Bachelor of Arts (Hons) in Spanish and Latin American Studies

at University of Stirling United Kingdom

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

This is the only Human Rights and Diplomacy programme in the world taught in partnership with the leading training body of the United Nations: the United Nations Institute for Training and Research (UNITAR).

This is an interdisciplinary course that combines Law, Philosophy and Politics of human rights.

You’ll learn about the practice and theory of human rights laws and politics, the UN human rights institutions, their history and their philosophical foundations. You’ll be taught by top human rights researchers and will be given practical training from experienced UN personnel in negotiating draft documents, and learning how to make a difference.

The course includes a 5-day study visit to Geneva for all students, to observe the Human Rights Council in session. Additionally, for the final three months of the course, if your profile is strong enough then you’ll have the opportunity to apply for a highly desirable internship, or else to pursue projects with human rights organisations or to tackle a traditional dissertation.

Social statistics and social research provide policymakers, academics and others with valuable insights into the behaviour of people. This Masters course will give you an understanding of social research, with a particular focus on quantitative methods and social statistics.

You’ll learn about social research methods and the theories behind them, while undertaking detailed training on a wide range of statistical methods. You’ll also gain a thorough knowledge of statistical software and learn a range of highly sought-after technical skills, including accessing, preparing, analysing and summarising complex quantitative datasets.

Modules cover core and advanced issues of social research design and techniques of statistical analysis. There are specialist modules that address important emerging areas in social statistics, covering data management,big data, and social network analysis. Students also choose one option module in another area of social research, for instance on qualitative data analysis or policy research.

An accounting degree empowers you to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial facts.

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. Our Accountancy programme has been created with this in mind, and successful completion of the course will ensure many professional bodies give you significant exemptions from their exams.

From a basic understanding of how to prepare financial statements, through to an in-depth knowledge of auditing, taxation and reporting, our Accountancy degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

The growing pressure on natural resources has prompted a search for new and renewable energy forms. Alongside other significant impacts upon the environment, energy production, distribution and use have become a priority area for governments, businesses and non-governmental organisations across the world. With a growing demand for employees with specialised global legal knowledge in energy and environmental law, we’ve designed this course specifically to meet that need.

On this Masters course, you’ll explore the intersections between energy, environment and regulation. Expert staff have come together to provide graduates with an in-depth understanding of international energy and environmental law, as well as of key areas of energy management, environmental policy and economics.

You’ll be taught by expert staff in law, politics, economics and environmental science. They’ll give you clear insight into the relevant legal, political and economic issues related to energy and environmental law at the national, regional and, particularly, the international level.

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Are you fascinated by the creative possibilities of technology and software? Do you love solving complex problems as part of a team? If yes, software engineering could be the career for you. You’ll be in high demand for developing the systems that are the foundation and glue of our modern world, and that transform our experiences in communications, business, entertainment, gaming and healthcare.

Our degree will teach you creativity, logical analysis, problem-solving and how teamwork builds complex systems. You’ll study practice and techniques for real-world software design and associated programming technologies, gaining practical experience in software development.

According to the 2020 ScotlandIS Scottish Technology Industry survey, about 100,000 people are working in digital technologies professions. This is a growth of 9% since 2016. The growth has been strongest in web design and development, IT business analysts, architects and systems designers, programmers and software development professionals. Our graduates are highly sought-after. To help you build strong links with industry, we offer three-month summer placements and one-year placements with local SMEs and large corporates. Students also have the opportunity to engage with an international teaching environment through our exchange programmes.

Our modern world works because of computer scientists. It’s a world where the vast majority of global money exists only on computers and a computer can tell a fake smile from a real one. By 2020, an estimated 31 billion devices will be connected to the internet.

This course has a practical, problem solving approach. You’re taught how to design effective solutions to complex problems. Not only will this course give you the theory, but you’ll get lots of practical experience in how to design, build and analyse computer systems. You’ll also develop a firm understanding of how computers work as well as effective computer programming.

According to the 2020 ScotlandIS Scottish Technology Industry survey, about 100,000 people are working in digital technologies professions. This is a growth of 9% since 2016. The growth has been strongest in web design and development, IT business analysts, architects and systems designers, programmers and software development professionals. Our graduates are highly sought-after. We’ll help you build strong links within the industry and give you the opportunity to take part in a three-month summer placement or a one-year placement. You’ll also have the chance to experience diverse international teaching methods if you choose to study abroad.

Here at Stirling, you can enjoy access to a vibrant community with an active Computer Club that supports projects and activities for those interested in Computer Sciences, including the organisation of a Hackathon.