Bachelor of Arts (Hons) in Advertising and Digital Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

This course has been developed in accordance with industry guidelines to give you a professionally grounded, challenging and creative education, focusing on architecture, principles of urbanism, landscape and building construction. You’ll work within a professional, studio-based architectural environment on a variety of industry projects, including houses, shops, museums, public buildings, squares, cities and civic centres.You’ll also visit and analyse places and engage with the social, political and economic factors that influence architecture and society. By working individually and in multidisciplinary teams, you’ll gain an understanding of cultural and urban conditions, learn how to improve the built environment and develop a sharp commercial awareness of the architecture industry.

The BA (Hons) Architecture award will provide graduates with a professional network to facilitate early career development after graduation.

The School of Creative Arts prides itself on providing our students with a strong technical and professional design education, and we place significant value on the preparation of our students for the world of work.  

The Architecture programme has a range of world-class industry partners who engage with us in teaching and learning and in providing current and future thinking on contemporary practice.

We place our students in a unique position to understand, explore, and intervene in the changing landscape as it evolves from the ideal social settlement of the Garden Cities of the early twentieth century to the post-war New Towns and future cities.

This course has been developed in accordance with industry guidelines to give you a professionally grounded, challenging and creative education, focusing on architecture, principles of urbanism, landscape and building construction. You’ll work within a professional, studio-based architectural environment on a variety of industry projects, including houses, shops, museums, public buildings, squares, cities and civic centres.You’ll also visit and analyse places and engage with the social, political and economic factors that influence architecture and society. By working individually and in multidisciplinary teams, you’ll gain an understanding of cultural and urban conditions, learn how to improve the built environment and develop a sharp commercial awareness of the architecture industry.

The BA (Hons) Architecture award will provide graduates with a professional network to facilitate early career development after graduation.

The School of Creative Arts prides itself on providing our students with a strong technical and professional design education, and we place significant value on the preparation of our students for the world of work.  

The Architecture programme has a range of world-class industry partners who engage with us in teaching and learning and in providing current and future thinking on contemporary practice.

We place our students in a unique position to understand, explore, and intervene in the changing landscape as it evolves from the ideal social settlement of the Garden Cities of the early twentieth century to the post-war New Towns and future cities.

Find out more about our expert teaching staff.

Our BA Philosophy and Journalism degree allows you to examine our fundamental desire to communicate and discuss important shared events and experiences, through two distinct approaches. You’ll develop a range of journalistic skills while exploring and challenging the assumptions that frame the way we think, act and see the world around us.

In your first year you’ll be introduced to the practical craft of journalism, explore the law and ethics surrounding journalism and learn to think critically by examining reason and persuasion in the media, including the use of rhetoric and propaganda. You’ll also study social and political philosophy, covering topics such as freedom of speech and terrorism, and examine the nature of knowledge and reality.

All our philosophy lecturers are active researchers, so you’ll share the excitement of doing original work in a supportive and highly-rated academic community. Our Philosophy team is in the top 15 in the Guardian League Table 2019 and rates as one of the 100 best Philosophy departments worldwide in the 2017 QS rankings.

Our journalism team are highly experienced practitioners, who’ll help you develop the skills to produce work in different styles and for diverse markets. You’ll learn how to source stories and get hands-on experience as part of a vibrant student community and through work placements. You’ll take part in News Lab workshops, conduct interviews, write features and join lively group discussions.

In your second year you’ll delve into influential works of philosophy and political theory such as the themes in Plato’s Republic. You’ll also have the opportunity to specialize in news or feature writing, radio journalism or social media.

In your final year you’ll develop your journalism skills portfolio, examine journalism, government and the people and have the opportunity to develop your interests in topics such as political or feminist philosophy, or the philosophy of language.

• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• An exceptional academic team, conducting internationally renowned research
• Stimulating, innovative courses that allow you to make rewarding connections between two disciplines
• CV-building potential through work placements and extra-curricular activities

A career in writing enables you explore the world through your work – discovering people and places, exploring unfolding events, influencing debate and shaping your own creative voice. On this course, you’ll write for blogs, websites, print, video, audio and multimedia contexts, developing the skills to research your subject and really engage your readers.

