Bachelor of Arts in Fashion Marketing with Management

at University of Southampton - Winchester Campus United Kingdom

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.

You'll also learn:

• Luxury consumer profiles and website design
• Evolution of the luxury market and globalisation of luxury brands
• Consultancy and project management
• Social media influence
• Cobranding, brand extensions, and brand heritage 

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by;  

• Aston Martin
• Bremont
• Maserati
• George Bayntun
• The Ritz
• Royal Southampton Yacht Club
• The Savoy
• Wright & Teague

Learn to create innovative and effective visual communications using a variety of physical and digital media, exploring the fields of graphic design, illustration, motion design and photography. Opportunities to engage with external practitioners are integral to the programme, giving you an in-depth understanding of professional practice and enhancing your employability.

Working in our superb studio spaces, you’ll develop the practical and critical skills of a graphic artist and use research insights to guide your design. Our strong links with industry ensure the curriculum is at the forefront of current creative practice.

In your first semester you’ll work across 4 specialist pathways:

• graphic design - with a focus on creating consistent visual communications across different media; from print and editorial design, typography, branding and advertising through to user experience (UX) design and emerging media
• illustration - the art of visual storytelling for editorial publications, publishing, branding, games, digital animation and much more
• motion design - moving image for video and animation, and visual communication across multi-screen and interactive environments
• photography - exploring commercial, editorial and fine art approaches

Having gained a deeper understanding of different disciplines, you’ll then choose a specific pathway as a focus for your practice.

As part of your degree you can:         

• spend a semester studying overseas at one of our partner universities in Germany, Norway, Spain, Switzerland or Turkey
• attend lectures and workshops by leading design studios
• visit studios, galleries and cultural spaces in London and overseas
• take part in exhibitions such as the Winchester School of Art degree show, and the London graduate showcase, Other Forms, which are both attended by professionals from the creative industries

You’ll be encouraged to prepare entries for prestigious international competitions, such as the Penguin Student Design Awards and the Royal Society of Arts (RSA) Student Design Awards.

The MA Fine Art degree at Winchester School of Art (WSA) offers you the opportunity to embrace new challenges in your art. Our course draws students from across the world to study and develop their art in the beautiful surroundings of the historic city of Winchester.

"... one of the UK's most dynamic and relevant postgraduate fine art degree programmes." - Anthony Luvera, artist and external course moderator, 2016-2019

This programme captures the diversity of the world's contemporary art and values all types of art practice. You will develop your work, in practice and in theory, exploring key ideas and issues that inform contemporary art today.

You will work in purpose-built studios with a wide range of technical and academic facilities, with the freedom to explore your ideas through a single medium or across multiple art forms, including:

• Painting and drawing
• Sculpture  
• Video and digital media
• Photography and printmaking
• Performance art

You’ll gain insights into life as a working artist and will develop your own individual profile through:

• Weekly guest lectures by leading practitioners
• Creating a portfolio for your final project and to exhibit
• Learning how to approach galleries, use social media, and build networks
• An arts-related professional skills module

Other benefits of this art master's include access to purpose-built studios with the latest photography, video, 3D printing and laser cutting technologies, a gallery on campus, and close links to London and regional galleries. You'll also have the opportunity to display your work for the public at the annual MA Degree Show. View recent, and earlier, MA Fine Art Degree Exhibition documentaries, here.

Winchester Centre for Global Futures in Art Design & Media will also give you the chance to attend conferences and receive tutorial support from internationally celebrated professors.

Combine the creative side of games design with essential technical knowledge. If you want to make unique new games and take your ambitious ideas into emerging games markets, platforms and spaces, this is the programme for you. You’ll cover design, illustration, character creation, animation and storytelling, as well as coding and digital production.

You’ll work in your own studios on campus as part of a vibrant, creative environment designed to mirror the collaborative practices of games companies and the creative industries.

You’ll learn to apply design-thinking to the creation of brand new games and refine them through research-led creative investigation, making, prototyping and user testing.

You’ll explore the full spectrum of gaming, including screen-based (video) games, augmented and virtual reality game-making, alongside the physical production of products such as location-based games, board games, card games and escape rooms. You’ll also cover the emerging fields of purposeful games and serious games, and explore how games can be designed to have social impact and cultural significance.

Throughout your studies you’ll work with your peers in a small, close-knit studio environment. You’ll collaborate and inspire one another, and discover your strengths. You’ll gain a range of skills including illustration, character design and storytelling as well as coding and digital production.

Your course includes:

• pitching your ideas and prototypes to industry
• visits to innovative games studios such as Hello Games, Sensible Object, ustwo games and Sennep games
• visits to game conferences
• workshops and advice on your projects from industry
• live projects with progressive organisations looking to utilise game theory and game design such as National Air Traffic Control, IBM and the Royal Society of Public Health
• showcasing your projects at external events such as our London show and other globally recognised games events
• testing and gathering feedback on your ideas with real players

 As part of your course you can choose to:

• develop your work skills and industry links by taking a paid year in employment
• gain a different cultural perspective on your subject by studying abroad for a year

Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This fashion marketing and management degree is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.

Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.

You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including:

• Digital Marketing
• Consumer Intelligence
• Product Management
• Retail Futures
• Trend Forecasting
• Strategic Fashion Issues
• Fashion Styling and Creative Practice

As part of your degree you can:

• Spend a year in employment between years 2 and 3
• Spend a year studying overseas at a partner university
• Visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy
• Attend talks from influential external industry speakers and brands
• Visit museums and industry trade shows such as Pure London and SEEK in Berlin
• Take an exam to achieve a professional certificate in digital marketing as part of your studies
• Work to commercially relevant briefs
• Contribute to our in-programme FEAST magazine
• Become a student ambassador representing the school and programme

This programme is accredited by the Institute of Data & Marketing and can lead to a professional certificate in addition to your degree.

