Bachelor of Arts (Hons) in Advertising and Digital Marketing (with Sandwich Year)

at University of Hertfordshire - De Havilland Campus United Kingdom

This course follows a similar path to our geography degree, but after the First Year focuses more on the processes and landforms of the natural environment whilst also looking at human impacts on these. Fieldwork learning, and practical application are at the heart of this course, and you'll develop skills using our own field station, specialist laboratories and geographical information analysis facilities. You will go on two fully-funded field trips in the UK and Switzerland to learn more about the challenges of living in mountainous environments and climate change. Specialist modules include earth surface processes and landforms, quaternary environmental change, glaciology, and natural hazards and disaster reduction. Areas of optional study include conservation and food supplies, environmental problem solving, leisure and tourism, and digital information and location intelligence. Depending on how your interests evolve, you'll have a chance to switch between the different geography courses.

• No additional charges for compulsory UK and overseas residential field courses in Year 1 and Year 2
• Outstanding employability levels after graduation
• High student satisfaction, a vibrant student society and a strong staff-student community
• Regular opportunities for students to assist staff with field research and to undertake fieldwork in pursuit of final year dissertations in locations that have included Iceland, Switzerland and the High Arctic
• Excellent work placement and study abroad opportunities and strong links with local and national employers

MSc International Business is an innovative flagship programme designed to help you build a strong understanding of the way organisations operate globally, and help develop specialist skills that enable you to work effectively across national borders.

The programme gives you the opportunity to explore international business from a number of perspectives, including economics, finance, strategy, marketing, management, human resource, and supply chain. There will also be the opportunity to conduct an independent major research project in your area of interest.

Throughout the programme, you will gain a unique combination of skills sought after by employers all over the world. These include communication, numeracy, graphics, team-working, cross-cultural awareness, reflective learning and the ability to critically analyse complex business challenges to reach considered creative solutions.

You will also build a strong network of international contacts – some will become their close friends and a few may even become their future business partners.

Tourism is a career that can take you anywhere. Our course is recognised by the Tourism Management Institute (TMI) and is ranked inside the top 20 of the Guardian University League Table 2018 for tourism, hospitality and event management. It explores the latest trends and practices within the industry, examining the impact tourism has on destinations, as well as the sector’s sustainability, cultural influences and community engagement. You’ll also have the chance to take a six-month internship at Walt Disney World, Florida, and study at the University of California Riverside in an exclusive partnership with the University of Hertfordshire.

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study.

Partnerships and opportunities
As part of our enterprise and employability focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Rent-a-car Enterprise, TUI Travel, Thomson Cruises, Mundy Cruising, Wendy Wu Tour Operator, Ramblers Worldwide Holidays, Hilton Worldwide, Heathrow Airport and EasyJet.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

You may also be interested in the following courses:

• Event Management
• International Tourism Management
• Event Management and Tourism
• Event Management and Marketing

5 Reasons to Study BA (Hons) Tourism Management:

• The course is recognised by the Tourism Management Institute (TMI) and is a key partner of the Association of British Travel Agents (ABTA)
• You will get to study real world case studies and have the opportunity to visit an overseas destination
• The course gives you the opportunities to do a work placement in small or large corporations, developing key employability skills, both domestically and internationally
• All students have the option to study abroad.
• You will develop key tourism management and business skills at a leading international business facing University on a course ranked 5th in the UK for Tourism, Hospitality and Events Management.

Study with a top history department and be taught from the cutting edge of historical research. We are ranked first among all History departments in the country for the social and cultural impact of our research and fifth for the overall quality of our research. Our world leading experts have published widely, won prizes for their work, and contribute to national and international television and radio. Our publications include a contribution to Harry Potter: A History of Magic, the companion book to the recent exhibition of the same name at the British Library.

Through our diverse and inclusive curriculum students will learn about an array of cultures and identities. Topics range from magic and witchcraft, to propaganda and popular protest, to health and family life.

What links our work is our focus on people’s history and everyday lives. This is represented strongly in our first year programme, which will give you an insight into the making of the modern world through exploration of faith, magic and medicine, campaigns for freedom and equality, Africa and the world, and America from Hamilton to Trump.

The modules you take in your second and third year allow you to concentrate on areas you find especially interesting; you might focus on a region, such as Europe, or a particular period, such as the twentieth century. Whichever path you choose, you will find challenging and stimulating courses.

In your final year, you demonstrate your research skills by producing a dissertation on a topic of your choosing. Previous students have been inspired by their year of study abroad, while others have worked on the history of jiu jitsu, women code breakers at Bletchley Park, the Notting Hill riots, and vice and sexuality in 17th-century London. One of the recent presidents of the University’s Students’ Union wrote her dissertation during her final year of study with us on changing perceptions of the devil, while one of our final year students won the British Commission for Maritime History Prize in 2016 for his dissertation on the East India Company.

