Master of Arts in Digital Media Arts

at University of Hertfordshire - De Havilland Campus United Kingdom

This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This programme has a balance of the academic underpinning and the creative and digital skills required for employment. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology

• New degree launching in 2020/21 embedding the latest in contemporary advertising and digital marketing techniques
• Strongly focussed on students employability needs, students will acquire transferable skills and attributes sought after by employers
• Gain digital skills in content creation, as well as for general office settings (eg Excel)
• Gain practical industry experience of advertising and digital marketing through live projects, industry speakers, events and employability modules
• Enhance your CV further through an optional year’s study abroad, placement or short internship
• Strong links with the Chartered Institute of Marketing; the Business School is a CIM Strategic Partner and hosts the regional CIM Club
• Learning for professional qualifications embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year
• Dedicated programme tutors to look after the pastoral and academic needs of students

Our Creative Writing course explores and develops your creative writing practice. We offer a stimulating and supportive place in which to explore your ideas, hone your craft and understand a wide variety of texts. Our creative writing modules are taught by lecturers who are themselves award-winning practitioners and who bridge the gap between creative and academic approaches to writing. They include:

• Poetry lecturer Dr Wayne Holloway-Smith, winner of the Poetry Society’s Geoffrey Dearmer Prize and Seamus Heaney Prize nominee.
• Fiction and Non Fiction writer, Dr Lorna Gibb, author of five books, winner of the Granta Memoir prize and shortlisted for the Sperber Biography prize in the US.
• Dramatists Simon Vinnicombe and Drew Pautz, with writing credits that include the whole gamut of scriptwriting, from work in current production as feature films to Eastenders to the Old Vic and Royal Court. They have international reputations with performances, in original and translated versions, in Canada, Europe and the United States.
• Fiction and non-fiction writer, Helen Gordon, a former editor of Granta, with two acclaimed books and numerous short publications.

Over the three years you can choose specialist creative writing modules in poetry, creative non-fiction, drama, short story writing and prose fiction. As well as fostering your own creative writing skill, you will study a huge range of different texts, both literary and commercial, to gain understanding of what makes a piece successful as well as have an overview of the industry marketplace.

Recent successes for our students include short stories published in Bandit and AnotherLenz magazines and poetry published in Rising and international magazine Poetry London.

In your first year, an underpinning core module, Becoming a Writer, will introduce you to genres and forms and examine the universalities of dialogue, plot and language. A second core module, Identity and Contemporary Writing, presents some of the most exciting new writing as a model for your own work, while optional modules enable you to specialise in writing for the screen, develop your critical skills with texts in different genres, or explore twentieth century culture and society.

Other core modules will develop your writing practice in creative non-fiction, short stories, poetry and writing for the stage, while a range of options will allow you to choose between literary analysis, 20th century English literature or writing a historical documentary.

For your final year, your particular creative interest can be channelled into a long piece of writing, which can be poetry, prose or drama. This work will be discussed and reviewed in tailored workshops that will allow you to both explore and develop your own voice. The third year also offers a wide range of core and option modules that look at different fiction genres, including fantasy, crime, horror and romance, as well as writing serial drama, late Victorian literature, and exploring the lives of women from a historical perspective.

Top reasons to study Creative Writing at the University of Hertfordshire:

• The opportunity to develop and explore your writing skill in an encouraging and supportive environment.
• A brilliant team of lecturers who are all recently published writers in their own field and can use their industry experience, as well as their academic skill and knowledge, to nurture your talent.
• A flexible course of study with a wide range of options to choose from, allowing you to focus on the topics that interest you most.
• Careers development helping you to understand the practicalities of how to get published.
• The chance to study at a University with a Gold Rating for Teaching.
• A dedicated (and free!) writing academy before the academic year starts to help with the return to learning, if you have been away from education.

This course gives you the latest skills needed to work in the cutting-edge field of sports therapy. You’ll learn how to assess injuries, apply treatments (such as sports massage, electrotherapy and joint mobilisation), learn pitch-side injury management and design injury prevention and rehabilitation programmes.

You’ll also study the underpinning theory of practice: anatomy, clinical biomechanics, exercise physiology, sports nutrition and psychology. Our students enjoy access to specialist labs and high-tech facilities, such as our dedicated sports injury clinic, and take valuable clinical placements in a diverse range of sport and exercise environments.

• The degree in Sports Therapy is an ideal course for those who wish to train in the prevention, assessment, treatment and rehabilitation of sporting injuries.
• We offer a sandwich year enabling you to go on a full year placement to gain invaluable clinical experience with professional sports teams, either within the UK or overseas.
• We have specialist labs for: Physiology, Biomechanics and Sports Therapy. You can also make use of the University’s Hertfordshire Sports Village at the de Havilland campus. 

Additional opportunities include

• Visits to observe human dissections,
• Massaging at events such as the London Marathon
• Presenting research at national conferences.
• First aid cover at events such as the Women’s Rugby World Cup and Various sports events
• Pre-season testing with Saracens and Northampton Saints
• Sandwich Year and Work Placement opportunities
• Specialist paramedic input onto sports trauma modules
• Personal tutor scheme
• HSE First Aid at Work
• Level 2 Certificate in Gym Instructing
• Opportunities to support research

Indicative course structure
Available as a full honours degree or as top up programme. See below for details about entry requirements for both programmes.

This course is ideal if you want a degree that can lead to a wide range of business careers. It offers a creative mix of academic study, skills development and practical training, giving you the best possible platform for your career. You’ll learn principles of accounting, economics and marketing, and choose from a variety of other subject options. Strong partnerships with industry ensure our curriculum is up to date and meets business needs. Add a language and take the opportunity to study abroad. This course is aligned to several professional bodies for students to work towards achieving professional recognition.

