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Master of Science in Strategic Marketing and Customer Experience Management

Master of Science in Strategic Marketing and Customer Experience Management

at University of Buckingham United Kingdom

Overview

This strategic marketing MSc will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management).

In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.  An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management.

This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts.  The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.

This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.

In addition, the programme will enable you to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture.

The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys.

Additionally, a practical research methods module will set you up to embark on a dissertation, which will give you the opportunity to ‘deep dive’ into an aspect of the programme which is particularly inspiring.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

University of Buckingham

Location

Master of Science in Strategic Marketing and Customer Experience Management Assistant Fee

$15180

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Strategic Marketing and Customer Experience Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.
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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

87.0

Minimum Overall Score

59.0

Minimum Overall Score

Other Courses by University of Buckingham,United Kingdom

You will encounter the canon of great authors, from Shakespeare onwards, but you also study themes like Film, Gender, and Empire. In other words, the degree combines traditional and contemporary aspects of the subject. Buckingham’s unique tutorial system makes for highly personalized teaching. If you’d like to try out a tutorial, come along to one of our free taster sessions.

What is Buckingham English?

  • It is an encounter with the complexity and beauty of great literature
  • It aids you on your journey to becoming a professional-level writer, able to write fluently and well in any context
  • Like philosophy, it teaches you to argue and debate your ideas
  • As a central liberal arts subject, it is a clear space to address the big questions of meaning and existence

We don’t think that formal essays are always the best way of assessing how students understand a subject, so you will find that you have opportunities to write a book review, reportage, poems and short stories, even part of a screenplay. You will learn a number of skills, not least how to write fluently and persuasively. As a result, our graduates go on into a range of careers in media, teaching, publishing, academia, business, and marketing.

36 month

Duration

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BA History of Art and Heritage Management provides a first-class rounded education and excellent intellectual training.

While the primary focus is on the visual arts, the subject also touches on many other traditional humanities disciplines such as literature, history, religion, languages, classics, psychology and philosophy, with which it provides natural subject combinations.

Students acquire skills of critical and historical analysis and the ability to evaluate evidence and present arguments fluently, both orally and in writing.

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This programme of study aims to train first-degree holders in computing-related areas into specialists in selected areas of IT and computing. Based on the current expertise in the Department, the programme offers students opportunities for in-depth study in secure mobile and wireless communication systems, biometrics and authentication, data mining and knowledge discovery, and Software Project Management techniques and applications.

The programme is carefully designed to suit the varied needs of different students from different backgrounds and with different career objectives, in the IT fields.

On graduating from this programme, you will be able to:

  • Understand a range of modern computing technologies
  • Apply these technologies in practice
  • Describe the roles that modern computing technologies have in many areas of application
  • Demonstrate the value of state-of-the-art development in one specific technology and its applications

18 month

Duration

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With military history one of the fastest-growing areas of academic study, the University of Buckingham introduced a one-year MA in Military History, by research, in 2009. This is a groundbreaking programme: the first one-year Research MA in Military History, and the first with an integral course of seminars by visiting lecturers of international repute. The programme was enthusiastically reviewed by The Financial Times, which noted that “Intellectually curious professionals are signing up for a new course that gives them the opportunity to exchange thoughts on security, diplomacy and the armed forces over dinner with stellar historians and military top brass.”

The programme is London-based and directed by one of the country’s finest military historians, Professor Gary Sheffield. The lectures offered by the Course Director will be supplemented by a series of ten guest seminars by some of the most eminent scholars and authors in the field, including Professors N.A.M. Rodger, Sir Hew Strachan, Richard Overy, Sir Richard J. Evans, David Reynolds, Saul David, and Sir Antony Beevor.

12 month

Duration

$ 15497

Tuition

Well-functioning legal institutions are crucial to economic growth, development and more equitable distribution of resources. The connection between the legal system and the success of business has been shown repeatedly in the 20th Century.

The 2-year fast track programme offers a unique blend of business, economics and law covering micro and macro-economics, labour market economics, human rights law, corporate and business law, business management and business strategy.

We regularly host events and seminars where we discuss the latest research from our academics and invite speakers from the world of business and entrepreneurship.

Our academics offer a supportive, diverse and creative environment for you to explore your interests and ensure a successful educational experience. You will join an international community of students, staff and alumni.

A dedicated professional development course runs through the degree covering academic and job market skills. You will also benefit from internships and research opportunities in the Vinson Centre for Economics and Entrepreneurship.

Students taking this programme might be aiming to enter the legal profession by going on to take the Common Professional Examination and later specialise in areas of law such as anti-trust, securities regulation or taxation. Graduates can also move onto several master’s level programmes and is well suited to students who intend to take an MBA degree before entering business.

We are the beneficiaries of a substantial endowment from Nobel prize-winning economist Ronald Coase, who had a major specialism in the interface between Law and Economics and won the Nobel prize for that research. We offer several generous scholarships for students with a passion for Economics and Law. We especially encourage women and ethnic minorities to apply. Coase Scholarship details and eligibility criteria.