We give you: 

• An exceptional academic team, conducting world-leading research
• Stimulating, innovative courses - our students reported almost 94% overall satisfaction with their course (2018 National Student Survey)
• A flexible program of study, allowing you to concentrate on areas you find especially interesting
• The opportunity to write a dissertation on a topic about which you are passionate
• CV-building potential through work placements and extra-curricular activities

Our Creative Writing course explores and develops your creative writing practice. We offer a stimulating and supportive place in which to explore your ideas, hone your craft and understand a wide variety of texts. Our creative writing modules are taught by lecturers who are themselves award-winning practitioners and who bridge the gap between creative and academic approaches to writing. They include:

• Poetry lecturer Dr Wayne Holloway-Smith, winner of the Poetry Society’s Geoffrey Dearmer Prize and Seamus Heaney Prize nominee.
• Fiction and Non Fiction writer, Dr Lorna Gibb, author of five books, winner of the Granta Memoir prize and shortlisted for the Sperber Biography prize in the US.
• Dramatists Simon Vinnicombe and Drew Pautz, with writing credits that include the whole gamut of scriptwriting, from work in current production as feature films to Eastenders to the Old Vic and Royal Court. They have international reputations with performances, in original and translated versions, in Canada, Europe and the United States.
• Fiction and non-fiction writer, Helen Gordon, a former editor of Granta, with two acclaimed books and numerous short publications.

Over the three years you can choose specialist creative writing modules in poetry, creative non-fiction, drama, short story writing and prose fiction. As well as fostering your own creative writing skill, you will study a huge range of different texts, both literary and commercial, to gain understanding of what makes a piece successful as well as have an overview of the industry marketplace.

Recent successes for our students include short stories published in Bandit and AnotherLenz magazines and poetry published in Rising and international magazine Poetry London.

In your first year, an underpinning core module, Becoming a Writer, will introduce you to genres and forms and examine the universalities of dialogue, plot and language. A second core module, Identity and Contemporary Writing, presents some of the most exciting new writing as a model for your own work, while optional modules enable you to specialise in writing for the screen, develop your critical skills with texts in different genres, or explore twentieth century culture and society.

Other core modules will develop your writing practice in creative non-fiction, short stories, poetry and writing for the stage, while a range of options will allow you to choose between literary analysis, 20th century English literature or writing a historical documentary.

For your final year, your particular creative interest can be channelled into a long piece of writing, which can be poetry, prose or drama. This work will be discussed and reviewed in tailored workshops that will allow you to both explore and develop your own voice. The third year also offers a wide range of core and option modules that look at different fiction genres, including fantasy, crime, horror and romance, as well as writing serial drama, late Victorian literature, and exploring the lives of women from a historical perspective.

Top reasons to study Creative Writing at the University of Hertfordshire:

• The opportunity to develop and explore your writing skill in an encouraging and supportive environment.
• A brilliant team of lecturers who are all recently published writers in their own field and can use their industry experience, as well as their academic skill and knowledge, to nurture your talent.
• A flexible course of study with a wide range of options to choose from, allowing you to focus on the topics that interest you most.
• Careers development helping you to understand the practicalities of how to get published.
• The chance to study at a University with a Gold Rating for Teaching.
• A dedicated (and free!) writing academy before the academic year starts to help with the return to learning, if you have been away from education.

The MSc in Computer Networks and Systems Security considers current research and practice in computer networks and systems security. You will develop technical expertise and practical skills in the design, management and evaluation of networks, and in the use of tools and techniques for systems security. This MSc can lead to a career such as a network system designer or administrator, or as a security consultant.

Social workers help people to live more successfully within their local communities by helping them find solutions to their problems. To succeed, social workers must work not only with clients but their families and friends as well as working closely with other organisations including the police, National Health Service, and schools.

During our two-year MSc programme you will learn the knowledge and skills needed to thrive in the social worker role. In your first year of study you will undertake modules which provide core knowledge about social work purpose, practice, and impact, human growth and development, and the policy and legislation which underpins practice. Additionally, you will learn the key methods, interventions, and skills for working with diverse communities and service users.

The second year of teaching builds on this to explore the research evidence and practice relating to a range of social work settings and collaborative and interprofessional working to assess and manage risks and vulnerability. The programme culminates in the writing of a dissertation on a topic area in which you are especially interested.

This academic learning is complemented by two placement blocks totalling 170 days in contrasting settings and 30 days of classroom-based skill development.

Why choose this course?

• Social work is a regulated profession. The MSc Social Work programme leads to eligibility to apply to the Social Work England Register and practice as a social worker in England;
• An emphasis on small group practice prepares you for practice in a modern multi-professional workforce;
• Interactive learning in and out of the classroom will help you to understand concepts fully;
• Academic teaching is supported by social work practitioners from the newly constituted Teaching Partnership with Hertfordshire County Council and the Tavistock and Portman Foundation Trust, service users, and carers enabling you to link theory to practice throughout the programme.
• A distinct feature of the programme is an emphasis on the development of knowledge and skills through reflective practice.

