Master of Business Administration (Digital Marketing)

at University of Hertfordshire - De Havilland Campus United Kingdom

Do you have a story to tell, or have you always wanted to be a writer? Perhaps you want to learn how to be a critical reader or gain a greater understanding of the craft or writing.
Through the BA English Language and Creative Writing you’ll gain a better understanding about the English Language, as well as the process of writing so that you can find your voice, whether as a poet, playwright or novelist.

We offer a stimulating and supportive environment in which you can explore your ideas, hone your craft and understand how to use language effectively. Our creative writing modules are taught by lecturers who are themselves award-winning practitioners and who bridge the gap between creative and academic approaches to literature. They include our poetry lecturer Wayne Holloway-Smith, winner of the Poetry Society’s Geoffrey Dearmer Prize and Seamus Heaney Prize nominee.

In your first year, alongside core English Language modules, you’ll also explore the diversity of use of the English language including regional variants, pidgin and creole English, language and ethnicity, and slang and street English. The core Creative Writing module, Becoming a Writer, will introduce you to genres and forms and examine the universalities of dialogue, plot and language. A second core module, Writing for the Screen, introduces you to the key principles of scriptwriting, while the optional module Identity and Contemporary Writing introduces you to some of the most exciting new writing as a model for your own work.

Core modules in English Language in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and also study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. For Creative Writing you can explore the practicalities of getting published or working in literary publishing in a creative writing module taught by a former editor of Granta, the renowned magazine of new writing.

In your final year you can follow modules in different topics in English Language, including child language and communication, clinical linguistics, gender and language, and formulaic language, informed by our academics’ own research specialisms. For Creative Writing, your particular creative interest can be channelled into a long piece of writing, which can be poetry, prose or drama.

• An understanding of English language, to underpin a career in writing or publishing
• An exciting and creative environment where you are taught by published writers
• The opportunity to hone your craft through supportive feedback from tutors and peers
• A platform for publishing your work and a springboard for your future life as a published author
• An inspiring programme of visiting writers, workshops, readings and masterclasses
• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• A guaranteed post-graduation interview with the School of Education

This course is designed to meet the growing demands of businesses for graduates who possess rigorously developed personal, as well as business skills. It aims to produce graduates who are ready for employment in a management role.

The course is open to graduates of any academic discipline, and also to non-graduates who have appropriate work experience and hold a sub-degree or professional qualification.

Modules cover the basics of marketing, project management, accounting, and people management, amongst other key areas. This breadth gives you highly transferable skills, relevant to most work environments, which will enable you to become an effective employee or a future entrepreneur.

Why choose this course?

• Work in a Business School with a rich academic culture, taught by staff from a range of management professions
• Enjoy a supportive, engaging and diverse environment
• Gain a broad qualification that can prepare you for a diverse range of careers
• Flexible part-time study options allow you to fit the course around your existing commitments.

Who should choose this course?

• If you are a new graduate looking for a broad management qualification
• Or you already have significant work experience (min. five years) but do not have a formal qualification
• You want to study part-time in a flexible way that suits your needs.

Data is the currency of all but the most theoretically-based scientific research, and it also underpins our modern world, from the flow of data across international banking networks and the spread of memes across social networks, to the complex models of weather forecasting. The constant generation of data from our digital society feeds into our everyday lives, affecting how we receive healthcare to influencing our shopping habits. In order to handle, make sense of, and exploit large volumes of available data requires highly skilled human insight, analysis and visualisation. The professionals working in this field are called ‘data scientists’, who blend advanced mathematical and statistical skills with programming, database design, machine learning, modelling, simulation and innovative data visualisation. These professionals are in high demand in both public and private sectors in the UK and worldwide. This programme aims and learning outcomes are built around two guiding principles:

• To provide comprehensive understanding of the fundamental mathematical and statistical concepts underlying data science, and how they are implemented in algorithms and machine learning techniques to solve a variety of data processing and analysis problems.
• To provide training in the practical skills relevant to data science, central of which is the ability to write clean and efficient code in industry-recognised languages (in particular, Python and R), but also includes data handling, manipulation, mining and visualisation techniques.

Why choose this course?

• This programme is distinctive in its philosophy of widening participation and provides a route to gain skills and training in data science to those from a background not traditionally associated with the STEM-themes of mathematics, statistics and programming. The programme is designed to be appealing to a broad range of students who are seeking training or up-skilling in data science.
• You will benefit from the expertise of astrophysicists, physicists, mathematicians and computer scientists with international research profiles. Their day-to-day research involves application of, and in some cases the development of new, data science skills, from fundamental statistical analyses, the use of distributed high-performance computing, and research into novel artificial intelligence algorithms.
• We aim to make the programme distinctive in terms of the mixture of hard and soft skills, and the close personal relationship that we are developing with employers, which will feed into the programme through continuous assessment of the latest industry-relevant tools, which are continually evolving as new technology and software becomes available.
• You will experience a multidisciplinary approach to data science by experiencing challenges in computer science, creative arts, medical and business environments.
• You will have the opportunity to attend a wide range of research-focused seminars to excite and spark your intellectual curiosity.

