Bachelor of Science (Hons) in Business Computing

at University of Stirling United Kingdom

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

With our Business Computing course, you’ll examine how critical computers are to business and learn how you can create computing solutions to support a range of business needs. As part of your studies, you’ll develop basic knowledge of designing and building software systems and grow a broad base of skills through a combination of theory and practice.

The skills you’ll learn will be highly valued by employers - whether in the software industry itself, or in a wider and more strategic context developing IT solutions for any business.

We’ll help you build strong links with industry, and, during Year 3, there are opportunities to take part in either a three-month summer placement or a one-year placement. You’ll also have the opportunity to study abroad through our exchange programmes.

We'll teach you how to apply behavioural science in practice. Our recent students have worked on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic.
 
Our course motivates you to apply behavioural science to answer some of the biggest questions facing society – for example, ‘how can we improve people’s wellbeing?’, ‘how can we help people save more for the future?’, and ‘how can we foster more effective environmental behaviours?’. In addition, each year we award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.
 
We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Each year we host a conference focusing on an aspect of Behavioural Science. In the past these have focused on the ethics of behavioural science, behavioural science and health, and behavioural science in workplace.

You’ll get the opportunity to specialise in particular areas with the selection of relevant modules and in your research project. Areas of potential specialisation include:

• Ecosystem services
• Environmental economics
• Conservation conflicts
• Habitat and biodiversity management
• Application of geographic information systems (GIS) and remote sensing

You’ll also benefit from employability skills training, a residential field skills course and the chance to carry out an environmental management related dissertation project which may include working collaboratively with a business.

This course is relevant to both recent and mature graduates who are seeking a career in environmental management and conservation science, either in governmental or non-governmental organisations. Graduates from this course are knowledgeable in the broad field of conservation science. They have skills in collecting and analysing relevant data for sustainable decision-making, as well as transferable skills relevant to future employment at national and international level.

Studying a modern language opens up a world of opportunities, and a French degree from the University of Stirling is designed with your future firmly in mind.

We focus on giving you in-depth knowledge not only of the language, but also of the factors that are shaping France and the wider Francophone world today. This contemporary, all-encompassing approach means you’ll graduate with a true grasp of France’s place in the world and a deep understanding of the language’s ongoing evolution and reach. You’ll be qualified to apply this knowledge in a host of professional arenas – with former French graduates from Stirling having gone on to work in areas as diverse as journalism, teaching, law and translation. There’s no formula or limit to what you can do with a second language, and the opportunity to spend an extended period studying abroad will further broaden your horizons.

Another advantage of studying French at Stirling is the flexibility of our degree programme. You can combine French with one of many other courses to further enhance your employability and pursue specific career goals from the outset. From Marketing and Mathematics to Computing Science and Professional Education, our complementary subject choices are as unique as your ambitions.

Become a Sport and Exercise scientist with our BSc Sport and Exercise Science degree and you can transform lives and sporting careers.

As Scotland’s official University for Sporting Excellence, we place Sport and Exercise Science at the heart of everything we do. We prepare athletes for success on the world stage and improve the health of the nation through physical exercise. It’s why we're 1st in Scotland for research outputs in Sport (REF 2021).

Study our BSc Sport and Exercise Science degree and you’ll learn from our experts in sport and exercise physiology, nutrition, genetics, medicine, health and physical activity.

Our research and performance analysis laboratories enable you to develop your scientific and practical skills in a world-class learning environment. Our course will prepare you for the many career opportunities available in Sport and Exercise Science. Our research ranges from molecular mechanisms through to the whole body level.

An accounting degree empowers you to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial facts.

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. Our Accountancy programme has been created with this in mind, and successful completion of the course will ensure many professional bodies give you significant exemptions from their exams.

From a basic understanding of how to prepare financial statements, through to an in-depth knowledge of auditing, taxation and reporting, our Accountancy degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

Multilingual graduates with a firm grasp of business and marketing are highly sought-after in the global job market. Bringing together these valuable skills, our course in International Management Studies with European Languages and Society is perfect preparation for a range of exciting career opportunities.

The course combines key aspects of Business, Management and/or Marketing with the opportunity to study Spanish and/or French. Alongside your language studies, you’ll learn about the economic, political, social and cultural environment in which international business is conducted. You’ll also have the freedom to learn an additional language, or take modules in Law, Politics, Accountancy or Economics – tailoring the specifics of your course to match your own personal ambitions.

As a student, you’ll benefit from the University of Stirling’s combined excellence in teaching both modern languages and Business, Management and Marketing. Everything you learn will be put into practice thanks to extensive opportunities to study and work in Latin America, Spain, France or another French-speaking country. This time abroad gives you a chance to experience just how valuable your new language and business skills truly are, even before you graduate.

Mathematics is about profound beauty, the rush-like excitement of the 'ah ha' moment and finding elegant solutions. It’s the relationship in patterns, systems, big data, technologies and science.

Mathematical training develops specific skills and broad analytical expertise, which are valued across all professions. There is also a particular demand for graduates who not only have quantitative skills, but also know how to use them.

This course delivers that sought-after combination – through our teaching style, and our focus on real-world applications of both mathematical and statistical techniques. For example, you'll use the mathematics computing laboratories as an integral part of your learning process, making your study as much experimental as theoretical.

Our Computing Science and Mathematics division provides a stimulating and supportive learning environment, and we have a strong and active research group. Its primary interest is the application of mathematics to biology, economics and life sciences.

We also offer you the choice and flexibility to study Mathematics in combination with subjects such as Accountancy, Computing or Finance.

This interdisciplinary Masters degree is jointly taught by leading academics in media and social science research. You’ll gain both a theoretical and practical understanding of social science research methods, and learn how to apply these to the media and cultural industries. Covering social sciences and humanities approaches, our Masters will give you solid, extensive training in advanced media research methods. You’ll be encouraged to explore your own research interests, gain real-world experience of research and develop your own approach to research throughout the course.

The degree is primarily targeted at anyone needing research training before embarking on a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods, which are transferable to media research for industry, journalism, marketing and advertising research, production research and wider aspects of social research consultancy.

Enhancing your employability is one of our top priorities. That’s why all MRes students are given the opportunity for a research placement as part of our course where you can apply your learning to the real world.