Master of Science in Digital Media and Communication

at University of Stirling United Kingdom

Our English Language and Linguistics postgraduate degree gives you an excellent opportunity to study the complex workings of language and explore its central role in society. With the guidance of expert staff, you’ll explore how language works, how people use it, what people use it for, where it came from and how it changes.

You’ll learn to carry out independent research and engage with other researchers by writing, debating and delivering oral and written presentations. You’ll also play an active part in our regular Linguistics Reading Group meetings, which discuss articles on important and controversial linguistic topics.

The course also provides a grounding in theories and methods that are essential for a range of careers. You’ll graduate with an expert knowledge of contemporary linguistic theories and their application in a wider cultural context – including both generative and cognitive approaches to linguistic description, as well as the contexts in which these theories operate.

Multilingual graduates with a firm grasp of business and marketing are highly sought-after in the global job market. Bringing together these valuable skills, our course in International Management Studies with European Languages and Society is perfect preparation for a range of exciting career opportunities.

The course combines key aspects of Business, Management and/or Marketing with the opportunity to study Spanish and/or French. Alongside your language studies, you’ll learn about the economic, political, social and cultural environment in which international business is conducted. You’ll also have the freedom to learn an additional language, or take modules in Law, Politics, Accountancy or Economics – tailoring the specifics of your course to match your own personal ambitions.

As a student, you’ll benefit from the University of Stirling’s combined excellence in teaching both modern languages and Business, Management and Marketing. Everything you learn will be put into practice thanks to extensive opportunities to study and work in Latin America, Spain, France or another French-speaking country. This time abroad gives you a chance to experience just how valuable your new language and business skills truly are, even before you graduate.

Our Politics, Philosophy and Economics (PPE) degree course was the first of its kind in Scotland, and combines three complementary subjects that give you a unique perspective on how the world works.  

If you’re intellectually curious and passionate about understanding the complex challenges facing modern societies and economies, our PPE course is made for you. As you study, you’ll gain a broad insight into what makes the world tick, and also explore the big ideas that have helped shape Western society.

The course brings together highly-regarded teaching staff from across our faculties. You’ll benefit from the industry insights of our multi-accredited Stirling Management School – which ranks among the top 25 in the UK for Business and Management (REF 2014). You’ll also learn from experts in Politics and Philosophy from the Faculty of Arts and Humanities, who will help to ensure you graduate with a comprehensive understanding of the complexities of intellectual ideas, politics and business.

If you’re contemplating a future in the world of international politics, you’ll need to understand issues of power, alliances, conflict and peace on a global scale.

The University of Stirling will help you build a confident and well-rounded knowledge of all these issues and more – from the decision-making processes of influential organisations, through to the question of how international society is shaped. You’ll be learning in a research-led environment, where the latest political events are dissected by recognised experts. You’ll also benefit from our career-focused approach, which enables you to pick up the practical and analytical skills employers are looking for.

To further enhance your international outlook, you’ll have a chance to spend a semester abroad studying International Politics at one of our partner institutions. You can also combine International Politics with French or Spanish to add another valuable facet to everything you’re leaning.

Guest lecturers give you real insights into the professional applications of an International Politics degree. Our alumni include a former Secretary of State for Defence and Member of Parliament, and there really is no limit to where in the world a degree in International Politics can take you.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. With a 95% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

Our Masters in Public Policy allows you to develop the conceptual, analytical and practical skills you’ll need to flourish in the world of policymaking. We prepare you for a career in vocations that make a contribution to the development or delivery of public policy.

This course is extremely flexible, and you can tailor it to fit your particular interests. Core modules on Policy Theory and Practice are combined with optional modules in Social Research and policy-relevant disciplines. If you want to pursue an interest in other policy-relevant disciplines, you can also combine a focus on policy and research with options in areas such as:

• Law
• Economics and behavioural science
• Strategic communications
• International politics

You can also use this degree as a pathway to pursue research to PhD level by taking three modules in Applied Social Research.

As part of the Masters course, you must complete a dissertation. You’ll also have the potential to gain practical experience by pursuing a placement with a relevant organisation (with our help) – allowing you to tailor your research to a policymaker or policy-influencer audience.

This exciting MSc Data Science for Business is the first in Scotland to be developed with inputs from SAS, a global leader in business analytics solutions; leading financial services organisation HSBC and The Data Lab to ensure it meets industry needs.

This MSc course provides you with a deep understanding of the industrial and scientific relevance of advanced analytics and their application in strategic and operational decision-making. The course addresses the acknowledged shortage of business leaders and managers with a detailed working knowledge of data analytics. As a graduate you’ll have a highly sought-after blend of data analytics, business acumen and advanced management skills.

You can develop specialist skills by choosing elective modules from finance, computing science and management. You’ll work on real life consultancy-style projects alongside industry leaders in data analytics. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles.

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

We’ve developed our BSc (Hons) Software Development with Cyber Security course with our business partners in the IT sector to help solve their skills shortages and address the industry’s needs. According to the 2020 ScotlandIS Scottish Technology Industry survey, about 100,000 people are working in digital technologies professions. This is a growth of 9% since 2016. The growth has been strongest in web design and development, IT business analysts, architects and systems designers, programmers and software development professionals. Our computing graduates have an excellent track record in finding well-paid jobs because of our focus on in-depth practical expertise.

As you study, you’ll progress from the fundamentals of computer systems and software development to advanced knowledge of Artificial Intelligence and Computer Security. You’ll learn everything you need to become a highly employable and sought after software development graduate.

We deliver our BSc (Hons) Software Development with Cyber Security in partnership with Forth Valley College to combine the strengths from both sites. Classes for the first two years will be delivered at Forth Valley College’s campus in Falkirk. Classes for the last two years will be delivered at the University of Stirling campus. Our staff are active in research and work with industry to help the course evolve according to the needs of the ICT sector, both in Scotland and across the world.