Master of Arts in Global Advertising and Branding

at University of Southampton - Winchester Campus United Kingdom

Convert your creative ideas into business success and use the power of design and innovation in a corporate context. This MA Design Management will teach you how to understand, manage and oversee the process of design in all aspects of business. Providing you with a huge range of career opportunities.

This course will suit a graduate or professional who wants to excel in design and business.

Throughout this design management master's course you’ll develop essential workplace skills and put your learning into practice. You’ll take part in mini projects, including auditing the user experience of digital services and looking at brand design for a range of organisations. In a sophisticated group marketing simulation workshop you’ll invent a company, design and sell a product, then use customer and market feedback to review and develop this.

You’ll be taught by a variety of design management specialists who’ll involve you in their research to enhance your learning. They’ll help you develop original ideas to negotiate and co-create with designers, marketers, financiers, lawyers, and clients.

Studying as a design management postgraduate with us will give you access to strong links with a range of industries. External practitioners regularly give lectures and run workshops, where you can see how design management theory applies to real life business scenarios and get a chance to network.

This degree covers:

• Marketing and branding
• Service, process, and product design
• Customer experience design
• Project and risk management

Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for success in your chosen career.

This MA in global advertising and branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company.

On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology.

You’ll develop essential practical skills, including how to:

• Make a pitch
• Identify a target audience
• Build a creative strategy
• Create a brief
• Evaluate a campaign

Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests.

Course highlights include:

• A group project to devise a campaign in response to a brief from a real business
• A week-long competitive marketing exercise using the markstrat simulation platform
• Fieldtrips to locations where you can see the real-world impact of advertising and branding
• Guest lectures by industry professionals
• A research project and critical paper on a topic of your choice

We put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.

Digital media has transformed the way we make and consume news, entertainment and communication. On this UK master's course in global media management you’ll learn how to analyse this fast-changing landscape - and influence its development. You’ll explore critical concepts through in-depth research and practical projects, preparing you for success in the global creative and communications industries.

Discover the social, cultural, political and technological impact of the changes brought about by digital media.

On this MA course you'll develop in-depth understanding of how people engage with the world through the internet, social networks, press and mobile media.

Real-life case studies will help you examine organisations’ communications strategies, learning how ideas are developed and how users respond to them.

You’ll also learn the skills to become an expert digital media practitioner yourself, covering topics from gamification to citizen journalism.

The course is taught in an art-school environment, so you'll be using industry-standard software, cameras and video equipment.

Highlights of the course include:

• Opportunities to develop your own media campaign
• A research project and critical paper on a topic of your choice
• World-class researchers with expertise in the creative industries
• Behind-the-scenes visits and field trips

With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, or for further study at PhD level.

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.

You'll also learn:

• Luxury consumer profiles and website design
• Evolution of the luxury market and globalisation of luxury brands
• Consultancy and project management
• Social media influence
• Cobranding, brand extensions, and brand heritage 

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by;  

• Aston Martin
• Bremont
• Maserati
• George Bayntun
• The Ritz
• Royal Southampton Yacht Club
• The Savoy
• Wright & Teague

Put your creative ideas into practice on our fashion design degree. We offer you outstanding studio facilities, a high level of industry exposure, and a future-focused curriculum. You’ll develop your own creative style and gain essential practical and research skills. When you graduate, you’ll join the ranks of our impressive alumni ready for a successful career in fashion design.

You'll specialise in men's or women's clothing, and practise traditional skills alongside innovative digital techniques. You'll benefit from unrivalled studio access and state-of-the-art facilities. You’ll gain an understanding of how and why fashion has developed. You'll also take our innovative Fashion Futures module, giving you insight into emerging issues and innovations in the industry.

You’ll have access to:

• Industry-standard resources, machinery and facilities
• Professionally equipped studio spaces and workshops
• The latest laser-cutting plus 3D and print technologies

As part of your fashion degree you can:

• Take a year in industry in the UK or abroad with our year-in-employment option
• Study overseas at one of our partner universities in Europe or further afield
• Visit studios and gain experience through fashion industry internships

Develop essential career skills and industry knowledge on this master’s degree in Fashion Marketing and Branding course at the University of Southampton. You’ll gain in-depth understanding of the modern fashion world and learn from our academics’ research excellence and knowledge of the sector. You’ll be based in an art school, so you can put your skills into practice through collaborative projects with fashion design students.

This UK master’s course is ideal if you’re a business, management or marketing graduate who wants to specialise in fashion. It’s also a great opportunity if you’ve studied a creative subject and want to build your business skills. If you’re already working in the industry it could help you gain new specialisms to advance your career.

On this MA you’ll develop knowledge of issues and trends in the modern fashion world such as:

• Globalisation
• Technological advances
• Fast fashion
• Sustainability

Our professional links and proximity to London mean you’ll benefit from industry exposure right from the start , with guest lecturers from famous brands and study visits to London fashion events.

Optional modules allow you to personalise your course to suit your interests or career ambitions. An individual project and report will give you the chance to demonstrate your research skills and industry insights.

We place a strong emphasis on employability, with lectures and workshops aimed at helping you move into your chosen job role. After completing this course you’ll be in the perfect position to enter the global fashion marketing and branding industry, or follow your research interests at PhD level.

Our graduates have gone on to careers with major high-street brands, in journalism, and in international advertising.

Our MA Fashion Management degree will give you a rare understanding of fashion theory and evolution. You'll learn to manage global relationships between fashion and political, social, ethical, and business contexts.

