analysis of proteins and drug interactions
• The course offers a broad-based training so you’ll graduate with key transferable skills like critical thinking, review writing, data interpretation and communication
• It opens up a variety of possible career paths, not only in science-related industries but in education, scientific sales and marketing, and technical media

This popular course offers you the opportunity to develop the skills you need to become an Art and Design professional in a supportive community environment. You will work with live briefs, public projects and industry partners including Luton Culture, Departure Lounge Gallery, The Hat Factory and MK Gallery.

Offering a balance of theory and practice, our BA (Hons) Art and Design ensures you develop a range of visual and creative skills while you gain insights into critical theory, the importance of context and contemporary professional practice. If you are unsure of your specialist field, it gives you the opportunity to experience several creative pathways including Art and Design practices; community arts; curating; arts management; arts advocacy; and further study towards a career working in art and design education.

You develop essential skills and knowledge in a variety of 2D, 3D, digital and time-based practices, and engage in critical aesthetic and conceptual debates. You explore visual, social, cultural, environmental and political diversity, expressed through your developing Art and Design practice.

You will become proficient in presenting work to professional standards, including project production, and will develop the skills needed to build relationships in the creative community including networking, exhibiting, and marketing.

Why choose this course?

• All course tutors are practising, internationally exhibiting artists
• You study both traditional disciplines such as drawing, painting and printmaking along with the latest techniques in photography, video and digital media
• You learn through practical workshop sessions, sustained practice in the studio and one-to-one tutorials as well as work-related opportunities
• You work independently, developing your ideas through to outcomes, showing you can select and use materials, processes and environments; research and analyse those ideas and outcomes; and make connections to wider contexts
• Learning is linked to ‘real world’ experience to prepare you for a career across a number of fields
• You are able to consider issues arising from the creative practitioner's relationship with audiences, clients, markets, environments, users, consumers, and/or participants
• Develop personal and practice-based skills such as management, communication and multi-agency working
• You can take the degree over four years with a placement year in industry (see below), which allows you to sample a field of practice, build your CV and make future contacts
• If you are returning to learning or need a launchpad into a degree course, you can opt for Art and Design with a Foundation Year (see below)
• You gain a qualification that will enhance your prospects of a fulfilling and exciting career in a wide range of creative industries. Our graduates have become practising artists and designers, teachers, arts administrators and art managers; they have also continued their studies, both locally and internationally

Drawing on the School of Life Sciences’ established research strengths in this area, our BSc (Hons) course gives you the knowledge and skills in biomedical and pharmaceutical sciences to be a professional scientist, able to work in areas where there are significant industry skills gaps.

On this course, you develop a broad range of skills in pharmacology and health sciences, studying areas such as chemistry; microbiology; biochemistry; anatomy and physiology; cell biology; and pharmaceutical sciences.

From this firm foundation, in your second and third years, your studies develop to include subjects such as immunology; pharmacogenetics; translational medicine; toxicology; and drug dispensing and delivery.

Practical laboratory work enables you to apply and develop your skills, while your final-year independent project and dissertation allow you to research and investigate a specific subject in detail.

Why choose this course?

• Benefit from a degree that trains you in both the traditional areas of pharmacological research and new, emerging areas important for the future of the pharmaceutical industry
• Build your practical skills in state-of-the-art laboratories in our modern STEM building
• Follow a career in a field that is one of the most research-led in the UK and includes pharmaceuticals, cosmetics, agrochemicals and veterinary medicine
• Gain a sought-after qualification in an area where a projected major skills gap has been identified
• Study a curriculum aligned to the areas of need identified by the British Pharmacological Society, including public health science and healthcare policy
• Gain valuable work experience through the School of Life Sciences’ strong links to the clinical and industrial sectors
• Take the course over four years and include a fee-free year in industry, gaining work experience, building your CV and making contacts for the future
• If you need to step up into higher education, start with a Foundation Year which guarantees a place on the degree course

Law plays a key role in all aspects of our lives. Whether at work or play law governs our behaviour and gives shape to government, business and personal relationships.

