Bachelor of Arts (Hons) in Economics

at University of Stirling United Kingdom

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Our Masters in Sustainable Aquaculture explores the principles of aquaculture and the key factors influencing the viability of aquatic animal farming and food production systems. You’ll develop an understanding of aquatic animal biology, environmental issues, nutrition, reproduction and genetics, disease and health management.

With practical application at the core of your studies, you can choose to focus on specific aspects of sustainable aquaculture, including:

• Advanced broodstock management
• Aquaculture policy and planning
• Livelihood analysis
• Environmental management and biodiversity
• Feed formulation and resources
• Aquatic animal health control
• Epidemiology
• Ecotoxicology

You can also explore the commercial business of sustainable aquaculture, with optional modules covering marketing, business studies and economics. You’ll learn the skills necessary to establish, manage and appraise aquaculture enterprises and development projects from within the industry or public sector.

Health and social care workers are the largest proportion of key worker occupations and the services provided by these workers are vital to society. Our stimulating and challenging Social Work degree could be for you if you would like to have a rewarding career that makes a positive contribution to society. Our degree combines practical experience with theory, and gives you the professional qualification you need to practise social work and help change people’s lives.

You’ll be taught by qualified social workers, and members of national and international social work organisations. Our course content draws on the latest knowledge and experience of people working in social work today. Social workers are often involved in complex and difficult situations, as well as meaningful work. We equip you with the skills you need to successfully deal with the variety of social problems you could encounter in social work.  

With our Business Computing course, you’ll examine how critical computers are to business and learn how you can create computing solutions to support a range of business needs. As part of your studies, you’ll develop basic knowledge of designing and building software systems and grow a broad base of skills through a combination of theory and practice.

The skills you’ll learn will be highly valued by employers - whether in the software industry itself, or in a wider and more strategic context developing IT solutions for any business.

We’ll help you build strong links with industry, and, during Year 3, there are opportunities to take part in either a three-month summer placement or a one-year placement. You’ll also have the opportunity to study abroad through our exchange programmes.

The University of Stirling Management School is the perfect place to sharpen your leadership skills and gain insight into today’s business landscape.

Our expert staff have a track record of preparing graduates for roles at some of the world’s best-known companies, and everything we do is designed to equip you with the practical knowledge you need to become an effective manager. You’ll learn how to solve complex problems through analytical decision-making, explore organisational structures, and develop personal skills in critical thinking, teamwork and leadership.

Our MSc Digital Banking and Finance course is suitable for everyone, whether you already have related qualifications or experience, or want to change the direction of your career. The course is fully accredited by the Chartered Banker Institute, the oldest and largest UK professional body for bankers, making our course one of very few UK courses in banking and finance to offer this level of recognition.

As the world moves away from physical cash, replaced by cryptocurrencies, and physical banking is replaced by online banking and finance, our course focuses upon how technology and digital infrastructure is changing the way banks do business. You will learn how FinTech is changing bank management and finance, and how cryptocurrencies will change the way banking and finance operates.

You will acquire the analytical skills and the critical knowledge in this changing environment which will enable you to further your career in the new digital banking and financial sector. The course offers you practical business led knowledge and you can expect to see leading banking and finance experts from the sector in the classroom offering you the most contemporary industry thinking.

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

You will join a multinational network, and benefit from being taught by professionals who have experience of living and teaching all over the world. The course offers an excellent balance between theory and practice using a range of cutting-edge, innovative teaching methods. It also draws on best practice from across the TESOL sector, focusing on the development of advanced professional capabilities and knowledge in language learning and teaching.

As a TESOL student at the University of Stirling, you'll also have an opportunity to apply for a placement at one of our partner universities in  Japan, Germany, Hungary or our partner institution in France, and put your learning into practice

If you’re planning a career in the legal profession, our LLB degree provides a well-rounded qualification that can be your first step towards becoming a Scots lawyer or entering other prestigious sectors.

The University of Stirling LLB offers in-depth knowledge and understanding of legal principles, theories, institutions and rules – as well as the wider social and political context in which law operates. You’ll benefit from the knowledge of our expert teaching staff, whose own legal research is widely published and feeds back into the LLB programme. You can also rest assured that everything you’re learning is in line with the highest professional standards, as our LLB Hons is accredited by the Law Society of Scotland and recognised by the Faculty of Advocates.

Field trips give you an opportunity to experience how courts function in practice, while the opportunity to apply for a work placement in a legal organisation will equip you with a comprehensive understanding of what professional life is like. Our LLB graduates have gone on to a wide range of successful careers, and our LLB is a rigorous degree that develops important intellectual and personal skills. That’s why our graduates are attractive to employers both in the legal profession and beyond.

Why do we behave the way we do, and what drives our behaviour? If you’re interested in the mind, and in human (as well as animal) behaviour, then Psychology is for you.

Our award-winning Psychology course sits at the cutting edge of inter-disciplinary scientific research. We focus on important societal problems such as detection of criminals and improvement of health outcomes. After introducing Psychology to you as a biological and social science, we’ll cover topics as diverse as brain functioning, child development, and social behaviour.