Master of Arts in Fashion Marketing and Branding

at University of Southampton - Winchester Campus United Kingdom

Digital media has transformed the way we make and consume news, entertainment and communication. On this UK master's course in global media management you’ll learn how to analyse this fast-changing landscape - and influence its development. You’ll explore critical concepts through in-depth research and practical projects, preparing you for success in the global creative and communications industries.

Discover the social, cultural, political and technological impact of the changes brought about by digital media.

On this MA course you'll develop in-depth understanding of how people engage with the world through the internet, social networks, press and mobile media.

Real-life case studies will help you examine organisations’ communications strategies, learning how ideas are developed and how users respond to them.

You’ll also learn the skills to become an expert digital media practitioner yourself, covering topics from gamification to citizen journalism.

The course is taught in an art-school environment, so you'll be using industry-standard software, cameras and video equipment.

Highlights of the course include:

• Opportunities to develop your own media campaign
• A research project and critical paper on a topic of your choice
• World-class researchers with expertise in the creative industries
• Behind-the-scenes visits and field trips

With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, or for further study at PhD level.

Discover your own creative identity while developing essential fashion design skills on this UK master’s in fashion degree. On this MA Fashion Design at Winchester School of Art, you’ll benefit from our tutors’ industry experience, preparing you for a career in the competitive industry of in fashion.

MA Fashion Design encourages you to pursue your creative ambitions through practice, personal research and critical evaluation.  

Working in purpose-built studios, you’ll explore topics including:

• Sketchbook development
• Visual research
• Sustainability and design
• Construction techniques and materials
• Cad (computer-aided design)
• Fashion portfolio skills

You’ll learn from tutors with years of professional fashion design experience and strong industry connections. They will work closely with you to help you develop your individual strengths, build your fashion designer qualifications and to enhance your employability.  

You’ll benefit from professional skills workshops, exposure to industry through live briefs and guest lectures, and the opportunity to showcase your work in Winchester and London. The teaching team can also facilitate internship opportunities with leading fashion companies to support your career ambitions.  

Our facilities include:

• Bespoke pattern-cutting tables
• Industry-standard machines
• Traditional print and textile facilities  
• The latest technical and 3d printing technology 

Put your creative ideas into practice on our fashion design degree. We offer you outstanding studio facilities, a high level of industry exposure, and a future-focused curriculum. You’ll develop your own creative style and gain essential practical and research skills. When you graduate, you’ll join the ranks of our impressive alumni ready for a successful career in fashion design.

You'll specialise in men's or women's clothing, and practise traditional skills alongside innovative digital techniques. You'll benefit from unrivalled studio access and state-of-the-art facilities. You’ll gain an understanding of how and why fashion has developed. You'll also take our innovative Fashion Futures module, giving you insight into emerging issues and innovations in the industry.

You’ll have access to:

• Industry-standard resources, machinery and facilities
• Professionally equipped studio spaces and workshops
• The latest laser-cutting plus 3D and print technologies

As part of your fashion degree you can:

• Take a year in industry in the UK or abroad with our year-in-employment option
• Study overseas at one of our partner universities in Europe or further afield
• Visit studios and gain experience through fashion industry internships

Whether you’re interested in textiles for fashion, interiors, or products, our BA Textile Design course will nurture your creative, practical and professional skills. Learn to create contemporary textiles using our first-class digital and traditional knit, print and weave facilities. You’ll learn how to become a textile designer and gain industry experience throughout your studies.

You’ll explore different aspects of textile design in your first year, then choose to specialise in woven, knitted or printed textiles for the rest of your degree. You'll engage with industry and deepen your design practice in the second year, before you define yourself as a designer in your final year.

We have a vibrant, creative art-school campus with superb studio space and equipment, such as:

• 3 Shima Seiki computerised knitting machines and hand operated knitting machines
• An industry-standard Mimaki fabric printer and a screen printing lab
• A variety of looms, including an electronic dobby loom
• CAD software packages
• 3D printing and laser cutting

You’ll learn traditional, manual processes alongside cutting-edge, digital techniques. We also strongly emphasise the future of the textiles industry, by exploring current issues such as sustainability.

