Bachelor of Science (Hons) in Data Science

at University of Stirling United Kingdom

This interdisciplinary Masters degree is jointly taught by leading academics in media and social science research. You’ll gain both a theoretical and practical understanding of social science research methods, and learn how to apply these to the media and cultural industries. Covering social sciences and humanities approaches, our Masters will give you solid, extensive training in advanced media research methods. You’ll be encouraged to explore your own research interests, gain real-world experience of research and develop your own approach to research throughout the course.

The degree is primarily targeted at anyone needing research training before embarking on a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods, which are transferable to media research for industry, journalism, marketing and advertising research, production research and wider aspects of social research consultancy.

Enhancing your employability is one of our top priorities. That’s why all MRes students are given the opportunity for a research placement as part of our course where you can apply your learning to the real world.

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: a place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here. 

Our Investment Analysis students have successfully competed in the prestigious CFA Institute Research Challenge, winning a place in the UK Final in ten out of twelve years. The competition is considered the “investment Olympics” for university students, and requires participants to assume the role of investment analysts and produce a report on a publicly traded company with a buy, hold or sell recommendation. The opportunity to be a part of our CFA Institute Research Challenge team gives you a unique opportunity to test your knowledge in a 'real-world' scenario.

On this Masters course you’ll:

• Study the use of qualitative and quantitative techniques to value investments
• Develop and evaluate portfolio management strategies
• Cultivate the ability to extract essential information from financial reports
• Understand risk management tools
• Assess macroeconomic and market trends
• Analyse financial data relating to investments
• Tearn about the techniques used to value investments and investment portfolios
• Understand the importance of investment regulation and ethics

This exciting MSc Data Science for Business is the first in Scotland to be developed with inputs from SAS, a global leader in business analytics solutions; leading financial services organisation HSBC and The Data Lab to ensure it meets industry needs.

This MSc course provides you with a deep understanding of the industrial and scientific relevance of advanced analytics and their application in strategic and operational decision-making. The course addresses the acknowledged shortage of business leaders and managers with a detailed working knowledge of data analytics. As a graduate you’ll have a highly sought-after blend of data analytics, business acumen and advanced management skills.

You can develop specialist skills by choosing elective modules from finance, computing science and management. You’ll work on real life consultancy-style projects alongside industry leaders in data analytics. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles.

Economics is the study of how people interact with others and their surroundings, and here at Stirling we look at Economics in a rich and varied way: from artificial intelligence in the labour market to addressing climate change, and from behavioural economic insights in decision making to tackling global poverty and inequality. An Economics degree from Stirling empowers you with sharp analytical tools, from experts in their field, with an ever-present emphasis on intellectual curiosity.

Our introductory teaching is delivered in a revolutionary new way of learning Economics through our commitment to the CORE Project – “Economics for a Changing World”. In using real-world data to answer real-world questions from the very beginning of your studies, you will understand global issues with historical and philosophical context.

• We focus on real-world theory instead of textbook-simple theory, which is rigorously challenged with data and evidence.
• Our specialisms of environmental economics, behavioural economics, and public policy analysis are embedded throughout the course.
• The internationally-renowned Behavioural Science Centre within the Economics Division contributes two modules in behavioural and experimental economics to our degree.
• Strategic thinking is one of the central pillars of the course, and you will be introduced to decision and game theory as part of this through a bespoke module in year three.
• The course includes a dissertation, which arms students with cutting-edge research methods, and challenges you to produce publication-quality research. The best pieces are published in our in-house journal, the Stirling Student Economic Review.
• We foster a strong staff/student community, emphasising collaboration and ensuring you’re a name and not a number from the outset.

Our expert staff will give you an insight into professional practices through their cutting-edge research, teaching practice, and links to industry. You’re also free to combine your studies with one of eight other courses, sharpening your focus on a specific area that complements your growing knowledge of economics.

Big data is increasingly important in today’s commercial landscape. As a data scientist specialising in big data, you’ll help companies make sense of large amounts of structured and unstructured data, providing rapid insights that enable them to make better, quicker decisions.

The MSc Big Data is a taught advanced Masters degree covering the technology of Big Data and the science of data analytics. You’ll gain practical skills in big data technology, advanced analytics and industrial and scientific applications.

The course will teach you how to collect, manage and analyse big, fast moving data for science or commerce. You’ll learn skills in cutting-edge technology such as Data Analytics, R, Hadoop, NoSQL and Machine Learning. At the same time, you’ll delve into important maths and computing theory, and learn the advanced computational techniques you need to develop your career in data science.

Our MSc has been developed in partnership with global and local companies who employ data scientists. Since the course was launched in 2012 we have developed a great relationship with employers who are looking for the skills that we teach.

If you’re planning a career in accountancy or the financial sector, studying at the University of Stirling is the perfect starting point. Stirling ranks among the top 20 institutions to study Accountancy and Finance in the UK (The Times and Sunday Times Good University Guide 2022), boasting top class teaching and multiple industry accreditation.

Studying Accountancy and Finance gives you the capability to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial details. Our combined Accountancy and Finance course includes content specifically geared towards entering the banking and investment industries.   

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. The BAcc Hons Accountancy and Finance at Stirling has been created with this in mind, and successful completion of the course will result in many professional bodies giving you significant exemptions from their exams.

From a basic understanding of how to analyse financial statements, through to an in-depth knowledge of economics, taxation and reporting, our Accountancy and Finance degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

Our Masters degree in Gender Studies examines the history, context and development of key debates around gender, sexuality and identity, exploring commonalities and differences in the ways they have played out in a range of contemporary, historical and global cultures.

Developed by specialists who are passionately engaged with gender, feminist and queer issues, the strength of our programme lies in its interdisciplinary curriculum which branches across multiple fields ranging from: film, media and literary studies, sociology, history, philosophy, curation and politics.  

Through core modules like Understanding Gender, Researching Gender and Key Feminist Thinkers, you’ll explore a range of theoretical and methodological approaches for studying gender. You’ll also delve into the ways in which academic debate informs, is shaped by and is at times distanced from how gender actually ‘works’ in true situations.

The course places the application of learning to real-world contexts at the heart of its teaching. You’ll have the opportunity to apply your learning on a research placement. The course team has established links with potential placement providers from the third sector, as well as with a number of organisations who are committed to gender equality as part of their work in arts, culture and sport.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 95% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.