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study.

• Gain a broad base of business knowledge and explore a variety of career paths.
• Study key areas like accounting, finance, economics, HR, marketing and operations.
• Explore global perspectives, ethics, strategy, employment law, problem solving and much more.
• Create a stand-out CV by spending a year studying abroad.
• Add one of five languages to your business studies, gaining a sought-after new skill.

Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.

Partnerships and Opportunities
As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

You may also be interested in the following courses:

• Tourism Management
• International Tourism Management
• Event Management
• Event Management and Tourism

With a focus on areas such as HR strategy, leadership, training and development, recruitment, performance and reward management, employment relations and employee engagement, the MA in Human Resource Management will enable anyone looking to begin or develop their career in HR, to delve deep into the field and enhance their career progression. As well as receiving an academic qualification you can also gain professional membership to the Chartered Institute of Personnel and Development (CIPD). 

Focusing on contemporary, critical and applied themes in the subject area, the course gives you the opportunity to develop the knowledge and understanding necessary for the appropriate analytical, technical and behavioural responses to these issues. The flexible part-time delivery option is a key benefit of this programme, making it ideal for fitting around your busy work/life schedule.

The program

This well regarded and established programme provides a deep and critical insight into leading, managing and developing people. You will achieve an advanced and evidence-based understanding of human behaviour in organisations and HRM roles, perspectives and skills.

The course will develop your practitioner skills and you will learn how research and practice work together. This is an advanced HRM course and the modules look at strategic as well as operational issues. 

Key Features

• Acquire CIPD accreditation
• Improve your employability and career prospects by enhancing your personal and professional skills
• Benefit from the experience of well respected and successful Business School staff
• Flourish in a supportive and challenging environment
• Interact with international partners 

This broad-based aviation course, covering computer simulation and design, technology, production, manufacture, management and business studies, equips you for a wide variety of career paths in aerospace. You’ll develop your practical skills in the early stages in workshops and well-equipped laboratories, before learning your management skills in the second half of the course. You’ll find a particular emphasis on computer-aided engineering, including 3D modelling, computer-aided analysis and computer- aided manufacture. You’ll also take part in group work, enabling you to develop your team-working skills and improve your employability.

• This BSc Honours degree course in Aerospace Technology with Management is part of our suite of aerospace degree courses
• Our longstanding, good reputation and our contacts with industry ensure a very high record of graduate employment
• We maintain close links with industry to keep our courses fresh and relevant
• You will have access to the best equipment: flight simulator, wind tunnels, specialist laboratories and CAE software
• Our courses include input from aircraft makers, research projects and leading industry figures
• Our BSc Aerospace Technology with Management students have previously completed work placement years at companies including: Airbus Industries, Duxford Aviation Society, and Lockhead Martin
• Recent Aerospace Technology graduates have gone on to work at organisations including Zodiac Aerospace, Stansted Airport, and Toyota
• You do not need an A-level in Mathematics or Physics to gain entry to this course, you simply need the correct UCAS points and your enthusiasm for the subject

Our BA English Language and Journalism degree introduces you to the scientific study of the English Language and allows you to examine human communication in different contexts. You’ll develop a range of journalistic skills while exploring the ways language reflects society and how it is used for different purposes.

In your first year you’ll be introduced to the practical craft of journalism and explore the law and ethics surrounding journalism alongside core English Language modules. You’ll also explore the diversity of use of the English language including regional variants, pidgin and creole English, language and ethnicity, and slang and street English.

Our journalism team are highly experienced practitioners, who’ll help you develop the skills to produce work in different styles and for diverse markets. You’ll learn how to source stories and get hands-on experience as part of a vibrant student community and through work placements. You’ll take part in News Lab workshops, conduct interviews, write features and join lively group discussions.

Core modules in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. You’ll also have the opportunity to specialize in news or feature writing, radio journalism or social media.

In your final year you can follow modules in different topics, including child language and communication, clinical linguistics, gender and language, and formulaic language, informed by our academics’ own research specialisms. You’ll also develop your journalism skills portfolio, examine journalism, government and the people.

This course combines two highly respected subjects to give you a powerful business degree with real career potential. You’ll learn from Hertfordshire Business School’s highly experienced, research-active academic team. You’ll develop an in-depth understanding of the role finance and economics plays in the health of an economy, as well as have the opportunity to become part of a new generation of international financial experts.

As well as deepening your knowledge of these important areas, your lecturers here at Hertfordshire will be firmly focused on your employability, giving you the advanced skills that employers today demand.

• Understand the role economics and finance play in analysing current problems.
• Develop a firm understanding of key business functions, the industrial structure of market economies and the global environment.
• Learn how to analyse data from a financial point of view.
• Enhance your experience through a 12-month work placement or study abroad year.

From the world’s tallest buildings and most spectacular bridges, to airports, highways, hospitals, rail networks and flood defences, civil engineers provide the critical infrastructure that makes our world work. This course is designed to provide the educational base you need to become professionally recognised as a chartered engineer. As with the BEng, you will learn the principles of civil engineering and the latest industry developments, but the extra Master’s year will give you a much broader, more in-depth understanding of the subject. For this degree we have a strategic partnership with the world-renowned BRE to give you access to specialist facilities, projects and lectures.

• The School has over 50 years' experience of teaching engineering and has established an excellent international reputation
• This degree allows you to benefit from the use of laboratory facilities and staff expertise at BRE (formerly Building Research Establishment)
• Students from the School of Engineering and Technology have previously completed work placement years at companies including: Jaguar Land Rover, Airbus Space and Defence, and Microsoft
• Recent Engineering graduates have gone on to work at organisations including: Dyson, Ministry of Defence and JCB