Bachelor of Arts (Hons) in Event Management and Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

Indicative course structure
A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

We’ve designed our course to get your career off to an incredible start. You’ll be able to study product innovation, consumer buyer behaviour, and marketing planning as well as key modules on managing media and communications and market and social research. Marketing is creative, strategic and hugely dynamic, spanning a whole range of jobs in advertising, social media, consumer insights, communications, market research, public relations, sales, brand management, product innovation, retail services and the creative industries.

• Open the door to a broad spectrum of careers in industry, commerce and the public sector.
• Develop your knowledge in a broad range of business areas.
• Learn the key elements of marketing and put theories into practice.

The School has a strong international reputation for research in this area and this expertise influences this course which explores current research and practice in artificial intelligence and robotics. This MSc can lead to a career such as a designer of intelligent systems or in research.

Graduates obtaining this award will be equipped to pursue research to PhD level, or to enter specialist employment in technically advanced and unpredictable working environments requiring sound judgment and the exercise of personal responsibility and initiative.

• The award offers the opportunity for you to study advanced research topics in computer science, normally across multiple specialisms, and comprehensive research methods, and to undertake an extended masters project on a cutting-edge research topic.
• One of a range of advanced courses within our postgraduate Master's programme in Computer Science, this particular course provides you with a specialism in Artificial Intelligence and Robotics
• Advanced topics studied include artificial life with robotics, neural computation and machine learning, theory and practice of artificial intelligence.
• Taught by a highly-regarded and long-established computer science department.
• Sixty percent of our research impact in Computer Science and Informatics at the University of Hertfordshire has been rated at world-leading or internationally excellent in the Research Excellence Framework (REF) 2014.

Study with a top history department and be taught from the cutting edge of historical research. We are ranked first among all History departments in the country for the social and cultural impact of our research and fifth for the overall quality of our research. Our world leading experts have published widely, won prizes for their work, and contribute to national and international television and radio. Our publications include a contribution to Harry Potter: A History of Magic, the companion book to the recent exhibition of the same name at the British Library.

Through our diverse and inclusive curriculum students will learn about an array of cultures and identities. Topics range from magic and witchcraft, to propaganda and popular protest, to health and family life.

What links our work is our focus on people’s history and everyday lives. This is represented strongly in our first year programme, which will give you an insight into the making of the modern world through exploration of faith, magic and medicine, campaigns for freedom and equality, Africa and the world, and America from Hamilton to Trump.

The modules you take in your second and third year allow you to concentrate on areas you find especially interesting; you might focus on a region, such as Europe, or a particular period, such as the twentieth century. Whichever path you choose, you will find challenging and stimulating courses.

In your final year, you demonstrate your research skills by producing a dissertation on a topic of your choosing. Previous students have been inspired by their year of study abroad, while others have worked on the history of jiu jitsu, women code breakers at Bletchley Park, the Notting Hill riots, and vice and sexuality in 17th-century London. One of the recent presidents of the University’s Students’ Union wrote her dissertation during her final year of study with us on changing perceptions of the devil, while one of our final year students won the British Commission for Maritime History Prize in 2016 for his dissertation on the East India Company.

We give you: 

• An exceptional academic team, conducting world-leading research
• Stimulating, innovative courses - our students reported almost 94% overall satisfaction with their course (2018 National Student Survey)
• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• The opportunity to write a dissertation on a topic about which you are passionate
• CV-building potential through work placements and extra-curricular activities

Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.

Partnerships and Opportunities
As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

You may also be interested in the following courses:

• Tourism Management
• International Tourism Management
• Event Management
• Event Management and Tourism

While much of this course is common with BEng (Hons) Aerospace Engineering, this degree specialises in the design of space vehicles, with a particular emphasis on rocket propulsion, space flight control and satellite communication systems. For many of our students, the highlights of the course are the group design projects in the Third / Final Year, where you join with other aerospace students to design a complete aircraft. You’ll also work with astrophysicists to design a space vehicle in conjunction with a major space industry employer.

• This is a BEng degree course in aerospace engineering with a focus on space technology
• The University of Hertfordshire has produced aerospace engineers with practical experience of design and development for future aerospace systems
• Aerospace students from the University of Hertfordshire have previously completed work placement years at companies including: Airbus, Virgin Atlantic Engineering, and BAE Systems
• You will have access to the best equipment: flight simulator, wind tunnels, specialist laboratories and CAE software
• You will be offered a flying course at a local flying school with one-to-one instruction on both fixed wing aircraft and helicopters Our aerospace staff have a wealth of industrial experience which gives an applied approach to their teaching and their contacts prove invaluable to graduates seeking employment
• Recent Aerospace Engineering graduates have gone on to work at organisations including Marshall Aerospace and Defence Group, Martin-Baker Aircraft Compnay, and BAE Systems

Studying an MBA can transform the way you think and the way you work, change the way others see you and open up new leadership and management opportunities.