Film and television production is one of the largest growth areas in the creative industries, with major international productions coming to the UK to find the best crews and creatives in the world. Taught by industry professionals and using the latest technology, you will develop the practical skills, creative abilities, technical expertise and business know-how to really kick-start your career. You’ll also take advantage of our excellent links with industry partners, including Warner Bros Studios Leavesden and Elstree Studios, as well as opportunities for work placements and employment.

The Film and Television program is a ScreenSkills and CILECT accredited course that provides an environment in which students can grow into confident television and film practitioners. We are proud to be among the top 20 for film production, nationally (The Guardian), delivering industry ready graduates into the workplace.

Our course is designed to put the industry and its needs at the heart of our teaching.  Students learn professional skills from the outset, managing and producing their own location and studio-based shoots, and getting the opportunity to experience a variety of key roles on set and in post-production.

Our close partnerships with leading industry figures ensures that students hear about the latest commercial developments, while also putting into practice the long-established methods and techniques, workflows, and standards employed by film and television companies globally.

During your studies, you can take control of your own specialist career development, choosing to focus on those areas of production and post-production that best suit your passions and employment aims.

With modules covering the theory, history and contemporary practice of film and television, the course gives you an understanding of the industry’s past while preparing you to take an active part in its future.

Here at Hertfordshire, you won’t just be learning about philosophers and understanding their theories, you’ll be doing rigorous and creative thinking of your own. Our internationally regarded academics will help you learn to address the arguments of others, to understand and engage with them so that you can arrive at your own conclusions and create your own original work.

All our lecturers are active researchers, so you’ll share the excitement of doing original work in a supportive and highly-rated academic community. Our Philosophy team is in the top 15 in the Guardian League Table 2019 and rates as one of the 100 best Philosophy departments worldwide in the 2017 QS rankings.

On this course no prior knowledge of philosophy is assumed, although students with Religious Studies A-level may be familiar with topics such as ethics, mind, knowledge and reality. In your first year you’ll explore new dimensions to these topics and consider questions about the meaning of life. You’ll also study social and political philosophy, the central concern of which is the best way of organising society. A first-year module on the philosophy of film and literature takes you beyond the mainstream. Studying fiction and films such as Back to the Future allows you to address the assumption that anything is possible in fiction and consider to what extent that is true.

In your second year you’ll be able to delve deeper into areas such as philosophy of art and philosophy of mind. A module on virtues, vices and ethics focuses on specific virtues, such as forgiveness, hope or love, from both a secular and religious point of view and examines what it means to live a good life. 

In your final year you can pursue your own research interests through a dissertation. Recent topics have included the ethical issues of playing video games, the nature of the imagination, environmental philosophy and the obligations of the state, and a proposed solution to the paradox of the liar. You’ll also build on previous specialisms to explore in more depth philosophers such as Nietzsche or Wittgenstein, feminist or political philosophy, contemporary moral philosophy, or the philosophy of psychology.

• An exceptional academic team, conducting internationally renowned research
• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• The opportunity to write a dissertation on a topic about which you are passionate
• CV-building potential through extra-curricular activities

This MA Games Art and Design degree meets the needs of the games industry. The games industry has developed dramatically from the days of the solo practitioner to become a global market where large teams of artists work in unison to create content for the next generation of interactive game technologies. The current games art and design practitioner is likely to become a specialist in one area, such as character modelling, environment creation, lighting, animating etc. This award fuses technical knowledge of real-time rendering with the aesthetic decisions and traditional skills you will need as a games artist.

On this postgraduate Games Art and Design degree, your study will include ways of thinking about the cultural resonance of your work and about the audiences it is made for, about the nature of creativity, and the role of the Cultural Industries in a modern knowledge economy. Through your study you will develop a range of project management skills, and an ability to identify and manage your own learning. You will consider the role of enterprise opportunities in commercial, professional and social environments. Enquiry, research and clear communication underpin work throughout the programme. As well as specialist modules in your chosen discipline area the programme includes modules that are shared with other postgraduate awards in the School of Creative Arts.

The structure of MA Games Art and Design promotes cross-discipline discussion and maintains the enthusiasm and focus of discipline specialists. It enables you to develop the key transferable skills of postgraduate study grounded in activities that have currency, relevance and application for your future career and for further academic study.

The MA Games Art and Design course, part of the postgraduate Media programme, offers you a coherent learning in one of several awards. It enables you to develop creative practical skills in a discipline of your choosing. That work may extend your existing skills, knowledge and understanding, or it may mean a change of direction, new learning, and new experiences. Induction, seminars and social events for students and staff mean that you will be part of a friendly and supportive postgraduate community, which includes film makers, musicians and professionals working in new media. Senior research staff and internationally renowned professionals work with postgraduate students, helping you to develop original and challenging work.