Digital media has transformed the way we make and consume news, entertainment and communication. On this UK master's course in global media management you’ll learn how to analyse this fast-changing landscape - and influence its development. You’ll explore critical concepts through in-depth research and practical projects, preparing you for success in the global creative and communications industries.

Discover the social, cultural, political and technological impact of the changes brought about by digital media.

On this MA course you'll develop in-depth understanding of how people engage with the world through the internet, social networks, press and mobile media.

Real-life case studies will help you examine organisations’ communications strategies, learning how ideas are developed and how users respond to them.

You’ll also learn the skills to become an expert digital media practitioner yourself, covering topics from gamification to citizen journalism.

The course is taught in an art-school environment, so you'll be using industry-standard software, cameras and video equipment.

Highlights of the course include:

• Opportunities to develop your own media campaign
• A research project and critical paper on a topic of your choice
• World-class researchers with expertise in the creative industries
• Behind-the-scenes visits and field trips

With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, or for further study at PhD level.

Discover your own creative identity while developing essential fashion design skills on this UK master’s in fashion degree. On this MA Fashion Design at Winchester School of Art, you’ll benefit from our tutors’ industry experience, preparing you for a career in the competitive industry of in fashion.

MA Fashion Design encourages you to pursue your creative ambitions through practice, personal research and critical evaluation.  

Working in purpose-built studios, you’ll explore topics including:

• Sketchbook development
• Visual research
• Sustainability and design
• Construction techniques and materials
• Cad (computer-aided design)
• Fashion portfolio skills

You’ll learn from tutors with years of professional fashion design experience and strong industry connections. They will work closely with you to help you develop your individual strengths, build your fashion designer qualifications and to enhance your employability.  

You’ll benefit from professional skills workshops, exposure to industry through live briefs and guest lectures, and the opportunity to showcase your work in Winchester and London. The teaching team can also facilitate internship opportunities with leading fashion companies to support your career ambitions.  

Our facilities include:

• Bespoke pattern-cutting tables
• Industry-standard machines
• Traditional print and textile facilities  
• The latest technical and 3d printing technology 

Convert your creative ideas into business success and use the power of design and innovation in a corporate context. This MA Design Management will teach you how to understand, manage and oversee the process of design in all aspects of business. Providing you with a huge range of career opportunities.

This course will suit a graduate or professional who wants to excel in design and business.

Throughout this design management master's course you’ll develop essential workplace skills and put your learning into practice. You’ll take part in mini projects, including auditing the user experience of digital services and looking at brand design for a range of organisations. In a sophisticated group marketing simulation workshop you’ll invent a company, design and sell a product, then use customer and market feedback to review and develop this.

You’ll be taught by a variety of design management specialists who’ll involve you in their research to enhance your learning. They’ll help you develop original ideas to negotiate and co-create with designers, marketers, financiers, lawyers, and clients.

Studying as a design management postgraduate with us will give you access to strong links with a range of industries. External practitioners regularly give lectures and run workshops, where you can see how design management theory applies to real life business scenarios and get a chance to network.

This degree covers:

• Marketing and branding
• Service, process, and product design
• Customer experience design
• Project and risk management

Be part of a distinctive, energetic flagship art programme, tailored to your needs on our fine art degree. Develop an outstanding individual fine art practice in a contemporary, cutting-edge discipline built on centuries of tradition. Address the pressing issues of today and tomorrow. Learn clarity of thought, teamwork and project management through ambitious collaborative projects. Reflect, refine and resolve in our spacious, purpose-built studios and excellent workshop facilities.

Experiment across all media, and choose the areas you’d like to specialise in, including:

• painting
• printmaking
• sculpture
• digital and lens-based work
• performance

As part of your BA Fine Art you can:

• meet active professional artists at our weekly Talking Heads lecture series
• take advantage of easy access to London for studio and gallery visits
• join our twice-yearly Shared Drive projects, which bring together students from all years of study to participate in ambitious, large-scale, collective projects
• study overseas for a semester at one of our partner universities in Europe, Canada or Asia
• connect with professionals from the commercial and public art worlds at special network events such as our Fine Art Degree Show Review Symposium
• be part of a lasting record of your achievements here in the Shared Drive Fine Art Yearbook  
• enjoy collaborative relationships with organisations such as a space arts, John Hansard Gallery and Hampshire Cultural Trust

Develop essential career skills and industry knowledge on this master’s degree in Fashion Marketing and Branding course at the University of Southampton. You’ll gain in-depth understanding of the modern fashion world and learn from our academics’ research excellence and knowledge of the sector. You’ll be based in an art school, so you can put your skills into practice through collaborative projects with fashion design students.

This UK master’s course is ideal if you’re a business, management or marketing graduate who wants to specialise in fashion. It’s also a great opportunity if you’ve studied a creative subject and want to build your business skills. If you’re already working in the industry it could help you gain new specialisms to advance your career.

On this MA you’ll develop knowledge of issues and trends in the modern fashion world such as:

• Globalisation
• Technological advances
• Fast fashion
• Sustainability

Our professional links and proximity to London mean you’ll benefit from industry exposure right from the start , with guest lecturers from famous brands and study visits to London fashion events.

Optional modules allow you to personalise your course to suit your interests or career ambitions. An individual project and report will give you the chance to demonstrate your research skills and industry insights.

We place a strong emphasis on employability, with lectures and workshops aimed at helping you move into your chosen job role. After completing this course you’ll be in the perfect position to enter the global fashion marketing and branding industry, or follow your research interests at PhD level.

Our graduates have gone on to careers with major high-street brands, in journalism, and in international advertising.