Master of Science in Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

Our BA English Language and Literature enables you to combine your study of the structure, development and use of English as a world language with your reading of literature written in English from all parts of the globe.

You’ll be taught by research-active academics who bring fresh thinking to our accessible, engaging courses. We’ll introduce you to writers who will open doors to contemporary worlds and cultures remote from your own, and also help you explore more familiar literature in ways that challenge your preconceptions.

You’ll enrich your study of English literature in its cultural and historical contexts through modules on the history of the English language. You’ll balance your reading of poetry and drama with analyses of how language is used in the media, to inform or persuade. The common link between the two disciplines will be your analysis of language and how it operates in literature and in real life.

A core module in your first year will equip you to read and interpret both traditional and contemporary literary texts critically as a scholar of English literature. You’ll also be introduced to English Linguistics, the scientific study of our language, from how language develops in children, to the ways it reflects society and how it changes over time.

Your second-year core modules will focus on English grammar and the sounds of English, and you’ll also study period-based literature from the Renaissance onwards, gaining an understanding of literary history, from Elizabethan verse and drama to the emergence of modernity in the 20 th century. A core module in English Literature will introduce you to a range of theoretical lenses which you can apply to your further study of texts.

You’ll have the chance to specialise in your final year, tailoring your degree to reflect your own interests. English Literature options include children’s literature, young adult fiction, 21 st century American literature and literary adaptations, amongst others.

Alongside these, a module on Corpus Studies in English Language will allow you to bring your literature and language interests together. Using Sketch Engine, a text analysis tool that enables you to search vast databases of language, you’ll be able to search literary texts to identify how particular words have been used in novels or literature. With more than 15 billion words available to you, you’ll be able to ask questions no one has asked before and pursue uniquely creative research projects.

Modern media is becoming more and more influential in every aspect of our society, from politics and economics to the way we communicate with our closest friends. The way language is used varies for different media, but you can also look at how language reflects society, and how it changes over time.

Our BA English Language and Media degree introduces you to the scientific study of the English Language and allows you to examine human communication in different media contexts. You’ll explore the theory, historical contexts and modern practices that make up our global media landscape. You’ll examine the emergence of new media in an increasingly media-centric world, discovering the different ways the media communicates, how its industries are connected and how it influences us as individuals and societies.

In your first year you’ll be introduced to media communications in general as well as consider the relationship between media and society alongside core English Language modules. You’ll also explore the diversity of use of the English language including regional variants, pidgin and creole English, language and ethnicity, and slang and street English.

Core modules in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. You’ll develop an in-depth knowledge of specialist areas such as public relations, advertising and digital media, as well as broader transferable skills like the ability to critically analyse media content.

In your final year you can follow modules in different topics, including child language and communication, clinical linguistics, gender and language, and formulaic language, informed by our academics’ own research specialisms. You’ll also have opportunities to work with fellow students to create media products, go on a work placement, hear from industry speakers and build a network of contacts.

Study with a top history department and be taught from the cutting edge of historical research. We are ranked first among all History departments in the country for the social and cultural impact of our research and fifth for the overall quality of our research. Our world leading experts have published widely, won prizes for their work, and contribute to national and international television and radio. Our publications include a contribution to Harry Potter: A History of Magic, the companion book to the recent exhibition of the same name at the British Library.

Through our diverse and inclusive curriculum students will learn about an array of cultures and identities. Topics range from magic and witchcraft, to propaganda and popular protest, to health and family life.

What links our work is our focus on people’s history and everyday lives. This is represented strongly in our first year programme, which will give you an insight into the making of the modern world through exploration of faith, magic and medicine, campaigns for freedom and equality, Africa and the world, and America from Hamilton to Trump.

The modules you take in your second and third year allow you to concentrate on areas you find especially interesting; you might focus on a region, such as Europe, or a particular period, such as the twentieth century. Whichever path you choose, you will find challenging and stimulating courses.

In your final year, you demonstrate your research skills by producing a dissertation on a topic of your choosing. Previous students have been inspired by their year of study abroad, while others have worked on the history of jiu jitsu, women code breakers at Bletchley Park, the Notting Hill riots, and vice and sexuality in 17th-century London. One of the recent presidents of the University’s Students’ Union wrote her dissertation during her final year of study with us on changing perceptions of the devil, while one of our final year students won the British Commission for Maritime History Prize in 2016 for his dissertation on the East India Company.

