Master of Science in Business Analytics

at University of Stirling United Kingdom

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

If you’re planning a career in accountancy or the financial sector, studying at the University of Stirling is the perfect starting point. Stirling ranks among the top 20 institutions to study Accountancy and Finance in the UK (The Times and Sunday Times Good University Guide 2022), boasting top class teaching and multiple industry accreditation.

Studying Accountancy and Finance gives you the capability to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial details. Our combined Accountancy and Finance course includes content specifically geared towards entering the banking and investment industries.   

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. The BAcc Hons Accountancy and Finance at Stirling has been created with this in mind, and successful completion of the course will result in many professional bodies giving you significant exemptions from their exams.

From a basic understanding of how to analyse financial statements, through to an in-depth knowledge of economics, taxation and reporting, our Accountancy and Finance degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

This Masters course provides you with the skills and knowledge you need to carry out robust social research and evaluation.

You’ll learn how to collect, analyse and report qualitative and quantitative data, taking account of ethics, reliability and validity. You’ll also critically examine the theoretical foundations that underpin social scientific research. Finally, you’ll develop an understanding of the relationship between research and policymaking.

If you really want to understand the modern world, it’s essential to unlock the patterns of the past. History courses can help you do exactly that – and here at the University of Stirling, we take an innovative approach to guiding you through the major events and periods that have shaped us all.

Our History degree will equip you with a wide range of intellectual and personal skills. You’ll gain an awareness of how different societies across the world have changed over time, by exploring areas such as Scottish, British, European, American and African history. You’ll also engage with different types of history, including political, social, cultural, gender, race, computer and environmental.

History lecturers and staff at Stirling are leaders in their field. In the most recent Research Excellence Framework assessment, 98% of our research in history was classed as world-leading or internationally excellent. That expertise and passion feeds into every aspect of your course to ensure you reach your final year of study functioning as a fully-fledged historian in your own right. Along the way, you’ll enjoy the freedom to not only focus in on specialty areas of history that interest you most, but also to combine your studies with one of 16 other subjects that broaden your professional possibilities – from journalism to teaching, politics and sociology.

This Masters course is part of the St Andrews and Stirling Philosophy (SASP) Graduate Programme - which is Scotland's leading centre for graduate study in Philosophy, and one of the highest-ranked and largest philosophy schools in the United Kingdom. It also has an outstanding placement record for its graduates.

The course is primarily designed for recent philosophy graduates, and serves as a preparatory year for entry to postgraduate research by giving you a firm foundation of general understanding and skills in philosophy. Those skills will give you a sound basis for philosophical research.

The MLitt is a one-year taught course delivered mainly in St Andrews by staff from both universities. After gaining the MLitt, you may progress to a PhD at either Stirling or at St Andrews. Previous graduates have also gone on to leading institutions in the UK and abroad.

On this course, you’ll benefit from excellent teaching from authoritative and knowledgeable researchers in a wide range of areas, including the history of philosophy.

This course offers Spanish for all – from complete beginners to advanced speakers – and equips you to read, write and speak the language on an advanced level appropriate for the demands of today’s job market. You will also have the chance to acquire a critical awareness of the societies and cultures of Spain and Latin America, as well as transferrable skills that can be applied in a number of professional and academic settings.

In order to truly immerse yourself in Spanish and Latin American culture, you will spend an extended period studying abroad in Spain, Mexico, Chile or Argentina. This opportunity to refine your language skills will be enhanced by the research-led teaching you will enjoy in Stirling.

If you would like to explore multiple subjects, Spanish and Latin American Studies can be combined with a number of other courses. From Education or Business Studies to Law and Journalism, each combination is designed to help you work towards your vision for the future right from the outset of your studies.

Our postgraduate Human Resource Management (HRM) course builds on core human resource management theory and practice to examine the range of people management challenges which organisations face. The course is accredited by the Chartered Institute of Personnel and Development (CIPD).

To study with us you don't need to have previous work or study experience in the field of Human Resource Management. As part of the course we deliver teaching in the key concepts and practices of HRM, alongside developing the practical skills you need to become a successful HRM professional. In your final semester you'll also have the opportunity to do a consultancy case study, acting as a HR consultant to fictional companies, while solving realistic HR problems.

We teach you the need for thoughtful and ethical management practice, and this course is no exception. Ethics and considerate practice should be the focus of organisations and is the foundation for our course.

We have a number of internationally recognised academics teaching on this course and available to help you during your studies. We offer a collaborative learning process and encourage you to talk about your work experiences, about what you believe good people management to involve, and where work practices need to be legislated.

Our MSc Business and Management course gives you the knowledge and skills you need to be an inspiring, effective and resilient manager. We combine management theory with development of practical skills, and our course is taught by internationally recognised subject experts.

The course focuses on operations and strategic management, and explores the need for managing limited resources effectively, with maximum business impact. This is the ideal Masters if you're looking to take your first steps into management. We cover the major functions of organisations – accounting, marketing, operations, people and talent management. Finance and economics are integrated through our strategic orientation.

We aim to create industry leaders, managers and entrepreneurs, who're confident in the use of business analytics tools and critical thinking abilities. This allows for better and informed decision making in your management career. There’s an emphasis on entrepreneurship, innovation and strategic management. You’ll also develop an appreciation of corporate social responsibility, ethical decision making and managing change.

Marine Biology is the study of specialised plants and animals and how they’ve adapted to the challenges of living in a marine environment. It’s also concerned with the impact human activity has on the health of the oceans and their sustainable management, directly addressing the UN’s Sustainable Development Goal 14: Life below Water.

Our course is truly multi-disciplinary. It draws on other Biology disciplines, including Ecology and the physical and environmental sciences, to understand a habitat that covers around 71 per cent of the earth’s surface.

We teach you the dynamics of aquatic systems and the biology of their organisms. You’ll learn about the science of diving and other underwater techniques. Our mix of practical work, fieldwork and research projects will ensure that you’ll be ready for your career working with the oceans.

Fintech is taking over the banking and finance industry. The way we handle money is changing and the whole industry is taking note - from international banks to backroom start-ups. To do well in fintech, you need to understand technology, finance and business creation.

Our MSc Financial Technology (Fintech) provides a solid foundation in computing technology, financial theory, ethical and regulatory constraints, and business skills. It’s an innovative course designed for those looking to enter a career in the fintech industry.

Fintech includes the technology from big data and analytics, mobile computing and modern financial services. Some of the activity in the sector is being carried out by the large, existing financial institutions, but the majority comes from small companies who are developing disruptive technologies.

The course covers:

• Manipulating data and scripting in Python
• An introduction to blockchain
• Cybersecurity and data protection
• Bank Theory, Operations and Strategy
• An introduction to corporate finance
• Data analytics and machine learning
• Fintech app development
• Investment regulation and ethics
• Heuristics and bias in behavioural finance
• Innovation management and disruptive technology
• Business startup planning
• Professionalism, regulation and ethics in banking