Bachelor of Arts (Hons) in Marketing

at University of Stirling United Kingdom

Bringing together theory and practice, our Film and Media course draws from the University of Stirling’s legacy as a pioneer in Film and Media research and teaching.

This course not only ensures you’re well-versed in theoretical and critical aspects of the subject area, but also have the opportunity to become fully trained in practicalities such as audio production, video editing, screenwriting and more. Our emphasis on all-round training means you’ll graduate ready to follow in the footsteps of previous Stirling students who have forged successful careers in a range of media roles – from broadcasting and publishing, to advertising and public relations.

You’ll study in a stimulating environment marked by world-class teaching and invaluable opportunities to be part of our campus television, filmmaking and radio stations. There are also regular visits from members of our professional advisory board – who are experts able to bring crucial insights from the front-line of industry directly to you.

We'll teach you how to apply behavioural science in practice. Our recent students have worked on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic.
 
Our course motivates you to apply behavioural science to answer some of the biggest questions facing society – for example, ‘how can we improve people’s wellbeing?’, ‘how can we help people save more for the future?’, and ‘how can we foster more effective environmental behaviours?’. In addition, each year we award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.
 
We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Each year we host a conference focusing on an aspect of Behavioural Science. In the past these have focused on the ethics of behavioural science, behavioural science and health, and behavioural science in workplace.

Autism is a lifelong neurodevelopmental condition, whereby autistic people experience and perceive the world differently to non-autistic people. Autistic individuals experience a constellation of different strengths and challenges, and autism is typically characterised by differences within social communication and social interaction, sensory sensitivities, focused interests and repetitive behaviours. Autism research has the potential to help us better understand and support autistic people and their families.

The MSc Autism Research is a unique course designed to provide students with an in-depth understanding of both psychological research methods and current topics in autism research. You'll learn about key areas of theory, current debates and ethical practices within autism research. The course aims to give you the skills and knowledge needed to conduct high quality autism research, focused on the priorities of the autistic community.

Our innovative approach combines training and teaching in psychological research methods with hands-on experience during a practical placement in an autism-relevant context, and the opportunity to engage in an autism-based research project.

Masters students have their own dedicated MSc office and are integrated into the thriving research culture of the Psychology department.

As the speed of change in the media continues to accelerate, the demand for graduates able to embrace new technologies and innovative methods of content delivery is also growing. The University of Stirling’s Digital Media course meets this demand head-on, and is shaped by the same expert teaching and research that has made our media courses among the best in the UK. Our Digital Media course is a fully integrated degree taught in conjunction with Forth Valley College, and you'll spend the first two years studying at the college and the final two studying at the University of Stirling campus.

The course will provide you with practical training in the tools, applications and possibilities of the digital environment – from the creation of journalistic and multimedia content to its effective use across television, film, online channels, radio and beyond. The overarching aim of the course is to make sure you’re work-ready and equipped with a broad range of mass media skills.

Every business, organisation and media outlet relies on digital communications to get their message out there. With the skills to produce creative digital content that helps them stand out in a saturated market, you’ll be opening the door to a world of exciting opportunities.

Studying a modern language opens up a world of opportunities, and a French degree from the University of Stirling is designed with your future firmly in mind.

We focus on giving you in-depth knowledge not only of the language, but also of the factors that are shaping France and the wider Francophone world today. This contemporary, all-encompassing approach means you’ll graduate with a true grasp of France’s place in the world and a deep understanding of the language’s ongoing evolution and reach. You’ll be qualified to apply this knowledge in a host of professional arenas – with former French graduates from Stirling having gone on to work in areas as diverse as journalism, teaching, law and translation. There’s no formula or limit to what you can do with a second language, and the opportunity to spend an extended period studying abroad will further broaden your horizons.

Another advantage of studying French at Stirling is the flexibility of our degree programme. You can combine French with one of many other courses to further enhance your employability and pursue specific career goals from the outset. From Marketing and Mathematics to Computing Science and Professional Education, our complementary subject choices are as unique as your ambitions.

On this Masters course, you’ll learn to produce fine, nuanced writing and a body of work in either poetry, fiction or creative non-fiction. We combine intensive writers’ workshops, technique-focused classes and one-to-one tuition by distinguished writers, along with fascinating and useful visits from authors, agents and publishers to help you on your creative journey.

The course is designed to develop your writing talent. It allows you to intensively focus on a project while engaging with a range of genres and working practices that draw upon our rich expertise in contemporary literature, publishing, film, media and journalism. You’ll also develop skills in listening, editing and peer feedback.

Our course is open to all, whether you’re already well established in your career, starting out on your creative journey or want to take our MLitt later in life to enhance your skills and explore new creative prospects.

The course provides specialised training in international accounting and finance, and helps you develop the reporting and analysis skills needed by organisations worldwide. It also enables you to gain an appreciation of international investment issues from a range of perspectives.

By the end of the course you’ll be able to offer employers an understanding of international reporting standards which have an increasing global relevance, along with an advanced awareness of international financial markets.

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Big data is increasingly important in today’s commercial landscape. As a data scientist specialising in big data, you’ll help companies make sense of large amounts of structured and unstructured data, providing rapid insights that enable them to make better, quicker decisions.

The MSc Big Data is a taught advanced Masters degree covering the technology of Big Data and the science of data analytics. You’ll gain practical skills in big data technology, advanced analytics and industrial and scientific applications.

The course will teach you how to collect, manage and analyse big, fast moving data for science or commerce. You’ll learn skills in cutting-edge technology such as Data Analytics, R, Hadoop, NoSQL and Machine Learning. At the same time, you’ll delve into important maths and computing theory, and learn the advanced computational techniques you need to develop your career in data science.

Our MSc has been developed in partnership with global and local companies who employ data scientists. Since the course was launched in 2012 we have developed a great relationship with employers who are looking for the skills that we teach.

The Master of Research in Humanities offers you the opportunity to pursue a bespoke, one-to-one programme of Masters study in a structured, interdisciplinary and research-driven environment. In it, you will undertake an extended piece of research within a programme of study designed together between you and your supervisor(s). The MRes can be pursued for personal or career development, or as a stepping-stone to doctoral study (PhD) and is available across a broad range of disciplines in the Faculty of Arts and Humanities including Communications, Media, and Culture, English literature, Film and cinema, History, Law, Linguistics, Philosophy, Politics, Religion, Scottish literature. We have particularly strong offerings in the following areas, among others:

• Eighteenth-Century Studies
• Gothic studies
• History of the Book / History of Reading
• Renaissance studies
• Scottish studies
• Translation