Bachelor of Arts (Hons) in Advertising and Digital Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

This degree is accredited by the Institute of Biomedical Science (IBMS). Students who complete an IBMS portfolio during the placement year, which is successfully verified, receive the award of Applied Biomedical Science. With a career in biomedical science, you could help improve the lives of millions of people suffering from a wide range of diseases. You’ll study the causes, diagnosis and treatments of major diseases such as cancer, cardiovascular disease, blood disorders, respiratory diseases, biochemical and endocrine disorders, and infectious diseases. Once you’ve developed a fundamental understanding of biology and chemistry, you’ll move on to specialised areas such as pathophysiology, molecular biology, haematology, clinical microbiology, immunology, biochemistry, histopathology and transfusion science. You’ll also have the exciting opportunity to study abroad or take a year-long work placement in industry. This degree is accredited by the Institute of Biomedical Science and the Royal Society of Biology.

• Biomedical Science involves the study of disease, drugs and other topics related to human health.
• The biomedical sciences are made up of the following disciplines; biochemistry, haematology, immunology, microbiology, histology, cytology, bacteriology and transfusion (blood) technologies.
• In the UK the term 'biomedical scientist' is a protected title used by professionals working within the pathology department of a hospital. This group of healthcare professionals is the second largest profession registered by the Health Professions Council but not all students who study biomedical sciences end up working as biomedical scientists. Many graduates continue in pharmaceutical companies or other research institutes.

This course develops your understanding of the business of sport, exploring the sports industry in the UK, as well as from a broader global perspective. You’ll learn key business concepts and theories, using them to review modern sports businesses and best practice in sports management. Throughout the course, we put a strong emphasis on the leadership and management of sports events, as well as developing the strategic skills you’ll need to be successful in today’s sports industry. We’ll help you develop your entrepreneurial skills, so that when you graduate you’ll have a balanced portfolio of knowledge and practical skills which really boosts your employability.

Studying an MBA can transform the way you think and the way you work, change the way others see you and open up new leadership and management opportunities.

This full-time MBA enables you to develop the critical and reflective strategic leadership skills you need to succeed in an uncertain world, challenging your assumptions, cultivating flexible thinking, effective decision making and responsible management.

What will I study?

Our teaching and learning methods ensure you are able to actively engage with your own development. You’ll benefit from a blended learning approach which utilises web-based activities and reading, alongside simulations, reflective writing, discussions and live enterprise projects.

All of the teaching resources have been designed in a highly structured way and complementary way to take you progressively through business concepts and to give you confidence, enhance your skills and expertise when completing specific tasks.

A participative style is used throughout to enable you to learn from your fellow students, as well as from teaching staff. Experiential learning is central to our teaching philosophy.

There is a considerable emphasis on the utilisation of theory and knowledge to make sense of your own and fellow participants' experiences at work. Case study material is widely used alongside case histories developed by fellow participants.

The MBA at the University of Hertfordshire has multiple pathways for students:

• MBA
• MBA (Human Resource Management)
• MBA (Entrepreneurship)
• MBA (Digital Marketing)
• MBA (Finance)
• MBA (Healthcare)
• MBA (Public Services)
• MBA (Sustainable Industries)
• MBA (Data Analytics)
• MBA (Project Management)
• MBA (Management Consultancy)
• MBA (Information Systems)

The course offers a coherent and intellectual learning experience, providing you with a critical understanding of the subject and enabling you to employ the tools of analysis used by a wide range of finance and investment banking professionals.

This course will Provide:

• Provide students with an intellectually challenging programme of study leading to an awareness of issues, themes and applications within the field of finance and investment banking and associated subject fields
• Provide students with an opportunity to undertake an one-year work placement of full time work experience
• Provide students with the knowledge and practical skills to identify suitable tools for the investigation of issues in areas such as investment analysis, fund/asset management, economics analysis and financial reporting;
• Provide students with the necessary IT analytical skills which reinforce the theoretical and empirical underpinning of the programme. The students will learn quantitative methodology, to carry out quantitative analyses of relevant financial and economic problems

Our BA History and English Literature gives you the opportunity to study two subjects that speak closely to each other.

Just as poems, plays and novels can offer historians different ways to look at the past, historical documents can also be read as texts to be interpreted as works of narrative.

For both English Literature and History we have modernized and diversified our curriculum to reflect our changing world. Within our research-led courses you’ll study canonical texts and periods of history familiar to a traditional English or History degree but also voices and histories that reflect our modern, globalized 21 st century experiences.

You’ll start this joint degree with a core module that will teach you the skills of close analysis of literary texts. Reflecting on poetry by Danez Smith and Sylvia Plath, Caryl Churchill’s play Cloud 9 as well as work by Shakespeare and Zadie Smith, you’ll discover new ways of thinking about what literature is, and how to read it.

Also in your first year you’ll work through the Historian’s Toolkit, which helps you make the transition from school to university-level study. You will be introduced to an array of primary sources. You’ll also gain insights into historiography, to understand what influences historians, why they write the way they do and how they interact with one another.

Throughout your course, the common link between the two disciplines will be your analysis and interpretation of texts. The skills you’ve learned in your close reading of fiction are in many respects the same as those you will apply to your analysis of historical documents.

One of your second-year core English Literature modules is period-based, focusing on the 18th century, and offers a good example of how English and History are complementary. Your study of 18th century print culture and the emergence of the novel will be enhanced by your understanding of the politics of the day.

In your final year your courses will cover themes aligned to our academics’ research interests. You’ll have the chance to follow your interests and shape your studies, which could include African American literature, young adult fiction, or literary adaptations. Your History modules may focus on a particular region, such as Europe, or period, such as the 20th century.

