Master of Arts in Luxury Brand Management

at University of Southampton - Winchester Campus United Kingdom

Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This fashion marketing and management degree is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.

Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.

You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including:

• Digital Marketing
• Consumer Intelligence
• Product Management
• Retail Futures
• Trend Forecasting
• Strategic Fashion Issues
• Fashion Styling and Creative Practice

As part of your degree you can:

• Spend a year in employment between years 2 and 3
• Spend a year studying overseas at a partner university
• Visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy
• Attend talks from influential external industry speakers and brands
• Visit museums and industry trade shows such as Pure London and SEEK in Berlin
• Take an exam to achieve a professional certificate in digital marketing as part of your studies
• Work to commercially relevant briefs
• Contribute to our in-programme FEAST magazine
• Become a student ambassador representing the school and programme

This programme is accredited by the Institute of Data & Marketing and can lead to a professional certificate in addition to your degree.

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.

You'll also learn:

• Luxury consumer profiles and website design
• Evolution of the luxury market and globalisation of luxury brands
• Consultancy and project management
• Social media influence
• Cobranding, brand extensions, and brand heritage 

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by;  

• Aston Martin
• Bremont
• Maserati
• George Bayntun
• The Ritz
• Royal Southampton Yacht Club
• The Savoy
• Wright & Teague

Digital media has transformed the way we make and consume news, entertainment and communication. On this UK master's course in global media management you’ll learn how to analyse this fast-changing landscape - and influence its development. You’ll explore critical concepts through in-depth research and practical projects, preparing you for success in the global creative and communications industries.

Discover the social, cultural, political and technological impact of the changes brought about by digital media.

On this MA course you'll develop in-depth understanding of how people engage with the world through the internet, social networks, press and mobile media.

Real-life case studies will help you examine organisations’ communications strategies, learning how ideas are developed and how users respond to them.

You’ll also learn the skills to become an expert digital media practitioner yourself, covering topics from gamification to citizen journalism.

The course is taught in an art-school environment, so you'll be using industry-standard software, cameras and video equipment.

Highlights of the course include:

• Opportunities to develop your own media campaign
• A research project and critical paper on a topic of your choice
• World-class researchers with expertise in the creative industries
• Behind-the-scenes visits and field trips

With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, or for further study at PhD level.

Explore how to curate a compelling and relevant art exhibition within groups and independently. From curating contemporary performance to handling historic art objects, you'll learn how to apply practical skills to a variety of different art mediums and disciplines.

Our Contemporary Curating course gives you the theoretical, research and practical skills to work as a curator anywhere in the world. You’ll get professional experience managing projects in the Winchester Gallery, with unique access to the University’s vast network of practising artists, academics and researchers who will inform and inspire your curatorial practice.

By studying this MA in curating you’ll have the opportunity to:

• Curate compelling art exhibitions based on research across disciplines and discourses
• Develop critical thinking to collate and curate artworks which challenge the audience
• Understand the current concerns and limitations of contemporary curation and culture
• Get hands-on experience from practical workshops in object-handling and setting up exhibitions using lighting and tools
• Attend visits to local and London-based art exhibitions where you’ll question and debate different curatorial approaches

Your learning will take place in the picturesque city of Winchester, where you'll join a thriving artist community with direct access to practising artists from Winchester School of Art.

The Winchester Gallery is based at Winchester School of Art and is open to the public. Your involvement in the gallery will give you real professional experience in understanding the practical and logistical requirements of curating.

You’ll consider your exhibition’s profile, including the theme, whether the location is private, or public, and how your audience interacts with the artwork. Your decisions as a curator will be research-led, referring to theoretical art concepts and critically reflecting on your own practice throughout.

We look at digital curation, the way artwork is stored, collected and archived online, considering benefits and limitations of digital curation in contemporary art

Whether you’re interested in textiles for fashion, interiors, or products, our BA Textile Design course will nurture your creative, practical and professional skills. Learn to create contemporary textiles using our first-class digital and traditional knit, print and weave facilities. You’ll learn how to become a textile designer and gain industry experience throughout your studies.

You’ll explore different aspects of textile design in your first year, then choose to specialise in woven, knitted or printed textiles for the rest of your degree. You'll engage with industry and deepen your design practice in the second year, before you define yourself as a designer in your final year.

We have a vibrant, creative art-school campus with superb studio space and equipment, such as:

• 3 Shima Seiki computerised knitting machines and hand operated knitting machines
• An industry-standard Mimaki fabric printer and a screen printing lab
• A variety of looms, including an electronic dobby loom
• CAD software packages
• 3D printing and laser cutting

You’ll learn traditional, manual processes alongside cutting-edge, digital techniques. We also strongly emphasise the future of the textiles industry, by exploring current issues such as sustainability.

As part of this textiles degree you can:

• Take an optional year in employment to gain work experience
• Take part in industry design competitions
• Study overseas at one of our partner universities in Europe, Canada or other international exchange destinations
• Visit studios and attend talks from external industry speakers
• Take part in private views and the degree show at Winchester School of Art, all of which are attended by professionals from creative industries

You'll also have the opportunity to work on live briefs with businesses in the industry. Previous students have worked with:

• Rarethreads
• Blendworth
• Bobble

Put your creative ideas into practice on our fashion design degree. We offer you outstanding studio facilities, a high level of industry exposure, and a future-focused curriculum. You’ll develop your own creative style and gain essential practical and research skills. When you graduate, you’ll join the ranks of our impressive alumni ready for a successful career in fashion design.

You'll specialise in men's or women's clothing, and practise traditional skills alongside innovative digital techniques. You'll benefit from unrivalled studio access and state-of-the-art facilities. You’ll gain an understanding of how and why fashion has developed. You'll also take our innovative Fashion Futures module, giving you insight into emerging issues and innovations in the industry.

