Bachelor of Arts (Hons) in Psychology

at University of Stirling United Kingdom

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

On this Masters course, you’ll learn to produce fine, nuanced writing and a body of work in either poetry, fiction or creative non-fiction. We combine intensive writers’ workshops, technique-focused classes and one-to-one tuition by distinguished writers, along with fascinating and useful visits from authors, agents and publishers to help you on your creative journey.

The course is designed to develop your writing talent. It allows you to intensively focus on a project while engaging with a range of genres and working practices that draw upon our rich expertise in contemporary literature, publishing, film, media and journalism. You’ll also develop skills in listening, editing and peer feedback.

Our course is open to all, whether you’re already well established in your career, starting out on your creative journey or want to take our MLitt later in life to enhance your skills and explore new creative prospects.

Politics permeates every aspect of our lives – shaping our opinions, informing our decisions and helping us to understand what motivates people.

When you study Politics at the University of Stirling, you’ll increase your awareness of the different political systems, ideologies and policies that impact people’s lives regionally, nationally and globally. We’re ranked among the best universities for Politics in Scotland, and are highly regarded for our strong, research-led approach to teaching.

A Politics degree helps you develop the intellectual, communication and analytical skills employers are looking for. You’ll open the door to a wide range of career opportunities – from politics itself, to connected arenas such as commerce, civil service, journalism, law and teaching. There are also plenty of opportunities to broaden your horizons by studying abroad during your course, including through our Politics-specific partnership with the Universities og Gothenburg in Sweden.

Enhance your understanding of how the world works, and gain the skills you need to play your part in shaping it with a Politics degree from the University of Stirling.

Choose our Criminology and Sociology degree and you’ll benefit from studying two closely related disciplines; with training both in criminology and the theory and methods of applied social science. Learn how to ‘think like a criminologist’ and apply criminology to the context of modern life, social diversity and inequalities in society. Criminologists are interested in how activities are defined as criminal, explanations for crime and social reactions to crime.

You’ll explore fascinating questions surrounding the criminal justice system, the social contexts of crime, and the relationship between behaviour and punishment. Why and how do people break the law? How can the criminal justice system define this, and how do we police, prosecute and punish people?

Our Criminology and Sociology course reflects the latest developments in social research and is taught by experts in their fields.

You’ll discover how to assess the issues surrounding crime and social problems. We’ll help you answer questions such as: how does society work, how are crime and other social problems situated in society, and how do different cultures understand these problems? What can we learn from the success of social policies in other countries?

Our BA (Hons) Criminology and Social Policy degree provides an international approach to help you understand a wide range of social issues, including crime and criminal justice, inequality and welfare, race, immigration, disability, addictions, youth and ageing. We’ll give you the skills to research, analyse and assess the key issues for yourself. You’ll also benefit from our strong research links with on-campus organisations such as the Scottish Centre for Crime and Justice Research, the Scottish Institute for Policing Research, the Salvation Army Centre for Addiction Services and Research, and the Dementia Centre.

Adult nursing is a challenging and rewarding profession that offers a wide range of roles caring for people and promoting health.

Stirling is a superb place for you to learn the skills of modern nursing – which are valued around the world.  Our course is approved by the Nursing and Midwifery Council, and has also received multiple commendations.

Nursing is a dynamic profession, and we’ll give you the education and confidence necessary to fulfil your role in the healthcare teams of tomorrow. As you study, you’ll learn how to work with a range of multi-disciplinary professionals, groups and individuals to provide care and promote health. Our course is based on a philosophy that our graduates will develop values, integrity and resilience to become socially reflective practitioners  who will provide services based on excellence, compassion, safety and respect.

You’ll be allocated a personal tutor who will be a source of guidance, information and support during your studies. Whilst undertaking practice learning experiences, you’re also allocated a practice assessor and supervisor who will facilitate and support your learning in practice.

We’ll inspire and challenge you, so that you leave us as a confident and capable practitioner - ready to join a health and social care team upon graduation.

Our MSc Business and Management course gives you the knowledge and skills you need to be an inspiring, effective and resilient manager. We combine management theory with development of practical skills, and our course is taught by internationally recognised subject experts.

The course focuses on operations and strategic management, and explores the need for managing limited resources effectively, with maximum business impact. This is the ideal Masters if you're looking to take your first steps into management. We cover the major functions of organisations – accounting, marketing, operations, people and talent management. Finance and economics are integrated through our strategic orientation.

We aim to create industry leaders, managers and entrepreneurs, who're confident in the use of business analytics tools and critical thinking abilities. This allows for better and informed decision making in your management career. There’s an emphasis on entrepreneurship, innovation and strategic management. You’ll also develop an appreciation of corporate social responsibility, ethical decision making and managing change.

Why do we behave the way we do, and what drives our behaviour? If you’re interested in the mind, and in human (as well as animal) behaviour, then Psychology is for you.

Our award-winning Psychology course sits at the cutting edge of inter-disciplinary scientific research. We focus on important societal problems such as detection of criminals and improvement of health outcomes. After introducing Psychology to you as a biological and social science, we’ll cover topics as diverse as brain functioning, child development, and social behaviour.

Our BSc (Hons) Data Science will give you an in-depth awareness and appreciation of the underlying computing and algorithmic principles driving data science technologies. It is a practical degree focusing on the analytical and data processing skills needed to begin a career as a data scientist or analyst.

You will study modules chosen from across Computing Science and Mathematics and will be introduced to both data science theory and applications. You'll study subjects at the core of data science including machine learning, artificial intelligence and statistics. This Data Science degree will introduce you to relational and non-relational database principles and learn cutting edge technology such as computer vision and natural language processing. You'll learn how to collect, manage and analyse highly dynamic Big Data for science or commerce.

The course provides specialised training in international accounting and finance, and helps you develop the reporting and analysis skills needed by organisations worldwide. It also enables you to gain an appreciation of international investment issues from a range of perspectives.

By the end of the course you’ll be able to offer employers an understanding of international reporting standards which have an increasing global relevance, along with an advanced awareness of international financial markets.