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Master of Science in Strategic Marketing and Customer Experience Management

Master of Science in Strategic Marketing and Customer Experience Management

at University of Buckingham United Kingdom

Overview

This strategic marketing MSc will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management).

In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.  An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management.

This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts.  The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.

This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.

In addition, the programme will enable you to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture.

The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys.

Additionally, a practical research methods module will set you up to embark on a dissertation, which will give you the opportunity to ‘deep dive’ into an aspect of the programme which is particularly inspiring.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

University of Buckingham

Location

Master of Science in Strategic Marketing and Customer Experience Management Assistant Fee

$15180

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Strategic Marketing and Customer Experience Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.
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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

87.0

Minimum Overall Score

59.0

Minimum Overall Score

Other Courses by University of Buckingham,United Kingdom

BSc Psychology with English Literature looks at the discoveries and hypotheses of psychologists who over the last 100 years have been enriching the study of English literature, either as a way of understanding the mind of the artist or of the characters they create. Studying BSc Psychology with English Literature at Buckingham as with English Literature as your minor subject, gives you the chance to ‘apply’ the insights which the scientific study of individual and group psychology provides to a range of powerful and enigmatic works of literature, from the plays of Shakespeare, through the Gothic and Romantic projections of the late 18th-century, to the short stories and novels of British and American women writers writing in a post-Freudian universe.

Both subjects require the close analysis of texts (spoken, written, uttered) and the discipline of clear report and essay-writing. Their combination in this programme gives you the imaginative scope of an arts programme with the vocation and professionalism of a Bachelor of Science degree.

24 month

Duration

$ 17984

Tuition

Public Safety and Legal Studies

Bachelor of Law (Accelerated)

LLB Law degree allows our students to become confident, competent lawyers, able to practise almost anywhere in the world after just two years (eight or nine terms) of study.

With an English ‘qualifying law degree’ from Buckingham you will be recognised by the Solicitors Regulation Authority (formerly the Law Society) and the Bar Standards Board as qualified to be exempt from the academic stage of training for entry into the legal profession. Every LLB programme at Buckingham (whether single honours or combined honours) provides our graduates with this qualification.

We can usually accommodate the additional requirements needed to practise in some countries and if you are an overseas student we are happy to discuss exactly what subjects you must take in order to qualify for your jurisdiction.

During your study for the Buckingham LLB Law you will become proficient in written and oral presentation, perfect your research techniques and learn to solve problems in a logical and structured way.

24 month

Duration

$ 17984

Tuition

The MA in Security, Intelligence and Diplomacy degree combines elements from our existing Security and Intelligence MA and our Diplomacy programmes. Like all of our MA programmes, a diplomacy degree aims to help to prepare graduates for careers in foreign and other ministries, international organisations, international journalism and global civil society organisations or for further research. Areas of study include intelligence and international security since 1939; intelligence, tradecraft and machinery; case studies in intelligence success and failure; international law and diplomacy; foreign policy analysis; global diplomacy; security challenges and other global issues. The modules are taught intensively in lectures, seminars and small group tutorials; they assume little prior knowledge but rapidly bring students to an advanced level of understanding. Buckingham is a small academic community and students have personal and frequent access to their instructors. The programme is also suitable for those without a specific career aim in mind but who wish to acquire an advanced understanding of these subjects.

12 month

Duration

$ 15120

Tuition

BSc Psychology with Applied Computing looks at the ever-larger role that computers are taking in our everyday lives and the increasing number of jobs in the Information Technology sector. Aadegree covering psychology and IT is a very wise choice. The area of human-computer interaction is an example of an overlap between the two disciplines.

The BSc Psychology with Applied Computing programme is carefully designed to suit the varied needs of different students from different backgrounds and with different career objectives, in the IT and psychology fields.

By choosing to study BSc Psychology with Applied Computing at the University of Buckingham, you’ll benefit from a committed team of lecturers who genuinely care about the people they teach. Students will learn through Buckingham’s unique tutorials, which are in addition to lectures and seminars. These sessions ensure that you are not just a face in the crowd, your tutors will get to know who you are and encourage you to engage in debates and discussions. During tutorials you will develop your knowledge about psychology and computing and regularly practice skills that are important for employability.

24 month

Duration

$ 17984

Tuition

With military history one of the fastest-growing areas of academic study, the University of Buckingham introduced a one-year MA in Military History, by research, in 2009. This is a groundbreaking programme: the first one-year Research MA in Military History, and the first with an integral course of seminars by visiting lecturers of international repute. The programme was enthusiastically reviewed by The Financial Times, which noted that “Intellectually curious professionals are signing up for a new course that gives them the opportunity to exchange thoughts on security, diplomacy and the armed forces over dinner with stellar historians and military top brass.”