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Tuition

The main BA Digital News and Media (2-year degree) comprises study and training in a wide range of aspects of the subject area, including online media, news management, PR, advertising, photojournalism, broadcast journalism and legal/ethical issues in journalism, and is intended for those considering careers in these and related fields.

The degree consists of a combination of practical modules in all aspects of design and content production in online, broadcast and print media together with courses in communication and English language studies in order to professionalise students’ writing abilities.

Single or Flexible Honours

Make your degree as unique as you! If you choose Digital News and Media (Single or Flexible Honours) you’ll have the freedom to tailor your  BA Digital News and Media degree to reflect your interests and passions by combining it with a wide range of other subjects taught here at the University. This means that when you graduate you will have a highly personalised degree that will suit you and your aspirations perfectly. If you choose Flexible Honours you have the freedom to select up to a third of your modules from the whole range of what is taught at the University. This means you can mix and match lots of different subjects ?with Digital News and Media or focus solely on Digital News and Media. At every stage, your Personal Tutor will be on hand to advise and guide your choices. Availability of modules are subject to timetabling constraints, minimum and maximum class sizes and any agreed pre-requisite modules.

24 month

Duration

$ 17984

Tuition

Our BA in International Studies lets you see the world and study from other perspectives: political, economic, historical and legal. This course does just that. It enables you to understand the interconnectedness of everything. A graduate in International Studies will have a sophisticated grasp of our shared world and the flexibility to find solutions. This is an asset prized by major employers.

A key feature of the global economy is the rapid adoption of new technology. Technology has proved to be an agent which encourages cooperation across national boundaries. Technological developments in transport, telecommunications and computing have encouraged economic changes such as the decline in barriers to trade, the internationalisation of financial markets, the rise of global companies, and a massive increase in the volume of international trade in goods and services. These trends have been accompanied by political developments such as the rise of regional trading groupings of countries, international efforts to agree about common legal and technical rules to govern business dealings, arguments about ‘tax competition’ between countries, as well as increasing concern about the environmental consequences associated with world economic development. Enormous social tensions arise as these international forces come into conflict with long-established ways of doing things in every country. Political and social systems are in a continuous process of adjustment to an increasingly open world.

Our BA in International Studies course at Buckingham gives you an opportunity to learn about these fundamental problems. With students coming to Buckingham from over 80 countries, it is an ideal environment to learn about matters of international concern and to discuss them with people from differing cultural backgrounds.

36 month

Duration

$ 13488

Tuition

Public Safety and Legal Studies

Master of Law Research

The LLM by Research requires an original contribution to the body of knowledge in a particular academic or professional discipline. It will take approximately one year to complete with full-time study and two years of part-time study.

 

12 month

Duration

$ 13283

Tuition

You will encounter the canon of great authors, from Shakespeare onwards, but you also study themes like Film, Gender, and Empire. In other words, the degree combines traditional and contemporary aspects of the subject. Buckingham’s unique tutorial system makes for highly personalized teaching. If you’d like to try out a tutorial, come along to one of our free taster sessions.

What is Buckingham English?

  • It is an encounter with the complexity and beauty of great literature
  • It aids you on your journey to becoming a professional-level writer, able to write fluently and well in any context
  • Like philosophy, it teaches you to argue and debate your ideas
  • As a central liberal arts subject, it is a clear space to address the big questions of meaning and existence

We don’t think that formal essays are always the best way of assessing how students understand a subject, so you will find that you have opportunities to write a book review, reportage, poems and short stories, even part of a screenplay. You will learn a number of skills, not least how to write fluently and persuasively. As a result, our graduates go on into a range of careers in media, teaching, publishing, academia, business, and marketing.

24 month

Duration

$ 17984

Tuition

BA History and Heritage Management is one of the five most popular subjects among UK university students, and with good reason. Having a historical perspective enables people to make sense of today’s rapidly changing world. Employers like it because history teaches you to think for yourself, to work under pressure, and to construct a coherent argument from the evidence. Historical research has never been more exciting than it is today, with the internet making available so many treasures from the archives.

This BA in History and Heritage Management has been carefully designed and fine-tuned by Buckingham’s team of experienced and high-calibre historians. It offers an outline and conceptual modules which concentrate on the period from 1800 to the present day – though we do study some earlier periods too from the 1500s onwards too.  It covers, in particular, empires, the rise in political polarisation, World Wars and the shaping of our modern political systems, whilst considering the relationship between ideology and the historical process.

Students progress to study the history of history and to reflect on historical method. In the last part of the course, we study historical documents and texts and develop research and writing skills through a long essay and a dissertation. So the programme not only teaches history; it also teaches you to think historically and to research and write history.

Heritage Management

This distinctive combination of theoretical and vocational study of the BA History and Heritage Management provides students with a pathway to careers in the heritage sector; our students find employment in museums, galleries, the art market and with prestigious organisations like the National Trust, English Heritage and Historic Royal Palaces. Of course, our students also acquire transferable skills applicable in other fields, such as journalism, law and business.

24 month

Duration

$ 20232

Tuition

View All Courses by University of Buckingham, United Kingdom

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