We give you: 

• An exceptional academic team, conducting world-leading research
• Stimulating, innovative courses - our students reported almost 94% overall satisfaction with their course (2018 National Student Survey)
• A flexible program of study, allowing you to concentrate on areas you find especially interesting
• The opportunity to write a dissertation on a topic about which you are passionate
• CV-building potential through work placements and extra-curricular activities

Studying an MBA can transform the way you think and the way you work, change the way others see you and open up new leadership and management opportunities.

This full-time MBA enables you to develop the critical and reflective strategic leadership skills you need to succeed in an uncertain world, challenging your assumptions, cultivating flexible thinking, effective decision making and responsible management.

What will I study?

Our teaching and learning methods ensure you are able to actively engage with your own development. You’ll benefit from a blended learning approach which utilises web-based activities and reading, alongside simulations, reflective writing, discussions and live enterprise projects.

All of the teaching resources have been designed in a highly structured way and complementary way to take you progressively through business concepts and to give you confidence, enhance your skills and expertise when completing specific tasks.

A participative style is used throughout to enable you to learn from your fellow students, as well as from teaching staff. Experiential learning is central to our teaching philosophy.

There is a considerable emphasis on the utilisation of theory and knowledge to make sense of your own and fellow participants' experiences at work. Case study material is widely used alongside case histories developed by fellow participants.

The MBA at the University of Hertfordshire has multiple pathways for students:

• MBA
• MBA (Human Resource Management)
• MBA (Entrepreneurship)
• MBA (Digital Marketing)
• MBA (Finance)
• MBA (Healthcare)
• MBA (Public Services)
• MBA (Sustainable Industries)
• MBA (Data Analytics)
• MBA (Project Management)
• MBA (Management Consultancy)
• MBA (Information Systems)

The MSc in Data Science and Analytics utilises our strong international reputation for research in these areas. The expertise of our staff influences this course which explores current research and practice in data science and analytics, extending students’ knowledge and understanding of the principles and practice of obtaining data from various sources, the essential methods for pre-processing and cleaning data, data analytics and modelling. 

This course is part of our Master's programme in Computer Science. 

• This MSc is available with an optional one-year industry placement. 
• One of a range of advanced courses within our postgraduate Master's programme in Computer Science, this particular course provides you with a specialism in Data Science  and Analytics
• Advanced topics studied include mathematics and programming of data science, data mining, machine learning and neural artificis, and data analytics applications.
• Taught by a highly-regarded and long-established computer science department.
• Sixty percent of our research impact in Computer Science and Informatics at the University of Hertfordshire has been rated at world-leading or internationally excellent in the Research Excellence Framework (REF) 2014.

A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

You’ll develop a specialism in event management that could see you planning corporate events, concerts, festivals or sports fixtures, right across the globe. You’ll get hands-on experience on a live event management project, hear from industry-leading guest speakers and go on rewarding field trips.

• Dive straight into understanding how business operates.
• Benefit from our links with local industry and commerce.
• Develop the necessary skills for events management by working on your own live project.
• Take the opportunity to study abroad as part of your course, or undertake a 12-month work placement.

Software engineering is a discipline that applies professional engineering techniques to the construction and evolution of large and complex software systems. This course adds a specialism in software engineering to a broad base in computer science. In the first two years there is an emphasis on software development, professional programming, the modelling and design of systems and data, the principles of networking and the user experience. Building on this foundation you’ll study software engineering in depth and learn how to analyse, design, develop and evaluate computer-based systems. You’ll also learn the application of engineering techniques, such as those relying on software metrics.