Applications for 2020 entry to this course are now closed. We have a range of other related postgraduate courses that you may want to consider.

This course is ideal if you’re from a creative, design, business or management background and want to specialise in fashion at management level.

You'll learn how society constructs meaning from fashion and what drives fashion consumption. Through studying aspects of sociology and anthropology as well as fashion, business, art and design.

We focus on sustainability and ethics throughout this UK master’s in fashion management. You’ll take part in debates on these topics and learn from an annual fashion sustainability forum. Academics who have worked with the United Nations will provide global insight.

Industry links and input will enhance your learning and career prospects through guest lectures, and internship opportunities. You’ll develop and practice industry specific skills such as:

• Live project briefs and business plans
• Digital tools in fashion
• Trend forecasting
• Retail reports and price positioning maps
• Marketing and brand communications
• Recognising commercial opportunity

The ability to match your learning to your career goals will give you a competitive advantage as a graduate.

International students will also be able to access free English Language sessions, as part of the University’s mission to enhance academic student support.

The MA Fine Art degree at Winchester School of Art (WSA) offers you the opportunity to embrace new challenges in your art. Our course draws students from across the world to study and develop their art in the beautiful surroundings of the historic city of Winchester.

"... one of the UK's most dynamic and relevant postgraduate fine art degree programmes." - Anthony Luvera, artist and external course moderator, 2016-2019

This programme captures the diversity of the world's contemporary art and values all types of art practice. You will develop your work, in practice and in theory, exploring key ideas and issues that inform contemporary art today.

You will work in purpose-built studios with a wide range of technical and academic facilities, with the freedom to explore your ideas through a single medium or across multiple art forms, including:

• Painting and drawing
• Sculpture  
• Video and digital media
• Photography and printmaking
• Performance art

You’ll gain insights into life as a working artist and will develop your own individual profile through:

• Weekly guest lectures by leading practitioners
• Creating a portfolio for your final project and to exhibit
• Learning how to approach galleries, use social media, and build networks
• An arts-related professional skills module

Other benefits of this art master's include access to purpose-built studios with the latest photography, video, 3D printing and laser cutting technologies, a gallery on campus, and close links to London and regional galleries. You'll also have the opportunity to display your work for the public at the annual MA Degree Show. View recent, and earlier, MA Fine Art Degree Exhibition documentaries, here.

Winchester Centre for Global Futures in Art Design & Media will also give you the chance to attend conferences and receive tutorial support from internationally celebrated professors.

Be part of a distinctive, energetic flagship art programme, tailored to your needs on our fine art degree. Develop an outstanding individual fine art practice in a contemporary, cutting-edge discipline built on centuries of tradition. Address the pressing issues of today and tomorrow. Learn clarity of thought, teamwork and project management through ambitious collaborative projects. Reflect, refine and resolve in our spacious, purpose-built studios and excellent workshop facilities.

Experiment across all media, and choose the areas you’d like to specialise in, including:

• painting
• printmaking
• sculpture
• digital and lens-based work
• performance

As part of your BA Fine Art you can:

• meet active professional artists at our weekly Talking Heads lecture series
• take advantage of easy access to London for studio and gallery visits
• join our twice-yearly Shared Drive projects, which bring together students from all years of study to participate in ambitious, large-scale, collective projects
• study overseas for a semester at one of our partner universities in Europe, Canada or Asia
• connect with professionals from the commercial and public art worlds at special network events such as our Fine Art Degree Show Review Symposium
• be part of a lasting record of your achievements here in the Shared Drive Fine Art Yearbook  
• enjoy collaborative relationships with organisations such as a space arts, John Hansard Gallery and Hampshire Cultural Trust

This master's in textile design will encourage you to be experimental and will give you the skills for a successful career in textile design. Taught by industry-experienced tutors who are sustainability specialists, and supported by our dedicated technicians; you’ll learn techniques such as print, embroidery and Devore.

This MA textile design course is suitable if you’re a recent graduate or if you want to refocus your career. Whether your interests are in textiles for fashion, interior design or as a medium for art pieces, you’ll develop your skills and apply them to a range of textile media. 

Employability is key throughout this UK Textile Design master’s degree. You’ll graduate with a portfolio that demonstrates your talents and accomplishments, as well as industry knowledge.

You’ll have extensive industry exposure including: 

• Guest lectures and live project briefs  
• Visits to trade events and selling your work at pop-up events
• Designing pieces for external public events and opportunities to showcase your work
• Internship opportunities with leading fashion and textile companies  
• Access to lectures and conferences run by renowned research and special interest groups, such as the winchester luxury research group, in the loop and the fashion and sustainability forum

A supportive and personalised approach to learning; staff will get to know your individual strengths and help you achieve your potential. You’ll also be co-located with MA Fashion Design students in a creative studio atmosphere where you can share ideas and draw inspiration from one another’s work. 

The facilities and equipment you’ll use are outstanding. They include: 

• A Mimaki digital printer, heat-transfer printing and large hand screen-printing tables with adjoining screen exposing rooms and dye labs 
• Computerised Shima Seiki knitting machines across three gauges, a variety of single and doublebed Dubied knitting machines, linkers and manual knitting machines 
• A state-of-the-art jacquard loom, a variety of computerised AVL dobby looms, and manual table looms 
• The WSA library, with comprehensive collections of textiles books, journals and magazines as well as a wide range of other arts-related materials