Bachelor of Arts (Hons) in English Studies

at University of Stirling United Kingdom

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Choose our Criminology and Sociology degree and you’ll benefit from studying two closely related disciplines; with training both in criminology and the theory and methods of applied social science. Learn how to ‘think like a criminologist’ and apply criminology to the context of modern life, social diversity and inequalities in society. Criminologists are interested in how activities are defined as criminal, explanations for crime and social reactions to crime.

You’ll explore fascinating questions surrounding the criminal justice system, the social contexts of crime, and the relationship between behaviour and punishment. Why and how do people break the law? How can the criminal justice system define this, and how do we police, prosecute and punish people?

Our Criminology and Sociology course reflects the latest developments in social research and is taught by experts in their fields.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge of sport and its unique institutional nature. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake a period of professional practice with a sporting organisation, either virtually or in person, and be involved in organising a sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

The Master of Science in Historical Research is a one-year research preparation course intended to prepare postgraduates for a research-based career and enable specialisation in social and/or economic history.

The MSc is designed to:

• train historians in social research methods
• demonstrate your ability to undertake interdisciplinary research to doctoral level at Stirling; or other universities in Britain and overseas
• provide a foundation for applications to research councils (AHRC, ESRC) and doctoral training partnerships (including SGSAH) that fund PhD research
• specifically prepare graduates to apply to the Scottish Graduate School of Social Science for PhD studentship funding in social and economic history (see below under professional accreditation)
• enhance career prospects and career development

These aims are achieved through the completion of independent study modules, taught modules in applied social research, optional study modules appropriate to your field of study, and skills training conducted under supervision. You’ll be allocated an individual supervisor to direct your dissertation and plan your programme.

Our course prepares you for further research by:

• compulsory taught modules in project design, qualitative and quantitative data analysis
• directed independent study in the historiography of a research topic
• skills development in statistical and database packages
• self-directed skills training
• practical experience in applying research methods to interrogate primary sources and datasets in the dissertation
• developing written and verbal critical analysis

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Mathematics is about profound beauty, the rush-like excitement of the 'ah ha' moment and finding elegant solutions. It’s the relationship in patterns, systems, big data, technologies and science.

Mathematical training develops specific skills and broad analytical expertise, which are valued across all professions. There is also a particular demand for graduates who not only have quantitative skills, but also know how to use them.

This course delivers that sought-after combination – through our teaching style, and our focus on real-world applications of both mathematical and statistical techniques. For example, you'll use the mathematics computing laboratories as an integral part of your learning process, making your study as much experimental as theoretical.

Our Computing Science and Mathematics division provides a stimulating and supportive learning environment, and we have a strong and active research group. Its primary interest is the application of mathematics to biology, economics and life sciences.

We also offer you the choice and flexibility to study Mathematics in combination with subjects such as Accountancy, Computing or Finance.

We are here to help you prepare for a flourishing career in global business and offer you the option to specialise in International Business and Marketing or International Business and Entrepreneurship.

Throughout this Masters in International Business you’ll develop problem-solving and critical-thinking skills within the context of trading across national boundaries. By the end of the course you’ll have an expansive knowledge of how organisations operate across economies, currencies and regulatory frameworks. You’ll also become an expert in engaging with stakeholders from different cultures and working effectively with a multi-location team.

If you want to start your own venture, to develop entrepreneurial capacity in an existing organisation or to work in an international marketing function one of our optional pathways will target your skills.

The course covers core business subjects such as accounting, people management and strategy, in the context of international regulatory frameworks and business practices. It also emphasises ethical, environmental and sustainability issues, which are increasingly important within the global business environment.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 95% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

The course provides a thorough grounding in the latest theory and analytical techniques used by finance professionals, allowing you to understand how money influences the world we live in.

You’ll gain hands-on experience of the process of financial decision-making and practical knowledge of the workings and role of financial markets in the allocation of capital. The course also gives you an understanding of the qualitative and quantitative techniques needed to interpret market reactions to geopolitical events such as Coronavirus, Brexit, oil-price shocks and financial crises.