Bachelor of Arts (Hons) in Business and Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

Our BA English Language and Journalism degree introduces you to the scientific study of the English Language and allows you to examine human communication in different contexts. You’ll develop a range of journalistic skills while exploring the ways language reflects society and how it is used for different purposes.

In your first year you’ll be introduced to the practical craft of journalism and explore the law and ethics surrounding journalism alongside core English Language modules. You’ll also explore the diversity of use of the English language including regional variants, pidgin and creole English, language and ethnicity, and slang and street English.

Our journalism team are highly experienced practitioners, who’ll help you develop the skills to produce work in different styles and for diverse markets. You’ll learn how to source stories and get hands-on experience as part of a vibrant student community and through work placements. You’ll take part in News Lab workshops, conduct interviews, write features and join lively group discussions.

Core modules in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. You’ll also have the opportunity to specialize in news or feature writing, radio journalism or social media.

In your final year you can follow modules in different topics, including child language and communication, clinical linguistics, gender and language, and formulaic language, informed by our academics’ own research specialisms. You’ll also develop your journalism skills portfolio, examine journalism, government and the people.

The programme is designed for students who wish to acquire the skills and knowledge that will enable them to apply psychological principles within the business world. The course will appeal equally to those with a business or psychology background. Graduates are equipped for a variety of careers including human resource practitioners or careers in consultancy and business psychology.

The course includes the following modules

• Psychological Assessment at Work
• Learning, Training and Development
• Research and Professional Skills
• Well-being at work
• Human Resource Management for psychologists
• Strategic Management for psychologists
• Marketing for psychologists
• Consulting Skills

And an option from

• Work Design, Organisational Change and Development
• Leadership, Engagement and Motivation

You will also carry out a project which is a substantial piece of investigative work, normally carried out in an external organisation.  Host organisations for MSc projects have included large commercial concerns in both manufacturing and service sectors, a range of consultancies, charities, and in local government and government departments.

Projects are sometimes conducted abroad; past locations include Germany, Greece, Turkey, Malaysia, Kenya, Indonesia, China, India and Taiwan.

Staff who teach on the course include permanent academic staff who have industrial experience and who undertake regular consultancy work, and external psychologists from consultancies, large organisations and other universities.  Teaching and learning methods include lectures, workshops, seminars, tutorials and practical sessions.  There is an emphasis on putting theory into practice.

Our BA English Language and Literature enables you to combine your study of the structure, development and use of English as a world language with your reading of literature written in English from all parts of the globe.

You’ll be taught by research-active academics who bring fresh thinking to our accessible, engaging courses. We’ll introduce you to writers who will open doors to contemporary worlds and cultures remote from your own, and also help you explore more familiar literature in ways that challenge your preconceptions.

You’ll enrich your study of English literature in its cultural and historical contexts through modules on the history of the English language. You’ll balance your reading of poetry and drama with analyses of how language is used in the media, to inform or persuade. The common link between the two disciplines will be your analysis of language and how it operates in literature and in real life.

A core module in your first year will equip you to read and interpret both traditional and contemporary literary texts critically as a scholar of English literature. You’ll also be introduced to English Linguistics, the scientific study of our language, from how language develops in children, to the ways it reflects society and how it changes over time.

Your second-year core modules will focus on English grammar and the sounds of English, and you’ll also study period-based literature from the Renaissance onwards, gaining an understanding of literary history, from Elizabethan verse and drama to the emergence of modernity in the 20 th century. A core module in English Literature will introduce you to a range of theoretical lenses which you can apply to your further study of texts.

You’ll have the chance to specialise in your final year, tailoring your degree to reflect your own interests. English Literature options include children’s literature, young adult fiction, 21 st century American literature and literary adaptations, amongst others.

Alongside these, a module on Corpus Studies in English Language will allow you to bring your literature and language interests together. Using Sketch Engine, a text analysis tool that enables you to search vast databases of language, you’ll be able to search literary texts to identify how particular words have been used in novels or literature. With more than 15 billion words available to you, you’ll be able to ask questions no one has asked before and pursue uniquely creative research projects.

