Bachelor of Arts (Hons) in Business and Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

This course focuses on contemporary approaches to fine art and the practice and theories that inform it. You’ll be actively encouraged to explore your ideas through a range of media including painting, drawing, sculpture, printmaking, video, installation, photography and digital media. Supporting you will be a team of internationally practising artists, each bringing their unique research, experiences and interests directly into their teaching. The lively and diverse lecture program sees visiting artists and art professionals discuss their own practice while encouraging debate and discussion. Throughout the course, we’ll foster your natural abilities and interests in a stimulating environment. Excellently equipped facilities and your own personal studio space allow you to experiment and develop your practice.

Our course has an international and outward-looking approach. From year one, our students are offered a range of external opportunities, including:

• The option to take a semester-long, funded Erasmus residency in one of our overseas partner institutions in Europe
• A year-longer Study Abroad residency, in one of our global partner institutions, e.g. North America, Japan, Canada, Australia.
• The chance to exhibit their work nationally and within the region, in venues such as Courtyard Arts, Hertford, the Truman Brewery, London and the renowned UH Arts Gallery on campus.
• Participation in collaborative projects with our international schools in places such as Moscow.

Closer to home, students benefit from opportunities to:

• Undertake a sandwich year placement to gain more extensive experience within the creative sector.
• Benefit from the programme’s close ties with University of Hertfordshire’s MA in Art Therapy, through access to staff and when relevant, taught modules.

A distinctive feature of the programme is that from the outset students develop a strong and supportive peer group dynamic that frequently results in ambitious collaborative projects, sharing of opportunities, a growing network and a proactive alumnus.

Teaching and technical Support
The program values one-to-one teaching in support of individual development, alongside peer learning within technical skills workshops and group seminars.

Teaching on the program is delivered by tutors who are practicing artists exhibiting internationally and supported by a vibrant program of visiting artists and industry professionals. Within the School, there is a lively and diverse lecture program with contributions from artists, poets, art critics and curators, so our students can link with practicing artists and contemporary artwork.

Taught workshops traverse all areas of contemporary practice, including painting, sculpture, digital imaging, printmaking, moving image, installation, photography, moving image and more. Alongside this, the Critical and Cultural Studies modules provide students with the skills to critically analyse contemporary visual arts and culture, both in written studies and within the context of the studio.

Indicative course structure
A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

We’ve designed our course to get your career off to an incredible start. You’ll be able to study product innovation, consumer buyer behaviour, and marketing planning as well as key modules on managing media and communications and market and social research. Marketing is creative, strategic and hugely dynamic, spanning a whole range of jobs in advertising, social media, consumer insights, communications, market research, public relations, sales, brand management, product innovation, retail services and the creative industries.

Why choose this course?

• Open the door to a broad spectrum of careers in industry, commerce and the public sector.
• Develop your knowledge in a broad range of business areas.
• Learn the key elements of marketing and put theories into practice.

This course gives you a firm foundation for a career in finance. A degree in finance will give you the skills for a career in financial services such as banking, investment management, pension fund management and insurance. During the course you’ll develop the sharp evaluation and analytical skills needed to move into more functional and management roles.

The First Year introduces general business and finance agendas, including economics, quantitative methods and ethics. The Second Year explores employability and the business life cycle. The Final Year focuses on areas such as banking, current issues, and global finance and markets. You can also choose from several specialist options.

This course offers potential exemptions from the professional qualifications of the Association of Corporate Treasurers (ACT).

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study.

• Study for your degree at one of the UK’s leading business-facing university.
• Develop the skills and knowledge to work in the dynamic, high-reward finance industry.
• Learn from inspiring, supportive teaching staff with innovative research records and extensive professional experience.
• Benefit from Hertfordshire’s unique collaboration with the Association of Corporate Treasurers (ACT), earning exemptions from professional exams.
• Gain incredible experience by going on a year-long, paid work placement or studying abroad.

Data is the currency of all but the most theoretically-based scientific research, and it also underpins our modern world, from the flow of data across international banking networks and the spread of memes across social networks, to the complex models of weather forecasting. The constant generation of data from our digital society feeds into our everyday lives, affecting how we receive healthcare to influencing our shopping habits. In order to handle, make sense of, and exploit large volumes of available data requires highly skilled human insight, analysis and visualisation. The professionals working in this field are called ‘data scientists’, who blend advanced mathematical and statistical skills with programming, database design, machine learning, modelling, simulation and innovative data visualisation. These professionals are in high demand in both public and private sectors in the UK and worldwide. This programme aims and learning outcomes are built around two guiding principles:

• To provide comprehensive understanding of the fundamental mathematical and statistical concepts underlying data science, and how they are implemented in algorithms and machine learning techniques to solve a variety of data processing and analysis problems.
• To provide training in the practical skills relevant to data science, central of which is the ability to write clean and efficient code in industry-recognised languages (in particular, Python and R), but also includes data handling, manipulation, mining and visualisation techniques.

Like the BEng, this course includes many of the modules featured on our general aerospace engineering course, as well as special modules on the design of space vehicles, rocket propulsion, space flight control and satellite communication systems. However, in your MEng year you’ll deepen your skills and knowledge, taking extra modules in aerospace embedded systems, computational fluid dynamics and human resource management. As with the BEng, you’ll have the chance to join with other aerospace students to design a complete aircraft. You’ll also work with astrophysicists to design a space vehicle in conjunction with a major space industry employer.