You’ll have access to:

• Industry-standard resources, machinery and facilities
• Professionally equipped studio spaces and workshops
• The latest laser-cutting plus 3D and print technologies

As part of your fashion degree you can:

• Take a year in industry in the UK or abroad with our year-in-employment option
• Study overseas at one of our partner universities in Europe or further afield
• Visit studios and gain experience through fashion industry internships

Discover your own creative identity while developing essential fashion design skills on this UK master’s in fashion degree. On this MA Fashion Design at Winchester School of Art, you’ll benefit from our tutors’ industry experience, preparing you for a career in the competitive industry of in fashion.

MA Fashion Design encourages you to pursue your creative ambitions through practice, personal research and critical evaluation.  

Working in purpose-built studios, you’ll explore topics including:

• Sketchbook development
• Visual research
• Sustainability and design
• Construction techniques and materials
• Cad (computer-aided design)
• Fashion portfolio skills

You’ll learn from tutors with years of professional fashion design experience and strong industry connections. They will work closely with you to help you develop your individual strengths, build your fashion designer qualifications and to enhance your employability.  

You’ll benefit from professional skills workshops, exposure to industry through live briefs and guest lectures, and the opportunity to showcase your work in Winchester and London. The teaching team can also facilitate internship opportunities with leading fashion companies to support your career ambitions.  

Our facilities include:

• Bespoke pattern-cutting tables
• Industry-standard machines
• Traditional print and textile facilities  
• The latest technical and 3d printing technology 

Combine the creative side of games design with essential technical knowledge. If you want to make unique new games and take your ambitious ideas into emerging games markets, platforms and spaces, this is the programme for you. You’ll cover design, illustration, character creation, animation and storytelling, as well as coding and digital production.

You’ll work in your own studios on campus as part of a vibrant, creative environment designed to mirror the collaborative practices of games companies and the creative industries.

You’ll learn to apply design-thinking to the creation of brand new games and refine them through research-led creative investigation, making, prototyping and user testing.

You’ll explore the full spectrum of gaming, including screen-based (video) games, augmented and virtual reality game-making, alongside the physical production of products such as location-based games, board games, card games and escape rooms. You’ll also cover the emerging fields of purposeful games and serious games, and explore how games can be designed to have social impact and cultural significance.

Throughout your studies you’ll work with your peers in a small, close-knit studio environment. You’ll collaborate and inspire one another, and discover your strengths. You’ll gain a range of skills including illustration, character design and storytelling as well as coding and digital production.

Your course includes:

• pitching your ideas and prototypes to industry
• visits to innovative games studios such as Hello Games, Sensible Object, ustwo games and Sennep games
• visits to game conferences
• workshops and advice on your projects from industry
• live projects with progressive organisations looking to utilise game theory and game design such as National Air Traffic Control, IBM and the Royal Society of Public Health
• showcasing your projects at external events such as our London show and other globally recognised games events
• testing and gathering feedback on your ideas with real players

 As part of your course you can choose to:

• develop your work skills and industry links by taking a paid year in employment
• gain a different cultural perspective on your subject by studying abroad for a year

Develop essential career skills and industry knowledge on this master’s degree in Fashion Marketing and Branding course at the University of Southampton. You’ll gain in-depth understanding of the modern fashion world and learn from our academics’ research excellence and knowledge of the sector. You’ll be based in an art school, so you can put your skills into practice through collaborative projects with fashion design students.

This UK master’s course is ideal if you’re a business, management or marketing graduate who wants to specialise in fashion. It’s also a great opportunity if you’ve studied a creative subject and want to build your business skills. If you’re already working in the industry it could help you gain new specialisms to advance your career.

On this MA you’ll develop knowledge of issues and trends in the modern fashion world such as:

• Globalisation
• Technological advances
• Fast fashion
• Sustainability

Our professional links and proximity to London mean you’ll benefit from industry exposure right from the start , with guest lecturers from famous brands and study visits to London fashion events.

Optional modules allow you to personalise your course to suit your interests or career ambitions. An individual project and report will give you the chance to demonstrate your research skills and industry insights.

We place a strong emphasis on employability, with lectures and workshops aimed at helping you move into your chosen job role. After completing this course you’ll be in the perfect position to enter the global fashion marketing and branding industry, or follow your research interests at PhD level.

Our graduates have gone on to careers with major high-street brands, in journalism, and in international advertising.

Our MA Fashion Management degree will give you a rare understanding of fashion theory and evolution. You'll learn to manage global relationships between fashion and political, social, ethical, and business contexts.

Applications for 2020 entry to this course are now closed. We have a range of other related postgraduate courses that you may want to consider.

This course is ideal if you’re from a creative, design, business or management background and want to specialise in fashion at management level.

You'll learn how society constructs meaning from fashion and what drives fashion consumption. Through studying aspects of sociology and anthropology as well as fashion, business, art and design.

We focus on sustainability and ethics throughout this UK master’s in fashion management. You’ll take part in debates on these topics and learn from an annual fashion sustainability forum. Academics who have worked with the United Nations will provide global insight.

Industry links and input will enhance your learning and career prospects through guest lectures, and internship opportunities. You’ll develop and practice industry specific skills such as:

• Live project briefs and business plans
• Digital tools in fashion
• Trend forecasting
• Retail reports and price positioning maps
• Marketing and brand communications
• Recognising commercial opportunity

The ability to match your learning to your career goals will give you a competitive advantage as a graduate.

International students will also be able to access free English Language sessions, as part of the University’s mission to enhance academic student support.