The recently revalidated and updated BA(Hons) Music Industry Management degree introduces students to a wide range of subjects relevant to today’s music industry. This degree covers business topics such as accounting, law, marketing, strategy, small business and entrepreneurship alongside key industry topics such as the live industry, the changing digital environment, international markets and will look at the different genres that make up what we know as popular music. An exciting aspect of the newly revamped programme offers students the opportunity to focus on areas of particular interest in their second year of study such as song writing, production, live music promotion and A&R. Delivered by a hugely experienced team of lecturers, all of whom have wide-ranging industry experience, the Music Industry Management (MIM) degree course is renowned throughout the UK music industry for helping develop the artist managers, live music professionals , entrepreneurs and record & music publishing executives of the future.

• The University of Hertfordshire’s BA(Hons) Music Industry Management programme pride ourselves on our Music Industry links through the lecturers, guest speakers and alumni. We engage with Industry through guest speakers in lectures, alumni / current student networking events, Masterclasses and placements (including Universal Music Group and Domino Records).
• Students rated satisfaction with academic support at 86% and satisfactory with resources at 86% in the 2017/18 NSS.
• Our graduates go on to work for a wide range of organisations across the Industry from major labels such as Universal Music Group and Sony Music Entertainment to independent labels such as Hospital Records and Domino Records as well as organisations such as Kobalt, Global Media, Live Nation, AEG, The Orchard, PPL and Creative Artists Agency (CAA) as well as setting up their own businesses.

How do humans learn language? We’re all experts in our native tongue, so why can it be so hard to become fluent in a language we learn later in life? By understanding how we learn language, we can understand how to teach it.

Through this BA English Language and Applied Linguistics you’ll do both: English language teaching is an integral part of your course, while you’ll also have the opportunity to learn one of five languages – French, Spanish, German, Japanese or Mandarin. All are for beginners or GCSE level (apart from Mandarin), with the exception of Spanish, which can be taken by those who already have A-level Spanish.

This combined programme of English language teaching and language learning will give you an excellent grounding if you plan to teach English as a foreign language following postgraduate teacher training. Alternatively you could be teaching children in primary or secondary schools whose second language is English.

You’ll take two English Language Teaching (ELT) modules each year. In your final year you’ll study Global Englishes and a compulsory project looking at a particular aspect of English Language teaching. This could involve field work or observing teaching and learning methods in a college setting.

Alongside your ELT studies you’ll take a semester in your chosen language, using language laboratories and practising conversation with native speakers wherever possible. You’ll also be introduced to Linguistics, the scientific study of everything to do with language, from its structure to the ways it reflects society, how it’s used, and how it changes over time.

From forensic linguistics to the study of language disorders, what links your courses is our focus on the applied use of English language.

Across all modules you’ll be taught and supported by research-active academics working in cutting-edge areas such as language and gender, formulaic language, corpus studies, bilingualism, bilingual processing and codeswitching. Their research will inform your own final year projects, which allow you to develop your research skills and learn how to collect and analyse data from vast databases of our infinitely rich and complex English language.

• A grounding in one of five languages as an integral part of your English language teaching course
• An optional year’s study abroad in the country of your chosen language
• A supportive, research-active academic team
• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• Access to huge online databases to underpin your original research projects
• A guaranteed post-graduation interview with the School of Education

The course has been developed to enable you to develop advanced knowledge and skills in the following areas:

• Business Analytical Methods and Information Technology
• Business Problem Structuring and Solving
• Consultancy Skills in the Business Environment

These themes are explored through modules in Business Analytics, Computer Simulation, Creative Problem Solving, Consultancy Skills and Business Statistics. The course also includes a project based module where you will solve a problem for a client using the knowledge and skills acquired during your study. There is then a further applied consultancy project, which allows you to independently research, investigate and analyse a current business problem.

The course focuses on

• Computational, mathematical, philosophical and management science approaches to business analytics
• Developing problem solving skills
• Enhancing your ability to use business software and other information technology
• Encouraging independent and creative thinking
• Effective communication in all formats appropriate to a business environment.

MSc International Business is an innovative flagship programme designed to help you build a strong understanding of the way organisations operate globally, and help develop specialist skills that enable you to work effectively across national borders.

The programme gives you the opportunity to explore international business from a number of perspectives, including economics, finance, strategy, marketing, management, human resource, and supply chain. There will also be the opportunity to conduct an independent major research project in your area of interest.

Throughout the programme, you will gain a unique combination of skills sought after by employers all over the world. These include communication, numeracy, graphics, team-working, cross-cultural awareness, reflective learning and the ability to critically analyse complex business challenges to reach considered creative solutions.

You will also build a strong network of international contacts – some will become their close friends and a few may even become their future business partners.