• Choose this course with an emphasis on Software Engineering building on a base of mainstream Computer Science, or change to one of the others in our flexible programme.
• Be taught by highly qualified staff, most with a PhD or other advanced degree plus research, teaching, or professional experience.
• Be part of a highly regarded well established computer science department with excellent facilities, a strong research background, and links to business and industry.
• Prepare yourself for a career in the IT sector through a mix of academic, professional and practical study, with opportunities for industry certifications and a paid placement year. Previous students have worked placements at companies including Intel, Microsoft, and Apple
• Recent graduates from Computer Science have gone on to work at amazing organisations including Ticketmaster, BAE Systems, and Ocado

Modern media is becoming more and more influential in every aspect of our society, from politics and economics to the way we communicate with our closest friends. The way language is used varies for different media, but you can also look at how language reflects society, and how it changes over time.

Our BA English Language and Media degree introduces you to the scientific study of the English Language and allows you to examine human communication in different media contexts. You’ll explore the theory, historical contexts and modern practices that make up our global media landscape. You’ll examine the emergence of new media in an increasingly media-centric world, discovering the different ways the media communicates, how its industries are connected and how it influences us as individuals and societies.

In your first year you’ll be introduced to media communications in general as well as consider the relationship between media and society alongside core English Language modules. You’ll also explore the diversity of use of the English language including regional variants, pidgin and creole English, language and ethnicity, and slang and street English.

Core modules in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. You’ll develop an in-depth knowledge of specialist areas such as public relations, advertising and digital media, as well as broader transferable skills like the ability to critically analyse media content.

In your final year you can follow modules in different topics, including child language and communication, clinical linguistics, gender and language, and formulaic language, informed by our academics’ own research specialisms. You’ll also have opportunities to work with fellow students to create media products, go on a work placement, hear from industry speakers and build a network of contacts.

Graphic Design is a very broad subject, with students increasingly able to choose a wide variety of career paths after they graduate. This pathway, based around the current successful BA (Hons) Graphic Design course, allows students to gain the specialist skills required for advertising and branding projects. Workshops will introduce art direction, copywriting, campaign development, brand strategy and how to design dynamic visual identities. Dedicated modules will give a thorough grounding and understanding of the commercial applications of both subjects, as well as exploring creative applications of emerging technologies

Our location on the doorstep of London means we’ve been able to develop relationships with some of the world’s biggest and best agencies and brands. In recent years our students have worked on live briefs with the likes of Prada, Lacoste, Sky, and Mini. We’ve also partnered with design and creative agencies that include Droga 5 (named D&AD’s ‘Best Agency 2019’ and Campaign Magazine’s ‘Agency of the Year’ 2019) and DesignStudio (the designers of the Premier League, Airbnb and Deliveroo branding). Students on the Graphic Design & Illustration programme have a phenomenal record in the highest-profile award schemes, including winning a prestigious D&AD New Blood pencil every year since 2011.

• Outstanding connections to industry, including high profile live briefs.
• A forward-thinking curriculum which prepares our graduates for a career in rapidly evolving industries.
• A reputation for success in the most-coveted student award schemes.

Our BA Politics & International Relations and Journalism degree gives you the opportunity to study current challenges in national and international politics while developing a range of journalistic skills that will help you understand how key events are communicated in our so-called ‘post-truth’ era of fake news and alternative facts.

This degree focuses particularly on the interactions between media distribution and political governance while also giving students the opportunity to study both subjects in their breadth and diversity. We will ensure that your studies enhance knowledge, understanding and academic confidence and deliver strong transferrable and professional skills for a career, not limited to, but particularly in media, publishing and public relations.

During your studies you will explore topical practical and theoretical questions. You might explore issues which arise as a result of increasing political focus on different dimensions of security and its governance, for example in the modules ‘Security & Governance’, ‘Terrorism and Security’ or ‘The State in the 21st Century’. Journalism modules complement this by giving you the opportunity to consider how changing political conditions impact  in areas of media production from news to features and online journalism. A module entitled ‘Journalism, Law and Ethics’ explores why we need an understanding of the regulatory framework to work as a journalist.

You will be taught by experts who work at the cutting edge of their research disciplines. Our journalism team are highly experienced practitioners who will help you develop the skills to produce work in different styles and for diverse markets.

Your learning experience will include subject-specific methods such as producing news items and features for a target readership and a variety of transferrable skills built through both subject areas, such as, structured argumentation and strong oral and written
communication.

You will be able to undertake a placement or study abroad year to gain professional experience or increase global awareness to build skills relevant to your studies in Politics and International Relations or Journalism.