Our LLB Law with Psychology course will provide you with key communication and research skills. Alongside the core topics which satisfy the Foundation of Legal Knowledge requirements of the Law Society and the Bar Council, you will study key psychology topics such as psychology and criminal behaviour, psychology and mental health and critical social psychology.

Our law graduates leave us as articulate, knowledgeable and work ready individuals with a range of transferable skills to pursue a career in law, management, HR, the public sector, education and many other areas.

Why choose this course?

• Graduating with an LLB from the University of Bedfordshire is the first step on your journey towards becoming a solicitor or a barrister
• Learn the Foundation legal skills alongside key aspects of Psychology, such as Psychology and Criminal Behaviour; Psychology and Mental Health and Critical Social Psychology, then use and explore them in further units to develop your proficiency and competence even further
• Study law within the broader economic, social, political, historical, ethical and cultural environment of specific areas of legal knowledge
• Develop your advocacy skills in our newly refurbished courtroom giving you confidence in a realistic setting
• Gain skills in critical analysis, research, teamwork, use of language and argument and the ability to work and learn independently
• Explore your ability to present arguments in a way that others can understand
• Challenge yourself with a demanding but valuable qualification highly regarded by employers which is accredited by the Solicitors Regulation Authority and Bar Regulation Board
• Teaching on the LLB Law with Psychology is done by a dedicated team of staff who combine world leading research with professional experience in the legal industry and the criminal justice system

This 2 year Master’s courses will give you the opportunity to be awarded a subject-specific degree in International Business with Data Analytics. As the business world morphs to accommodate the dynamic economic environment of today, this course introduces non-specialists to a range of business functions areas to enable you to become knowledgeable and effective managers.

The course focuses on developing an awareness of business operations in an international environment, the management of corporate reputation and brands, international finance, and cultural awareness in global contexts.

The Data Analytics units cover a wide range of topics including programming, databases, security, project management and computer networking, giving you both the underpinning theory and the ability to apply it to complex real-world problems

Why choose this course?

• 2 year subject specific degree with data analytics.
• This course introduces non-specialists to a range of business functions areas to enable you to become knowledgeable and effective managers.

Learn how the media works and shapes our understanding of the world with a degree that gives you a thorough understanding of mass media and the workings of the PR industry.

By dividing your studies between media, public relations and marketing, this course combines the expertise of two experienced academic teams and opens up a wide range of career paths from journalism and magazine publishing to digital media production and PR consultancy.

The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. It also provides you with an informed understanding of the social, political and historical forces that have produced our contemporary media forms and institutions.

The marketing and PR side of the degree allows you to explore a range of PR activities; develop your business skills along with your public relations counselling and planning capabilities; and build your knowledge of marketing practices particularly within the context of brand management and corporate communications.

Why choose this course?

• Develop the skills to become an effective media communicator
• Learn how marketing and public relations work, and how they shape businesses and corporate communications
• Benefit from guest lectures and media masterclasses
• Gain personal confidence as well as the ability to express yourself using appropriate media to influence and inform opinion
• Acquire valuable research and project initiation/management experience while working both independently and in teams

This PG degree gives you the flexibility to develop your own practice, whilst working on cross-disciplinary projects and building a research and practice portfolio. The MA provides an exciting environment for you to develop your personal practice supported by established practitioner/tutors in your chosen field.

The course offers:

• A wide range of facilities with access to technical and digital media such laser-cutting, 3D printing, image processing software, moving image software, high definition photographic equipment and high quality photo screen-printing.
• A teaching and learning strategy that is aimed at giving a robust focus to your artistic or design practice.
• Dedicated studio space for you to work, access to workshops and technical support
• Collaboration and guiding undergraduate students hands on practice
• One-to-one contact with staff with an emphasis on your personal creative development. Personal tutor in your discipline