Bachelor of Arts (Hons) in Retail Marketing

at University of Stirling United Kingdom

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).

The University of Stirling Management School is the perfect place to sharpen your leadership skills and gain insight into today’s business landscape.

Our expert staff have a track record of preparing graduates for roles at some of the world’s best-known companies, and everything we do is designed to equip you with the practical knowledge you need to become an effective manager. You’ll learn how to solve complex problems through analytical decision-making, explore organisational structures, and develop personal skills in critical thinking, teamwork and leadership.

Artificial Intelligence (AI) is currently enjoying a period of great interest due largely to advances in data driven AI and machine learning. Technologies such as self-driving cars, intelligent assistants (like Alexa), and AI health care have made AI an increasingly everyday technology, and one that will revolutionise the way we live and work in the years to come.

Modern AI is concerned with giving computers human-like abilities such as sight, learning, conversation and creativity. AI is a popular topic to study because there is a growing jobs market for AI and Data Science skills and because it is an exciting new field of computing.

Our data driven MSc Artificial Intelligence course capitalises on the success of well-established postgraduate courses in Big Data and Data Science for Business preparing industry ready graduates sought after by AI companies.

Cell Biology is key to understanding how organisms develop, how they respond to their environment and how the diseased state differs from the healthy state.

Recent advances in cell biology are enabling cell biologists to:

• understand the basis of diseases in humans, animals and plants
• develop novel treatments and therapies for diseases
• explore the processes associated with ageing
• improve the quality and quantity of important food crops
• develop novel and sustainable fuels
• assess the impacts of environmental changes on biological systems

Our course offers you unique and flexible interdisciplinary training from staff whose knowledge is constantly refreshed by their active research work.

As you study, you will develop a thorough understanding of Cell Biology that will give you the choice to progress to more advanced and specialised topics. You will be given the support and encouragement to develop your passion and ideas for your research project where previous Stirling students have excelled in producing high-quality work. We will also make sure you will have the skills and work-placement experience to kick-start your career in Cell Biology.

Interested in the management and delivery of sport? Wonder how psychology enhances sports performance? Considered the local and global importance and impact of sport? If you’re thinking about a career in sport, a Sports Studies degree from Scotland’s University for Sporting Excellence will help you be the difference.

We’ve developed a course that provides our graduates with a breadth of knowledge and practical experiences that can be applied to a wide range of sport related careers. Our course is flexible - we offer a wide variety of module options and it can be combined with a range of subjects, including Accountancy, Film and Media, History, Business Studies, Journalism, Marketing, and Psychology.

You can choose from modules exploring four subject areas:

• Sports Policy and Management
• Physical Activity and Health
• Development of Sport
• Sport, Culture and Society

In addition, our extracurricular volunteering opportunities and Sport Union clubs enable you to earn qualifications and gain valuable sport management experience alongside your academic degree.

If you’re contemplating a future in the world of international politics, you’ll need to understand issues of power, alliances, conflict and peace on a global scale.

The University of Stirling will help you build a confident and well-rounded knowledge of all these issues and more – from the decision-making processes of influential organisations, through to the question of how international society is shaped. You’ll be learning in a research-led environment, where the latest political events are dissected by recognised experts. You’ll also benefit from our career-focused approach, which enables you to pick up the practical and analytical skills employers are looking for.

To further enhance your international outlook, you’ll have a chance to spend a semester abroad studying International Politics at one of our partner institutions. You can also combine International Politics with French or Spanish to add another valuable facet to everything you’re leaning.

Guest lecturers give you real insights into the professional applications of an International Politics degree. Our alumni include a former Secretary of State for Defence and Member of Parliament, and there really is no limit to where in the world a degree in International Politics can take you.

The field of Data Science has seen rapid growth in recent years, with vast amounts of data now being generated by major companies and service providers.

Yet, there is a recognised shortage of qualified analysts, both in the UK and globally, to make the most of this data and to meet the demands of industry. In particular, the demand is for graduates who can both manage the data (the computing skills), and analyse the data to extract patterns, build models and make predictions (the mathematics skills). It is only with these analytical skills can the full value of data be extracted.

Launching in 2018, our MSc is one of the first courses to link these two key areas, making it uniquely positioned to help you meet this demand. The course focusses on the application rather than pure theory of mathematics and is assessed primarily through coursework, developing those skills which are in high demand by the data industry.

The course will provide you with a strong foundation in the mathematical analysis of data-driven systems and help you develop your computing skills, from programming Python and R, to advanced techniques including Artificial Intelligence and Machine Learning, to applying the techniques you learn on a large scale. You will learn the techniques used to approach data and build models using computational analysis and understand the mathematics underpinning these techniques.

You’ll discover how to assess the issues surrounding crime and social problems. We’ll help you answer questions such as: how does society work, how are crime and other social problems situated in society, and how do different cultures understand these problems? What can we learn from the success of social policies in other countries?

Our BA (Hons) Criminology and Social Policy degree provides an international approach to help you understand a wide range of social issues, including crime and criminal justice, inequality and welfare, race, immigration, disability, addictions, youth and ageing. We’ll give you the skills to research, analyse and assess the key issues for yourself. You’ll also benefit from our strong research links with on-campus organisations such as the Scottish Centre for Crime and Justice Research, the Scottish Institute for Policing Research, the Salvation Army Centre for Addiction Services and Research, and the Dementia Centre.

The digital age has transformed the way news is reported and consumed, with more media platforms available than ever before. A degree in Journalism Studies from the University of Stirling equips you with the practical skills and theoretical knowledge you’ll need to make a mark in this rapidly-evolving arena.

With over 30 years of experience in researching and teaching journalism, the University of Stirling has established a reputation as one of the UK’s top institutions in the field. This course covers both theoretical and practical aspects of journalism, and offers an in-depth, critical understanding of practice. You’ll work individually and in groups to write articles and prepare portfolios; create pages for print and online news platforms; produce and edit visuals; and contribute to class blogs. Everything you do will deepen your understanding of how professional journalists operate across broadcast, online and print media – and by the time you graduate, you’ll be ready to take your place among them.

We’ve developed our BSc (Hons) Software Development with Cyber Security course with our business partners in the IT sector to help solve their skills shortages and address the industry’s needs. According to the 2020 ScotlandIS Scottish Technology Industry survey, about 100,000 people are working in digital technologies professions. This is a growth of 9% since 2016. The growth has been strongest in web design and development, IT business analysts, architects and systems designers, programmers and software development professionals. Our computing graduates have an excellent track record in finding well-paid jobs because of our focus on in-depth practical expertise.

As you study, you’ll progress from the fundamentals of computer systems and software development to advanced knowledge of Artificial Intelligence and Computer Security. You’ll learn everything you need to become a highly employable and sought after software development graduate.

We deliver our BSc (Hons) Software Development with Cyber Security in partnership with Forth Valley College to combine the strengths from both sites. Classes for the first two years will be delivered at Forth Valley College’s campus in Falkirk. Classes for the last two years will be delivered at the University of Stirling campus. Our staff are active in research and work with industry to help the course evolve according to the needs of the ICT sector, both in Scotland and across the world.