• This MEng degree course in aerospace engineering with space technology is part of a suite of aerospace degrees run by the University, which has an excellent, long-established reputation with the aerospace industry
• The University of Hertfordshire has produced aerospace engineers with practical experience of design and development for future aerospace systems; You will have access to the best equipment: flight simulator, wind tunnels, specialist laboratories and CAE software
• You will be offered the opportunity to take a short air-experience flight in the second year of the course, flying either a light aircraft or a microlight aircraft. Please note, this is subsidised by the University but still incurs an added cost
• Our aerospace staff have a wealth of industrial experience which gives an applied approach to their teaching and their contacts prove invaluable to graduates seeking employment
• Aerospace students from the University of Hertfordshire have previously completed work placement years at companies including: Airbus, MBDA, and Marshall Aerospace
• Recent Aerospace Engineering graduates have gone on to work at organisations including The Royal Air Force, Jaguar Land Rover, and BAE Systems

Tourism is a career that can take you anywhere. Our course is recognised by the Tourism Management Institute (TMI) and is ranked inside the top 20 of the Guardian University League Table 2018 for tourism, hospitality and event management. It explores the latest trends and practices within the industry, examining the impact tourism has on destinations, as well as the sector’s sustainability, cultural influences and community engagement. You’ll also have the chance to take a six-month internship at Walt Disney World, Florida, and study at the University of California Riverside in an exclusive partnership with the University of Hertfordshire.

Partnerships and opportunities

As part of our enterprise and employability focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Rent-a-car Enterprise, TUI Travel, Thomson Cruises, Mundy Cruising, Wendy Wu Tour Operator, Ramblers Worldwide Holidays, Hilton Worldwide, Heathrow Airport and EasyJet.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

You may also be interested in the following courses:-

• Event Management
• International Tourism Management
• Event Management and Tourism
• Event Management and Marketing

5 Reasons to Study BA (Hons) Tourism Management:

• The course is recognised by the Tourism Management Institute (TMI) and is a key partner of the Association of British Travel Agents (ABTA)
• You will get to study real world case studies and have the opportunity to visit an overseas destination
• The course gives you the opportunities to do a work placement in small or large corporations, developing key employability skills, both domestically and internationally
• All students have the option to study abroad.
• You will develop key tourism management and business skills at a leading international business facing University on a course ranked 5th in the UK for Tourism, Hospitality and Events Management.

MA Interior Architecture & Design is a Masters award within the MA Art and Design programme at the School of Creative Arts. Within the programme there is strong emphasis on professional practice and the real-world applications of art and design. You will develop key research skills and gain a good understanding of the work of other practitioners in your field.

The aim of the postgraduate programme is to equip you with the skills, knowledge and understanding required to practice at an advanced level, to foster your creativity and enhance your employment opportunities. You will work alongside artists and designers who are involved with a wide variety of media and forms and will benefit from visiting interior designers, architects and design professionals. Induction, seminars and social events for students and staff mean that you will be part of a friendly and supportive postgraduate community, which also includes film makers, musicians and professionals working in new media. Senior research staff and internationally renowned artists work with postgraduate students, helping you to develop original and challenging work.

The MA Interior Architecture & Design degree will be of interest to interior and spatial designers, architects, and design professionals in related disciplines. It gives you a forum to explore a wide range of issues, including creative practice and the psychology of space as well as the use of materials, scale and form in the creation of private, commercial and public spaces.

Through working with a strong experimental ethos and developing solid technical skills, you will examine the connection between architecture and interior design and the creation of both real and virtual spaces.

Interior architecture & design have a dramatic impact on our understanding of the spaces in which we live and work. This course is dedicated to helping you advance your practice against the expanding profile of this subject area.

This dynamic course gives you the sound knowledgeable and placement experiences to become a skilled, contemporary Physiotherapist. Covering anatomy, physiology, kinesiology, biomechanics, Physiotherapy practice and electrotherapy, the course hones your skills and provides opportunities for you to work with other healthcare professionals. You will carry out a two-week practice placement in Semester A and a four-week placement at the end of the first year in Semester C.  During the second year there are two, five-week practice placements and in the final year you will carry out three, five-week practice placements By adding an additional short course to your degree, you can gain level 2 and 3 qualifications with PD:Approval and gain entry to the Register of Exercise Professionals, boosting your employability.

• The BSc (Hons) Physiotherapy course offers a dynamic approach to the study of Physiotherapy and provides you with the problem-solving abilities to become a competent professional Physiotherapist.
• Approved by the Health and Care Professions Council (HCPC) and the Chartered Society of Physiotherapy (CSP)
• You will gain a solid knowledge base and placement experiences appropriate to cope with contemporary Physiotherapy practice
• Excellent career prospects in the NHS, private sector, independent and charity sectors
• 100% of our Physiotherapy graduates went on to employment or further study within 6 months according to the latest national Destination of Leavers from Higher Education (DLHE) survey.

On the BA in Politics and International Relations you’ll study the central challenges that politics faces in the 21st century. You’ll develop the skills to understand, analyse, and critically debate the issues and arguments that shape national and international politics today. Our Politics and International Relations degree allows you to take your interest in politics and add the knowledge and training to turn it into a successful career in the world of local and global politics, the media or business.

Perhaps you are interested in Marketing but would also like to explore some of our marketing pathways, please check: Marketing and Advertising and Marketing with Digital Communications. Marketing is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

5 Reasons to Study BA(Hons) Marketing:

• The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
• You will get to work on live industry projects using real data and working with businesses and charities across the UK.
• The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
• All students have the option to study abroad.
• You will develop key marketing and communications skills at a leading international business-facing University.