Together, these subjects give you exciting opportunities to develop your voice as a writer and discover ways to publish your work. In journalism, you’ll learn about ethics, target audiences and the journey from interview to finished article. You’ll analyse newspapers and their values, as well as exploring broadcasting and online journalism.

In creative writing, you’ll learn important skills for devising, editing, revising and submitting your work. You’ll analyse texts, explore the effects of the author’s choices and create short stories, drama, poetry and creative nonfiction of your own. You’ll also have opportunities to work with schools or museums, attend guest lectures, study abroad or take a year’s work placement.

• This course will help you to develop professional writing skills.
• Journalism and Publishing at the University of Hertfordshire ranked 21st out of 57 universities in the Guardian University league table 2016.

Indicative course structure
The course looks in depth at a range of core business areas, including accounting, marketing, operations and human resources. At the same time, you’ll gain a specialism in tourism, in which you’ll explore career planning in the tourism industry, passenger tourism transport, visitor attraction management, strategic tourism planning and responsible tourism. There's also the chance to travel and experience different cultures and study tourism’s impact on domestic and international destinations.

• Gain the skills and expertise you need to start a career in the dynamic and challenging tourism industry.
• Develop a firm understanding of the role of organisations in society.
• Develop your knowledge in a broad range of business areas.

Indicative course structure

Careers in event management and tourism are full of possibilities, with exciting projects in interesting places, all over the world. Whether you want to organise festivals and sports fixtures or develop thriving tourist destinations, this course will help you launch a really successful career. It uses the latest theories and real- world case studies to explore their successes and failings, as well as their sustainability, impact, cultural attributes and community engagement.

It’s a multi disciplinary, globally focused course developed in collaboration with business leaders and professional bodies and taught by Hertfordshire’s highly regarded, experienced academics.

Partnerships and Opportunities
As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

You may also be interested in the following courses:

• Tourism Management
• International Tourism Management
• Event Management
• Event Management and Marketing

5 Reasons to Study BA (Hons) Event Management and Tourism:

• The course is recognised by the Tourism Management Institute (TMI),  is a key partner of the Association of British Travel Agents (ABTA) and University is a member of the Association for Event Management Education (AEME).
• Studying Event & Tourism gives you the best of both worlds! You will follow two subjects that closely relate in both theory and in practice increasing your options for your future career choice.
• The course gives you the opportunities to do a work placement in small or large corporations, developing key employability skills, both domestically and internationally.
• All students have the option to study abroad to give you an edge in the job market.
• You will develop key management and business skills at a leading international business facing University on a course ranked 5th in the UK for Tourism, Hospitality and Events Management.

Indicative course structure

Careers in event management and tourism are full of possibilities, with exciting projects in interesting places, all over the world. Whether you want to organise festivals and sports fixtures or develop thriving tourist destinations, this course will help you launch a really successful career. It uses the latest theories and real- world case studies to explore their successes and failings, as well as their sustainability, impact, cultural attributes and community engagement.

It’s a multi disciplinary, globally focused course developed in collaboration with business leaders and professional bodies and taught by Hertfordshire’s highly regarded, experienced academics.

Partnerships and Opportunities
As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

You may also be interested in the following courses:

• Tourism Management
• International Tourism Management
• Event Management
• Event Management and Marketing

5 Reasons to Study BA (Hons) Event Management and Tourism:

• The course is recognised by the Tourism Management Institute (TMI),  is a key partner of the Association of British Travel Agents (ABTA) and University is a member of the Association for Event Management Education (AEME).
• Studying Event & Tourism gives you the best of both worlds! You will follow two subjects that closely relate in both theory and in practice increasing your options for your future career choice.
• The course gives you the opportunities to do a work placement in small or large corporations, developing key employability skills, both domestically and internationally.
• All students have the option to study abroad to give you an edge in the job market.
• You will develop key management and business skills at a leading international business facing University on a course ranked 5th in the UK for Tourism, Hospitality and Events Management.