The MA Journalism and Media Communications (with Advanced Research) is a two-year, full-time taught programme. This route is available to those students who would like the opportunity to have a research focus in a specialist area of media practice developing innovative solutions to ‘real world’ problems. 

Study our MA in Journalism and Media Communications and gain the skills you’ll need for a successful, dynamic career in today’s complex global media industries.

This Masters course aims to prepare you in both practice and analysis of global journalism and media. You’ll benefit from our extensive links with the media industry, including the BBC and the Sunday Times, and gain a grounding in all its aspects, from fast-changing multimedia to magazines, advertising and the excitements of sports journalism.

You may have studied humanities subjects and be looking to deepen your research interests. Or you may have been working in areas such as business or healthcare and need communications skills. Whatever your background, taking this MA will enhance your career by equipping you to operate effectively in a professional media environment. Our business-facing approach means you’ll be taught by lecturers with extensive professional experience of print, web design, journalism and PR, giving this MA its strong focus on your future employability.

During the course you’ll explore the synergies between social media, PR and journalism, focusing on current media practice and the technologies of convergence. You’ll consider how to make communication more effective in professional settings by looking at journalism and its associated business models; learn how to interview and report on events; gain expertise in internal and external corporate communications; and analyse the impact of technology on the communications industries.

Modules may change from year to year but are likely to include Corporate Communication, PR and Advertising; International Journalism Trends; Writing for Magazines; Sports Journalism; and Media Production as well as modules on research methodology. You also have a range of options for your final project. This can be a dissertation on a media subject of your choice, a short work placement, the one-year sandwich placement or a larger media research project, depending on your chosen route.

For Media Production you’ll create multimedia – podcasts, video and advertising – for online magazines, pitch and measure a campaign and use social media to promote your work.  A strong practical element in Writing for Magazines will equip you to write for social media and understand how to create content and engage audiences.

Our module International Journalism Trends explores news ownership and media production on a global scale and provides deeper insight into the theoretical and cultural framework of media and journalism. Sports Journalism will give you a grounding in the exciting practices of sports journalism, from interviewing top stars to reporting on breaking sports stories.

Two modules on research methods and critical and theoretical debates will equip you with advanced research skills and the transferable communications skills - including interviewing, identifying a story and building connections - that are vital for roles in PR and Corporate Communications.

In addition to these modules, in your second year you will also take Advanced Media Research (30 Credits) and the Media Project (60 Credits). The focus of these modules is to develop your professional practice by applying skills learnt to advance your career.

Why choose this course?
We give you:

• A broad range of media communications skills with a strong focus on digital media
• Expert lecturers widely experienced in the communications industry
• An opportunity to take a short work placement in a media-based environment
• Insights into emerging trends in the fast-changing digital media world
• Research and transferable skills valued by a range of related industries

It is an exciting time to study Human Geography at the University of Hertfordshire, as space and place has become locally, regionally, nationally and supra-nationally contested throughout the world, as resources like water dwindle, and populations increase and move.

At the University of Hertfordshire, we specialise in better understanding how new sustainable and resilient urban spaces are created, making good use of the world's first Garden City and the country's first New Town on our doorstep.

We are also fascinated by issues of governance, exclusion, vulnerability and resistance amongst diverse communities, both in the UK and abroad, with researchers working on these topics in Poland and India. We also have research and teaching staff focusing on future mobilities, particularly in the south-east, where commuting issues and congestion are so topical.

Other key features of our course include:

• A focus into migration pathways and gateway towns with staff expertise in the Polish diaspora.
• We have dedicated GIS suites that help us to map and analyse these phenomena.
• Field work is a key aspect of the study of Human Geography at UH and we are ideally placed to look at development, economic regeneration and community transition in North London and its satellite towns, plus issues around the Green Belt.
• You can study the course over 4 years by including an industrial placement or a year studying at one of our many overseas partners.
• Our teaching team are dedicated and personable, and we treasure our informal, 'family' reputation and sense of community. Our staff know our students, and our regular small-group tutorials in first and second years set us apart from many larger departments.

Indicative course structure
A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

We’ve designed our course to get your career off to an incredible start. You’ll be able to study product innovation, consumer buyer behaviour, and marketing planning as well as key modules on managing media and communications and market and social research. Marketing is creative, strategic and hugely dynamic, spanning a whole range of jobs in advertising, social media, consumer insights, communications, market research, public relations, sales, brand management, product innovation, retail services and the creative industries.

• Open the door to a broad spectrum of careers in industry, commerce and the public sector.
• Develop your knowledge in a broad range of business areas.
• Learn the key elements of marketing and put theories into practice.