As part of this textiles degree you can:

• Take an optional year in employment to gain work experience
• Take part in industry design competitions
• Study overseas at one of our partner universities in Europe, Canada or other international exchange destinations
• Visit studios and attend talks from external industry speakers
• Take part in private views and the degree show at Winchester School of Art, all of which are attended by professionals from creative industries

You'll also have the opportunity to work on live briefs with businesses in the industry. Previous students have worked with:

• Rarethreads
• Blendworth
• Bobble

MA Communication Design is the study of information and interface design. This course is research driven and combines creativity, critical analysis of contemporary media, with knowledge of the latest methodologies and tools.

A focus on digital media practice and theory sets this course apart from traditional communication design courses, preparing you for an exciting career in a range of design roles. We’ll encourage you to explore systems for the making and communication of text and image while you redefine your own practice through various media formats of experimental publishing and interaction design.

This course is for recent graduates or those with professional experience who wish to extend their creative skills and design knowledge into hybrid publishing, user experience design, and design research.

The core curriculum is practice based, supported by workshops, lectures and both individual and group tutorials. In our modern, well-equipped studios you’ll learn how to develop effective concepts and prototypes for current and emergent platforms, informed by graphic design and user experience design principles.

Throughout this master’s you’ll have opportunities to:

• Build your own tools through creative coding and modular design experimentation  
• Take field trips to London and across Europe
• Use excellent facilities like the Interaction and Prototyping Laboratory, 3D printing and laser cutting as well as traditional design and print equipment  
• Learn from academics with industry experience in graphic design, interaction design and design for experimental media
• Create a portfolio of high-quality design work

Towards the end of the course you'll carry out a practice-led research project, which is an exciting opportunity for you to engage with key debates shaping the communication design field.

Learn to create innovative and effective visual communications using a variety of physical and digital media, exploring the fields of graphic design, illustration, motion design and photography. Opportunities to engage with external practitioners are integral to the programme, giving you an in-depth understanding of professional practice and enhancing your employability.

Working in our superb studio spaces, you’ll develop the practical and critical skills of a graphic artist and use research insights to guide your design. Our strong links with industry ensure the curriculum is at the forefront of current creative practice.

In your first semester you’ll work across 4 specialist pathways:

• graphic design - with a focus on creating consistent visual communications across different media; from print and editorial design, typography, branding and advertising through to user experience (UX) design and emerging media
• illustration - the art of visual storytelling for editorial publications, publishing, branding, games, digital animation and much more
• motion design - moving image for video and animation, and visual communication across multi-screen and interactive environments
• photography - exploring commercial, editorial and fine art approaches

Having gained a deeper understanding of different disciplines, you’ll then choose a specific pathway as a focus for your practice.

As part of your degree you can:         

• spend a semester studying overseas at one of our partner universities in Germany, Norway, Spain, Switzerland or Turkey
• attend lectures and workshops by leading design studios
• visit studios, galleries and cultural spaces in London and overseas
• take part in exhibitions such as the Winchester School of Art degree show, and the London graduate showcase, Other Forms, which are both attended by professionals from the creative industries

You’ll be encouraged to prepare entries for prestigious international competitions, such as the Penguin Student Design Awards and the Royal Society of Arts (RSA) Student Design Awards.

Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This fashion marketing and management degree is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.

Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.

You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including:

• Digital Marketing
• Consumer Intelligence
• Product Management
• Retail Futures
• Trend Forecasting
• Strategic Fashion Issues
• Fashion Styling and Creative Practice

As part of your degree you can:

• Spend a year in employment between years 2 and 3
• Spend a year studying overseas at a partner university
• Visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy
• Attend talks from influential external industry speakers and brands
• Visit museums and industry trade shows such as Pure London and SEEK in Berlin
• Take an exam to achieve a professional certificate in digital marketing as part of your studies
• Work to commercially relevant briefs
• Contribute to our in-programme FEAST magazine
• Become a student ambassador representing the school and programme

This programme is accredited by the Institute of Data & Marketing and can lead to a professional certificate in addition to your degree.