This course is ideal for students who are both creative and analytical, who want to learn about the business of fashion and who still have a desire to design and make, but ultimately want a fashion business-centric career. The course considers the complexities surrounding the global fashion industry to provide an in-depth appreciation of how products are manufactured, supplied and sold. Ultimately, you’ll gain the experience, knowledge and entrepreneurial skills to start your own company or to enter an existing one with a sound understanding of the business of fashion.Our strong collaborations with the likes of Ted Baker, Ally Capellino and Maria Grachvogel open up opportunities for live projects, work placements, competitions and employment.

The BA (Hons) Fashion and Fashion Business award is intended to equip graduates with the knowledge and skills to work in fashion business. The learning will prepare students to take up careers in a variety of fashion business roles including Buying, Merchandising, Sales and Marketing and Communication.  Fashion and Fashion Business is for students that are both creative, and analytical, who want to learn about the business of fashion, who still have a desire to design and make, but ultimately wish to pursue a fashion business centric career.

• We support freedom of expression and individuality and help our students to be industry informed, socially responsible and creatively prepared
• A unique course embracing an industry led Concept to Customer philosophy
• Exciting speakers from across the fashion industry and opportunities to attend company insight days and events.
• Strong industry relationships with a number of leading brands and designers collaborating through live projects, work placements, competition sponsorship and graduate employment opportunities
• A great spacious contemporary environment including industry standard resources for you to thrive in
• A highly experienced and dedicated academic and technical team putting your learning at the centre of the programme

This course gives you a firm foundation for a career in finance. A degree in finance will give you the skills for a career in financial services such as banking, investment management, pension fund management and insurance. During the course you’ll develop the sharp evaluation and analytical skills needed to move into more functional and management roles.

The First Year introduces general business and finance agendas, including economics, quantitative methods and ethics. The Second Year explores employability and the business life cycle. The Final Year focuses on areas such as banking, current issues, and global finance and markets. You can also choose from several specialist options.

This course offers potential exemptions from the professional qualifications of the Association of Corporate Treasurers (ACT).

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study.

• Study for your degree at one of the UK’s leading business-facing university.
• Develop the skills and knowledge to work in the dynamic, high-reward finance industry.
• Learn from inspiring, supportive teaching staff with innovative research records and extensive professional experience.
• Benefit from Hertfordshire’s unique collaboration with the Association of Corporate Treasurers (ACT), earning exemptions from professional exams.
• Gain incredible experience by going on a year-long, paid work placement or studying abroad

This degree is accredited by the Institute of Biomedical Science (IBMS). Students who complete an IBMS portfolio during the placement year, which is successfully verified, receive the award of Applied Biomedical Science. With a career in biomedical science, you could help improve the lives of millions of people suffering from a wide range of diseases. You’ll study the causes, diagnosis and treatments of major diseases such as cancer, cardiovascular disease, blood disorders, respiratory diseases, biochemical and endocrine disorders, and infectious diseases. Once you’ve developed a fundamental understanding of biology and chemistry, you’ll move on to specialised areas such as pathophysiology, molecular biology, haematology, clinical microbiology, immunology, biochemistry, histopathology and transfusion science. You’ll also have the exciting opportunity to study abroad or take a year-long work placement in industry. This degree is accredited by the Institute of Biomedical Science and the Royal Society of Biology.

• Biomedical Science involves the study of disease, drugs and other topics related to human health.
• The biomedical sciences are made up of the following disciplines; biochemistry, haematology, immunology, microbiology, histology, cytology, bacteriology and transfusion (blood) technologies.
• In the UK the term 'biomedical scientist' is a protected title used by professionals working within the pathology department of a hospital. This group of healthcare professionals is the second largest profession registered by the Health Professions Council but not all students who study biomedical sciences end up working as biomedical scientists. Many graduates continue in pharmaceutical companies or other research institutes.