Bachelor of Arts (Hons) in Marketing

at University of Stirling United Kingdom

This is the only Human Rights and Diplomacy programme in the world taught in partnership with the leading training body of the United Nations: the United Nations Institute for Training and Research (UNITAR).

This is an interdisciplinary course that combines Law, Philosophy and Politics of human rights.

You’ll learn about the practice and theory of human rights laws and politics, the UN human rights institutions, their history and their philosophical foundations. You’ll be taught by top human rights researchers and will be given practical training from experienced UN personnel in negotiating draft documents, and learning how to make a difference.

The course includes a 5-day study visit to Geneva for all students, to observe the Human Rights Council in session. Additionally, for the final three months of the course, if your profile is strong enough then you’ll have the opportunity to apply for a highly desirable internship, or else to pursue projects with human rights organisations or to tackle a traditional dissertation.

This course provides you with expert training in the latest methods and approaches used in criminological research.  We're ranked 1st in Scotland and Top 10 in the UK for Criminology (Times and Sunday Times Good University Guide 2022).

We cover the principles of collecting, analysing and reporting on qualitative and quantitative data whilst also taking account of ethics, reliability and validity. You’ll critically examine the theoretical foundations that underpin criminology and socio-legal research, as well as exploring issues with comparative research and developing an understanding of the relationship between criminological research and policymaking.

Our BSc (Hons) Data Science will give you an in-depth awareness and appreciation of the underlying computing and algorithmic principles driving data science technologies. It is a practical degree focusing on the analytical and data processing skills needed to begin a career as a data scientist or analyst.

You will study modules chosen from across Computing Science and Mathematics and will be introduced to both data science theory and applications. You'll study subjects at the core of data science including machine learning, artificial intelligence and statistics. This Data Science degree will introduce you to relational and non-relational database principles and learn cutting edge technology such as computer vision and natural language processing. You'll learn how to collect, manage and analyse highly dynamic Big Data for science or commerce.

Texts are all around us – from books and magazines to TV, email and the internet. The ability to analyse them and their often subtle meanings is a skill that can open doors in a wide range of professional fields.

English Studies at the University of Stirling offers you the perfect chance to dedicate yourself to reading and enjoying a range of great novels, plays and poems from across the world. Your own creative writing can form part of this degree, too – as we believe it aids your understanding of literary style and technique and develops your imagination. You’ll also have the opportunity to take a range of language-based courses which will inform your understanding and appreciation of literary texts. These are just some of the factors that make our BA a little different from other English courses.

You’ll study literary works from the medieval period to the present day, as well as learn about linguistics, creative writing and the history of the English language. Along the way, you’ll benefit from top-rated teaching, visits from outside experts and the annual staging of the Booker Prize Initiative on campus – giving you the opportunity to meet world-renowned contemporary authors and discuss their work.

You will join a multinational network, and benefit from being taught by professionals who have experience of living and teaching all over the world. The course offers an excellent balance between theory and practice using a range of cutting-edge, innovative teaching methods. It also draws on best practice from across the TESOL sector, focusing on the development of advanced professional capabilities and knowledge in language learning and teaching.

As a TESOL student at the University of Stirling, you'll also have an opportunity to apply for a placement at one of our partner universities in  Japan, Germany, Hungary or our partner institution in France, and put your learning into practice

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: a place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here. 

We are here to help you prepare for a flourishing career in global business and offer you the option to specialise in International Business and Marketing or International Business and Entrepreneurship.

Throughout this Masters in International Business you’ll develop problem-solving and critical-thinking skills within the context of trading across national boundaries. By the end of the course you’ll have an expansive knowledge of how organisations operate across economies, currencies and regulatory frameworks. You’ll also become an expert in engaging with stakeholders from different cultures and working effectively with a multi-location team.

If you want to start your own venture, to develop entrepreneurial capacity in an existing organisation or to work in an international marketing function one of our optional pathways will target your skills.

The course covers core business subjects such as accounting, people management and strategy, in the context of international regulatory frameworks and business practices. It also emphasises ethical, environmental and sustainability issues, which are increasingly important within the global business environment.

Humans share this planet with other animals and our interactions are at the core of our everyday lives. We farm and eat animals, we keep them as companions and for work, as models for humans in laboratory research, in animal-assisted interventions for positive behaviour change, and in education, entertainment and ecotourism. Depending upon our perceptions and attitudes towards animals, and in relation to the impact they have on us and the environment, we may actively attempt to conserve them, domesticate them or eradicate them.

In this Masters in Human-Animal Interaction you will learn interdisciplinary approaches and a diverse range of methods used to research our relationships with other species. The Masters covers a broad range of topics and looks at human–animal interactions across a wide range of contexts – from pet owning to animal-assisted interventions, zoos, farms and conservation.

You'll learn about the importance of both human and animal behaviour in shaping human animal interaction, and the associated ethical issues, as well as learning to critically evaluate methods for measuring attitudes, interactions and their outcomes.

You'll carry out a practical placement and research project to get direct experience tailored to your individual career goals. You will also learn from our recognised experts in human–animal interaction, whose specialisms include:

• The study of animal behaviour and animal welfare
• Animal-assisted activities and interventions
• Human and animal coexistence

Sport plays an important role in society – contributing to health and wellbeing, community, education, social inclusion, and national prestige from success in global events. Its success depends upon skilled and enthusiastic individuals working to support athletes and clubs at all levels.

Our BA (Hons) course will teach you about:

• Sport in society
• The science of sports performance
• The nature of sports organisations
• Theory and practice of sport coaching and sport development
• Research underpinning sport coaching and sport development

Within those broader contextual themes, you will learn both the theory and research within the context of sports development and coaching, informing your personal development, skills and experiences, and laying the foundation for your future career.