The programme is London-based and directed by one of the country’s finest military historians, Professor Gary Sheffield. The lectures offered by the Course Director will be supplemented by a series of ten guest seminars by some of the most eminent scholars and authors in the field, including Professors N.A.M. Rodger, Sir Hew Strachan, Richard Overy, Sir Richard J. Evans, David Reynolds, Saul David, and Sir Antony Beevor.

12 month

Duration

$ 15497

Tuition

Our BSc Psychology degree is designed to give you a head start in your career as a psychologist or in people-centred employment; covering all the core content you would expect from a British Psychological Society (BPS) accredited degree, in addition to exciting optional modules in the second year.

By choosing to study BSc Psychology at the University of Buckingham, you’ll benefit from a committed team of lecturers who genuinely care about the people they teach. Students will learn through Buckingham’s unique tutorials, which are in addition to lectures and seminars. These sessions ensure that you are not just a face in the crowd, your tutors will get to know who you are and encourage you to engage in debates and discussions. During tutorials you will develop your knowledge about psychology and regularly practice skills that are important for employability. If you’d like to try out a tutorial, come along to one of our free taster sessions.

As a student, you will learn core theory and have the opportunity to study the eight areas of practitioner psychology, enabling you to make an informed choice on your future career as a psychologist. In addition, we have modules in distinct areas of study such as creativity and cyberpsychology. As one of the only two-year BPS accredited BSc Psychology degrees in the UK, you’ll be able to fast track your career within this popular field, or opt to consolidate your learning through postgraduate study once you have graduated.

This programme is accredited as conferring eligibility for the Graduate Basis for Chartered Membership of the BPS (British Psychological Society), provided the minimum standard of a Second Class Honours is achieved.

24 month

Duration

$ 17984

Tuition

This programme of study aims to train first-degree holders in computing-related areas into specialists in selected areas of IT and computing. Based on the current expertise in the Department, the programme offers students opportunities for in-depth study in secure mobile and wireless communication systems, biometrics and authentication, data mining and knowledge discovery, and Software Project Management techniques and applications.

The programme is carefully designed to suit the varied needs of different students from different backgrounds and with different career objectives, in the IT fields.

On graduating from this programme, you will be able to:

  • Understand a range of modern computing technologies
  • Apply these technologies in practice
  • Describe the roles that modern computing technologies have in many areas of application
  • Demonstrate the value of state-of-the-art development in one specific technology and its applications

18 month

Duration

$ 13283

Tuition

Over 70% of the world’s economy is services. The MSc Management in a Digital Service Economy aims to equip graduates with the ability to create and deliver reliable customer centred service –  a key differentiator for business today. In many industries, profit margins on product sales have shrunk enormously, leading to an increased focus on generating profits through value-added services. Thus, the best firms now bundle customer-centred service with a manufactured product and create service centred solutions. Some, like IBM have moved completely to service and solutions.

Service Management as a body of knowledge has made immense progress in the last decade. Economies are more and more service-focused and it has become imperative to study all aspects of managing service. Buckingham is among the very few universities in the world to have responded to the demand for the creation of expertise in this area and to have established a track-record of success

12 month

Duration

$ 15180

Tuition

The 3 year LLB Law degree is designed for students who can benefit from an introduction to enable them to study at undergraduate level. The first year of the programme provides a foundation to the more specialist ‘core’ subjects delivered in years two and three.

The unique structure of Buckingham’s LLB degree allows our students to become confident, competent lawyers, able to practise almost anywhere in the world after just three years (eight or nine terms) of study.

With an English ‘qualifying law degree’ from Buckingham you will be recognised by the Solicitors Regulation Authority (formerly the Law Society) and the Bar Standards Board as qualified to be exempt from the academic stage of training for entry into the legal profession. Every LLB programme at Buckingham (whether single honours or combined honours) provides our graduates with this qualification.

We can usually accommodate the additional requirements needed for those who wish to practise in other jurisdictions and if you are an overseas student we are happy to discuss exactly which subjects you need to study in order to qualify for your jurisdiction.

During your study for the Buckingham LLB Law Degree  you will become proficient in written and oral presentation, develop and perfect your research techniques and learn to solve problems in a logical and structured way and also acquire the practical skills of oral advocacy

36 month

Duration

$ 19670

Tuition

Students of History of Art and other approved subjects, who have accumulated 240 credits at another recognised Higher Education institution, can transfer their credits to the University of Buckingham and graduate with a BA in History of Art. Full-time students join the BA in September and complete their studies in July. They study two modules in their first term, and in their final two terms study a further four modules whilst also writing their dissertation. Part-time students spread their course over two years, taking one module per term during the first four terms, followed by one taught module in each of the final two terms and a dissertation, completing their studies in July of their second year at Buckingham. Teaching is arranged over three terms (Autumn, Winter, Spring), and classes for each taught module are scheduled on one day. Therefore, a full-time student will have classes on two days each week and a part-time student will have classes on one day each week.

24 month

Duration

$ 13561

Tuition

View All Courses by University of Buckingham, United Kingdom

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