Master of Science in Behavioural Science for Management

at University of Stirling United Kingdom

Our Masters in Public Policy allows you to develop the conceptual, analytical and practical skills you’ll need to flourish in the world of policymaking. We prepare you for a career in vocations that make a contribution to the development or delivery of public policy.

This course is extremely flexible, and you can tailor it to fit your particular interests. Core modules on Policy Theory and Practice are combined with optional modules in Social Research and policy-relevant disciplines. If you want to pursue an interest in other policy-relevant disciplines, you can also combine a focus on policy and research with options in areas such as:

• Law
• Economics and behavioural science
• Strategic communications
• International politics

You can also use this degree as a pathway to pursue research to PhD level by taking three modules in Applied Social Research.

As part of the Masters course, you must complete a dissertation. You’ll also have the potential to gain practical experience by pursuing a placement with a relevant organisation (with our help) – allowing you to tailor your research to a policymaker or policy-influencer audience.

This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.

Food from aquatic systems is essential for much of the world’s population. However, with wild catches of seafood declining in many places, aquaculture is playing an increasing role as an alternative source of high-quality, nutritious food - and as an employer. Controlling disease is important to the ongoing success of this industry.

This Masters in Aquatic Veterinary Studies provides you with training in the wide range of disciplines and skills you need for the investigation, prevention and control of aquatic animal diseases. You’ll develop an understanding of the biology, husbandry and environment of farmed aquatic species, as well as specialist expertise in aquatic animal diseases.

You’ll study at the Institute of Aquaculture, one of the top institutions in this field. It’s internationally recognised for both research and teaching and has more than 70 staff and 80 postgraduate students.

The Institute of Aquaculture has received the UK’s most prestigious academic honour – the Queen’s Anniversary Prize 2019. The honour recognises outstanding work that shows quality and innovation, and delivers real benefit to the wider world through education and training. It recognises our pioneering work in the world’s fastest-growing food production sector and our bid to tackle global hunger.

The Institute of Aquaculture has pioneered the development of aquaculture disease management. We have over 40 years of experience in investigating and controlling fish and shrimp diseases worldwide, which it uses to improve your problem-solving skills, ultimately equipping you to make a real contribution to the sustainability of aquaculture.

The field of Data Science has seen rapid growth in recent years, with vast amounts of data now being generated by major companies and service providers.

Yet, there is a recognised shortage of qualified analysts, both in the UK and globally, to make the most of this data and to meet the demands of industry. In particular, the demand is for graduates who can both manage the data (the computing skills), and analyse the data to extract patterns, build models and make predictions (the mathematics skills). It is only with these analytical skills can the full value of data be extracted.

Launching in 2018, our MSc is one of the first courses to link these two key areas, making it uniquely positioned to help you meet this demand. The course focusses on the application rather than pure theory of mathematics and is assessed primarily through coursework, developing those skills which are in high demand by the data industry.

The course will provide you with a strong foundation in the mathematical analysis of data-driven systems and help you develop your computing skills, from programming Python and R, to advanced techniques including Artificial Intelligence and Machine Learning, to applying the techniques you learn on a large scale. You will learn the techniques used to approach data and build models using computational analysis and understand the mathematics underpinning these techniques.

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Multilingual graduates with a firm grasp of business and marketing are highly sought-after in the global job market. Bringing together these valuable skills, our course in International Management Studies with European Languages and Society is perfect preparation for a range of exciting career opportunities.

The course combines key aspects of Business, Management and/or Marketing with the opportunity to study Spanish and/or French. Alongside your language studies, you’ll learn about the economic, political, social and cultural environment in which international business is conducted. You’ll also have the freedom to learn an additional language, or take modules in Law, Politics, Accountancy or Economics – tailoring the specifics of your course to match your own personal ambitions.

As a student, you’ll benefit from the University of Stirling’s combined excellence in teaching both modern languages and Business, Management and Marketing. Everything you learn will be put into practice thanks to extensive opportunities to study and work in Latin America, Spain, France or another French-speaking country. This time abroad gives you a chance to experience just how valuable your new language and business skills truly are, even before you graduate.

Our postgraduate degree in Management and English Language Teaching is for current and prospective English language teachers who see themselves as potential managers of language teaching departments or schools. This Masters course is one of only a few such degrees in the UK.

During this Masters course, you’ll learn the key knowledge and skills needed to be a professional teacher of English as a foreign language. In addition, you’ll develop the competencies to manage in a multicultural working environment, through modules taught by the internationally renowned University of Stirling Management School.

Our Investment Analysis students have successfully competed in the prestigious CFA Institute Research Challenge, winning a place in the UK Final in ten out of twelve years. The competition is considered the “investment Olympics” for university students, and requires participants to assume the role of investment analysts and produce a report on a publicly traded company with a buy, hold or sell recommendation. The opportunity to be a part of our CFA Institute Research Challenge team gives you a unique opportunity to test your knowledge in a 'real-world' scenario.

On this Masters course you’ll:

• Study the use of qualitative and quantitative techniques to value investments
• Develop and evaluate portfolio management strategies
• Cultivate the ability to extract essential information from financial reports
• Understand risk management tools
• Assess macroeconomic and market trends
• Analyse financial data relating to investments
• Tearn about the techniques used to value investments and investment portfolios
• Understand the importance of investment regulation and ethics

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

The course provides a thorough grounding in the latest theory and analytical techniques used by finance professionals, allowing you to understand how money influences the world we live in.

You’ll gain hands-on experience of the process of financial decision-making and practical knowledge of the workings and role of financial markets in the allocation of capital. The course also gives you an understanding of the qualitative and quantitative techniques needed to interpret market reactions to geopolitical events such as Coronavirus, Brexit, oil-price shocks and financial crises.