This full-time MBA enables you to develop the critical and reflective strategic leadership skills you need to succeed in an uncertain world, challenging your assumptions, cultivating flexible thinking, effective decision making and responsible management.

What will I study?

Our teaching and learning methods ensure you are able to actively engage with your own development. You’ll benefit from a blended learning approach which utilises web-based activities and reading, alongside simulations, reflective writing, discussions and live enterprise projects.

All of the teaching resources have been designed in a highly structured way and complementary way to take you progressively through business concepts and to give you confidence, enhance your skills and expertise when completing specific tasks.

A participative style is used throughout to enable you to learn from your fellow students, as well as from teaching staff. Experiential learning is central to our teaching philosophy.

There is a considerable emphasis on the utilisation of theory and knowledge to make sense of your own and fellow participants' experiences at work. Case study material is widely used alongside case histories developed by fellow participants.

The MBA at the University of Hertfordshire has multiple pathways for students:

• MBA
• MBA (Human Resource Management)
• MBA (Entrepreneurship)
• MBA (Digital Marketing)
• MBA (Finance)
• MBA (Healthcare)
• MBA (Public Services)
• MBA (Sustainable Industries)
• MBA (Data Analytics)
• MBA (Project Management)
• MBA (Management Consultancy)
• MBA (Information Systems)

Indicative course structure
A strong business degree is an incredible start to your career. By combining it with accounting you’ll have the chance to build a firm foundation in business with a strong focus on accounting practices.

You’ll study a whole range of key business areas, including accounting, marketing, operations, management, human resources and the role of business in society. We’ll also help you explore everything from strategic leadership, performance and business management to ethics, enterprise and creative problem-solving.

• Develop important skills and knowledge required to become an accountant.
• Enhance your employability skills by undertaking a 12-month work placement to gain the first-hand experience.
• Develop strong intellectual capabilities.

The MSc Advancing Clinical Pharmacy Practice programme is a one year of full-time course that is suitable for pharmacists who have at least 6 months patient-facing post registration experience.  

The programme provides an opportunity to study a wide range of pharmacy practice, medicines management and public health related theory and to explore the professional practice of pharmacy in a clinical pharmacy setting.

From the world’s tallest buildings and most spectacular bridges, to airports, highways, hospitals, rail networks and flood defences, civil engineers provide the critical infrastructure that makes our world work. You will learn to apply the principles of structural engineering, geotechnical engineering, hydraulics and hydrology, environmental engineering, materials, surveying and construction. You will also discover the latest techniques and developments, such as low- carbon materials and sustainability. For this degree we have a strategic partnership with the world-renowned BRE to give you access to specialist facilities, projects and lectures. To become professionally recognised as a Chartered Engineer, graduates from the programme will be required to complete approved CEng Further Learning.

• The School has over 50 years' experience of teaching engineering and has established an excellent international reputation
• This degree allows you to benefit from the use of laboratory facilities and staff expertise at BRE (formerly Building Research Establishment)
• Students from the School of Engineering and Technology have previously completed work placement years at companies including: BMW (UK) Manufacturing Ltd, Bosch Thermotechnology, and Microsoft
• Recent Engineering graduates have gone on to work at organisations including: Dyson, Ministry of Defence and JCB

What is it for sounds, gestures and marks on paper to have meaning? What are the various uses to which we can put language, and how does it manage to have the effects it has? How do we learn language? And how does the language we use reflect society, the nature of our thoughts, and what we take reality to be like?

Our BA Philosophy and English Language degree allows you to examine the nature of language, through two distinct approaches. You’ll develop a range of skills in analysing the structure of the English language and how it is used in a variety of situations, while exploring and challenging the assumptions about the nature of language, its limits and how it functions.

In your first year, alongside core linguistics modules, you’ll learn to think critically by examining how language may be used – and misused – in reasoning and persuasion. You’ll also study social and political philosophy, covering topics such as freedom of speech, and examine the nature of mind and reality.

All our philosophy lecturers are active researchers, so you’ll share the excitement of doing original work in a supportive and highly-rated academic community. Our Philosophy team is in the top 15 in the Guardian League Table 2019 and rates as one of the 100 best Philosophy departments worldwide in the 2017 QS rankings.

Our English language lecturers are research-active academics working in cutting-edge areas such as language and gender, formulaic language, corpus studies, bilingualism, bilingual processing and codeswitching.

Core modules in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. In Philosophy, you may explore a wide variety of topics, including the option to learn some languages of logic.

One final-year option is corpus studies in English language, which will develop your research skills through your use of Sketch Engine, a text analysis tool that allows you to search vast samples of language, or corpora. In Philosophy, there is the option to study more advanced contemporary themes and theories in the philosophy of language, and also to take a module which focuses in particular on Ludwig Wittgenstein’s influential work on the nature of language.

• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• An exceptional academic team, conducting internationally renowned research
• Stimulating, innovative courses that allow you to make rewarding connections between two disciplines
• CV-building potential through extra-curricular activities