We give you: 

• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• Exceptional academic teams, conducting world-leading research
• Stimulating, innovative courses that allow you to make rewarding connections between two disciplines
• CV-building potential through work placements and extra-curricular activities
• Teaching rated excellent by 92.14% of our English students in the 2018 National Student Survey, with our History students reporting almost 94% overall satisfaction with their course

This course will give you a deep, considered appreciation for the role physical activity and sports play in today’s global society. You’ll explore the importance of both community and high-performance sport, while looking at the challenges involved in engaging an inactive population. You’ll also examine the significance of large-scale sports events, using key concepts and theories to appraise sports policy and individuals’ behaviour. At every stage, and in every context, we’ll encourage you to use your new-found insights to evaluate sports development practice.

Explore the English Language from a variety of different angles and further your skills with a unique film course which combines the study of film as an art form with learning the practical skills of film making.

Our BA English Language and Film degree introduces you to the scientific study of the English Language and allows you to examine human communication in different contexts. You’ll be taught by research-active academics working in cutting-edge areas.

In your first year you’ll be introduced to film criticism, genre and style. You’ll also explore the diversity of use of the English language including regional variants, pidgin and creole English, language and ethnicity, and slang and street English. Core modules in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. You’ll also gain knowledge of film production and you’ll think more about European or US cinema.

In your final year you can follow modules in different topics, including child language and communication, clinical linguistics, gender and language, and formulaic language, informed by our academics’ own research specialisms. You’ll also have the opportunity to make your own video essay as one of your film modules.

We give you:

• A flexible program of study, allowing you to concentrate on areas you find especially interesting
• A supportive, research-active academic team
• Access to huge online databases to underpin your original research projects
• CV-building potential through practical experience and extra-curricular activities
• An expert film team with in-depth knowledge of the film industry plus the opportunity to get involved with local cinemas and our own bespoke film club
• A guaranteed post-graduation interview with the School of Education

The MSc Management is designed to provide you with a multidisciplinary approach to management. Upon graduation, you’ll be equipped with the personal and professional skills needed to be competent and successful managers in modern businesses.

You’ll develop a strong foundation of understanding of the role of management and its implementation across different industries. From developing an understanding of the role of management in the wider international economy, to the responsibilities of management to society, sustainability, and the planet, you’ll explore management from a range of perspectives.

Business operations are becoming ever-more complex in today’s global economy. The acquisition, storage, movement and the transportation of goods both to the organisation and to customers, requires managers with strong leadership and supply chain management skills. This course will prepare you with the skills and knowledge to boost efficiency and drive business forward no matter what industry.

So, whether you’re a graduate looking for a broad management qualification, or a professional who is looking to progress into management through a formal qualification, the MSc Management will provide you with an exciting learning journey.

• BAFTA approved. BAFTA endorsement is a significant recognition of the industry focus of the course and means that you can be sure you will be studying on a course that has been recognised as fully industry-relevant by THE leading organisation in the sector. As stated on the BAFTA website, "The eligible courses have been identified by industry professionals as producing students ready to work in film, games or television".
• Develop a showreel demonstrating your creative talent in composing music and designing sound for a wide range of media (video, film, video games), opening up a 360º horizon of possibilities and opportunities for work.
• Collaborate with MA Film students in our School of Creative Arts.
• Learn in the university’s top-class facilities, assisted by tutors who are themselves industry professionals

Why choose this course?

• This course is conceived to meet the current industry’s demand for creative professionals who are equally versed in music composition as well as sound design, and can work effectively across a range of media – whether it’s video, narrative film or interactive games.
• All aspects of the soundtrack are systematically explored in both linear and non-linear environments, leading to a fuller understanding of the discipline, of the industry, and of the production processes.
• On this course, you will harness the whole gamut of sonic resources for your creative practice – from acoustic instruments to electroacoustic sound, utilising all the latest studio techniques and technologies.
• You’ll study in the University’s top-class studios, supported by tutors who are experienced industry professionals, with potential to collaborate with students from our MA Film course.
• With targeted sessions and expert guidance, you’ll develop a showreel demonstrating your creative talent in providing sound and music for a wide range of media (video, film, video games), opening up a 360º horizon of possibilities and opportunities for work.
• Explore our Master of Sound Student Success blog to find out how our alumni have progressed since completing the course.

This course gives you a firm understanding of key business functions and the basic principles of accounting and finance. You’ll learn about corporate reporting, auditing, corporate law and management accounting, as well as develop your general business and commercial awareness. You’ll study and research the key areas of financial accounting and corporate finance in great depth, and choose from a broad range of specialist modules. These cover topics such as financial strategy, taxation, Islamic banking and information systems. During the course, you’ll have the opportunity to study abroad or take a work placement for a year.

This course offers exemptions from the professional examinations of the Chartered Institute of Management Accountants (CIMA), Association of Chartered Certified Accountants (ACCA) and Institute of Chartered Accountants in England and Wales (ICAEW).

• Developed in collaboration with ACCA, ICAEW and CIMA, our course gives you exemptions from professional exams, helping you qualify faster.
• Input from industry leaders and professional bodies adds real-world skills to academic theory, giving you the competitive edge.
• You’ll be taught by leading academics and innovative industry specialists with years of hands-on experience in commercial accounting.
• We’ll help you find a valuable work placement, developing sought-after skills either in the UK or overseas.
• You’ll also have the opportunity to study abroad for part of your course, developing confidence, experience and practical language skills.