From the world’s tallest buildings and most spectacular bridges, to airports, highways, hospitals, rail networks and flood defences, civil engineers provide the critical infrastructure that makes our world work. You will learn to apply the principles of structural engineering, geotechnical engineering, hydraulics and hydrology, environmental engineering, materials, surveying and construction. You will also discover the latest techniques and developments, such as low- carbon materials and sustainability. For this degree we have a strategic partnership with the world-renowned BRE to give you access to specialist facilities, projects and lectures. To become professionally recognised as a Chartered Engineer, graduates from the programme will be required to complete approved CEng Further Learning.

• The School has over 50 years' experience of teaching engineering and has established an excellent international reputation
• This degree allows you to benefit from the use of laboratory facilities and staff expertise at BRE (formerly Building Research Establishment)
• Students from the School of Engineering and Technology have previously completed work placement years at companies including: BMW (UK) Manufacturing Ltd, Bosch Thermotechnology, and Microsoft
• Recent Engineering graduates have gone on to work at organisations including: Dyson, Ministry of Defence and JCB

The recently revalidated and updated BA(Hons) Music Industry Management degree introduces students to a wide range of subjects relevant to today’s music industry. This degree covers business topics such as accounting, law, marketing, strategy, small business and entrepreneurship alongside key industry topics such as the live industry, the changing digital environment, international markets and will look at the different genres that make up what we know as popular music. An exciting aspect of the newly revamped programme offers students the opportunity to focus on areas of particular interest in their second year of study such as song writing, production, live music promotion and A&R. Delivered by a hugely experienced team of lecturers, all of whom have wide-ranging industry experience, the Music Industry Management (MIM) degree course is renowned throughout the UK music industry for helping develop the artist managers, live music professionals , entrepreneurs and record & music publishing executives of the future.

• The University of Hertfordshire’s BA(Hons) Music Industry Management programme pride ourselves on our Music Industry links through the lecturers, guest speakers and alumni. We engage with Industry through guest speakers in lectures, alumni / current student networking events, Masterclasses and placements (including Universal Music Group and Domino Records).
• Students rated satisfaction with academic support at 86% and satisfactory with resources at 86% in the 2017/18 NSS.
• Our graduates go on to work for a wide range of organisations across the Industry from major labels such as Universal Music Group and Sony Music Entertainment to independent labels such as Hospital Records and Domino Records as well as organisations such as Kobalt, Global Media, Live Nation, AEG, The Orchard, PPL and Creative Artists Agency (CAA) as well as setting up their own businesses.

One of a range of degrees from the taught Master's Programme in the Department of Computer Science

This award is targeted at those who have a good Honours degree in computer science or a very closely related discipline, and who wish to extend and deepen their knowledge in two or more different sub-discipline areas. This course will enable you to enhance your career prospects or prepare for a programme of research that requires knowledge of one or more of these sub-discipline areas. You will have a wide range of taught modules from which to choose, and will be expected to complete a major project that extends and applies what you have learnt in one or more of the taught modules they have taken.

• This MSc is available with an optional one-year industry placement. The 'with placement' programmes give you additional industrial experience by applying the skills you have learned throughout your studies.
• One of a range of advanced courses within our postgraduate Master's programme in Computer Science, this particular course provides you with a specialism combining theoretical knowledge and practical skills in advanced computer science.
• This MSc will help you develop skills using and critically evaluating a range of methods and tools currently employed in at least two specialist topics of computer science to advanced depth.
• Taught by a highly-regarded and long-established computer science department with strong links to business.
• Half the research outputs in Computer Science at the University of Hertfordshire have been rated at world-leading or internationally excellent in the Research Excellence Framework (REF) 2014.

