Master of Science in Digital Media and Communication

at University of Stirling United Kingdom

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Our postgraduate Human Resource Management (HRM) course builds on core human resource management theory and practice to examine the range of people management challenges which organisations face. The course is accredited by the Chartered Institute of Personnel and Development (CIPD).

To study with us you don't need to have previous work or study experience in the field of Human Resource Management. As part of the course we deliver teaching in the key concepts and practices of HRM, alongside developing the practical skills you need to become a successful HRM professional. In your final semester you'll also have the opportunity to do a consultancy case study, acting as a HR consultant to fictional companies, while solving realistic HR problems.

We teach you the need for thoughtful and ethical management practice, and this course is no exception. Ethics and considerate practice should be the focus of organisations and is the foundation for our course.

We have a number of internationally recognised academics teaching on this course and available to help you during your studies. We offer a collaborative learning process and encourage you to talk about your work experiences, about what you believe good people management to involve, and where work practices need to be legislated.

Fintech is taking over the banking and finance industry. The way we handle money is changing and the whole industry is taking note - from international banks to backroom start-ups. To do well in fintech, you need to understand technology, finance and business creation.

Our MSc Financial Technology (Fintech) provides a solid foundation in computing technology, financial theory, ethical and regulatory constraints, and business skills. It’s an innovative course designed for those looking to enter a career in the fintech industry.

Fintech includes the technology from big data and analytics, mobile computing and modern financial services. Some of the activity in the sector is being carried out by the large, existing financial institutions, but the majority comes from small companies who are developing disruptive technologies.

The course covers:

• Manipulating data and scripting in Python
• An introduction to blockchain
• Cybersecurity and data protection
• Bank Theory, Operations and Strategy
• An introduction to corporate finance
• Data analytics and machine learning
• Fintech app development
• Investment regulation and ethics
• Heuristics and bias in behavioural finance
• Innovation management and disruptive technology
• Business startup planning
• Professionalism, regulation and ethics in banking

Our Masters in Sustainable Aquaculture explores the principles of aquaculture and the key factors influencing the viability of aquatic animal farming and food production systems. You’ll develop an understanding of aquatic animal biology, environmental issues, nutrition, reproduction and genetics, disease and health management.

With practical application at the core of your studies, you can choose to focus on specific aspects of sustainable aquaculture, including:

• Advanced broodstock management
• Aquaculture policy and planning
• Livelihood analysis
• Environmental management and biodiversity
• Feed formulation and resources
• Aquatic animal health control
• Epidemiology
• Ecotoxicology

You can also explore the commercial business of sustainable aquaculture, with optional modules covering marketing, business studies and economics. You’ll learn the skills necessary to establish, manage and appraise aquaculture enterprises and development projects from within the industry or public sector.

Texts are all around us – from books and magazines to TV, email and the internet. The ability to analyse them and their often subtle meanings is a skill that can open doors in a wide range of professional fields.

English Studies at the University of Stirling offers you the perfect chance to dedicate yourself to reading and enjoying a range of great novels, plays and poems from across the world. Your own creative writing can form part of this degree, too – as we believe it aids your understanding of literary style and technique and develops your imagination. You’ll also have the opportunity to take a range of language-based courses which will inform your understanding and appreciation of literary texts. These are just some of the factors that make our BA a little different from other English courses.

You’ll study literary works from the medieval period to the present day, as well as learn about linguistics, creative writing and the history of the English language. Along the way, you’ll benefit from top-rated teaching, visits from outside experts and the annual staging of the Booker Prize Initiative on campus – giving you the opportunity to meet world-renowned contemporary authors and discuss their work.

Our postgraduate degree in Management and English Language Teaching is for current and prospective English language teachers who see themselves as potential managers of language teaching departments or schools. This Masters course is one of only a few such degrees in the UK.

During this Masters course, you’ll learn the key knowledge and skills needed to be a professional teacher of English as a foreign language. In addition, you’ll develop the competencies to manage in a multicultural working environment, through modules taught by the internationally renowned University of Stirling Management School.

Our MSc International Journalism stands enables you to tailor your studies by choosing a practice- or theory-led route depending on your career ambitions.

Our Masters course in International Journalism introduces students from a wide range of academic and professional backgrounds to the theory and practice of journalism in a global context. The course is internationally-focused and deals with the practice of journalism across different media, cultural and regulatory environments.

With a combination of practice and theory, the MSc International Journalism at Stirling enables you to tailor your studies by choosing a practice- or theory-led route depending on your interests and career ambitions.

The course is provided by our Division of Communications, Media and Culture, which has a strong international profile, and builds on our existing strengths in teaching and research. In journalism alone, the Division has staff from South Africa, Venezuela, Pakistan, China and Ireland, as well as the UK.

The Master of Research in Humanities offers you the opportunity to pursue a bespoke, one-to-one programme of Masters study in a structured, interdisciplinary and research-driven environment. In it, you will undertake an extended piece of research within a programme of study designed together between you and your supervisor(s). The MRes can be pursued for personal or career development, or as a stepping-stone to doctoral study (PhD) and is available across a broad range of disciplines in the Faculty of Arts and Humanities including Communications, Media, and Culture, English literature, Film and cinema, History, Law, Linguistics, Philosophy, Politics, Religion, Scottish literature. We have particularly strong offerings in the following areas, among others:

• Eighteenth-Century Studies
• Gothic studies
• History of the Book / History of Reading
• Renaissance studies
• Scottish studies
• Translation

Choose a Bachelor of Education (Primary) at the University of Stirling, and we’ll equip you with the necessary knowledge and skills to start a career in one of the most rewarding professions.

We’ll prepare you to teach across the whole curriculum and primary age range, and also enable you to develop a specialism in a particular area. You can choose from these subject specialisms:

• Early Years
• The Environment
• Modern Languages
• Inclusive Practice
• Literacy
• Numeracy

You’ll be taught by world-leading academics and outstanding teachers who have strong partnerships with local schools. This ensures you can access cutting-edge practice and research throughout your primary teaching degree. Our pioneering approach of studying education with a subject specialism, gives you the time to excel in teaching, critically reflect and grow in confidence.

Mathematics is about profound beauty, the rush-like excitement of the 'ah ha' moment and finding elegant solutions. It’s the relationship in patterns, systems, big data, technologies and science.

Mathematical training develops specific skills and broad analytical expertise, which are valued across all professions. There is also a particular demand for graduates who not only have quantitative skills, but also know how to use them.

This course delivers that sought-after combination – through our teaching style, and our focus on real-world applications of both mathematical and statistical techniques. For example, you'll use the mathematics computing laboratories as an integral part of your learning process, making your study as much experimental as theoretical.

Our Computing Science and Mathematics division provides a stimulating and supportive learning environment, and we have a strong and active research group. Its primary interest is the application of mathematics to biology, economics and life sciences.

We also offer you the choice and flexibility to study Mathematics in combination with subjects such as Accountancy, Computing or Finance.