Explore how to curate a compelling and relevant art exhibition within groups and independently. From curating contemporary performance to handling historic art objects, you'll learn how to apply practical skills to a variety of different art mediums and disciplines.

Our Contemporary Curating course gives you the theoretical, research and practical skills to work as a curator anywhere in the world. You’ll get professional experience managing projects in the Winchester Gallery, with unique access to the University’s vast network of practising artists, academics and researchers who will inform and inspire your curatorial practice.

By studying this MA in curating you’ll have the opportunity to:

• Curate compelling art exhibitions based on research across disciplines and discourses
• Develop critical thinking to collate and curate artworks which challenge the audience
• Understand the current concerns and limitations of contemporary curation and culture
• Get hands-on experience from practical workshops in object-handling and setting up exhibitions using lighting and tools
• Attend visits to local and London-based art exhibitions where you’ll question and debate different curatorial approaches

Your learning will take place in the picturesque city of Winchester, where you'll join a thriving artist community with direct access to practising artists from Winchester School of Art.

The Winchester Gallery is based at Winchester School of Art and is open to the public. Your involvement in the gallery will give you real professional experience in understanding the practical and logistical requirements of curating.

You’ll consider your exhibition’s profile, including the theme, whether the location is private, or public, and how your audience interacts with the artwork. Your decisions as a curator will be research-led, referring to theoretical art concepts and critically reflecting on your own practice throughout.

We look at digital curation, the way artwork is stored, collected and archived online, considering benefits and limitations of digital curation in contemporary art

Convert your creative ideas into business success and use the power of design and innovation in a corporate context. This MA Design Management will teach you how to understand, manage and oversee the process of design in all aspects of business. Providing you with a huge range of career opportunities.

This course will suit a graduate or professional who wants to excel in design and business.

Throughout this design management master's course you’ll develop essential workplace skills and put your learning into practice. You’ll take part in mini projects, including auditing the user experience of digital services and looking at brand design for a range of organisations. In a sophisticated group marketing simulation workshop you’ll invent a company, design and sell a product, then use customer and market feedback to review and develop this.

You’ll be taught by a variety of design management specialists who’ll involve you in their research to enhance your learning. They’ll help you develop original ideas to negotiate and co-create with designers, marketers, financiers, lawyers, and clients.

Studying as a design management postgraduate with us will give you access to strong links with a range of industries. External practitioners regularly give lectures and run workshops, where you can see how design management theory applies to real life business scenarios and get a chance to network.

This degree covers:

• Marketing and branding
• Service, process, and product design
• Customer experience design
• Project and risk management

The MA Fine Art degree at Winchester School of Art (WSA) offers you the opportunity to embrace new challenges in your art. Our course draws students from across the world to study and develop their art in the beautiful surroundings of the historic city of Winchester.

"... one of the UK's most dynamic and relevant postgraduate fine art degree programmes." - Anthony Luvera, artist and external course moderator, 2016-2019

This programme captures the diversity of the world's contemporary art and values all types of art practice. You will develop your work, in practice and in theory, exploring key ideas and issues that inform contemporary art today.

You will work in purpose-built studios with a wide range of technical and academic facilities, with the freedom to explore your ideas through a single medium or across multiple art forms, including:

• Painting and drawing
• Sculpture  
• Video and digital media
• Photography and printmaking
• Performance art

You’ll gain insights into life as a working artist and will develop your own individual profile through:

• Weekly guest lectures by leading practitioners
• Creating a portfolio for your final project and to exhibit
• Learning how to approach galleries, use social media, and build networks
• An arts-related professional skills module

Other benefits of this art master's include access to purpose-built studios with the latest photography, video, 3D printing and laser cutting technologies, a gallery on campus, and close links to London and regional galleries. You'll also have the opportunity to display your work for the public at the annual MA Degree Show. View recent, and earlier, MA Fine Art Degree Exhibition documentaries, here.

Winchester Centre for Global Futures in Art Design & Media will also give you the chance to attend conferences and receive tutorial support from internationally celebrated professors.