This course focuses on high-end 3D games art and has been recognised as one of the best courses of its kind. It explores the digital modelling of characters and environments, shading techniques and level creation. You will explore the design side as well by using the latest software in our award-winning Film, Music and Media Building. You’ll discover how to create optimised shapes and textures and apply them to real-time 3D graphics. You’ll also explore games and gaming trends, looking at scenarios that can be applied to PCs, consoles and interactivity and VR. This course is accredited by Creative Skillset, reflecting the highest standard of teaching.

• The 3D Games Art & Design degree is the study of games art rather than games programming.
• Creative Skillset Accredited.
• The degree explores digital modelling of characters and environments, and develops animation as well as shader techniques and level creation.
• You will be taught to create optimised geometry and textures and apply them to PC game engines, gaining an understanding of the technological restrictions of real-time 3D graphics.
• The degree examines sound tracks and creating sound effects.
• You will explore games and gaming trends, looking at scenarios for PCs, consoles and interactive TV.
• Our students and graduates frequently win awards - Sam Bang recently won 2016 Search for a Star competition. Find out more about him.
• Voted School of the Year and Game of the Year in both Next Gen and Virtual Reality categories in the Rookies 2016.

Perhaps you are interested in Marketing but would also like to explore some of our marketing pathways, please check: Marketing and Advertising and Marketing with Digital Communications. Marketing is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

5 Reasons to Study BA(Hons) Marketing:

• The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
• You will get to work on live industry projects using real data and working with businesses and charities across the UK.
• The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
• All students have the option to study abroad.
• You will develop key marketing and communications skills at a leading international business-facing University.

Our BA English Language and Journalism degree introduces you to the scientific study of the English Language and allows you to examine human communication in different contexts. You’ll develop a range of journalistic skills while exploring the ways language reflects society and how it is used for different purposes.

In your first year you’ll be introduced to the practical craft of journalism and explore the law and ethics surrounding journalism alongside core English Language modules. You’ll also explore the diversity of use of the English language including regional variants, pidgin and creole English, language and ethnicity, and slang and street English.

Our journalism team are highly experienced practitioners, who’ll help you develop the skills to produce work in different styles and for diverse markets. You’ll learn how to source stories and get hands-on experience as part of a vibrant student community and through work placements. You’ll take part in News Lab workshops, conduct interviews, write features and join lively group discussions.

Core modules in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. You’ll also have the opportunity to specialize in news or feature writing, radio journalism or social media.

In your final year you can follow modules in different topics, including child language and communication, clinical linguistics, gender and language, and formulaic language, informed by our academics’ own research specialisms. You’ll also develop your journalism skills portfolio, examine journalism, government and the people.

Explore the full range of modern mathematics as you gain fundamental knowledge and advanced mathematical and statistical skills. Mathematics holds the key to advances in virtually all areas of our lives, from finance to computing, logistics to medicine and travel to weather forecasting. If you’re looking for a career that involves shaping technological or scientific progress, mathematics is an ideal degree for you. What’s more, our flexible course allows you to specialise in whichever area of mathematics interests you most. You will find our friendly and personalised approach in the small group tutorial besides your day to day lectures. We have particular teaching expertise in various areas of numerical modelling, financial mathematics, algebra, statistics, optimisation and mathematical physics. You can even choose to take a year out to study abroad or undertake a placement.

Our Mathematics degree is a highly flexible course that allows you to specialise in whichever area of Mathematics interests you the most.

• All students study a common first year of the Mathematics degree, but in Years 2 and 3 there is a range of different options available for you to specialise in applied mathematics, financial mathematics, or pure mathematics.
• We take pride in our student-focused approach to teaching Mathematics. Our School is well regarded for its friendly and professional environment, which allows us to equip you with the skills and knowledge required to be a successful mathematician. We will support you throughout your degree so that you can achieve your full potential.
• Take a look at the latest exciting research we have been undertaking in the Maths department which underpins and informs your studies. 
• You can always access additional support throughout your course with regular drop-ins at the University’s own Maths Support Service located in the Library and accessing specialised career support from the Career and Employment department.